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123:. Machbarot Lesifrut, the company's imprint for world literature in translation, was established by Israel Zmora in 1939. Zmora-Bitan was established in 1973 by Ohad Zmora and
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As of 2010 Kinneret-Zmora employs a staff of 70. It publishes around 300 new titles annually. On the retail side, Kinneret partners with the major book retailer
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