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was impressed by the promo and asked Marks to make more, but insisted that subsequent campaigns feature the stars of ABC's prime time shows. Costs skyrocketed in the following years with the need for ancillary support for the actors – such as makeup, wardrobes, and transportation – as well as production crews. Marks continued to make promos for ABC through the 1982–83 "Come On Along" campaign. In 1984, 1985, and 1990, Marks worked on fall season promos for NBC.
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style. These were combined into a fast-paced montage with various shots of "1" or "one" on items such as billboards, signs, clothing, and vehicles. With the exception of brief clips from older shows at the beginning of the promo, no TV personalities were visible. The promo cost $ 60,000 in total. ABC
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With his personal history of using computers, CGI, and other technology in his projects, Marks had the idea to bring together all the people from various fields of technology, entertainment and design who worked together on projects. He discussed the concept with
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Marks began making fall season promos for ABC in 1969. In 1977, ABC felt they could not afford to film a promotional campaign for their upcoming TV season. Marks took the initiative to create one on his own. He was inspired by
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who was renowned for his work in
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in the 1960s, assigned to make on-screen graphics more attractive. Marks would eventually do work for
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His later TV work includes graphics and title sequences for
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Marks was born in
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