371:) was launched in 2024 as a higher-end line of grocery products, though still marketed as budget-friendly. The initial launch began with over 300 items aiming to show the speed at Walmart could "bring trend and innovation to market at scale." The focus of the brand is to expand into three specific markets: new culinary experiences, plant-based alternatives to mainline products, and "Made Without" products catering to different dietary styles (i.e. gluten-free, or made without artificial flavors, colorings or added sugars).
24:
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varied by stores. Some of the grocery items included milk (which is often brand-name milk with a Price First label, as is Great Value milk), bread, granulated sugar, canned fruit/vegetables, boxed brownie mix, toaster pastries, elbow pasta, egg noodles, spaghetti, and skillet meals. Non-grocery items included paper towels, toilet tissue, trash bags, and food storage bags. The brand was discontinued in 2016.
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958:
was a bottom-tier, low-priced generic brand that
Walmart introduced in late 2013. It included very basic grocery items, trash bags, and paper goods. It was launched as an experimental brand targeted towards the most budget-conscious shoppers. It was the lowest priced brand at Walmart and availability
343:
As
Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, buttermilk biscuits, cinnamon rolls, pies, and many other traditional grocery
285:
Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either competitive items in a given product category, or items in categories where the market
347:
The Great Value brand can also be seen in Canada, Costa Rica, Honduras, Nicaragua, El
Salvador, Mexico, Argentina, Chile, and Brazil and some Trust Mart stores in Hunza Pakistan, through a partnership with Walmart but China is not included anywhere. Bharti EasyDay retail grocery stores sell Great
472:
due to suspicion that the anesthetizing drug may have found its way into pet foods through euthanized animals. Pentobarbital was found in 5 out of the 8 Ol' Roy samples in the initial survey. The highest level of pentobarbital detected among all dog foods tested was an Ol' Roy formulation (Puppy
355:
In 2009, the Great Value labels were redesigned to be predominantly white. The new redesign also includes over 80 new items, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double-stuffed sandwich cookies, and teriyaki beef jerky. Walmart
330:
to be as good as national brand offerings, but are typically sold at a lower price because of lower marketing and advertising expense. As a house or store brand, the Great Value line does not consist of goods produced by
Walmart, but is a labeling system for items manufactured and packaged by a
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which, in addition to releasing products under its own brand and exclusively for
Walmart, also manufactures and brands foods for a variety of other chain stores. Often, this labeling system does not list location of manufacture of the product. Walmart contends that all Great Value products are
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changed the formulas for 750 items, including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels. Great Value went through another redesign in 2013 for most of its food items, replacing predominantly white designs with more colorful packaging.
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Competitive pricing of the Sam's Choice brand and store-branded and generic goods is possible because of the lower expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands.
420:, Walmart, and Member's Mark (Sam's Club), per the study." The report further noted that "...we are struck by the magnitude of mind-share Walmart appears to hold in shoppers' minds when it comes to awareness of private label brands and retailers."
507:
is
Walmart's store brand; including diapers, formula, and accessories. Like other Walmart store brands, its design and packaging was relaunched in 2010. Parent's Choice is manufactured by Wyeth, a pharmaceutical company that is a subsidiary of
304:
Most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new
Marketside brand. The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients.
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is
Walmart's brand of motor oil. Oil for both gasoline and diesel engines is sold under the SuperTech brand. The brand is also used on other consumable automotive products, such as oil filters, windshield wiper fluid, and transmission
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409:. Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's
416:. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate,
282:, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
803:– diabetes care products, including blood glucose and blood pressure monitors, as well as medical thermometers, portable humidifiers and replacement filters for both ReliOn and name brand humidifiers
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is a brand for upscale chips, cookies, frozen dinners, etc. which are sold exclusively in Canada. This brand is comparable to World Table and is manufactured in Canada exclusively for
Walmart Canada.
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of the same name. It forms the premium tier to the
Mainstays home brand, producing goods such as furniture, kitchen products, bedding, curtains and window blinds, decor, and other home products.
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is Walmart's store brand for school and office supplies. From notebooks, pens, markers, paper, binders, pencils and even paper shredders. Pen+Gear replaced the brand name Casemate in late 2016.
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Brand Killers Store brands aren't for losers anymore. In fact, they're downright sizzling. And that scares the soap out of the folks who bring us Tide and Minute Maid and Alpo and...
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was a brand for men's basic clothing, including shirts, pants, undergarments, socks, ties, and some accessories. In late 2010, the brand was phased out completely and replaced by
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was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent (NBE), of Walmart's grocery branding strategy.
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297:. Other products in the line, including cookies, snack items, frozen meals, and similar grocery items, are made by a variety of agricultural and food manufacturers.
512:. On October 15, 2009, representatives of Pfizer signed the final acquisition papers, making Wyeth a wholly owned subsidiary of that company, thus completing the
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1144:
1443:"Pfizer Completes Acquisition Of Wyeth | Pfizer Pharmaceutical News and Media | Pfizer: the world's largest research-based pharmaceutical company"
527:
is a wide-ranging brand of budget-priced children's toys. Play Day launched in between mid-2014 and early-2015, as a replacement brand for Kid Connection.
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Formula, Chicken and Rice) at 32ppb. The CVM concluded this level of pentobarbital would be unlikely to cause adverse effects even to the smallest dogs.
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877:– A brand of party and holiday supplies including balloons, party favors, plates, holiday decorations, etc. manufactured exclusively for Walmart
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1471:
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871:– upscale salsa, pizza, chips, cookies, etc., which are manufactured exclusively for Walmart and fancier than their Great Value equivalents
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products include small furniture, tableware and various home decor accessories, such as rugs and faux plants. (Discontinued in USA market)
1703:"Walmart Introduces Walmart Family Mobile Powered by T-Mobile, Featuring the Lowest Priced Unlimited Talk and Text Wireless Family Plans"
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was another brand of home electronics, consisting of more upscale items such as televisions, small electronics and digital music players.
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was a brand used for home electronics, such as televisions and DVD players. The brand was also used on various small kitchen appliances.
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grocery stores (owned by Walmart) in Tokyo, Japan as of October 2014, despite at least one report of a transition away from the brand.
88:
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1301:"Walmart Corporate — Walmart's Revamped Great Value Brand Delivers Affordable, Quality Choices When Consumers Need Them Most"
675:, (who also manufactures batteries for other store brands) primarily at plants in Saint Joseph, Missouri, and Fort Wayne, Indiana.
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Survey #1, qualitative analyses for pentobarbital residue:Dry dog food samples purchased in Laurel, MD, area, March - June 1998
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67:
743:– fresh foods usually found in Walmart's deli, produce, and bakery departments, such as salads, soups, breads, and sandwiches
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store products. The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand.
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was an upscale brand of women's apparel that was originally released in the fall of 2006 and eventually was discontinued.
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1010:. Since 2009, Walmart has sourced their store brand sodas from multiple companies, having previously exclusively used
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is the brand for automotive and lawn mower batteries. The brand is also used for battery-related accessories, such as
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Value brand products in India as well. Great Value brand products as well as Walmart merchandise are also present in
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1232:"Don't confuse store brands with generics: Both both may offer significant cost savings without sacrificing quality"
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In mid-2010, the brand underwent a logo redesign, as well as packaging changes similar to the Great Value brand.
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731:– hand tools, hardware and storage, some power tools (power tool lineup is gradually being replaced by Hart)
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1327:"Walmart Launches bettergoods, a New Private Brand Making Elevated Culinary Experiences Accessible for All"
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In 1998, samples of Ol' Roy (together with various other brands) were subject to qualitative analyses for
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771:) – consumer electronics, computer accessories, audio/visual accessories, and phone/tablet accessories
655:– budget priced tires. Models include Xtra-Trac and Touring. Some models are made in a Goodyear plant.
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products, interior accessories and some low price exterior accessories such as license plate frames
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was Walmart's school and office supplies brand in 2015. In late 2016, it was replaced by Pen+Gear.
236:, often abbreviated as NOBO – junior size women's and young men's clothing, shoes, and accessories
184:– men's casual and dress clothing, shoes, and accessories (previously also women's and children's)
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227:– women's casual clothing, accessories, and shoes endorsed by American television personality
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1640:"BuzzFeed has a new business model, so it's selling its own line of kitchen tools at Walmart"
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were premium electronics products; discontinued after a rebranding of the Onn line in 2020.
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is used primarily for children's toys, but was also used for children's clothing and shoes.
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was a home product line for rooms and other domestic goods. The brand was replaced by the
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761:– low-cost wines produced and bottled for Walmart selling at approximately $ 3 a bottle.
600:, a luxury bedding and mattress brand owned by Walmart, but only sold direct to consumer
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is a brand used by Walmart for consumable pharmacy and health and beauty items, such as
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2014:
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177:, Walmart introduced three new clothing lines and revamped an existing clothing line.
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1118:"(Press Release) Walmart and Ellen DeGeneres Partner on New, Exclusive Fashion Line"
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as its manufacturer. The soda, as with all Walmart store brands, is also carried by
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1495:"Walmart is launching online bedding, cosmetic brands in bid for upscale shoppers"
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699:– athletic and exercise equipment such as weights. Named after and licensed from
594:− toys suitable for outdoor use. Products include waterarms (water blaster guns).
417:
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produced in the United States. Otherwise, the country of origin would be listed.
266:
228:
1258:"Money-Saving Secrets: These Store Brand Items Are Actually Made By Name Brands"
1145:"Walmart Introduces Joyspun: A Modern Brand of Elevated Sleepwear and Intimates"
1002:
was a brand of soft drink produced for Walmart stores. It was originally called
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789:– outdoor equipment and footwear. (The Walmart Home Office is located in the
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1088:"Walmart launches four new clothing brands to compete with Amazon, Target"
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is a home product line that tailors toward teenagers and college students.
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1582:"Walmart puts good wines into most folks' budgets — Tampa Bay Times"
809:- simple children's toys made with high-quality materials; comparable to
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leader is an "icon" (for example, Coca-Cola in the soft drink category).
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in 1991, is a retail brand in food and selected hard goods. Named after
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was a brand for tools in the 1980s and early 1990s. It was replaced by
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was an apparel brand for women, men, and children. It was replaced by
681:– grills, charcoal, and grilling accessories (Replaced Backyard Grill)
631:, a cosmetics brand owned by Walmart, but only sold direct to consumer
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1550:"Walmart Edges Into Whole Foods Territory With Premium Coffee Brand"
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Products offered through the Great Value brand are often claimed by
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646:- bicycle tires, tubes, and accessories. Was previously known as
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1462:"Walmart Aims for Affluent Customers With Online Mattress Brand"
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242:, previously Secret Treasures – women's sleepwear and intimates
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2262:
Why Wal-Mart Works; and Why That Drives Some People C-R-A-Z-Y
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616:– party decorations and accessories, such as candles and hats
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2118:
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890:– grills, charcoal, and grilling accessories (discontinued)
1749:
1609:"Walmart launches its own 'Overpowered' gaming PC line-up"
1006:, but the name was changed to reflect its similarities to
687:– pre-cooked burgers and steaks (was previously under the
1732:
1352:"PBM News: Study: Walmart Private Brands Are Catching On"
622:– carbonated and flavored water. Was previously known as
637:– paint and painting tools. ColorPlace paint is made by
496:
and other cat care products, such as litter and treats.
831:- kitchen tools (Walmart exclusive under license from
446:'s dog. It has become the number-one selling brand of
331:
number of agricultural and food corporations, such as
196:– misses size women's clothing, shoes, and accessories
1038:
979:(with undergarments, socks and casual clothing) and
755:- laptops, miscellaneous tech, and tech accessories
48:. Unsourced material may be challenged and removed.
1673:"Introducing Uniquely J, A New Brand from Jet.com"
990:that targeted teens. It was consolidated into the
1423:Report on the risk from pentobarbital in dog food
555:is a product line with designs inspired from the
383:The brand name "equate" on a container of lotion.
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983:(with ties, shirts, pants and formal clothing).
289:Most Sam's Choice beverage products (excluding
1394:August 11, 2003. Retrieved on August 23, 2006.
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202:– children's clothing, shoes, and accessories
215:– men's, women's, and children's activewear
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1283:"Walmart's Seiyu Creates New Store Brands"
671:. EverStart batteries are manufactured by
450:in the United States. It is comparable to
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1142:
847:, a brand under Walmart's Jet.com website
749:(Walmart-exclusive) – luxury coffee beans
709:- power tools and outdoor power equipment
108:Learn how and when to remove this message
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1709:from the original on September 16, 2010
1459:
1229:
783:– pre-built gaming desktops and laptops
2286:
1474:from the original on February 27, 2018
1460:Corkery, Michael (February 23, 2018).
1143:Incandela, Denise (October 24, 2022).
169:In March 2018, to better compete with
1753:
1637:
1606:
1493:Bhattarai, Abha (February 23, 2018).
1307:from the original on January 10, 2010
1303:. Walmartstores.com. March 16, 2009.
1211:from the original on October 12, 2017
1124:from the original on October 25, 2018
1098:from the original on October 17, 2018
1086:Jones, Charisse (February 27, 2018).
1085:
2238:Wal-Mart: The High Cost of Low Price
1255:
541:
46:adding citations to reliable sources
17:
1670:
1619:from the original on 3 January 2019
13:
1683:from the original on June 12, 2018
1652:from the original on March 1, 2018
1607:Cohen, Coberly (29 October 2018).
1562:from the original on 5 August 2018
1507:from the original on March 1, 2018
1432:FDA/Center for Veterinary Medicine
1413:FDA/Center for Veterinary Medicine
499:
442:, created in 1983 and named after
293:) are manufactured for Walmart by
14:
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2076:Walmart de México y Centroamérica
1724:
1548:Giammona, Craig (3 August 2018).
1354:. Pbmproducts.com. Archived from
1285:. October 1, 2014. Archived from
1230:Huffman, Mark (August 30, 2013).
857:(cell phone) service provided by
719:, decorations, and wrapping paper
467:U.S. Food and Drug Administration
246:
159:
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841:– office supplies and stationery
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22:
2256:List of assets owned by Walmart
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1197:Lilly Rockwell (July 1, 2012).
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33:needs additional citations for
1638:Kafka, Peter (March 2, 2018).
1584:. Tampabay.com. Archived from
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470:Center for Veterinary Medicine
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221:– men's and women's work boots
1:
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986:725 Originals was a brand at
793:mountain region in northwest
701:the chain of fitness centers
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190:– plus size women's clothing
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1199:"Cott Corp. is King of Pop"
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775:Our Finest/Notre Excellence
624:Sam's Choice Clear American
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274:, originally introduced as
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2294:Lists of brands by company
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920:Better Homes and Gardens
553:Better Homes and Gardens
516:68-billion dollar deal.
258:Not to be confused with
57:"List of Walmart brands"
1256:Mary (April 11, 2017).
1207:. Trend Magazines Inc.
946:(for children) in 2018.
853:is Walmart's exclusive
1896:Elizabeth Paige Laurie
1067:Business and economics
673:Johnson Controls, Inc.
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291:Grapette and Orangette
1740:Canopy Living website
851:Walmart Family Mobile
606:– car care products,
382:
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276:Sam's American Choice
2232:Criticism of Walmart
2224:Chesapeake, Virginia
1891:Carrie Walton Penner
1004:"Southern Lightning"
855:prepaid mobile phone
42:improve this article
1881:Whitney Ann Kroenke
1860:Nancy Walton Laurie
1588:on October 15, 2012
1449:. October 18, 2018.
1358:on January 17, 2013
2251:History of Walmart
2212:Thornton, Colorado
2015:Amigo Supermarkets
1855:Ann Walton Kroenke
1814:James "Bud" Walton
1677:www.prnewswire.com
1467:The New York Times
1428:2008-04-30 at the
1409:2009-02-04 at the
1383:2007-02-23 at the
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125:, like many large
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2245:People of Walmart
2206:Beavercreek, Ohio
2200:Las Vegas, Nevada
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1376:Boyle, Matthew. "
1331:Walmart Corporate
1289:on June 17, 2013.
1149:Walmart Corporate
1018:stores in the UK.
967:Popular Mechanics
875:Way to Celebrate!
865:cellular network.
685:Fire Side Gourmet
542:Additional brands
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1527:"<none>"
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988:Walmart Canada
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265:Main article:
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213:Athletic Works
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160:Apparel brands
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142:private brands
138:brand strategy
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2141:Hypermart USA
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2003:North America
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477:Special Kitty
474:
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463:pentobarbital
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434:is Walmart's
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411:private label
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123:Walmart, Inc.
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59: –
58:
54:
53:Find sources:
47:
43:
37:
36:
31:This article
29:
25:
20:
19:
16:
2260:
2243:
2236:
2098:Sam's Choice
2089:
2010:Walmart Labs
1980:Former execs
1886:Josh Kroenke
1876:Lukas Walton
1850:Alice Walton
1809:Helen Walton
1711:. Retrieved
1697:
1685:. Retrieved
1676:
1666:
1654:. Retrieved
1643:
1633:
1621:. Retrieved
1612:
1602:
1590:. Retrieved
1586:the original
1576:
1564:. Retrieved
1553:
1543:
1531:. Retrieved
1521:
1509:. Retrieved
1498:
1488:
1476:. Retrieved
1465:
1455:
1446:
1437:
1418:
1399:
1388:
1372:
1360:. Retrieved
1356:the original
1346:
1334:. Retrieved
1330:
1321:
1309:. Retrieved
1295:
1287:the original
1277:
1267:February 12,
1265:. Retrieved
1261:
1251:
1241:February 12,
1239:. Retrieved
1235:
1225:
1213:. Retrieved
1202:
1192:
1152:. Retrieved
1148:
1138:
1126:. Retrieved
1112:
1100:. Retrieved
1091:
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861:through the
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722:
713:Holiday Time
712:
706:
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689:Sam's Choice
688:
684:
679:Expert Grill
678:
664:
659:Earth Spirit
658:
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272:Sam's Choice
271:
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267:Sam's Choice
253:Sam's Choice
252:
247:Major brands
239:
233:
224:
218:
212:
207:Other brands
199:
194:Time and Tru
193:
187:
168:
165:Major brands
140:that offers
134:chain stores
121:
119:
104:
95:
85:
78:
71:
64:
52:
40:Please help
35:verification
32:
15:
2124:Asda Mobile
1956:David Glass
1935:Greg Penner
1592:October 21,
1362:October 21,
1311:October 21,
1128:October 24,
1120:. Walmart.
1102:October 17,
977:Faded Glory
956:Price First
932:Faded Glory
869:World Table
787:Ozark Trail
781:Overpowered
729:Hyper Tough
490:store brand
436:store brand
414:store brand
403:medications
369:bettergoods
365:Bettergoods
360:bettergoods
321:Great Value
309:Great Value
150:store brand
2288:Categories
2273:Walmarting
2196:Shootings
2151:Marketside
2103:White Stag
2020:Sam's Club
1951:Sam Walton
1925:Sam Walton
1845:Jim Walton
1804:Sam Walton
1154:August 19,
1074:References
1000:Dr Thunder
845:Uniquely J
839:The Office
741:Marketside
696:Gold's Gym
635:ColorPlace
629:Co Squared
563:Hometrends
444:Sam Walton
280:Sam Walton
260:Sam's Club
68:newspapers
2181:Yihaodian
2171:Shoes.com
2030:Hayneedle
1987:Marc Lore
1966:Mike Duke
1961:Lee Scott
1671:Jet.com.
1623:3 January
1092:USA Today
1055:Companies
1008:Dr Pepper
969:branding.
895:Durabrand
822:SuperTech
665:EverStart
648:Bike Shop
604:AutoDrive
579:Your Zone
569:Mainstays
547:Homelines
136:, uses a
2166:Moosejaw
2161:ModCloth
2156:Más Club
2061:Massmart
2056:Flipkart
2051:Bompreço
1918:Chairmen
1707:Archived
1687:June 10,
1681:Archived
1656:March 2,
1650:Archived
1617:Archived
1613:TechSpot
1566:4 August
1560:Archived
1511:March 2,
1505:Archived
1478:March 2,
1472:Archived
1426:Archived
1407:Archived
1381:Archived
1305:Archived
1262:Hip2Save
1209:Archived
1186:Sara Lee
1164:cite web
1122:Archived
1096:Archived
1023:See also
926:Casemate
910:Blackweb
859:Tracfone
833:BuzzFeed
795:Arkansas
759:Oak Leaf
598:Allswell
536:Pen+Gear
531:Pen+Gear
525:Play Day
520:Play Day
494:cat food
448:dog food
440:dog food
337:Sara Lee
98:May 2018
2190:Related
2146:Jet.com
2136:Bonobos
1781:Walmart
1533:July 8,
1390:Fortune
1215:May 27,
1041:Portals
973:Puritan
963:Promark
950:Metro 7
863:Verizon
725:– bread
661:- shoes
653:Douglas
644:Concord
486:Walmart
432:Ol' Roy
427:Ol' Roy
394:, skin
333:ConAgra
328:Walmart
240:Joyspun
131:grocery
82:scholar
2226:(2022)
2220:(2019)
2214:(2017)
2208:(2014)
2202:(2014)
2090:Brands
1645:Recode
1336:May 4,
992:George
981:George
940:George
916:Canopy
825:fluid.
801:ReliOn
753:Motile
691:label)
586:Others
510:Pfizer
456:Purina
452:Nestlé
405:, and
396:lotion
388:Equate
375:Equate
335:, and
219:Brahma
182:George
175:Target
171:Amazon
152:) and
127:retail
84:
77:
70:
63:
55:
2071:Líder
2066:Seiyu
829:Tasty
791:Ozark
350:Seiyu
89:JSTOR
75:books
2176:Vudu
2119:Asda
1715:2010
1689:2018
1658:2018
1625:2019
1594:2012
1568:2018
1535:2020
1513:2018
1480:2018
1364:2012
1338:2024
1313:2012
1269:2020
1243:2020
1217:2017
1170:link
1156:2024
1130:2018
1104:2018
1016:Asda
769:onn.
707:Hart
514:US$
173:and
129:and
61:news
1387:."
765:Onn
639:PPG
492:of
488:'s
484:is
454:'s
438:of
225:EV1
44:by
2290::
1705:.
1679:.
1675:.
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1611:.
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
