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Film title design

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Then, early in the 1930s, the more progressive motion picture studios started to change their approach in presenting their screen credits. The major studios took on the challenge of improving the way they introduced their movies. They made the decision to present a more complete list of credits to go
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Quality artists met this challenge by designing their artwork to "set a mood" and "capture the audience" before the movie started. An overall 10% jump in box-office receipts was proof that this was a profitable improvement to the introduction of their motion pictures.
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were key in setting the style and mood of the movie even before the action began, and contributed to Hitchcock's "house style" that was a key element in his approach to marketing. Another well known designer is
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In the beginning, main title design consisted of the movie studio's name and/or logo and the presentation of the main characters along with the actor's names, generally using that same artwork presented on
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is the designer of the movie title. The manner in which title of a movie is displayed on screen is widely considered an art form. It has often been classified as motion graphics, title
280:. Most independent or major studio had their own title art logo used as the background for their screen credits and they used it almost exclusively on every movie that they produced. 324: 1302: 2419: 1983: 263:. Since the beginning of the film form, it has been an essential part of any motion picture. Originally a motionless piece of artwork called 2052: 332: 141: 113: 2057: 407:, with over 400 movie titles to its credit in that time period alone, and almost 700 titles in total from the 1950s to 2000. 838: 2429: 338:
From the mid-1930s through the late-1940s the major film studios led the way in Film Title Art by employing artists like
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is a leading title sequence company in both film and TV, with great examples of title design from films such as
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Modern technology has enabled a much more fantastical way of presenting them through use of programs such as
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to design titles on his own. Phill Norman was a contemporary American film title designer at the same time
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for silent films, but moved into film title design. One of their artists,
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with a higher quality of artwork to be used in their screen credits.
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in the 1950s and 1960s. His modish title sequences for the films of
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However, the leader in the industry in the 1990s - 2000 was
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was an American company founded in Hollywood in 1919 by
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Index

Main title designer
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motion picture
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