22:
349:" item numbers were soon gave way to slick choreography. In the late 1990s, with the proliferation of film songs based television shows, film producers had come to realise that an exceptional way to entice audiences into theaters was by spending excessively on the visualization of songs. Hence regardless of the theme and plot, an elaborate song and dance routine involving spectacularly lavish sets, costumes, special effects, extras and dancers would invariably be featured in a film. It was asserted that this contributed highly to the film's "repeat value".
137:, or male gangster's moll – to provide musical entertainment deemed more risqué. While film heroines also sang and danced, it was the vamp who wore more revealing clothes, smoked, drank, and sang sexually suggestive lyrics. The vamp was portrayed as immodest rather than evil, and her dance performances were sexualized by male producers. The trend was started by
1010:
As one writer put it, "On paper, item numbers form the perfect formula for female sexual empowerment. In reality, they mostly result in the most blatant objectification. Camera angles zoom in over gyrating hips and linger over bare waists as blatantly as the eyes of the ogling men with no subtlety.
660:. Parallels were drawn between Katrina and Malaika, as well as between the item numbers, in what was popularly known as the "Munni vs Sheila" debate. The songs became so popular, that, soon, more films began incorporating item numbers, and with more top stars now wanting to do them.
398:
Since 2000, many top Hindi film stars now do item numbers, and many new women entering
Bollywood find item numbers a more amenable shortcut to success, as opposed to more traditional roles with no guarantee of eventual stardom. Former item girls in pop songs outside films,
1950:
81:. They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks, since they do not add to the continuity of the plot. It is thus a vehicle for commercial success that ensures repeat viewing.
1934:
1011:
The gaze in these dance numbers presents itself as vaguely voyeuristic, at best. There is a very deliberate implication present; that the item girl is not only inviting the leers and jeers, but she is also enjoying them."
1882:
1849:
457:
are "official" item number dancers and have said in interviews that they don't want to act in movies since they already earn more than enough money just by doing one item number as opposed to full-on roles.
1785:
1298:
1753:
1695:
289:
was also immensely popular. In addition to her skillful dancing, her anglicised looks too helped further the vamp image. Helen's dominance pushed other vying item number dancers like
Madhumati,
1604:
73:
cinema) to describe a catchy, upbeat, often provocative dance sequence for a song performed in a movie. The main aim of an item number is to entertain movie-goers and to lend support to the
1183:
1546:
486:, where he was shot in a more typical "item girl" manner, with Khan wearing minimal clothing (though this number did have a connection, albeit tenuous, with the plot of the film). In
217:
as a chorus girl. In time Helen would come to be the most popular vamp of the late-50s, 60s and 70s, having had performed in scores of item numbers including such popular songs as "
1817:
345:
in the 1980s Indian films. Around the 1980s the vamp and the heroine merged into one figure and the lead actress had begun to perform the bolder numbers. The craze for "tribal and
1872:
1663:
1367:
1839:
1582:
2014:
1007:
said that bar dancing cannot be termed as vulgar, what they are doing is an imitation of what item girls are doing in films, they work there out of their own choice.
1492:
168:
was the next popular item dancer in the late 40s. Her banner year was 1949 when she was featured in over 17 films performing dances. Actress and classical dancer
1523:
1428:
1775:
1308:
2041:
1980:
1745:
1685:
1628:
377:, there were press reports stating that people were seeing the film again and again but only for the song "Choli Ke Peeche Kya Hai" that featured Dixit.
1614:
1556:
1224:
1193:
1246:
1018:
issued a resolution declaring that item songs will now be rated as adult content and will not be allowed to be shown on television channels.
110:
means a "sexy woman", thus the original sense of "item number" is a highly sensualized song with racy, dirty imagery and suggestive lyrics.
45:
is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (
1462:
380:
Although there have been many songs that fit the descriptions of item numbers in the early and mid-1990s, the term itself was coined when
1807:
1912:
1036:
1655:
277:
the actress performed semi-classical Indian dances in songs like "Tora man bada paapi" and "Ghungarwa mora chham chham baaje". A
1359:
930:
billion views on YouTube. From then on, Nora Fatehi became associated with performing item numbers that featured belly dancing.
1578:
1342:
1281:
1135:
411:
had become the most expensive item girl, charging Rs. 15 million (roughly US$ 375,000) for the song "Mehbooba O Mehbooba" in
2006:
390:. This is perhaps the first time the media actually referred to Shetty as an "item girl" and the scene as an "item number".
355:
is often considered to be the pioneer of the modern trend. In the late 1980s, the song "Ek Do Teen" was added to the movie
1724:
1488:
1015:
413:
1515:
407:, for example, are now in demand and very popular. Today, they are even being given lead roles in movies. As of 2007,
2065:
1411:
1110:
1072:
1440:
2080:
2037:
1059:
The official dictionary of unofficial
English: a crunk omnibus for thrillionaires and bampots for the Ecozoic Age
878:
style that was previously featured in a number of popular
Bollywood item numbers, performed by actresses such as
21:
1973:
745:
705:
2110:
250:
361:
as an afterthought, but it transformed Dixit and made her a superstar. Her partnership with choreographer
2105:
1216:
123:
Up to the 1970s, Hindi cinema often relied on a female "vamp" character – usually playing the role of a
642:
1250:
178:(1951). The mixture of classical plus contemporary was popularized by Vyjayanthimala in films such as
2095:
365:
has resulted in numerous hits including the controversial "Choli ke peeche kya hai" and "Dhak Dhak" (
1935:"'Raawadi' video song: Sayyesha amazes fans with her dance moves in this 'Pathu Thala' item number"
1064:
218:
725:
made their debut with "Don't Touch My Body", "Govinda
Govinda" and "Jadu Ki Jappi" respectively.
1466:
922:-language version, also featuring Nora Fatehi. "Dilbar" is popular across Southern Asia and the
301:, Sheela R. and Sujata Bakshi into the background and less prestigious and low budget b-movies.
2100:
1812:
1403:
1396:
1102:
528:
511:
427:
1168:
320:
entered into what was Helen's monopoly. Another noted feature of this era was the "tribal and
2090:
2085:
673:
70:
1094:
1056:
1904:
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867:
722:
326:
223:
172:
was the one that introduced the classical dance number in Hindi films with her debut film
8:
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273:
233:
1908:
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516:
285:
228:
197:
179:
1720:
Sarkar | Udanchhoo | Amanda
Rosario | Rani Hazarika | Latest Bollywood Item Hindi Song
695:
had some success item dancing, performing songs like "Party On My Mind" and "Lovely".
1942:
1873:"International Dance Day 2019: Top 5 belly dance numbers in Bollywood you can't miss"
1407:
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651:
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made her debut by "Nachna Aunda Nahi". The "Gali Gali" track from the
Kannada film
904:
899:
692:
637:
581:
476:
418:
408:
46:
330:. Such songs provided the necessary settings for the lead couple's love to bloom.
1040:
956:
879:
845:
770:
In 2017, Sunny Leone featured in the hit item number "Laila Main Laila" starring
728:
710:
700:
696:
537:
480:
but later had an item number in a truer sense of the word with "Dard-e-disco" in
309:
245:
214:
185:
34:
955:
In 2021, the "Oo Antava Oo Oo Antava" track sung by
Indravathi Chauhan from the
591:
863:
848:
videos of all time. It is a recreation of an item number of the same name from
802:
782:
771:
763:
718:
678:
668:
621:
493:
471:
433:
421:, one of the most successful item girls during that time. She was featured in "
169:
74:
66:
62:
1718:
2074:
1946:
970:
871:
841:
754:
647:
502:
497:
450:
443:
422:
381:
352:
258:
254:
161:
78:
50:
26:
84:
An actress, singer, or dancer, especially someone who is poised to become a
1004:
909:
875:
859:
824:
798:
750:
664:
633:
617:
613:
605:
586:
545:
521:
482:
438:
404:
400:
317:
294:
210:
174:
165:
138:
58:
54:
1125:
973:
performed her first item number in the song "Nadiyon Paar" from the movie
805:
featured in the item number "Sarkar" sung by Rani
Hazarika from the movie
1160:
1000:
983:
944:
889:
837:
819:
815:
787:
732:
568:
367:
338:
313:
305:
298:
267:
1128:
Bollywood and
Globalization: Indian Popular Cinema, Nation, and Diaspora
160:
Item numbers had been featured in Bollywood from as early as the 1930s.
1629:"Watch Kareena Kapoor sizzle in item number 'Fevicol Se' for Dabangg 2"
1093:
Morey, Peter; Alex Tickell (2005). Peter Morey and Alex Tickell (ed.).
923:
609:
577:
572:
454:
373:
362:
85:
1808:"Nora Fatehi rejects reports of signing up Mahira Khan's 'Superstar'"
1690:
996:
978:
934:
807:
714:
687:
290:
203:
192:
134:
780:. It is a recreation of the song "Laila O Laila" from the 1980 film
96:
as well, women are more commonly featured in item numbers than men.
1686:"Zeenat Aman reveals the story behind original Laila Oh Laila song"
850:
555:
532:
488:
1463:"Latest Bollywood News — Top 5 Trends That Gripped Bollywood"
829:
656:
560:
507:
262:
124:
474:
performed an item number of sorts during the opening credits of
919:
914:
884:
550:
357:
239:
143:
129:
103:
1335:
Class, Power And Consciousness In Indian Cinema And Television
1151:
Gera Roy, Anjali (2009). "The Body of New Asian Dance Music".
524:
gave blockbuster hit numbers like No Entry and Beedi Jalaile.
601:
590:, the song "Deewangi Deewangi" had guest appearances by over
466:
386:
342:
100:
691:, sung by the same artist from "Munni Badnam Hui". In 2013,
1126:
Bhattacharya Mehta, Rini; Rajeshwari Pandharipande (2010).
926:, with all versions of the song having received more than 1
506:(2011); drawing inspiration from his father Rishi Kapoor's
279:
918:(2012). The international success of "Dilbar" inspired an
2007:"Bollywood item numbers are more dangerous than we think"
981:
featured in an item number "Raawadi" from the Tamil film
703:", "Pinky", and an appearance in Sanjay Leela Bhansali's
149:
995:
On 21 July 2005, Indian parliament passed a bill to ban
384:
danced for "Main Aai Hoon UP Bihar Lootne" in the movie
1974:"Hypocritical Morality: Mumbai's Ban on Bar Dancers"
1746:"Pooja Hegde lands a special song in 'Rangasthalam'"
558:. Plus, the remake did the same to 2007 Tamil film,
464:
became the first "item boy" with his performance in
1513:
1097:
Alternative Indias: writing, nation and communalism
1003:. Criticizing the bill and supporting the dancers,
1395:
548:was featured in "Ippatikinka" from a Telugu film,
1605:"Chikni Chameli sets Kombdi's popularity soaring"
1092:
947:, which featured Mouni Roy also, was a huge hit.
870:sounds. In the music video, Nora Fatehi performs
2072:
1265:
713:", of which became a blockbuster upon release.
88:, who appears in an item number is known as an
1716:
1398:Bollywood: a guidebook to popular Hindi cinema
1247:"Bollywood item numbers: from Monica to Munni"
1214:
1516:"Munni vs Sheila: The way of the 'Item Bomb'"
1153:Asia Research Institute Working Paper No. 122
1088:
1086:
1084:
576:, the song "Attaantode Ittaantode" featuring
29:performing an item number at Yash Raj Studios
1426:
1328:
1326:
1119:
1050:
1048:
1514:Nagpaul-D'Souza, Dipti (26 December 2010).
1427:Bhattacharya, Roshmila (21 November 2010).
862:as an item girl. The re-created version by
844:" which has become one of the most popular
496:has an item number during the end credits.
164:in the 1930s often performed item numbers;
1965:
1420:
1239:
1081:
624:in the song "Phir Milenge Chalte Chalte".
1332:
1323:
1296:
1271:
1045:
1027:
447:used a westernized version of this song.
304:In the early part of the 1970s actresses
1389:
1387:
1385:
1297:Mukherjee, Madhurita (3 February 2003).
1150:
20:
1870:
1579:"PIX: SIZZLING item numbers coming up!"
1175:
1054:
753:. In 2016, popular Telugu film actress
584:became a chartbuster. In the 2007 film
431:and "Tandoori Nights" in the 2008 film
2073:
2004:
1544:
1290:
371:). Soon after the release of the film
2066:History of Item Girls in Tamil Cinema
1698:from the original on 18 December 2016
1653:
1526:from the original on 31 December 2010
1393:
1382:
1182:Ghosh, Biswadeep (15 December 2010).
1181:
1063:. McGraw-Hill Professional. pp.
735:performed her first item dance with "
620:playing five leading ladies opposite
1776:"Pooja Hegde sizzles as Jigelu Rani"
1756:from the original on 29 January 2020
1545:Wangoo, Anupama (26 December 2011).
1217:"Hypocrisy of the reel and the real"
1215:Towheed Feroze (29 September 2014).
500:made his debut in an item number in
341:was part of several successful Item
249:(1978) (the song's tune was used in
16:Musical performance in Indian cinema
2038:"'Item songs' to be barred from TV"
1227:from the original on 9 January 2015
1034:Journals : Item number defined
1016:Central Board of Film Certification
414:Aap Ka Suroor - The Real Love Story
13:
2017:from the original on 4 August 2020
2005:Waseem, Anum (13 September 2018).
1915:from the original on 20 April 2019
1885:from the original on 29 April 2019
1820:from the original on 26 April 2019
1717:R-Vision India (1 December 2017),
1489:"The Hottest Item Numbers of 2010"
1299:"Revamping Bollywood's sexy vamps"
667:again featured in an item number "
324:" item numbers such as the one in
14:
2122:
2059:
2035:
1986:from the original on 21 July 2011
1971:
1727:from the original on 11 July 2020
1495:from the original on 27 June 2015
1370:from the original on 26 July 2021
1357:
818:featured in the hit item number "
237:(1971), "Mehbooba Mehbooba" from
77:of the film by being featured in
2044:from the original on 13 May 2016
1953:from the original on 9 June 2023
1871:Rajguru, Sumit (29 April 2019).
1788:from the original on 22 May 2022
1666:from the original on 9 June 2023
1654:India, The Hans (23 July 2018).
1585:from the original on 6 July 2012
840:also featured in the item song "
794:in the original musical number.
685:was featured in "Fevicol Se" in
253:), "O Haseena Zulfon Wali" from
2029:
1998:
1927:
1897:
1864:
1852:from the original on 6 May 2019
1832:
1800:
1768:
1738:
1710:
1678:
1656:"Kajal says no to item number?"
1647:
1621:
1597:
1571:
1547:"Sheila steals Munni's thunder"
1538:
1507:
1491:. Rediff.com. 9 December 2010.
1481:
1455:
1351:
681:which became a huge hit, while
243:(1975) and "Yeh Mera Dil" from
1208:
1144:
882:in "Mehbooba O Mehbooba" from
854:(1999), which was composed by
706:Goliyon Ki Raasleela Ram-Leela
333:
118:
1:
1358:K, Janani (2 December 2020).
1021:
417:. Another example is actress
213:introduced the Anglo-Burmese
1581:. Rediff.com. 26 June 2012.
1337:. Primus Books. p. 49.
1184:"Biggest item numbers ever!"
1130:. Anthem Press. p. 42.
892:in "Raqqasa Mera Naam" from
757:appeared in an item number "
7:
1333:Deshpande, Anirudh (2009).
1272:Anandam P, Kavoori (2008).
828:. The song was trending on
564:in "En Chella Peru Apple".
520:. In 2005 and 2006 actress
10:
2127:
1276:. NYU Press. p. 187.
283:bar number, "Mungda" from
113:
1394:Ganti, Tejaswini (2004).
990:
933:TV and Bollywood Actress
786:, which featured actress
699:did many songs such as "
594:. In 2008, the makers of
251:Don't Phunk with My Heart
950:
627:
393:
219:Mera Naam Chin Chin Choo
1055:Barrett, Grant (2006).
969:was released. In 2021,
2081:Film industry in India
1813:The News International
1402:. Routledge. pp.
1360:"Who was Silk Smitha?"
1249:. 2010. Archived from
902:in "Mayya Mayya" from
868:Middle-Eastern musical
739:" from the 2013 film "
529:Aishwarya Rai Bachchan
441:'s 2001 film musical,
30:
1840:"Shaken, Not Stirred"
1617:on 24 September 2013.
24:
1923:– via YouTube.
1694:. 15 December 2016.
1477:– via YouTube.
1161:10.2139/ssrn.1471101
1039:7 April 2008 at the
967:Samantha Ruth Prabhu
743:", followed up with
723:Jacqueline Fernandez
2111:Indian erotic films
1443:on 27 November 2010
597:Rab Ne Bana Di Jodi
425:" in the 1998 film
2106:Sexuality in India
1939:The Times of India
1845:The Indian Express
1781:The Times of India
1752:. 5 October 2017.
1635:. 30 November 2012
1610:The Times of India
1552:The Times of India
1520:The Indian Express
1469:on 11 January 2016
1311:on 3 November 2012
1304:The Times of India
1189:The Times of India
1101:. Rodopi. p.
912:in "Aga Bai" from
741:Shootout at Wadala
592:30 Bollywood stars
535:" from the movie,
517:Amar Akbar Anthony
229:Piya Tu Ab To Aaja
209:In the early 50s,
92:. While there are
31:
1941:. 25 March 2023.
1848:. 7 August 2018.
1816:. 24 April 2019.
1784:. 29 March 2018.
1750:Business Standard
1344:978-81-908918-2-0
1283:978-0-8147-4799-5
1137:978-1-84331-833-0
895:The Great Gambler
834:Moroccan-Canadian
652:Munni Badnaam Hui
531:was featured in "
462:Abhishek Bachchan
2118:
2096:Culture of India
2054:
2053:
2051:
2049:
2036:Sinha, Amitabh.
2033:
2027:
2026:
2024:
2022:
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1996:
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1878:Deccan Chronicle
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1671:
1660:thehansindia.com
1651:
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1619:
1618:
1613:. Archived from
1601:
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1594:
1592:
1590:
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1569:
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1566:
1564:
1555:. Archived from
1542:
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1533:
1531:
1511:
1505:
1504:
1502:
1500:
1485:
1479:
1478:
1476:
1474:
1465:. Archived from
1459:
1453:
1452:
1450:
1448:
1439:. Archived from
1429:"Our heart goes
1424:
1418:
1417:
1401:
1391:
1380:
1379:
1377:
1375:
1355:
1349:
1348:
1330:
1321:
1320:
1318:
1316:
1307:. Archived from
1294:
1288:
1287:
1274:Global Bollywood
1269:
1263:
1262:
1260:
1258:
1243:
1237:
1236:
1234:
1232:
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1205:
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1192:. Archived from
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1123:
1117:
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1100:
1090:
1079:
1078:
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1052:
1043:
1031:
962:Pushpa: The Rise
940:K.G.F: Chapter 1
929:
900:Mallika Sherawat
822:" from the film
693:Deepika Padukone
638:Sheila Ki Jawani
419:Urmila Matondkar
409:Mallika Sherawat
265:. In films like
221:" from the film
106:slang, the term
2126:
2125:
2121:
2120:
2119:
2117:
2116:
2115:
2071:
2070:
2062:
2057:
2047:
2045:
2034:
2030:
2020:
2018:
2003:
1999:
1989:
1987:
1983:
1976:
1972:Agnes, Flavia.
1970:
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1437:Hindustan Times
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1254:
1253:on 22 July 2019
1245:
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1213:
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1199:
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1180:
1176:
1149:
1145:
1138:
1124:
1120:
1113:
1091:
1082:
1075:
1053:
1046:
1041:Wayback Machine
1032:
1028:
1024:
993:
953:
927:
846:Bollywood music
836:dancer-actress
761:" for the film
729:Indian-Canadian
711:Ram Chahe Leela
697:Priyanka Chopra
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512:Parda Hai Parda
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803:Amanda Rosario
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764:Janatha Garage
719:Sonakshi Sinha
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683:Kareena Kapoor
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614:Priety Zinta
606:Bipasha Basu
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2011:The Tempest
1990:10 November
1979:. Manushi.
1731:14 December
1563:22 December
1530:22 December
1447:29 November
1364:India Today
1315:12 November
1257:16 November
1001:Maharashtra
984:Pathu Thala
977:. In 2023,
945:Neha Kakkar
890:Zeenat Aman
838:Nora Fatehi
820:Jigelu Rani
816:Pooja Hegde
788:Zeenat Aman
759:Pakka Local
733:Sunny Leone
569:Telugu film
339:Silk Smitha
334:1980s–1990s
314:Aruna Irani
306:Jayshree T.
299:Aruna Irani
268:Gunga Jumna
153:(1952) and
119:1930s–1970s
39:item number
2075:Categories
1760:7 December
1473:8 November
1022:References
997:dance bars
965:featuring
943:, sung by
924:Arab world
792:Feroz Khan
677:, sung by
610:Lara Dutta
578:Allu Arjun
573:Desamuduru
554:, sung by
455:Yana Gupta
428:China Gate
374:Khal Nayak
363:Saroj Khan
1947:0971-8257
1691:DNA India
1633:Firstpost
1431:dhak dhak
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866:features
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808:Udanchhoo
797:In 2017,
746:Baby Doll
715:Mahi Gill
688:Dabangg 2
674:Agneepath
663:In 2012,
632:In 2010,
600:featured
544:In 2006,
527:In 2005,
291:Bela Bose
227:(1958), "
204:Sunghursh
193:Madhumati
155:Shabistan
135:courtesan
94:item boys
90:item girl
47:Malayalam
2042:Archived
2015:Archived
1981:Archived
1951:Archived
1919:18 April
1913:Archived
1909:T-Series
1905:"Dilbar"
1889:29 April
1883:Archived
1856:29 April
1850:Archived
1824:28 April
1818:Archived
1792:20 April
1786:Archived
1754:Archived
1725:archived
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1524:Archived
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1368:Archived
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1200:25 April
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888:(1975),
851:Sirf Tum
801:actress
731:actress
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489:Krazzy 4
327:Shalimar
202:(1958),
196:(1958),
190:(1966),
187:Amrapali
184:(1955),
157:(1951).
147:(1951),
127:dancer,
79:trailers
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1639:29 June
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1374:26 July
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830:YouTube
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263:Intaqam
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234:Caravan
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125:cabaret
114:History
71:Bengali
67:Punjabi
63:Kannada
2021:6 July
1957:9 June
1945:
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1589:6 July
1499:6 July
1433:again"
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885:Sholay
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721:, and
709:song "
646:, and
616:, and
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286:Inkaar
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199:Sadhna
181:Devdas
166:Cuckoo
144:Awaara
139:Cuckoo
130:tawaif
104:Mumbai
69:, and
51:Telugu
1984:(PDF)
1977:(PDF)
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951:2020s
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874:, an
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