213:', a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted its focus to become a mobile marketing technology provider, using that technology to help others market their apps and acquire loyal app users.
248:
apps downloaded, and the Cost Per Loyal User Index, which shows how much marketers are spending to generate each loyal app customer, as defined by the company as someone who opens the app three times. In March 2014, Fiksu introduced two new indexes that measure costs on both iOS and
Android – the
257:
Fiksu launched FreeMyApps in
December 2011. The solution was originally aimed at helping developers, and marketers of paid iOS apps drive mobile app downloads. The platform, which launched an Android version in December 2012, later shifted to a model that rewarded its users with gift cards for
27:
243:
The Fiksu
Indexes were introduced in July 2011 to provide insight into industry trends related to app downloads and the costs associated with acquiring new users. They include the App Store Competitive Index, which shows data about the top 200 free
498:
201:(RTB) exchanges, traditional mobile ad networks, and mobile web. Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.
410:
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878:
550:
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marketers reach their target audiences on mobile and CTV. The company's mobile-first platform targets users through social and video networks,
524:
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384:
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418:
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627:
446:
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499:"Fiksu Looks to Help Brands Like Gilt, Barnes & Noble, Groupon Spend Less to Get More Mobile App Customers"
280:
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228:
789:
140:
127:
37:
659:"Fiksu Launches New Tools for Tracking Industry-Wide App Downloads, User Acquisition Costs"
259:
190:
8:
635:
816:"Fiksu upgrades FreeMyApps to reward users for actions, not just downloads (exclusive)"
198:
711:"Fiksu's new indexes show converging iOS and Android app marketing costs in January"
186:
307:"Mobile-advertising data company Fiksu introduces new products to help marketers"
209:
Fiksu, which means "smart" in
Finnish, was founded in 2008 by Micah Adler as '
852:
224:
103:
99:
551:"Fiksu sees annual revenue exceed $ 100M as mobile technology usage surges"
525:"Fiksu secures $ 10M in debt funding to expand its mobile ad tech business"
411:"Fiksu Benefits from Rise in Demand for Data-Driven Mobile Ad Campaigns"
447:"3 Secrets for Growing From $ 1 Million to $ 100 Million in 3.5 Years"
473:"Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut"
216:
Fiksu reached annual revenues of more than $ 100 million in 2014.
245:
232:
220:
107:
82:
258:
exploring and sharing free apps. FreeMyApps had 1.6 million
194:
26:
738:"Fiksu launches FreeMyApps to stimulate paid app downloads"
628:"Fiksu focuses its European R&D activities in Helsinki"
249:
Cost per
Install Index and the Cost per App Launch Index.
764:"Never Pay for Mobile Apps Again with Fiksu's FreeMyApps"
577:"Fiksu doubles size of Boston HQ, announces hiring spree"
843:
385:"Mobile Platform Fiksu Raises $ 10M To Expand Globally"
223:, Massachusetts. The company also has key offices in
603:"Fiksu Announces EU Expansion After Big Six Months"
171:
859:Online advertising services and affiliate networks
281:"Fiksu Reveals Mobile Audience Awareness Offering"
850:
333:"Fiksu Makes Move to Expand in Mobile Marketing"
359:"Fiksu secures $ 10m in Series B financing"
25:
879:Advertising agencies of the United States
813:
685:"Fiksu flaunts mobile app marketing data"
650:
522:
376:
350:
869:Marketing companies established in 2008
574:
548:
851:
600:
708:
676:
440:
438:
436:
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146:Spencer Scott (Chief Revenue Officer)
136:Oleg Fogel (Chief Technology Officer)
884:2008 establishments in Massachusetts
790:"Fiksu Brings FreeMyApps to Android"
542:
490:
470:
464:
330:
304:
133:Craig Palli (Chief Strategy Officer)
16:Mobile marketing technology provider
814:Takahashi, Dean (24 October 2013).
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433:
278:
149:Tom Caputo (Chief Product Officer)
14:
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47:Advertising, Mobile, Connected TV
496:
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702:
620:
601:Styles, Kirsty (5 March 2013).
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568:
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305:Grub, Jeff (30 January 2015).
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1:
265:
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7:
864:Mobile technology companies
57:; 16 years ago
10:
900:
238:
219:Fiksu is headquartered in
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874:Companies based in Boston
607:Mobile Marketing Magazine
285:Mobile Marketing Magazine
166:
156:
113:
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689:Boston Business Journal
581:Boston Business Journal
555:Boston Business Journal
189:technology that helps
231:, Massachusetts; and
575:Castellanos, Sarah.
549:Castellanos, Sarah.
409:MacGougan, Patrick.
260:monthly active users
471:Davidson, Michael.
331:Davidson, Michael.
158:Number of employees
95:Number of locations
21:
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683:Brown, Rodney H.
632:Good News Finland
199:real-time bidding
185:is a provider of
180:
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844:Official website
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187:mobile marketing
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788:Spencer, Alex.
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638:on 13 June 2015
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421:on 13 June 2015
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838:External links
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415:Go Mash Mobile
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357:Reidy, Chris.
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262:in June 2015.
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279:Maytom, Tim.
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636:the original
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78:Headquarters
34:Company type
820:VentureBeat
736:Kim, Ryan.
529:VentureBeat
311:VentureBeat
229:Northampton
73:Micah Adler
853:Categories
389:Media Post
266:References
253:FreeMyApps
115:Key people
663:ReadWrite
124:president
768:Bostinno
717:. Adweek
44:Industry
825:11 June
799:11 June
773:11 June
747:11 June
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694:11 June
668:11 June
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612:11 June
586:11 June
560:10 June
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503:Xconomy
482:10 June
477:Xconomy
456:10 June
425:10 June
394:10 June
368:10 June
342:10 June
337:Xconomy
316:10 June
290:10 June
239:Indexes
205:History
167:Website
70:Founder
60: (
52:Founded
38:Private
742:Gigaom
246:iPhone
233:London
221:Boston
108:London
83:Boston
195:brand
183:Fiksu
172:fiksu
20:Fiksu
827:2015
801:2015
775:2015
749:2015
723:2015
696:2015
670:2015
644:2015
614:2015
588:2015
562:2015
536:2015
510:2015
484:2015
458:2015
427:2015
396:2015
370:2015
344:2015
318:2015
292:2015
193:and
174:.com
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451:Inc
191:app
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