219:
358:
28:
304:-headed version of the Michelin Man on its cover) used the mascot as a metaphor for hypersexual rubber fetishism. The use of the Michelin Man in such explicit lyrics were not authorized by the Michelin company, and Momus was sued by the company for depicting their mascot in scenarios of a pornographic nature. As a result, all remaining copies of the album were destroyed, the song was removed from subsequent pressings of the album, and the hippo Michelin Man removed from the cover. The 2018 box set
20:
115:
154:("Now is the time for drinking"). André immediately suggested replacing the man with a figure made from tires, and O'Galop adapted the earlier image into Michelin's symbol. Today, Bibendum is one of the world's most recognized trademarks, representing Michelin in over 170 countries. According to Michelin, a study showed that 90% of the world’s population could instantly recognize him.
105:
are widely used by travelers. Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic exponent of the French spirit. In the 1920s, Bibendum urged
Frenchmen to adopt America's superior factory system, but to patriotically excel those factories' "inferior"
180:
Rubber tires were originally gray-white, or light or translucent beige. In 1912, they became black when carbon was added to them as a preservative and strengthener. The company changed
Bibendum's colour to black as well, and featured him that way in several print ads. They decided to abandon the
390:
Company, uses the
Michelin Man as its mascot. The reasons behind this involve an officer candidate who was sent to Turkey for a commemoration of World War One, and told to bring back a meaningful souvenir, but after heavy alcohol consumption instead stole the Michelin Man from the local garage.
203:, a slimmed-down version of him (sans glasses) was adopted, reflecting the lower-profile, smaller tires of modern cars. An animated version of Bibendum has appeared in American television ads, with a pet puppy similar in appearance to him.
172:
The company used this basic poster format for 15 years, adding its latest products to the table in front of the figure. It is unclear when the name "Bibendum" was adopted. At the latest, it was in 1908, when
Michelin commissioned
1358:
1303:
184:
The image of the plump tire-man is sometimes used to describe an obese person, or someone wearing comically bulky clothing (e.g. "How can I wrap up warmly without looking like the
Michelin Man?").
106:
products. As automobiles became available to the middle classes, the company's advertising followed suit, and its restaurant and hotel guides expanded to a broader range of price categories.
350:, a series of Bibendums play police detectives, a sheriff, and a squad of SWAT personnel who all work together to try to bring down a psychotic, ultraviolent criminal played by
1263:
310:(containing some of Momus' albums, including the Hippopotamomus album that caused the lawsuit over his song) restored the track to the album, and came with a booklet by
1223:
474:
1171:
294:
in 1991 for releasing a song about the trademarked
Michelin Man. The song, simply titled "Michelin Man", was released the same year as the third track on his album
1423:
1176:
379:
is named "Bibendum
Chamallow". ("Chamallow" was originally a confectionery marketed in France under this name, which vaguely resembles the American marshmallow.)
1333:
1298:
1338:
1378:
1408:
1373:
1293:
1283:
1258:
1198:
1188:
218:
1393:
1368:
1363:
1353:
1308:
1218:
126:
Man, produced in 1898. The text reads, "Now is the time to drink!! Which is to say: 'To your health, the
Michelin tire drinks down the obstacle!'"
1413:
1398:
1273:
1268:
1253:
1248:
1243:
1238:
1228:
1213:
1203:
1193:
169:(see illustration). The character's glass is filled with nails and broken glass, implying that Michelin tires will easily take on road hazards.
1403:
1388:
1383:
1348:
1328:
1323:
1318:
1288:
1208:
968:
1418:
1343:
1313:
1278:
1233:
67:
1507:
306:
1038:
1075:
142:
noticed a stack of tires that suggested to Édouard the figure of a man without arms. Four years later, André met French cartoonist
1512:
1183:
177:
to write a newspaper column signed "Bibendum". In 1922, Michelin held a contest to name the character in the United States.
821:
478:
280:
comedy sketch, in which a restaurant waiter, and chef suspect a diner, dressed as
Bibendum, might be a food critic for the
101:
Michelin dominated the French tire industry for decades and remains a leading international tire manufacturer. Its famous
1532:
1166:
1450:
961:
678:
611:
643:
246:, has a strong aversion to corporate brands and logos. The sight of Bibendum in particular gives her panic attacks.
199:. By the 1960s, Bibendum was shown running, often rolling a tyre as well, and no longer smoked. In 1998, his 100th
383:
749:
135:
1480:
954:
574:
1527:
1116:
276:
1059:
242:
1522:
376:
513:
1517:
314:
titled 'Sons of
Pioneers', mentioning the lawsuit but not explaining why the track was reinstated.
1111:
666:
702:
259:
601:
181:
change, citing printing and aesthetic issues (not racial concerns, as is commonly believed).
163:
to his scrawny Brand X competitors with a glass full of road hazards, with the title and tag
603:
A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
1144:
910:
550:
459:
362:
222:
Bibendum is one of several advertising characters featured in this advertisement from 1920
8:
1486:
1080:
1012:
150:
brewery — a large, regal figure holding a huge glass of beer and quoting Horace's phrase
334:'Monsieur Bibendum, il est vraiment énorme / Monsieur Bibendum, le bonheur en personne'
408:
1537:
843:
639:
607:
76:
1445:
139:
1121:
311:
146:, popularly known as O'Galop, who showed him a rejected image he had created for a
143:
119:
500:
Marketing Michelin. Advertising and Cultural Identity in Twentieth-Century France
357:
351:
288:
268:
43:
830:
27:
1136:
1043:
999:
327:
296:
291:
281:
237:
102:
785:
1501:
514:"These Terrifying Photos Of The Original Michelin Man Will Haunt Your Dreams"
341:
337:('Mr. Bibendum, he is truly enormous, Mr. Bibendum; happiness personified').
233:
86:
1471:
1017:
994:
371:
301:
730:; translated from the French by Bernard Besserglik; Paris: Hoëbeke, 1997;
19:
1022:
457:"L'Aimable Mons. Bibendum or Quelques Precisions sur le Guide Michelin".
227:
200:
187:
Bibendum's shape has changed over the years. O'Galop's logo was based on
70:
where the Michelin brothers had a stand. He is one of the world's oldest
1106:
1004:
114:
911:"This Oscar-Winning Short Built a Chaotic World Entirely Out of Logos"
387:
257:-wheel dealer in certain translations, including the English one, of
192:
174:
71:
1476:
1153:
977:
346:
166:
C'est à dire : À votre santé. Le pneu Michelin boit l'obstacle
123:
56:
703:"Kenny has a big pair of gloves to fill on Ireland's twin mission"
475:"Michelin Corporate - Bibendum, the Michelin man, the living tyre"
1126:
264:
254:
250:
188:
433:
318:
147:
81:
1101:
1085:
196:
59:
tire company. A humanoid figure consisting of stacked white
946:
322:
131:
64:
60:
937:
636:
What a Character! 20th Century American Advertising Icons
130:
While attending the Universal and Colonial Exposition in
434:"Explore Michelin Tires, Products & More | Michelin"
90:(book I, ode xxxvii, line 1). He is also referred to as
210:(Hoëbeke, Paris, 1997), was written by Olivier Darmon.
750:"Eileen Gray's Bibendum: A Modern but Feminine Chair"
679:"Michelin Man: The Inside Story - September 19, 2005"
386:, in Canberra, one of the five training companies,
829:
691:Design Evolution: Michelin Man – Advertising Week
382:In the Australian Army Training Establishment at
267:warrior mascot of French service-station company
1499:
1359:San Francisco Bay Area and Northern California
249:Bibendum made a brief guest appearance in the
157:The 1898 poster showed him offering the toast
962:
738:; aus dem Französischen von Herta Luise Ott.
332:
164:
822:"The World Can Change in a Matter of Momus"
815:
813:
811:
809:
158:
80:("Now is the time to drink") is taken from
969:
955:
633:
450:
47:), commonly referred to in English as the
1039:French Bilingual School of South Carolina
940:, Unofficial site dedicated to Bibendum.
819:
806:
511:
356:
263:. (The original French version used the
217:
113:
26:
18:
700:
1500:
512:Peterson, Hayley (December 11, 2013).
502:(Johns Hopkins University Press, 2001)
409:"How the Michelin man logo came to be"
950:
820:Shepherd, Fiona (10 September 1999).
747:
599:
226:The "Bibendum chair" was designed by
213:
42:
1076:Budd–Michelin rubber-tired rail cars
908:
736:Bibendum: ein Jahrhundert Geschichte
575:"History of the Michelin Man Mascot"
1304:Los Angeles and Southern California
732:Michelin Man: 100 years of Bibendum
606:. Greenwood Press. pp. 31–34.
325:sang about Bibendum on their album
195:glasses with lanyard, and smoked a
13:
634:Dotz, Warren; Morton, Jim (1996).
14:
1549:
1508:Automobile advertising characters
931:
734:; London: Conran Octopus, 1998.--
728:One Hundred Years of Michelin Man
828:. UK. p. 23. Archived from
384:Royal Military College, Duntroon
369:In the French dubbed version of
74:still in active use. The slogan
55:, is the official mascot of the
902:
889:
876:
863:
850:
793:
779:
766:
741:
720:
694:
685:
671:
652:
638:. Chronicle Books. p. 25.
627:
593:
16:Mascot of Michelin tyre company
1513:Male characters in advertising
567:
543:
530:
505:
492:
467:
463:. nbr 3503: 41. 9 August 1969.
426:
401:
109:
1:
1481:2005 United States Grand Prix
754:Bienenstock Furniture Library
394:
1117:United States Rubber Company
976:
909:Adam, Orestes (2023-08-11).
726:Also in English and German:
551:"About the MICHELIN Company"
274:The mascot appears in a BBC
7:
1060:Michelin Challenge Bibendum
701:Brodkin, Jon (2006-10-06).
208:Le Grand Siècle de Bibendum
63:, it was introduced at the
10:
1554:
1533:Mascots introduced in 1894
748:Otero, Rosa (2014-04-23).
1459:
1438:
1135:
1094:
1068:
1052:
1031:
984:
787:Not the Nine O'Clock News
377:Stay Puft Marshmallow Man
277:Not the Nine O'Clock News
895:Anthony Reynolds (2018)
882:Anthony Reynolds (2018)
869:Anthony Reynolds (2018)
856:Anthony Reynolds (2018)
799:Anthony Reynolds (2018)
236:, the main character of
31:Bibendum in Taipei, 2008
1112:Multistrada Arah Sarana
206:A history of Bibendum,
366:
340:In the 2009 animated,
333:
260:Asterix in Switzerland
223:
165:
159:
127:
32:
24:
665::56 (March 4, 1922),
660:Saturday Evening Post
360:
221:
117:
40:French pronunciation:
30:
23:The Michelin Tyre Man
22:
600:Cross, Mary (2002).
581:. September 11, 2023
363:Jerez de la Frontera
1528:Fictional humanoids
1487:Uniroyal Giant Tire
1264:Hong Kong and Macau
1013:Michelin PAX System
886:Cheery Red pp. 9-10
774:Pattern Recognition
772:Gibson, W. (2003).
438:www.michelinman.com
243:Pattern Recognition
122:" of Bibendum, the
1167:3-star restaurants
899:Cheery Red pp.9-10
873:Cheery Red pp.9-10
860:Cheery Red pp.9-10
803:Cheery Red pp.9-10
540:, Book 1, Poem 37.
367:
300:(which also had a
289:performance artist
287:Michelin sued the
224:
214:In popular culture
128:
68:Exhibition of 1894
44:[bibɛ̃dɔm]
33:
25:
1523:Corporate mascots
1495:
1494:
1434:
1433:
844:HighBeam Research
498:Stephen L. Harp,
160:Nunc est bibendum
152:Nunc est bibendum
77:Nunc est bibendum
53:Michelin Tire Man
1545:
1451:Édouard Michelin
1424:Washington, D.C.
1157:Michelin-starred
1151:
1150:
971:
964:
957:
948:
947:
943:
925:
924:
922:
921:
906:
900:
897:Sons of Pioneers
893:
887:
884:Sons of Pioneers
880:
874:
871:Sons of Pioneers
867:
861:
858:Sons of Pioneers
854:
848:
847:
841:
839:
834:on 28 March 2015
833:
817:
804:
801:Sons of Pioneers
797:
791:
783:
777:
770:
764:
763:
761:
760:
745:
739:
724:
718:
717:
715:
714:
698:
692:
689:
683:
682:
675:
669:
656:
650:
649:
631:
625:
624:
622:
620:
597:
591:
590:
588:
586:
571:
565:
564:
562:
561:
547:
541:
534:
528:
527:
525:
524:
518:Business Insider
509:
503:
496:
490:
489:
487:
486:
477:. Archived from
471:
465:
464:
454:
448:
447:
445:
444:
430:
424:
423:
421:
420:
405:
344:-winning satire
336:
312:Anthony Reynolds
168:
162:
144:Marius Rossillon
46:
41:
1553:
1552:
1548:
1547:
1546:
1544:
1543:
1542:
1518:Cartoon mascots
1498:
1497:
1496:
1491:
1455:
1430:
1160:
1158:
1156:
1149:
1131:
1090:
1064:
1048:
1027:
980:
975:
941:
934:
929:
928:
919:
917:
907:
903:
894:
890:
881:
877:
868:
864:
855:
851:
837:
835:
818:
807:
798:
794:
789:clip on YouTube
784:
780:
771:
767:
758:
756:
746:
742:
725:
721:
712:
710:
699:
695:
690:
686:
677:
676:
672:
658:advertisement,
657:
653:
646:
632:
628:
618:
616:
614:
598:
594:
584:
582:
579:michelinman.com
573:
572:
568:
559:
557:
549:
548:
544:
535:
531:
522:
520:
510:
506:
497:
493:
484:
482:
473:
472:
468:
456:
455:
451:
442:
440:
432:
431:
427:
418:
416:
413:Creative Review
407:
406:
402:
397:
352:Ronald McDonald
253:series, as the
216:
112:
39:
17:
12:
11:
5:
1551:
1541:
1540:
1535:
1530:
1525:
1520:
1515:
1510:
1493:
1492:
1490:
1489:
1484:
1474:
1469:
1463:
1461:
1457:
1456:
1454:
1453:
1448:
1446:André Michelin
1442:
1440:
1436:
1435:
1432:
1431:
1429:
1428:
1427:
1426:
1421:
1416:
1411:
1406:
1401:
1396:
1391:
1386:
1381:
1376:
1371:
1366:
1361:
1356:
1351:
1346:
1341:
1336:
1331:
1326:
1321:
1316:
1311:
1306:
1301:
1296:
1291:
1286:
1281:
1276:
1271:
1266:
1261:
1256:
1251:
1246:
1241:
1236:
1231:
1226:
1224:Czech Republic
1221:
1216:
1211:
1206:
1201:
1196:
1191:
1181:
1180:
1179:
1174:
1172:United Kingdom
1163:
1161:
1154:
1148:
1147:
1141:
1139:
1137:Michelin Guide
1133:
1132:
1130:
1129:
1124:
1119:
1114:
1109:
1104:
1098:
1096:
1092:
1091:
1089:
1088:
1083:
1078:
1072:
1070:
1066:
1065:
1063:
1062:
1056:
1054:
1050:
1049:
1047:
1046:
1044:Michelin House
1041:
1035:
1033:
1029:
1028:
1026:
1025:
1020:
1015:
1010:
1007:
1002:
1000:ATS Euromaster
997:
992:
988:
986:
982:
981:
974:
973:
966:
959:
951:
945:
944:
933:
932:External links
930:
927:
926:
901:
888:
875:
862:
849:
805:
792:
778:
765:
740:
719:
693:
684:
670:
651:
644:
626:
613:978-0313314810
612:
592:
566:
555:MICHELIN Guide
542:
529:
504:
491:
466:
449:
425:
399:
398:
396:
393:
328:Grain de Sable
297:Hippopotamomus
282:Michelin Guide
238:William Gibson
215:
212:
140:André Michelin
111:
108:
15:
9:
6:
4:
3:
2:
1550:
1539:
1536:
1534:
1531:
1529:
1526:
1524:
1521:
1519:
1516:
1514:
1511:
1509:
1506:
1505:
1503:
1488:
1485:
1482:
1478:
1475:
1473:
1470:
1468:
1465:
1464:
1462:
1458:
1452:
1449:
1447:
1444:
1443:
1441:
1437:
1425:
1422:
1420:
1417:
1415:
1412:
1410:
1407:
1405:
1402:
1400:
1397:
1395:
1392:
1390:
1387:
1385:
1382:
1380:
1377:
1375:
1372:
1370:
1367:
1365:
1362:
1360:
1357:
1355:
1352:
1350:
1347:
1345:
1342:
1340:
1339:New York City
1337:
1335:
1332:
1330:
1327:
1325:
1322:
1320:
1317:
1315:
1312:
1310:
1307:
1305:
1302:
1300:
1297:
1295:
1292:
1290:
1287:
1285:
1282:
1280:
1277:
1275:
1272:
1270:
1267:
1265:
1262:
1260:
1257:
1255:
1252:
1250:
1247:
1245:
1242:
1240:
1237:
1235:
1232:
1230:
1227:
1225:
1222:
1220:
1217:
1215:
1212:
1210:
1207:
1205:
1202:
1200:
1197:
1195:
1192:
1190:
1187:
1186:
1185:
1182:
1178:
1177:United States
1175:
1173:
1170:
1169:
1168:
1165:
1164:
1162:
1152:
1146:
1143:
1142:
1140:
1138:
1134:
1128:
1125:
1123:
1120:
1118:
1115:
1113:
1110:
1108:
1105:
1103:
1100:
1099:
1097:
1093:
1087:
1084:
1082:
1079:
1077:
1074:
1073:
1071:
1067:
1061:
1058:
1057:
1055:
1051:
1045:
1042:
1040:
1037:
1036:
1034:
1030:
1024:
1021:
1019:
1016:
1014:
1011:
1008:
1006:
1003:
1001:
998:
996:
993:
990:
989:
987:
983:
979:
972:
967:
965:
960:
958:
953:
952:
949:
939:
936:
935:
916:
912:
905:
898:
892:
885:
879:
872:
866:
859:
853:
845:
832:
827:
823:
816:
814:
812:
810:
802:
796:
790:
788:
782:
775:
769:
755:
751:
744:
737:
733:
729:
723:
708:
704:
697:
688:
680:
674:
668:
664:
661:
655:
647:
645:0-8118-0936-6
641:
637:
630:
615:
609:
605:
604:
596:
580:
576:
570:
556:
552:
546:
539:
533:
519:
515:
508:
501:
495:
481:on 2010-06-18
480:
476:
470:
462:
461:
453:
439:
435:
429:
414:
410:
404:
400:
392:
389:
385:
380:
378:
374:
373:
364:
359:
355:
353:
349:
348:
343:
342:Academy Award
338:
335:
330:
329:
324:
320:
315:
313:
309:
308:
303:
299:
298:
293:
290:
285:
283:
279:
278:
272:
270:
266:
262:
261:
256:
252:
247:
245:
244:
239:
235:
234:Cayce Pollard
231:
229:
220:
211:
209:
204:
202:
198:
194:
190:
185:
182:
178:
176:
170:
167:
161:
155:
153:
149:
145:
141:
137:
133:
125:
121:
118:A poster by "
116:
107:
104:
99:
97:
93:
89:
88:
83:
79:
78:
73:
69:
66:
62:
58:
54:
50:
45:
37:
29:
21:
1472:Michelin PLR
1467:Michelin Man
1466:
1095:Subsidiaries
1018:Michelin TRX
995:Active Wheel
938:Bibimage.com
918:. Retrieved
914:
904:
896:
891:
883:
878:
870:
865:
857:
852:
842:– via
836:. Retrieved
831:the original
826:The Scotsman
825:
800:
795:
786:
781:
773:
768:
757:. Retrieved
753:
743:
735:
731:
727:
722:
711:. Retrieved
707:The Guardian
706:
696:
687:
673:
662:
659:
654:
635:
629:
617:. Retrieved
602:
595:
583:. Retrieved
578:
569:
558:. Retrieved
554:
545:
537:
532:
521:. Retrieved
517:
507:
499:
494:
483:. Retrieved
479:the original
469:
458:
452:
441:. Retrieved
437:
428:
417:. Retrieved
415:. 2011-03-30
412:
403:
381:
375:, the giant
372:Ghostbusters
370:
368:
361:Monument in
345:
339:
326:
316:
305:
302:hippopotamus
295:
286:
275:
273:
258:
248:
241:
232:
225:
207:
205:
191:tires, wore
186:
183:
179:
171:
156:
151:
129:
100:
95:
91:
85:
75:
52:
49:Michelin Man
48:
35:
34:
1379:South Korea
1334:Netherlands
1184:By location
1159:restaurants
1145:Derek Brown
1023:ViaMichelin
942:(in French)
619:4 September
228:Eileen Gray
201:anniversary
110:Development
1502:Categories
1107:Masternaut
1032:Facilities
1005:BFGoodrich
920:2024-09-15
776:. Penguin.
759:2024-01-14
713:2010-05-12
560:2024-06-14
523:2023-10-18
485:2010-05-28
443:2024-05-23
419:2024-05-23
395:References
103:guidebooks
72:trademarks
1409:Vancouver
1374:Singapore
1294:Lithuania
1284:Las Vegas
1259:Guangzhou
1199:Argentina
1189:Abu Dhabi
1081:Micheline
460:The Motor
388:Gallipoli
240:'s novel
230:in 1925.
193:pince-nez
175:Curnonsky
134:in 1894,
96:Bibelobis
1538:Michelin
1477:Tire war
1394:Thailand
1369:Shanghai
1364:Scotland
1354:Portugal
1309:Malaysia
1219:Colorado
1155:Lists of
1069:Products
991:Achilles
978:Michelin
915:Collider
838:15 April
709:. London
536:Horace,
347:Logorama
307:Recreate
124:Michelin
57:Michelin
36:Bibendum
1460:Related
1414:Vietnam
1399:Toronto
1274:Ireland
1269:Iceland
1254:Florida
1249:Finland
1244:Estonia
1239:England
1229:Denmark
1214:Chicago
1204:Beijing
1194:Atlanta
1127:NexTraq
317:French
265:Gaulish
255:chariot
251:Asterix
189:bicycle
136:Édouard
120:O'Galop
1439:People
1404:Turkey
1389:Taiwan
1384:Sweden
1349:Poland
1329:Norway
1324:Monaco
1319:Mexico
1299:London
1289:Latvia
1209:Brazil
1122:Fenner
1053:Events
985:Brands
642:
610:
585:May 9,
319:reggae
148:Munich
82:Horace
1419:Wales
1344:Paris
1314:Malta
1279:Japan
1234:Dubai
1102:Camso
1086:Tweel
1009:Corsa
667:p. 53
321:band
292:Momus
269:Antar
197:cigar
61:tires
840:2013
640:ISBN
621:2020
608:ISBN
587:2024
538:Odes
323:Tryo
138:and
132:Lyon
87:Odes
65:Lyon
663:194
331:.
271:.)
94:or
92:Bib
84:'s
51:or
1504::
913:.
824:.
808:^
752:.
705:.
577:.
553:.
516:.
436:.
411:.
354:.
284:.
98:.
1483:)
1479:(
970:e
963:t
956:v
923:.
846:.
762:.
716:.
681:.
648:.
623:.
589:.
563:.
526:.
488:.
446:.
422:.
365:.
38:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
