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line was sold. In 1928 H.D. Lee, founder and president of The H.D. Lee
Mercantile Company, died. During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US. In 1944, the Lazy "S" became the official Lee back pocket.
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In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced. In 1996, the company launched
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Within the United States, the company spends more than $ 40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the
American brand and redesigned their website.
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dolls were a promotional item. In 1954, Lee expanded into casual wear. During the 1960s the company expanded to 81 countries and in 1969 was acquired by
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I thought one-night demo would save our jobs ... seven months later we were still there; Lee jeans shop steward tells of sit-in to save jobs
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In the 1930s "The Great Lee
Success Story" advertisements were launched that led to Lee's slogan "The Jeans that Built America".
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320:. What was planned as a one-night protest continued for seven months. As of 2005, Lee Jeans have been manufactured by
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244:. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first
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research programs. In 2014, the brand was relaunched in Paris via the
Citadium Paris store. In 2019, Lee,
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Denim: From
Cowboys to Catwalks: A Visual History of the World's Most Legendary Fabric
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continues to provide offline advertising services for the brand.
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and that it has more than 400 employees in the United States. In
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and continued to expand. Around this time, the first children's
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172:'s Jeanswear Division. Since 2019 its headquarters has been in
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454:"Business news - Kiwi dollar poised to eclipse previous highs"
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had previously handled interactive advertising for the brand.
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381:"VF Corporation Completes Separation of Kontoor Brands, Inc"
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559:"The Hindu Business Line : Building a rural workforce"
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Lee Jeans Taps Olson for
Interactive Adweek March 5, 2009
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396:"Lee Jeans parent will buy Nautica in $ 586M deal"
180:. The company states that it is an international
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316:in protest against plans to move the factory to
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200:since 2007, after it was acquired from Yakka.
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248:in 1920. Later in the 1920s Lee introduced a
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212:A Lee Jeans booth at a local 5k race in
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679:Manufacturing companies based in Kansas
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282:National Breast Cancer Awareness Month
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674:Clothing brands of the United States
600:Marsh, Graham; Trynka, Paul (2002).
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324:, in a number of small factories in
232:as the HD Lee Mercantile Company at
272:, which promoted Lee western wear.
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228:The company was formed in 1889 by
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480:"Kansas State Historical Society"
286:Entertainment Industry Foundation
308:In 1981, 240 factory workers in
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508:. denimday.com. Archived from
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619:Rodengen, Jeffrey L. (1998).
394:City, Kansas (July 7, 2003).
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27:American brand of denim jeans
623:The Legend of VF Corporation
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71:; 135 years ago
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627:. Write Stuff Enterprises.
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482:. kshs.org. Archived from
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174:Greensboro, North Carolina
164:. The company is owned by
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532:"Women's Cancer Programs"
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506:"Lee National Denim Day"
270:television advertisement
30:Not to be confused with
546:Daily Record (Scotland)
413:"Lee Through the Years"
659:Lee National Denim Day
278:Lee National Denim Day
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312:, Scotland, staged a
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512:on December 20, 2008
184:and manufacturer of
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460:on October 14, 2008
358:Rock & Republic
284:. Working with the
106:Number of employees
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565:on August 21, 2009
486:on August 21, 2009
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383:. VF Corporation.
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16:(Redirected from
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149:is an American
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88:Henry David Lee
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298:Kontoor Brands
266:VF Corporation
234:Salina, Kansas
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198:Pacific Brands
170:VF Corporation
166:Kontoor Brands
162:Salina, Kansas
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124:(2019–present)
121:Kontoor Brands
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440:"Lee History"
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488:. Retrieved
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342:Barkley Inc.
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322:Arvind Mills
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236:, producing
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94:Headquarters
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332:Advertising
280:as part of
214:Kansas City
194:Australasia
186:casual wear
668:Categories
634:0945903383
442:. Lee.com.
364:References
110:400 people
649:Lee Jeans
262:Buddy Lee
238:dungarees
190:work wear
18:Lee Jeans
569:June 12,
419:March 7,
352:See also
310:Greenock
294:Wrangler
257:overalls
182:retailer
61:Clothing
58:Industry
246:overall
242:jackets
204:History
129:Website
84:Founder
74: (
66:Founded
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534:. EIF.
490:May 5,
314:sit-in
250:zipper
116:Parent
100:, U.S.
36:Levi's
415:. Lee
158:jeans
155:denim
151:brand
629:ISBN
606:ISBN
571:2009
518:2008
492:2009
466:2010
421:2021
240:and
188:and
138:.com
136:.lee
76:1889
69:1889
253:fly
153:of
147:Lee
134:www
44:Lee
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
