79:. The product was banned by the French government shortly after it was released. This poster, however, is an advertisement for an alcoholic beverage that went out of production in 1906. Maurin is the brand name and Quina is the type of alcohol. The product has since been reintroduced to both the French and American marketplace, featuring Cappiello's poster as the label. It is cherry in flavor with a background of quinine. It is similar to a liqueur, but does not contain enough sugar content to legally be classified as one.
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figure sneakily de-corking the bottle; Cappiello used "infernal imagery" in several of his posters for alcohol. The green devil in particular evokes
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French apéritif advertisement painted by
Leonetto Cappiello in 1906
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The Devil in a Little Green Bottle: A History of
Absinthe
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in 1906. It is perhaps
Cappiello's most famous poster.
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