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In addition to selling products made by
Serbian and global brands in retail stores and through the online store, IDEA has also created its own brand K plus, which has more than 2,000 products in its range. According to research by the GfK agency, the K plus brand is one of the most recognizable
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As part of the
Fortenova Group, IDEA as a partner and organizer participates in many humanitarian actions, among the most famous is the “IDEA Caravan”.
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retail. By 2022, the company has developed a network of almost 300 IDEA and IDEA Super stores in almost 100 cities in Serbia.
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In addition to supermarkets, customers can order items from the IDEA range of products via the IDEA online store.
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147:. Through a small and super format, IDEA is intended for everyday shopping.
287:"IDEA Online: Pokupite porudžbinu ili stižemo za manje od 60 minuta"
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329:"IDEA karavan krenuo da obraduje decu širom Srbije"
244:"Annual Report of Mercator group and the company"
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155:The first IDEA store, then owned by Croatian
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261:"IDEA online - vaša Internet prodavnica"
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369:Serbian companies established in 1992
354:Retail companies established in 1992
191:List of supermarket chains in Serbia
216:"Mercator Group Annual Report 2018"
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139:) is a retail chain in
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285:Biznews (2020-05-14).
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180:IDEA store in Belgrade
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75:Number of locations
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170:brands in Serbia.
93:convenience stores
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79:276 retail stores
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311:"IDEA K-plus"
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28:Official logo
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315:the original
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228:29 September
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82:(as of 2018)
60:Headquarters
265:IDEA online
343:Categories
296:2022-12-02
271:2022-12-02
202:References
145:Mercator-S
143:, part of
291:Nedeljnik
185:See also
88:Services
64:Belgrade
34:Industry
359:Agrokor
157:Agrokor
151:History
111:Website
50: (
42:Founded
196:Konzum
141:Serbia
100:Parent
68:Serbia
37:Retail
247:(PDF)
219:(PDF)
118:.idea
230:2019
137:Идеа
129:Idea
52:1992
45:1992
17:Idea
120:.rs
116:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
