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602:. "I'm an entrepreneur, so I encourage risk-taking. And the only way to encourage risk-taking is to take risks yourself, which means sometimes you'll fail, or people will say you are too aggressive or controversial. But someone needs to jump into the pool first for a party to get really great. I've always been willing to be that guy." In November 2013, Cohen revealed he was starting a new company named "
254:, Cohen "became known for his no-nonsense approach to business, his negotiating skill, his ability to forward the plot". It was Cohen who brokered Run-DMC's endorsement deal with Adidas, "one of the first big commercial deals for a rap group". This deal was followed by others that paired up Jazzy Jeff & the Fresh Prince with
273:, credits Cohen with " early on in the cultural melting pot that was being brewed for and by the younger generation". In his own words, Lyor Cohen has said, "I was determined to prove people wrong, to prove to the gatekeepers of the industry that we had a place here and we weren't going to relinquish our opportunity."
630:
In
September 2016, Google's YouTube announced Lyor would be joining the organization as Global Head of Music. He officially joined the company in December 2016. He wrote a public letter stating some of his goals and aspirations for his new role. He will strive to enable the music industry to adopt
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Cohen began transitioning from artist management to the label side of the music business in 1989, when he and
Simmons formed Rush Associated Labels. The goal was to capitalize on the ability of established recording artists to sniff out new talent by signing boutique label deals with them. It paid
754:
as part of a larger action against Island Def Jam Music Group and
Universal Music Group. The suit alleged that Cohen tried to hinder the production and release of an album by Ja Rule's group, the Cash Money Click. Initially, the defendants were ordered to pay TVT $ 132 million in compensatory and
525:, his protégée, into a top executive position there. In 2009, Cohen elevated Greenwald to chairman and chief operating officer of Atlantic, a promotion that established Greenwald as the highest-ranking woman executive at an American record company. Greenwald's successes at Atlantic have included
498:, which reported that, "Under Cohen, Warner Music has thrived, due in part to the executive's innovative initiatives, such as an incubator program that builds relationships with independent label executives the company aspires to hire." Warner's success with
690:. Cohen's marriage to his second wife, Amy, ended in divorce in 2006. They have a daughter, Bea, and a son, Az. Cohen credits Az, along with a personal friend, with saving his life when Cohen experienced a pulmonary embolism during
597:
There was much speculation about Cohen's next move. Cohen's own assessment of his career was broadly predictive. "I've been an outsider in the traditional record industry for more than 25 years," he told the
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Of particular interest to authorities was an Island Def Jam payment of $ 500,000 to a company fronted by McGriff. In 2005, Gotti was acquitted of all charges, as was Cohen, who had also testified.
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punitive damages, with $ 56 million due personally from Cohen. On appeal that figure was substantially reduced. Ultimately, TVT was awarded $ 126,720 for a breach of contract claim.
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577:, the deal marked "the first time a major record company licensed content to YouTube". In 2011, Cohen oversaw an agreement on behalf of the Warner roster with
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In August 2016, Cohen remarried, wedding art world personality Xin Li, a
Chinese former basketball player and model who is currently the deputy chairman of
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195:). Beginning as Run-DMC's road manager, Cohen quickly began taking on additional responsibilities, working on behalf of an artist roster that included
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with teaching him the basics of the music business. " showed me how to settle shows and fulfill my responsibilities to the group," Cohen told
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404:. Cohen was named co-president. In the process, he became (as he himself noted) "the first Hip-Hop president in charge of a major label".
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that allowed the site to show videos by Warner artists in exchange for a share of YouTube's advertising revenue. According to
1064:"Getting Warner Music More Upbeat: U.S. CEO Lyor Cohen is Heading a Turnaround that Includes a Recent Boost in Market Share"
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In 2002, Cohen was personally sued for fraud, tortious interference, breach of contract and copyright infringement by
614:. He stated the company would be part record label, part marketing company, part distributor, with major backing from
317:. By then, having become Simmons's partner in the label several years earlier, Cohen was running Def Jam day-to-day. (
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111:(born October 3, 1959) is an American music industry executive and entrepreneur. He has been actively involved in
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at various record labels for more than 30 years. He started by managing rappers for Rush
Productions, then led
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By 1989, Rush—under Cohen's leadership—was recognized as "the premier management operation" in the Rap field.
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and Cohen's leadership, Def Jam prospered. Cohen worked with a brand-new roster of successful rappers, like
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In
September 2012 Cohen resigned from Warner where he served as one of their dominant creative executives.
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Late in 1984, after promoting a pair of rock and rap shows at The Mix Club in
Hollywood (one featured
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Leeds, Jeff, “Rap Label Is Spared
Millions After Appeal on Fraud Case,” New York Times, June 15, 2005
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This promotion required Cohen to expand his portfolio to include artists who didn't rap, among them
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magazine. "It's those lessons that I rely on daily to do what I do now." Before long, according to
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The
Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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Some of Cohen's closest associates have included his longtime friend and business partner
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123:. In September 2012, Cohen resigned from Warner and started his own independent label,
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1153:"Lyor Cohen resigns as CEO of Warner Music Group to develop talent management company"
465:. The last album released by Cash before his death, it included Cash's hit version of
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By 2006, the positive effects of Cohen's leadership were encapsulated in a story for
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in 1994. By then Cohen was starting to groom a new generation of executives, notably
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191:), Cohen moved to New York to take a job at Simmons' Rush Productions (later called
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1239:"Lyor Cohen has been with me since the early 80s as a friend and partner," p. 222,
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Cohen met his first wife, E.K. Smith, during the recording of the music video for "
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Zimmerman, Kevin, "Cohen & Caparro: From Rap to Rock with the Def Jam Duo",
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Smith, Ethan, "Warner Music Lures Rap Chief From
Universal to Fill New Post",
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In 1994 Cohen teamed up with Simmons to negotiate Def Jam's departure from
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1429:"THE MEDIA BUSINESS; Record Label And Its Chief Told to Pay $ 132 Million"
211:. By 1987, Cohen himself was signing artists to Rush. These acts included
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Rolling Stone, "The Story of Lyor Cohen: Little Lansky and the Big Check"
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After graduating from the University of Miami, he worked briefly in the
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151:. In 1981, he earned a degree in global marketing and finance from the
451:, a heavy-metal label, as well as the deal to distribute Rick Rubin's
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Def Jam Recordings: The First 25 Years of the Last Great Record Label
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investor group-financed Warner, which was subsequently spun off from
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new business models that take advantage of technological advances.
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In January 2004, Cohen left Island Def Jam for a position with the
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In June 1998, after PolyGram's merger with Universal Music and its
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313:(which had been distributing Def Jam since 1985) for a new home at
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Nathan, David, "Lyor Cohen: Breaking Corporate Barriers at Rush",
489:. Ultimately, Cohen was named WMG's chairman and chief executive.
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1380:”Murder Inc. Offices Raided By Feds,” MTV News, January 4, 2003,
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who fought the famous war against the Persians seen in the movie
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1328:"Family and Football, With a Few Audibles, for Music Executive"
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by Russell Simmons with Nelson George, Three Rivers Press, 2001
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447:. In 2001, Cohen was involved in Island Def Jam's purchase of
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1364:"Lyor Cohen Marrying Christie's Exec Xin Li at Hamptons Home"
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1290:"Talking Trash, Making Cash, And Still Able to Sign Mariah"
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at Island Def Jam were raided by a joint task force of the
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954:, by Kevin Liles with Samantha Marshall, Atria Books, 2005
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Talking trash, making cash, and still able to sign Mariah
1268:"Julie Greenwald: Chairman/COO, Atlantic Records Group"
952:
Make it Happen: the Hip-Hop Generation Guide to Success
324:
357:. Concurrently, Cohen oversaw custom label deals with
2214:
1170:"Are Lyor Cohen and Irv Gotti Forming a New Company?"
400:, and Def Jam were merged into a new unit called the
1252:"Lyor Cohen, who I consider my mentor ...," p. 221,
258:, LL Cool J with Troop sportswear, and Run-DMC with
119:. After Def Jam, Cohen took on a leadership role at
1116:"New Service Offers Music in Quantity, Not by Song"
569:In September 2006, Cohen oversaw an agreement with
1300:He has a much bigger vision than most of his peers
1223:"Lyor Cohen Named YouTube's Global Head of Music"
811:"Lyor Cohen Named YouTube's Global Head of Music"
383:
2262:
1187:"Report: Lyor Cohen Looking to Launch New Label"
1097:"Warner Music Makes Licensing Deal With YouTube"
321:, Def Jam's founder, had left Def Jam in 1988.)
1346:"Lyor Cohen Was Hospitalized Over the Weekend"
1202:"The 9 Biggest Hip-Hop Business Moves Of 2013"
634:
1507:
925:by Steve Stoute, Gotham; Reprint edition 2012
835:"Music Industry Leader Shares Career Advice"
734:as part of a federal probe of label founder
684:(You Gotta) Fight for Your Right (To Party!)
1080:"Women in Music 2011: No.1 Julie Greenwald"
1008:Russell Simmons: From Def Jam to Super Rich
717:
509:At Warner, Cohen oversaw the merger of the
134:
2311:University of Miami Business School alumni
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1011:. Twenty-First Century Books. p. 73.
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277:From artist development to label executive
31:
1189:. All Access Music Group. March 18, 2013.
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179:Rush Productions / Rush Artist Management
127:. On September 28, 2016, Cohen was named
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1241:Life and Def: Sex, Drugs, Money, and God
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506:both grew out of the incubator program.
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639:Cohen is currently on the board of the
282:off most notably with Jam Master Jay's
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1135:"Lyor Cohen Resigns From Warner Music"
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153:University of Miami School of Business
2094:(Warner/Chappell Music v. Fullscreen)
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1266:Adegoke, Yinka (November 30, 2012).
1256:, by Jay-Z, Spiegel & Grau, 2011
325:Def Jam under PolyGram and Universal
217:DJ Jazzy Jeff & the Fresh Prince
1199:
1133:Sisario, Ben (September 24, 2012).
950:"My mentor, Lyor Cohen ...," p. 6,
372:In 1998, PolyGram was purchased by
13:
2296:American people of Israeli descent
2286:American music industry executives
1095:Leeds, Jeff (September 19, 2006).
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625:
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2306:Businesspeople from New York City
2020:Alternative Distribution Alliance
1728:Alternative Distribution Alliance
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1427:Holloway, Lynette (May 7, 2003).
1288:Holson, Laura M. (May 28, 2002).
462:American IV: The Man Comes Around
16:American music industry executive
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2224:
1326:Sisario, Ben (January 3, 2014).
1313:"Fight For Your Right Who's Who"
934:Kondo, Toshitaka, "Lyor Cohen",
650:
2301:Businesspeople from Los Angeles
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1420:
1393:"Murder Inc rap moguls cleared"
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722:In January 2003 the offices of
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2076:Music publishing and licensing
1200:Rys, Dan (December 30, 2013).
1114:Sisario, Ben (July 14, 2011).
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384:The Island Def Jam Music Group
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455:. In 2002, American released
1033:Music Business International
7:
967:Adler, and Charnas (2011).
635:Philanthropy and leadership
10:
2327:
2100:Warner Strategic Marketing
1951:Atlantic Records Nashville
740:Kenneth "Supreme" McGriff.
696:Rock and Roll Hall of Fame
641:Rock and Roll Hall of Fame
402:Island Def Jam Music Group
147:immigrants. He grew up in
2202:Resident Evil: Apocalypse
2162:Faust: Love of the Damned
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2108:
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2012:
1974:
1961:Reprise Records Nashville
1943:
1854:Festival Mushroom Records
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1587:300 Elektra Entertainment
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1276:My mentor: Lyor Cohen ...
131:'s Global Head of Music.
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2050:Warner Music Philippines
2035:Warner Music Australasia
1966:Warner Records Nashville
938:magazine, June 1, 2010,
718:Murder Inc. Records raid
135:Early life and education
91:Global Head of Music at
2291:American music managers
1781:Williams Street Records
1683:Atlantic Records France
1047:The Wall Street Journal
882:magazine, January 2003.
839:Business Miami magazine
645:Boys & Girls Harbor
593:Future ventures and 300
290:to Def Jam in 1992 and
2145:Warner Music Indonesia
1944:Warner Music Nashville
1653:Atlantic Records Group
1005:Golus, Carrie (2012).
694:'s induction into the
392:-related label group,
271:The Tanning of America
193:Rush Artist Management
2088:Warner Chappell Music
1987:Sesame Street Records
1159:. September 26, 2012.
910:Black Radio Exclusive
794:"Rap's Unlikely King"
792:Roberts, Johnnie L.,
585:Departure from Warner
495:The Los Angeles Times
187:, the other featured
1874:Machine Shop Records
876:"Soldier of Fortune"
677:Devil in a New Dress
608:300 Spartan Warriors
367:Disturbing Tha Peace
237:A Tribe Called Quest
199:, Whodini, Run-DMC,
2060:Warner Music Sweden
2055:Warner Music Poland
2045:Warner Music Latina
2040:Warner Music Canada
2025:Warner Music Vision
1921:London-Sire Records
1791:Rhino Entertainment
1761:Magna Carta Records
1751:Cordless Recordings
1708:Maybach Music Group
1678:Atlantic Records UK
1157:New York Daily News
1050:, January 26, 2004.
993:New Musical Express
912:, January 27, 1989.
796:, The Daily Beast,
746:TVT Records lawsuit
724:Murder Inc. Records
565:YouTube and Spotify
535:Death Cab for Cutie
359:Roc-A-Fella Records
298:, Julie Greenwald,
221:Eric B. & Rakim
157:University of Miami
69:University of Miami
59:New York City, U.S.
1635:Roadrunner Records
1631:Public Consumption
1537:Edgar Bronfman Jr.
1523:Warner Music Group
1433:The New York Times
1332:The New York Times
1295:The New York Times
1176:December 20, 2012.
1172:, Keenan Higgins,
1139:The New York Times
1120:The New York Times
1101:The New York Times
1070:, August 28, 2006.
995:, August 27, 1988.
800:, January 31, 2000
770:The New York Times
738:ties to drug lord
663:, music executive
575:The New York Times
502:and the rock band
483:Edgar Bronfman Jr.
477:Warner Music Group
376:, and merged into
306:, and Mike Kyser.
139:Cohen was born in
121:Warner Music Group
2212:
2211:
2083:EMP Merchandising
2030:WEA International
1992:Sh-K-Boom Records
1928:Stateside Records
1756:East West Records
1741:Artery Recordings
1627:Low Country Sound
1596:300 Entertainment
1068:Los Angeles Times
1062:Duhigg, Charles,
874:Ogunnaike, Lola,
600:Los Angeles Times
125:300 Entertainment
106:
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99:Years active
88:300 Entertainment
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2194:Freddy vs. Jason
1904:Roulette Records
1884:Nonesuch Records
1879:Maverick Records
1835:Spinnin' Records
1821:Spinnin' Records
1776:WaterTower Music
1693:Big Beat Records
1672:Atlantic Records
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853:Beastiemania.com
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2008:
2003:Warner Classics
1970:
1956:Fervent Records
1939:
1911:Reprise Records
1894:Jubilee Records
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1746:Compass Records
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1718:UpFront Records
1703:LaSalle Records
1698:Custard Records
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1622:Fueled by Ramen
1611:Elektra Records
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991:"Rubin Quits",
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759:Further reading
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702:in April 2016.
700:Barclays Center
665:Julie Greenwald
657:Russell Simmons
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626:Joining YouTube
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523:Julie Greenwald
479:
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369:, and others.
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65:Alma mater
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53:October 3, 1959
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2067:X5 Music Group
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2016:
2014:
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1997:Teldec Records
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