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MOM Brands

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company also had to implement layoffs to reduce costs. Later in 2001, the building and site were put up for sale for $ 10 million. in 2002, Malt-O-Meal began a dramatic turnaround in sales and profits. Because of the much improved results, the site was taken off the market, construction was resumed, and the Malt-Meal Tremonton plant began production in 2004.
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In 2013 MOM Brands introduced Mom's Best Naturals cereal and gained significant shelf space in retailers. This was a part of its success which helped it surpass Post cereal in total market share of cereal sales. After Post bought MOM brands it kept the MOM's best brand and it is still a part of its
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in 2015. After the acquisition was finalized, Post Holdings moved its cereal headquarters office from New Jersey to the MOM Brands offices in Lakeville, Minnesota. The business was renamed Post Consumer Brands, and the MOM Brands CEO, Chris Neugent, and his senior leadership team were put in charge
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In 1998 Malt-O-Meal began construction of a 225,000-square-foot (20,900 m) $ 100,000,000 cereal production facility in Tremonton, Utah. In early 2001, construction was stopped and the plant was mothballed because the company had a significant decline in sales and profits. At that time, the
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announced that it was purchasing MOM Brands for $ 1.15 billion ($ 1.05 billion cash and 2.5 million shares of Post Holdings stock). The sale was completed on May 4, 2015. Production of cold cereal continued in the Northfield plant. As of January 2024, Post is continuing the Malt-O-Meal brand.
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MOM Brands purchased the CoCo Wheats brand from Denny and Kim Fuller on June 30, 2012, while the rest of the company assets except the factory building were sold to Gilster-Mary Lee, a major competitor. The Fullers had become the fourth generation to own and operate Little Crow in 1983.
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On February 21, 2012, the Malt-O-Meal Company re-branded as MOM Brands—the new name is intended to reflect the company's wider product range, while still acknowledging its flagship product through the use of its abbreviation. At the same time, it also announced that it had surpassed
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MOM Brands produces both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounts for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors,
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As listed on Malt-O-Meal's site. Most are available regionally or through specific chains. All listed mention their use of natural ingredients, reduced packaging, and/or renewable energy
999: 1101: 226:. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$ 750 million. It operates four manufacturing plants, in 855: 778: 1919: 375: 924: 1904: 1178: 1914: 1654: 1822: 645: 886: 353: 1072: 1043: 1127: 1309: 1105: 1899: 1839: 1647: 1719: 863: 828: 1682: 1230: 1255: 928: 803: 1909: 1776: 1729: 1674: 1640: 711: 1302: 1282: 1025: 1186: 378:, became the fourth manufacturing facility for Malt-O-Meal. Operations at the plant began in late 2008. 1598: 1817: 1759: 1572: 1401: 141: 951: 371: 235: 147: 975: 753:"Chris Neugent, Post Consumer Brands President & CEO, Appointed to Welch's Board of Directors" 324:
Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand
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Sally's Cereals (hot and cold varieties sold in Canada Safeway, Wal-mart and Superstores stores)
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The company was founded in 1919 as the Campbell Cereal Company by John Campbell, a miller in
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In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for
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Better Oats (hot varieties only) (most sub-brands available in multiple flavors)
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In 2007, Malt-O-Meal began construction on their new manufacturing facility in
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Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores)
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hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with
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In 1927, the company moved production of its cereal to the Ames Mill in
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to become the third largest producer of cereals in the United States.
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In 2002, Malt-O-Meal acquired the bagged cereal business from the
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International Directory of Company Histories, Volume 63 (1992)
911:"Malt-O-Meal Hot Cereal: A Warm & Hearty Breakfast Option" 1073:"7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion" 1877: 1871: 1865: 1179:"Post Holdings to pay $ 1.15B for Malt-O-Meal cereal maker" 976:"Malt-O-Meal Breakfast Cereal - Food Processing Technology" 1130:. Inside Indiana Business With Gerry Dick. Archived from 317:. Nine years later, corporate headquarters were moved to 135: 352:
and packaged one of their cereals, Tootie Frooties, as "
1102:"Malt-O-Meal® Breaks Ground on New Production Facility" 321:, and in 1953, it was renamed the Malt-O-Meal Company. 101:
Purchased by Post Holdings; remaining as a subsidiary
1044:"Krusty-O's cereal won't be available in Minnesota" 856:"Post Holdings completes acquisition of MOM Brands" 940:" (06/30/2008 9:00PM) Episode: CW1708 Food Network 1891: 1079:. Associated Press. July 1, 2007. Archived from 1050:. Associated Press. July 6, 2007. Archived from 1023: 1258:. Better Oats. October 24, 2010. Archived from 1233:. Malt-O-Meal. October 24, 2010. Archived from 950:Salamie, David; Peippo, Kathleen (2007-12-06). 1823:Howard V. and Edna H. Hong Kierkegaard Library 925:"Unwrapped : Cereal Aisle (Food Network)" 689: 687: 1648: 1303: 949: 943: 722: 720: 332:, were abandoned in the face of competition. 1920:Food and drink companies established in 1919 1065: 802:Tribune, Mike Hughlett Star (13 June 2012). 568:Mom's Best Naturals (hot and cold varieties) 1905:Food and drink companies based in Minnesota 1026:"Malt-O-Meal acquires Quaker bagged cereal" 850: 848: 684: 381:In December 2009, Malt-O-Meal acquired the 1655: 1641: 1310: 1296: 1128:"Little Crow Sale Brings 'Mixed Emotions'" 885:Tribune, Evan Ramstad Star (16 May 2015). 717: 242:. The company has distribution centers in 25: 1662: 804:"Bagged cereal is booming at Malt-O-Meal" 695:"Bagged cereal is booming at Malt-O-Meal" 1000:"Malt-O-Meal elects Neugent to new post" 845: 826: 728:"Malt-O-Meal renaming itself MOM Brands" 639: 637: 285: 1317: 884: 801: 671: 643: 571:Bear River Valley (cold varieties only) 360:stores across America along with other 1915:American companies established in 1919 1892: 705: 612:Hearty Traditions (hot varieties only) 1636: 1291: 1030:Minneapolis/St. Paul Business Journal 1024:Andrew Tellijohn (December 4, 2002). 634: 374:. The building, formerly occupied by 1201: 1036: 712:Hoovers, Inc. Malt-O-Meal Fact Sheet 1840:The Great Northfield Minnesota Raid 438:Maple & Brown Sugar Malt-O-Meal 13: 1720:Carleton College Cowling Arboretum 1185:. Associated Press. Archived from 776: 14: 1936: 1276: 980:www.foodprocessing-technology.com 672:Neugent, Chris (8 October 2011). 583:Oat Revolution Thick & Hearty 16:American breakfast cereal company 1617: 1616: 1440: 574:I Love Oats (hot varieties only) 278:of the new combined enterprise. 1248: 1231:"Visit other Malt-O-Meal sites" 1223: 1171: 1146: 1120: 1094: 1017: 992: 968: 917: 903: 878: 553: 445: 298:. He invented a combination of 1777:Prairie Creek Community School 1730:Nerstrand-Big Woods State Park 820: 795: 770: 745: 665: 644:Ramstad, Evan (May 15, 2015). 420: 1: 1104:. Malt-O-Meal. Archived from 862:. May 4, 2015. Archived from 827:Hughlett, Mike (2012-06-24). 628: 528:Peanut Butter Colossal Crunch 218:) is an American producer of 1256:"Better Oats – Brands sites" 714:(Retrieved 20 November 2009) 466:Chocolatey Chip Cookie Bites 463:Chocolate Marshmallow Mateys 441:Creamy Hot Wheat Malt-O-Meal 59:; 105 years ago 7: 616: 10: 1941: 1900:Breakfast cereal companies 356:". The cereal was sold in 281: 85:; 9 years ago 1858: 1831: 1818:Northfield Public Library 1810: 1785: 1760:Northfield Public Schools 1750: 1743: 1712: 1691: 1673: 1612: 1581: 1525: 1503: 1482: 1449: 1438: 1325: 385:brand of hot cereal from 273:MOM Brands was bought by 193: 179: 169: 161: 153: 121: 105: 97: 79: 71: 53: 43: 33: 24: 389:. Farina was started by 372:Asheboro, North Carolina 236:Asheboro, North Carolina 1402:Peter Pan peanut butter 290:Malt-O-Meal with coffee 216:Campbell Cereal Company 1772:Arcadia Charter School 1765:Northfield High School 1211:. Post Consumer Brands 508:Honey and Oat Blenders 319:Minneapolis, Minnesota 291: 199:PostConsumerBrands.com 1910:Northfield, Minnesota 1370:Honey Bunches of Oats 952:"Malt-O-Meal Company" 604:Raw Pure & Simple 505:Cinnamon Golden Puffs 490:Frosted Mini-Spooners 457:Blueberry Muffin Tops 454:Berry Colossal Crunch 429:Chocolate Malt-O-Meal 412:On January 27, 2015, 315:Northfield, Minnesota 289: 228:Northfield, Minnesota 224:Northfield, Minnesota 1703:formerly Malt-O-Meal 1327:Post Consumer Brands 1209:"Malt-O-Meal cereal" 757:www.businesswire.com 514:Honey Graham Squares 252:Salt Lake City, Utah 157:Hot and cold cereals 111:Lakeville, Minnesota 1319:Post Holdings, Inc. 1262:on October 17, 2010 1237:on October 27, 2010 1134:on January 26, 2013 1054:on January 27, 2013 607:Mom's Best Naturals 376:Unilever Best Foods 341:Quaker Oats Company 296:Owatonna, Minnesota 264:Quaker Oats Company 222:, headquartered in 212:Malt-O-Meal Company 171:Number of employees 21: 1553:C.W. Post (cereal) 1385:Marshmallow Mateys 1340:Chips Ahoy! Cereal 1158:www.thedieline.com 1108:on January 4, 2014 678:The New York Times 525:Peanut Butter Cups 521:Marshmallow Mateys 517:Honey Nut Scooters 362:The Simpsons Movie 349:The Simpsons Movie 292: 208:MOM Brands Company 130:Chairman & CEO 19: 1887: 1886: 1806: 1805: 1630: 1629: 1604:Clarence Birdseye 833:Los Angeles Times 777:Gutman, Brandon. 496:Fruity Dyno-Bites 478:Cookies and Cream 460:Cinnamon Toasters 220:breakfast cereals 205: 204: 1932: 1798:St. Olaf College 1793:Carleton College 1748: 1747: 1725:Mill Towns Trail 1657: 1650: 1643: 1634: 1633: 1620: 1619: 1444: 1312: 1305: 1298: 1289: 1288: 1271: 1270: 1268: 1267: 1252: 1246: 1245: 1243: 1242: 1227: 1221: 1220: 1218: 1216: 1205: 1199: 1198: 1196: 1194: 1175: 1169: 1168: 1166: 1165: 1150: 1144: 1143: 1141: 1139: 1124: 1118: 1117: 1115: 1113: 1098: 1092: 1091: 1089: 1088: 1069: 1063: 1062: 1060: 1059: 1040: 1034: 1033: 1021: 1015: 1014: 1012: 1011: 1004:Southernminn.com 996: 990: 989: 987: 986: 972: 966: 965: 963: 962: 947: 941: 939: 937: 936: 927:. 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Finance 1170: 1145: 1119: 1093: 1064: 1035: 1016: 991: 967: 942: 916: 902: 877: 844: 819: 794: 769: 744: 716: 704: 683: 664: 632: 630: 627: 626: 625: 618: 615: 614: 613: 610: 609: 608: 605: 602: 599: 596: 595:mmm... 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Retrieved 707: 699:Star Tribune 698: 677: 667: 655:. Retrieved 651:Star Tribune 649: 557: 554:Other brands 534:Puffed Wheat 502:Golden Puffs 499:Fruity Stars 446:Cold cereals 411: 407: 403: 395: 380: 369: 361: 347: 345: 338: 334: 326:Puffed Wheat 323: 312: 293: 272: 256: 215: 211: 207: 206: 145:Jesse Garcia 106:Headquarters 34:Company type 1751:Primary and 1664:Northfield, 1412:Raisin bran 1380:Malt-O-Meal 1345:CoCo Wheats 1335:Bran flakes 1283:Malt-O-Meal 1215:January 14, 1193:January 27, 870:February 8, 737:23 February 732:StarTribune 657:February 8, 537:Raisin Bran 531:Puffed Rice 487:Crispy Rice 484:Corn Flakes 481:Corn Bursts 451:Apple Zings 435:Coco Wheats 426:Malt-O-Meal 421:Hot cereals 409:portfolio. 330:Puffed Rice 1894:Categories 1811:Literature 1713:Recreation 1699:MOM Brands 1594:C. W. Post 1533:Alpha-Bits 1464:Ready Brek 1375:Honey Ohs! 1360:Grape-Nuts 1266:2010-10-24 1241:2010-10-24 1164:2024-04-10 1160:. May 2013 1087:2007-12-06 1058:2007-12-06 1048:kare11.com 1010:2024-04-10 985:2024-02-19 961:2007-12-06 935:2008-07-04 896:2024-02-19 838:2024-04-10 813:2024-02-19 788:2024-02-19 763:2024-04-10 629:References 387:U.S. Mills 354:Krusty-O's 302:wheat and 210:(formerly 139:Gene Pagel 123:Key people 38:Subsidiary 20:MOM Brands 1880:(1080 AM) 1874:(88.1 FM) 1868:(89.3 FM) 1753:secondary 1744:Education 1667:Minnesota 1538:Birds Eye 1513:(grocery) 1511:Bob Evans 1427:Uncle Sam 1422:Shreddies 1365:Honeycomb 601:Oat Heads 586:Abundance 472:Coco Roos 393:in 1898. 391:Pillsbury 260:Kellogg's 1692:Industry 1622:Category 1517:PowerBar 1469:Weetabix 1392:Oreo O's 1112:June 25, 1077:Fox News 617:See also 540:Scooters 358:7-Eleven 154:Products 44:Industry 1683:History 1582:Related 1558:Erewhon 1397:Pebbles 598:Oat Fit 544:S'Mores 432:Oat Fit 282:History 194:Website 162:Revenue 88: ( 80:Defunct 72:Founder 62: ( 54:Founded 1851:(1980) 1843:(1972) 1675:Topics 1563:Jell-O 1526:Former 1474:Weetos 1407:Postum 783:Forbes 592:Lavish 546:Cereal 383:Farina 300:farina 266:, and 250:; and 238:; and 181:Parent 48:Cereal 1504:Other 1459:Alpen 175:1,400 1878:KYMN 1872:KRLX 1866:KCMP 1832:Film 1217:2024 1195:2015 1140:2012 1114:2007 872:2017 739:2012 659:2017 399:Post 328:and 214:and 98:Fate 90:2015 83:2015 64:1919 57:1919 148:CSO 142:CIO 136:CFO 116:USA 1896:: 1181:. 1156:. 1075:. 1046:. 1028:. 1002:. 978:. 954:. 889:. 858:. 847:^ 831:. 806:. 781:. 755:. 730:. 719:^ 697:. 686:^ 676:. 648:. 636:^ 367:. 343:. 310:. 262:, 254:. 246:; 234:; 230:; 114:, 1656:e 1649:t 1642:v 1311:e 1304:t 1297:v 1269:. 1244:. 1219:. 1197:. 1167:. 1142:. 1116:. 1090:. 1061:. 1032:. 1013:. 988:. 964:. 938:. 913:. 899:. 874:. 841:. 816:. 791:. 766:. 741:. 701:. 680:. 661:. 92:) 66:)

Index


Subsidiary
Cereal
Lakeville, Minnesota
Chairman & CEO
CFO
CIO
CSO
Parent
Post Holdings
PostConsumerBrands.com
breakfast cereals
Northfield, Minnesota
Northfield, Minnesota
Tremonton, Utah
Asheboro, North Carolina
St. Ansgar, Iowa
Grove City, Ohio
Coppell, Texas
Salt Lake City, Utah
Kellogg's
Quaker Oats Company
General Mills
Post Holdings

Owatonna, Minnesota
farina
malted barley
Cream of Wheat
Northfield, Minnesota

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