423:, a creator-led series combining some of the internet's biggest creators with engaging live competition formats aiming to redefine "appointment viewing" for Gen-Z fans. The first HoH Showdown brought together Kris London, Jesser, Tristan Jass and MMG for a closest-to-the-pin golf challenge with $ 100K on the line. With an audience that skews younger, around the age of 13-24, the first edition of The Showdown brought a new and fresh way to experience the game of golf through influencers they heavily gravitate towards. This competition brought in 200,000 concurrent viewers and 576,000 views with and average watch time of 12 minutes on YouTube. Following the success of the first edition, the company looks to plans the HoH Showdown into a reoccurring sporting event that will put the popular social media influencers against each other in various sports/competition challenges. Some of the talent who have competed in the HoH Showdown include, Mark Phillips (@SupremeDreams_1),
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Armour had the brand create "The Curry
Challenge" where they posted clips of ordinary people trying to imitate Stephen Curry's signature pre-game basketball moves that went viral. As the company's followers rose on Instagram and continued to build partnerships with brands such as these, HoH eventually caught the attention of the fast food chain, Taco Bell.
303:(NBA) experienced rapid popularity growth in social media, increasing the popularity of HoH, as they were known to create videos about basketball. The House of Highlights videos range from 30 second or less clips, or 2–10 minute long videos that are often highlights of a recent NBA game or post game interviews of a popular player.
306:
Since being acquired by
Bleacher Report in December 2016, House of Highlights has expanded into a multi-platform media business with over 24 million followers across Instagram, YouTube, and TikTok. According to Bleacher Report, House of Highlights accounted for 10% of Bleacher Report's total revenue
356:
that HoH would get about 700 million video views a month during the NBA season, with 10,000 new followers daily. In 2016, House of
Highlights struck its initial brand partnership deals with the companies such as Lexus, Nike, Jordan Brand, Adidas and Netflix. An early brand partnership with Under
409:, describes how the company's goal is to build a stronger affiliation with its audience and share memorable experiences with them through live events. The following year, during the NBA All-Star Weekend, House of Highlights put on its second basketball camp for young athletes. The
352:, who expressed interest in the brand in July 2015. After a year and a half later, Bleacher Report officially acquired House of Highlights in December 2016. While under Bleacher Report, House of Highlights started to see increased traffic and viewership as reported by
395:, a recurring live show built for the Gen-Z audience and featuring athletes and entertainers. In effort to improve the brand's presence across social media, HoH is hoping that the Twitter show will help increase the following on the platform.
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Since 2018, House of
Highlights has been nominated and awarded for the brand's success across social media ranging from its use of Instagram, presence on Instagram and collaborative brand sponsorship campaigns.
379:
In
January 2018, HoH expanded the business and created its own YouTube channel. The channel shares NBA highlights, player recaps, basketball podcasts, House of Highlights original content and other viral clips.
299:'s office. Known primarily for popular sport highlights, HoH has positioned itself as a distributor in the sport media industry, but also in the short video clip industry. In 2019, the
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House of
Highlights had gained about half a million followers on Instagram by the time the account caught the eye of Doug Bernstein, then the vice-president of social media at
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was on location and explained how
Chicago Bulls star Coby White felt like a kid again as he helped teach the young campers new skills on the court.
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that same summer. Raja then started an
Instagram account called "The Highlight Factory", but eventually changed the name to "House of Highlights".
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with a new focus on activating before huge live sporting events including NBA Opening Night, All Star
Weekend, and College Football Rivalry Week.
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In addition to this, the company conducted its first basketball camp in 2019, that was free for 150 kids. Eben Novy-Williams of
291:(often abbreviated as HoH) is a social media network that focuses on the distribution of videos online. HoH is headquartered in
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working out in a hoodie, which soon became a viral meme with the nickname "Hoodie Melo", which expanded to a clothing brand.
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outlined how Taco Bell will sponsor HoH stories on
Instagram during the NBA season, to target the company's young audience.
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Earlier in 2020, it was announced that Raja would be leaving House of Highlights at the end of his contract and join ESPN.
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in the summer of 2014. The company started when he wanted to relive and share memorable moments of
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Anderson, Jamal Collier, Teddy Greenstein, DeAntae Prince, Phil Thompson, Tracy Swartz, Javonte.
535:"Who Is Omar? How the 24-Year-Old Founder of @HouseOfHighlights Flipped Sports Media on Its Head"
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Later In 2020, HoH expanded its content offering into live original programming by launching
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697:"Taco Bell will sponsor Bleacher Report's popular House of Highlights Instagram account"
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488:"The NBA isn't surprised its TV ratings are way down. Radical change already was afoot"
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1063:"Bleacher Report Calls on Influencers to 'Redefine Sports' at NBA All-Star Weekend"
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922:"Beating ESPN on Instagram Isn't Enough for Bleacher Report's House of Highlights"
609:"Omar Raja, @HouseofHighlights Founder, on Starting Instagram's Most Fire Account"
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It may require cleanup to comply with Knowledge's content policies, particularly
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1090:"House of Highlights: the No. 1 Sports Brand on Instagram - The Shorty Awards"
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873:"Bleacher Report's House of Highlights Sets Twitter Live Talk Show Debut"
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368:, House of Highlights was a platform for the viral 2016 dance craze the
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1144:"Under Armour - House of Highlights & Under Armour #CurryChallenge"
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1038:"Turner's House of Highlights Tees Up Influencers Before 'The Match'"
1013:"Turner's House of Highlights Tees Up Influencers Before 'The Match'"
798:"House of Highlights scores first brand deal for its YouTube channel"
427:(@kot4q), Duke Dennis, MMG, Agent00, Jenna Bandy and Jack Settleman.
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640:"Bleacher Report's Secret Weapon Is A 23-Year-Old Instagram Savant"
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may have been created or edited in return for undisclosed payments
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948:"NBA All-Star Weekend: A recap of all the events around Chicago"
823:"The Reel | NBA Players React To Their Own Highlights - YouTube"
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1168:"Cynopsis Sports Media Awards / Event: August 12, 2020 in NYC"
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665:"Why Instagram Is Suddenly the Place for Sports Highlights"
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559:"House of Highlights Moving On Without Founder Omar Raja"
74:
A major contributor to this article appears to have a
848:"House of Highlights talk show is coming to Twitter"
138:. It may require cleanup to comply with Knowledge's
398:In April 2019, Twitter ordered a second season of
468:Silver for Social Media - Multi-Platform Campaign
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1117:"House of Highlights - 2019 Sports Media Awards"
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722:"15 Most Popular #RunningManChallenge Videos"
972:: CS1 maint: multiple names: authors list (
387:In October 2018, the company partnered with
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344:Bleacher Report Acquisition: 2015 - Present
336:after James left the team to return to the
53:Learn how and when to remove these messages
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774:"Twitter Deepens Sports Content With ESPN"
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105:Learn how and when to remove this message
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324:in his college dorm room at the
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1375:CNN Arabic
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1099:2020-06-02
1072:2021-06-08
1047:2021-06-08
1022:2021-06-08
998:2020-06-02
959:2020-08-31
932:2020-08-31
907:2020-06-02
882:2020-08-31
857:2020-06-02
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808:2020-06-02
783:2020-06-02
759:2020-06-02
732:2020-06-02
707:2020-08-31
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649:2020-06-02
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544:2020-06-02
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1365:CNN Films
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701:adage.com
677:1059-1028
502:0190-8286
407:Bloomberg
366:Billboard
322:Omar Raja
235:Omar Raja
151:June 2020
87:talk page
45:talk page
1418:(33.33%)
1336:CNN Türk
1252:(16.67%)
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382:The Reel
332:and the
205:Industry
95:May 2020
1271:Hot Rod
877:Variety
802:Digiday
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539:Esquire
389:Twitter
354:Esquire
311:History
295:within
273:Website
231:Founder
221: (
213:Founded
1245:NBA TV
675:
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262:Parent
1148:Clios
669:Wired
359:AdAge
251:Owner
974:link
673:ISSN
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223:2014
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