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a feature to create shorter videos, named "live moments", which were essentially GIFs with music. Users could "remuse" (reuse) sounds created by other users, which instills a new level of engagement with the content. Other ways in which users could interact with each other were through features such as "Ask a
Question" and "Duet". In this regard, Musical.ly had an option called "Best Fan Forever", through which users can select certain followers who can participate in duets with them. Users could also send private messages to their friends using the direct.ly feature. Musical.ly also had its own unique verification feature, in which a crown was showcased at the top of a verified user's profile. Users called this being "crowned." Users could save private videos or publicly upload them as well. This "private" saving feature is similar to the "drafts" on
304:
After having investors fund this venture, it took them about 6 months to build the product. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. They were unable to secure further investment, and after losing traction, they shut the service down. Zhu & Yang then began searching for a new business model in the consumer, social, and multimedia space. It led to them focusing on video content again, this time shorter (15s–60s), which they thought would help keep the content light and playful. They let users select music snippets for their videos, which helped build a very small user base. Eventually the product pivoted to lip sync snippets after noticing a spike in downloads
Thursday evenings during and after episodes of the
244:
314:. The team's judgment at the time was that long music videos were not very widely popular before, and the fundamental reason was that although people are willing to watch short videos, the supply was small, as there were too few people who were willing to shoot and share. Therefore, Musical.ly's entry point was to introduce a large amount of music, so that everyone can easily integrate music into the video, and a less fun video will become more fun. The first version of Musical.ly was officially launched in August 2014.
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Musical.ly users could record videos of 15-seconds to 1-minute in one or multiple shots, lip-syncing to sounds or comedy. The platform also enabled editing, through 14 pre-set filters and effects that allow a change in speed or reversing the motion of the recording. Additionally, Musical.ly also had
276:
music videos and choose sound tracks to accompany, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their
303:
Musical.ly Inc. was founded by long time friends Alex Zhu and Luyu Yang in
Shanghai, China. Before launching Musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long).
326:
In July 2015, the app began to attract millions of users, allowing "musers" (Musical.ly users) to lip-sync to millions of songs. Musical.ly climbed up to the number 1 position in the iOS App Store, becoming the most-downloaded free app in over 30 countries, including the US, Canada, UK, Germany,
322:
At the beginning, the team launched the app in both the
Chinese and American markets. However, compared to the domestic market's tepid reaction, their app was particularly popular in the American teenager market. As their team size was small, they decided to mainly focus on the U.S. market. The
472:. Similar to the "for you" page on TikTok, musical.ly had a "featured" page, in which specific videos were hand-picked and showcased on the page by musical.ly officials based on their video quality. A featured logo would appear on the bottom left near the username.
554:
page on May 7, 2020, and, as of March 2021, have over 12 million followers. Kristen
Hancher is also a notable user, known for her "transition" styled lipsync videos. Hancher amassed over 18 million followers on the platform by 2017. In 2017, she collaborated with
272:, on which platform users created and shared short lip-sync videos. The first prototype was released in April 2014, and then after that, the official version was launched in August 2014. Through the app, users could create 15-second to 1-minute
458:
removed crowns and replaced them with check marks. They also got rid of page categories and started implementing many other features, including LIVE broadcasts, favorites, reposts, stitches, voice effects, filters, and more.
502:, also known as Ariel Martin who, in May 2017, had 19 million followers on Musical.ly alone, is one of several users who gained major media attention through Musical.ly. In April 2016, she was interviewed live on
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in April 2017 permitting users to sign up to the streaming service to listen to full songs and cut out a fifteen-second segment of the songs for lip-syncing on the
Musical.ly platform.
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by
Musical.ly, which was the app's verification symbol. Some users of the platform gained great traction and a huge following not only within Musical.ly, but also outside it as well.
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571:, allowing its music to be licensed for use on the Musical.ly platform and the app users to interact with WMG's artists and songs. Besides continuing to work with the UK-based
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product quickly accumulated a group of loyal users, and although the total number of the users continued to be not very large, the activity level of the users was very high.
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started on
Musical.ly and reached 32.7 million followers by the end of March 2019. They later deleted their account due to the "unfun" vibes of the app. They created a new
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In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. By the end of May 2017, the app had reached over 200 million users.
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530:" on Musical.ly, after which the song reached number 10 on the iTunes Store. In June 2016, it was reported that Sartorius had signed with United Talent Agency.
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Brazil, the
Philippines and Japan. In May 2016, Musical.ly reached 70 million downloads, with over 10 million new videos posted every day.
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launched its #ShareACoke campaign on
Musical.ly, which introduced Musical.ly's "User-Generated Ads" model. On July 24, 2016, during
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721:"How a failed education startup turned into Musical.ly, the most popular app you've probably never heard of"
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app, including crowns (musical.ly's unique verification system), page categories, and duets. Eventually,
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released a survey, in which "10 of the 60 listed Musical.ly as the app they were most excited about."
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estimated that the sale would be for around US$ 800 million. On August 2, 2018, musical.ly and
1252:"Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music"
752:"Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music"
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merged, with existing accounts and data consolidated into one app, keeping the title
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on August 2, 2018. At the same time, Musical.ly Inc. changed its name to TikTok Inc.
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845:"Musical.ly's Live.ly Is Now Bigger Than Twitter's Periscope on iOS (Study)"
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967:"Musical.ly May Be the Spoiler in Livestream Race with Launch of Live.ly"
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was also the first person to reach 40 million followers on the platform.
526:, who later became a social media influencer, promoted his first single "
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1061:"60 teenagers reveal what they think is cool — and what isn't — in 2016"
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Protecting Americans from Foreign Adversary Controlled Applications Act
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386: in this section. Unsourced material may be challenged and removed.
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1124:"'Baby Ariel' Talks Musical.ly, the Explosively Popular App for Teens"
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998:"Social-Media App Musical.ly Is Acquired for as Much as $ 1 Billion"
620:"Social-Media App Musical.ly Is Acquired for as Much as $ 1 Billion"
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a worldwide app, excluding China, since China's separate version of
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882:"为什么一个中国团队做的短视频 APP 登上了全美 iOS 总榜第一？【上海 · Talk】_详细解读_最新资讯_热点事件_36氪"
814:"Musical.ly App To Be Shut Down, Users Will Be Migrated to TikTok"
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acquired Musical.ly Inc. on November 10, 2017, and merged it into
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19:"Musically" redirects here. For the word in its adverb form, see
912:"The Origin and Future Of America's Hottest New App: musical.ly"
783:"Musical.ly, Apple Music Ink New Partnership, With More to Come"
567:
In June 2016, Musical.ly signed its first major label deal with
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Jacob Sartorius 'Sweatshirt' American iTunes Chart Performance
450:. At first, the musical.ly features were still present on the
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Active users with higher rates of popularity were assigned
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1333:
1155:"Purchasing TikTok Followers For a New Startup in Israel"
171:
685:"How did the founders of Musical.ly made $ 2b in 2016."
1092:"'It's crazy, for sure': meet the stars of Musical.ly"
562:
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also started on Musical.ly and was at one point the
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became more famous on Musical.ly when they finished
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2960:
1220:"90 MILLION TWEENS, A FREE APP, ONE GOAL: FAME"
618:Lin, Liza; Winkler, Rolfe (November 10, 2017).
1676:
1283:"Musical.ly announces Apple Music integration"
996:Lin, Liza; Winkler, Rolfe (November 9, 2017).
418:reported that Musical.ly Inc had been sold to
2860:Issues relating to social networking services
1662:
1349:
1058:
936:"Share a Coke: Turning Lyrics into Language"
559:to promote his new song "Help Me Help You."
1305:
1195:"UTA Sains Musical.ly Star Jacob Sartorius"
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925:, June 10, 2016. Retrieved June 20, 2016.
426:, for as much as US$ 1 billion. However,
402:Learn how and when to remove this message
2911:Decentralized Social Networking Protocol
1184:. iTunes Charts. Retrieved July 1, 2016.
1030:"What is Tik Tok (formally musical.ly)?"
842:
16:Chinese social media service, now TikTok
1293:from the original on September 22, 2020
1262:from the original on September 24, 2020
1089:
989:
869:
780:
749:
683:Baig, Mirza M. S. (February 12, 2018).
2961:
2916:Distributed Social Networking Protocol
1308:"Musical.ly syncs up with Apple Music"
1040:from the original on November 11, 2020
946:from the original on September 5, 2018
857:from the original on November 11, 2020
2999:Chinese companies established in 2014
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1337:
1217:
1134:from the original on 5 September 2019
1104:from the original on November 8, 2020
1071:from the original on January 31, 2016
977:from the original on November 8, 2020
965:Wallenstein, Andrew (June 24, 2016).
843:Spangler, Todd (September 30, 2016).
811:
652:"Company Overview of Musical.ly, Inc"
638:from the original on November 9, 2020
345:
1232:from the original on August 22, 2017
1090:Usborne, Simon (December 10, 2016).
824:from the original on October 5, 2019
762:from the original on August 13, 2017
715:
713:
711:
709:
682:
384:adding citations to reliable sources
355:
2984:Android (operating system) software
1537:No TikTok on Government Devices Act
1152:
812:Kundu, Kishalaya (August 2, 2018).
256:(pronounced "Musically", styled as
13:
3009:Defunct social networking services
1603:2023 United Kingdom pupil protests
1582:TikTok-a-Thon for Trans Healthcare
1318:from the original on April 3, 2019
1010:from the original on June 13, 2020
793:from the original on March 6, 2020
694:from the original on June 12, 2020
14:
3035:
1059:Kosoff, Maya (January 28, 2016).
892:from the original on 29 June 2019
706:
575:, Musical.ly also teamed up with
563:Rights, permissions and licensing
438:. This ended musical.ly and made
338:, Musical.ly officially launched
2657:Social network analysis software
1631:
1630:
1218:Reeve, Elspeth (July 20, 2016).
538:on the platform after it became
489:
360:
2969:2014 establishments in Shanghai
1523:Donald Trump–TikTok controversy
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1168:
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371:needs additional citations for
2781:Social network hosting service
1306:Peter Kafka (April 27, 2017).
904:
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805:
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727:. May 28, 2016. Archived from
676:
611:
1:
2979:2018 mergers and acquisitions
604:
422:, which operates the program
2870:Problematic social media use
2754:Hospitality exchange service
475:
7:
3004:Companies based in Shanghai
582:
462:
298:
268:with an American office in
145:; 10 years ago
98:; 10 years ago
77:Musical.ly Inc. (2014–2017)
10:
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2776:Social network advertising
1678:Social networking services
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781:Dan Rys (April 28, 2017).
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1503:Lawsuits involving TikTok
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1440:Cultural impact of TikTok
1432:
1401:
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1371:
1281:Andy Malt (May 2, 2017).
750:Dan Rys (June 29, 2016).
725:Business Insider Malaysia
414:On November 9, 2017, the
317:
264:service headquartered in
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185:
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136:
114:
110:
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31:
536:most-followed individual
420:Bytedance Technology Co.
270:Santa Monica, California
2667:Web 2.0 Suicide Machine
1587:YouTubers vs. TikTokers
1572:Killing of Paul Schmidt
1003:The Wall Street Journal
624:The Wall Street Journal
2885:User gender difference
2713:Small-world experiment
1465:Most-followed accounts
2875:Use in investigations
1794:Foursquare City Guide
1287:Complete Music Update
1036:. November 25, 2017.
480:On January 28, 2016,
123:; 6 years ago
2683:Attention inequality
1498:Censorship of TikTok
1493:Censorship by TikTok
888:. 21 December 2015.
505:Good Morning America
380:improve this article
308:celebrity game show
2718:Small-world network
2624:Software comparison
2573:Windows Live Spaces
2543:Tea Party Community
1577:TikTok Awards Night
731:on January 11, 2019
664:on October 19, 2018
416:Wall Street Journal
121:August 2, 2018
28:
1450:E-girls and e-boys
1206:Hollywood Reporter
1200:2016-07-03 at the
1180:2020-06-12 at the
917:2020-11-01 at the
910:Newlands, Murray.
569:Warner Music Group
346:Merger into TikTok
45:Original author(s)
26:
2956:
2955:
2738:Virtual community
2693:Cybersectarianism
1644:
1643:
1567:Bud Light boycott
1555:
1554:
1515:the United States
1428:
1427:
1193:Jarvey, Natalie.
1153:Kenneth, Steven.
1006:. New York City.
510:Mackenzie Ziegler
412:
411:
404:
251:
250:
3031:
2865:Privacy concerns
2829:Online petitions
2786:Social profiling
2703:1+ million users
2688:Confessions page
2593:Yahoo! Kickstart
2292:Friends Reunited
1799:Foursquare Swarm
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1208:, June 30, 2016.
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1130:. 6 April 2016.
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1065:Business Insider
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2804:Activity stream
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2708:Online identity
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2159:HCL Connections
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1529:TikTok v. Trump
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311:Lip Sync Battle
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143:April 2014
138:Preview release
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1460:Libs of TikTok
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599:YouTube Shorts
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514:Maddie Ziegler
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350:Main article:
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330:In June 2016,
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940:Shorty Awards
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548:Lisa and Lena
545:
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490:Notable users
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369:This section
367:
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210:Video sharing
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119:
117:
116:Final release
113:
109:
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76:
75:
74:
73:
71:
69:
65:
56:
53:
52:
51:
50:
48:
46:
42:
35:
30:
22:
3014:IOS software
2853:Implications
2747:Applications
2733:User profile
2508:Spotify Live
2487:Sciencescape
2421:
2174:ResearchGate
2144:Academia.edu
2136:Professional
2071:Truth Social
1866:IRC-Galleria
1612:
1542:RESTRICT Act
1527:
1409:Zhang Yiming
1386:Shou Zi Chew
1320:. Retrieved
1311:
1295:. Retrieved
1286:
1276:
1264:. Retrieved
1255:
1246:
1234:. Retrieved
1223:
1213:
1205:
1189:
1170:
1158:. Retrieved
1148:
1136:. Retrieved
1127:
1118:
1106:. Retrieved
1097:The Guardian
1095:
1085:
1073:. Retrieved
1064:
1054:
1044:September 5,
1042:. Retrieved
1033:
1024:
1014:November 12,
1012:. Retrieved
1001:
991:
979:. Retrieved
970:
960:
950:September 5,
948:. Retrieved
939:
930:
922:
906:
894:. Retrieved
885:
859:. Retrieved
848:
838:
826:. Retrieved
817:
807:
795:. Retrieved
786:
776:
764:. Retrieved
755:
745:
733:. Retrieved
729:the original
724:
696:. Retrieved
687:
678:
666:. Retrieved
662:the original
655:
640:. Retrieved
623:
613:
566:
517:
503:
493:
481:
479:
466:
415:
413:
398:
389:
378:Please help
373:verification
370:
329:
325:
321:
309:
302:
282:
279:
262:social media
257:
253:
252:
199:36 languages
196:Available in
68:Developer(s)
2906:AT Protocol
2901:ActivityPub
2824:Like button
2728:Thirst trap
2629:White-label
2603:Yahoo! Meme
2598:Yahoo! Mash
2588:Yahoo! 360°
2548:Third Voice
2352:iTunes Ping
2312:Google Buzz
2121:Xiaohongshu
1886:LiveJournal
1839:Hive Social
1784:Draugiem.lv
1455:Food trends
1415:Mike Godwin
1392:Kelly Zhang
1322:October 16,
1297:October 16,
1266:October 10,
735:January 11,
698:January 11,
668:October 19,
642:October 19,
577:Apple Music
274:lip-syncing
222:Proprietary
83:(2017–2018)
2963:Categories
2932:OpenSocial
2839:Reblogging
2809:Brand page
2769:comparison
2518:Streetlife
2422:Musical.ly
2382:LunarStorm
2337:Houseparty
2297:Friendster
2287:FriendFeed
2179:Solaborate
1936:MX TakaTak
1921:micro.blog
1896:Marco Polo
1881:Letterboxd
1829:GNU social
1613:Musical.ly
1236:January 3,
1108:January 3,
861:October 2,
605:References
557:Logan Paul
544:Loren Gray
532:Loren Gray
528:Sweatshirt
519:Dance Moms
500:Baby Ariel
446:is called
258:musical.ly
254:Musical.ly
128:2018-08-02
27:Musical.ly
2989:ByteDance
2934:(defunct)
2918:(defunct)
2894:Protocols
2698:Fediverse
2553:tribe.net
2513:Spring.me
2472:Posterous
2467:PlanetAll
2452:Periscope
2347:IdeaPlane
2332:Highlight
2302:Grono.net
2282:FitFinder
2277:Eyegroove
2237:BranchOut
2036:Tal Canal
2011:ShareChat
1991:Promo.com
1971:Pinterest
1854:Instagram
1804:Friendica
1749:Clubhouse
1608:ByteDance
1479:Criticism
1470:Soft Girl
1411:(creator)
1256:Billboard
787:Billboard
756:Billboard
657:Bloomberg
632:0099-9660
476:Reception
332:Coca-Cola
186:Successor
81:ByteDance
57:Luyu Yang
2922:Micropub
2676:Concepts
2662:Diaspora
2617:Services
2533:Talkbits
2528:Surfbook
2417:Multiply
2397:Miiverse
2377:Lifeknot
2252:eConozco
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