642:
737:. In September 2013, a federal appeals court ruled that "likes" are a form of protected speech under the amendment, commenting that "On the most basic level, clicking on the 'like' button literally causes to be published the statement that the User 'likes' something, which is itself a substantive statement. In the context of a political campaign's page, the meaning that the user approves of the candidacy whose page is being liked is unmistakable. That a user may use a single mouse click to produce that message that he likes the page instead of typing the same message with several individual key strokes is of no constitutional significance."
50:
549:
empathy. Not every moment is a good moment, right? And if you are sharing something that is sad, whether it's something in current events like the refugee crisis that touches you or if a family member passed away, then it might not feel comfortable to Like that post." In
February 2016, Facebook announced its "Reactions", offering different ways for users to interact with posts through the like button, including "Love", "Haha", "Wow", "Sad", and "Angry", with the later addition of "Care" in March 2020 due to the
620:
specializing in selling "likes" from fake accounts. This has caused issues for companies advertising on
Facebook, due to receiving an abundance of likes without credibility that distort actual user metrics. Facebook's Terms of Service agreement states that users are only allowed to have one personal page, and it has an ongoing "war" against fake accounts. A May 2015 estimate put the number of fake accounts at 170 million, and a
807:, Facebook introduced a rainbow flag as part of its Reactions options. However, access to the rainbow reaction depends on location. For "major markets with Pride celebrations", the Pride reaction is available by default, while in other areas, "liking" Facebook's LGBTQ page enables the feature. In areas where homosexuality is illegal, the feature is not available at all. This sparked debate, with Jillian York of
504:
455:
intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on
February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017, and had a major graphical overhaul in April 2019.
545:
would be powerful. We need to figure out the right way to do it so it ends up being a force for good, not a force for bad and demeaning the posts that people are putting out there." While suggesting the comment field for users who feel the like button is not appropriate, he said that
Facebook had "no plans" to introduce a dislike button.
471:
accounts, which in turn have sparked complaints from some companies advertising on
Facebook that have received an abundance of fake likes that have distorted proper user metrics. Facebook states in its Terms of Service agreement that users may only create one personal page, and it has ongoing efforts against the spread of fake accounts.
632:
A content analysis highlights that the "like" reaction is likely to decrease the organic reach of the given
Facebook post as a "brake effect". Facebook users often apply this interaction button, perhaps this is why Facebook may use "like" reaction as a negative element in algorithmic content ranking.
517:
After more than a year in testing, which included
October 2015 availability in Ireland and Spain, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016. The feature allows users to long-press on the like button to get options between five pre-defined emotions ranging from
824:
writing that "What I don't understand, Facebook, is why you're limiting these things at all? Is there a premium on memory where you can only have so many rainbows before we have to shut
Facebook down in the Eastern Hemisphere?" In a blog post, Facebook stated that the different levels of access was
790:
In
February 2013, legal action was brought against Facebook by patent-holding company Rembrandt Social Media. Rembrandt owns several patents taken out by Dutch programmer Joannes Jozef Everardus van der Meer, who died in 2004. These include patents filed in 1998 relating to Van der Meer's fledgling
703:
announced new investigations against
Facebook, alleging that the like button's appearance outside Facebook violates Canada's privacy laws. In August 2011, the German Data Protection Commissioner's Office ordered federal agencies to stop using Facebook and remove the like button from their websites.
548:
In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button", such as for showing support to victims of tragedies. He further commented that "People aren't looking for an ability to downvote other people's posts. What they really want is to be able to express
544:
During a public Q&A session in December 2014, CEO Mark Zuckerberg answered questions regarding the public's wish to have a "dislike" button on Facebook. Zuckerberg said: "There's something that's just so simple about the 'like' button' ... but giving people more ways of expressing more emotions
781:
Research shows that Facebook likes can be automatically processed to infer intimate details about an individual, such as sexual orientation, political and religious views, race, substance use, intelligence, and personality. Effectively, individual views and preferences can be revealed even if they
454:
of that user's friends, and the button also displays the number of other users who have liked the content, including a full or partial list of those users. The like button was extended to comments in June 2010. After extensive testing and years of questions from the public about whether it had an
499:
of that user's friends. The button also displays the number of users who liked each piece of content, and may show a full or partial list of those users. The ability to like users' comments was added in June 2010, and the ability to react with one of five pre-defined emotions, including "Love",
825:
necessary "because this is a new experience we've been testing", although user feedback has questioned this line of thinking by pointing to earlier temporary reactions, including dedicated Halloween and Mother's Day reactions, that were available to all users despite not everyone celebrating.
470:
violations. Facebook has stated that it anonymizes the information after three months, and that the data collected is not shared or sold to third parties. Additionally, the like button's potential use as a measurement of popularity has caused some companies to sell likes through fake Facebook
619:
The number of "likes" on Facebook can serve as a measurement of interest and/or popularity in a particular brand, product or personality, though there have also been reports of the "overblown importance" of likes. Due to social media's influence in shaping reputations, there exist companies
449:
was first enabled on February 9, 2009. The like button enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Once clicked by a user, the designated content appears in the
483:
of social networking service Facebook, where users can like content such as status updates, comments, photos and videos, links shared by friends, and advertisements. The feature was activated February 9, 2009. It is also a feature of the
692:
sent an open letter to Facebook requesting that it "Do not retain data about specific visitors to third party sites that incorporate "social plugins" or the "like" button, unless the site visitor chooses to interact with those tools."
466:, has been significantly criticized for privacy. Privacy activist organizations have urged Facebook to stop its data collection through the plug-in, and governments have launched investigations into the activity for possible
24:
594:
A week after the release of the social plugins, Facebook announced that 50,000 websites had installed the features, including the like button. Five months later, the number had increased to 2 million websites.
587:, in that as more sites participate, Facebook is given a vast amount of information about who visits which websites and in what time period. When loading a website that has the like button enabled, the user's
2392:
729:
fired several employees who had "liked" his rival's Facebook page during the sheriff's election. One of the employees fought back in court, with the argument that a "like" should be protected by the
536:
In September 2019 it was revealed that Facebook is conducting a trial in Australia to hide the like count on posts. In 2020 during the COVID-19 outbreak, a "Care" reaction was added to Facebook.
757:
published from businesses' and brands' Pages. The zero refers to the projected percentage of any given Page's followers, or "Likers", who are able to see posts from that Page in their personal
326:
689:
2488:
820:
writing that "If Facebook's goal is to make the world more open and connected, it could start by treating queer communities with equality", and Tristan Greene of
529:
comprising the icons' animations as well as a general graphical overhaul. The reactions were first shown off by reverse engineering expert Jane Manchun Wong on
704:
In November 2015, the government of Belgium gave Facebook 48 hours to cease tracking people who were not signed into Facebook, or else receive a daily fine of
2888:
1793:
1409:
2520:
2862:
773:
A lawsuit was filed in 2010 claiming that Facebook should not allow minors to "like" advertising. Facebook said the suit was "completely without merit".
2424:
4199:
76:
730:
458:
The like button is one of Facebook's social plug-ins, in which the button can be placed on third-party websites. Its use centers around a form of an
1968:
1637:
4385:
4289:
376:
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in June 2010 that information on who visited which websites is anonymized after three months, and is not shared with or sold to third parties.
4224:
2832:
311:
865:
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1701:
1303:
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891:
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294:
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926:
795:, including, according to legal papers filed by the patent holder, the ability for users to approve data using a "like" button.
1435:
734:
424:
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2000:
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for non-paying business pages (that have at least 500,000 Likes) from 16 percent in 2012 down to 2 percent in February 2014.
685:
2180:
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4209:
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partnered with Facebook to identify which links in search results have been "liked" by the searcher's Facebook friends.
3113:
1079:
2148:
4251:
3011:
2249:
344:
3031:
1941:
2456:
2033:"Facebook Users' Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis"
2364:
1239:
753:
titled "Facebook Zero: Considering Life After the Demise of Organic Reach", documenting Facebook's restriction of
641:
1206:
4239:
697:
681:
665:
462:, in which it gathers information about which users visit what websites. This form of functionality, a sort of
289:
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2304:
1602:
3207:
2930:
1820:
4114:
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said "We are building a Web where the default is social". The like button is implemented similarly to an
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1574:
417:
23:
3051:
1334:
4229:
3658:
3526:
3021:
2986:
2976:
2889:"Facebook's "Pride button" appears to be rolling out in a way that is culturally sensitive to bigots"
986:
480:
331:
316:
104:
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describes "liking" as an "easy way to let people know that you enjoy it without leaving a comment".
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360:
144:
2031:
PĂłcs, Dávid; Adamovits, OtĂlia; Watti, Jezdancher; Kovács, RĂłbert; Kelemen, Oguz (June 21, 2021).
696:
Multiple governments have also launched investigations into the activity. In September 2010, then-
4273:
4257:
4148:
4025:
2923:
2674:
368:
352:
1514:"👍 Facebook Emoji List — Emojis and Reacts for Facebook [Updated: May 2020] Emoji List"
624:
study in September 2011 found that 15% of 3.5 million video posts were made through fake likes.
4214:
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758:
304:
299:
264:
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64:
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Roosendaal, Arnold (November 30, 2010). "Facebook Tracks and Traces Everyone: Like This!".
1383:
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151:
99:
69:
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connects to Facebook's servers, which record which website was visited, and by what user.
8:
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59:
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3036:
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746:
321:
2707:"Private traits and attributes are predictable from digital records of human behavior"
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804:
519:
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3867:
3825:
3436:
3046:
2746:
2129:
2072:
2054:
1853:"Facebook Advertisers Complain Of A Wave Of Fake Likes Rendering Their Pages Useless"
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2736:
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761:. The paper's author observes that adjustments in Facebook algorithms have reduced
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2314:
2153:
2107:
2010:
1825:
1579:
1483:"Facebook Is Building An Empathy Button, Not "Dislike". Here's How It Could Work"
1244:
809:
673:
580:
228:
223:
195:
114:
109:
1304:"How To Get The Facebook Rainbow Pride Reaction & Celebrate Online In Style"
1139:
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4323:
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156:
41:
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4015:
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3706:
3502:
3302:
3270:
3187:
3080:
2058:
2775:
2731:
2622:
1275:"Facebook celebrates Pride month with rainbow reaction, frames, and filters"
1249:
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4070:
3957:
3926:
3922:
3916:
3883:
3873:
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3664:
3640:
3598:
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3426:
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3154:
3144:
2770:
2750:
2525:
2340:
2076:
1459:
844:
798:
762:
518:"Love", "Haha", "Wow", "Sad", and "Angry". In June 2017, in celebration of
246:
183:
173:
2305:"Facebook to appeal Belgian ruling ordering it to stop tracking non-users"
4204:
4060:
4010:
3952:
3947:
3932:
3861:
3712:
3670:
3603:
3573:
3543:
3467:
3292:
3134:
2277:
1738:
1638:"Facebook's Like Buttons Will Soon Track Your Web Browsing to Target Ads"
1052:
866:"How Facebook's 'like' button hijacked our attention and broke the 2010s"
750:
588:
576:
467:
438:
168:
1794:"Quality Over Quantity: The Overblown Importance Of Likes And Followers"
1702:"Five Months In, 2 Million Websites Using Facebook's New Social Plugins"
892:"Facebook Activates "Like" Button; FriendFeed Tires Of Sincere Flattery"
664:, and may be considered a breach of Internet privacy. In June 2010, the
507:
The Facebook reactions; left to right: Like, Love, Haha, Wow, Sad, Angry
4158:
4153:
3912:
3906:
3900:
3718:
3694:
3682:
3520:
3260:
3139:
2679:
2434:
2402:
2393:"A Facebook court battle: Is 'liking' something protected free speech?"
2282:
1743:
1706:
1674:
1670:"50,000 Websites Have Already Integrated Facebook's New Social Plugins"
1607:
1544:
1487:
1410:"Whither The Facebook Like Count? Company Tries Hiding It In Australia"
1384:"Facebook is testing new Reaction animationspic.twitter.com/OTR9RJuzya"
1057:
991:
931:
896:
782:
were not directly expressed or indicated by liking associated content.
653:
572:
526:
522:, Facebook introduced a rainbow flag as part of its Reactions options.
489:
463:
3558:
3324:
3287:
3275:
3214:
3090:
2521:"Facebook's Declining Organic Reach a 'Real Nightmare' for Marketers"
1942:"Facebook wages war on dummy accounts in an effort to curb fake news"
1184:
1179:
1089:
1084:
768:
599:
503:
496:
451:
139:
1175:"Facebook rolls out expanded Like button reactions around the world"
959:"Facebook Likes don't go as far as they used to in News Feed update"
3441:
3234:
3001:
2971:
2963:
2801:
2645:"Facebook Zero: Considering Life After the Demise of Organic Reach"
2244:
2213:
1973:
1887:
1770:
1540:"Facebook: We'll Serve 1 Billion Likes On The Web In Just 24 Hours"
1513:
1147:
1025:
963:
834:
792:
511:
446:
200:
92:
2833:"Facebook Celebrates Pride, Except Where Homosexuality Is Illegal"
2675:"Lawsuit Says Teens Should Not Be Allowed To Like Ads On Facebook"
2049:
1361:"Facebook Reactions to Get a Make-over including Better Animation"
571:, which are features for websites outside Facebook as part of its
4075:
4050:
3446:
3329:
3219:
3149:
2915:
2553:"Brands' Organic Facebook Reach Has Crashed Since October: Study"
2461:
2309:
1911:"Facebook Targets 76 Million Fake Users In War On Bogus Accounts"
1883:
1603:"Zuckerberg: "We Are Building A Web Where The Default Is Social""
1240:"Facebook Reactions, the Totally Redesigned Like Button, Is Here"
927:"Facebook To Release A "Like" Button For the Whole Darn Internet"
530:
525:
The design of the reactions was updated in April 2019, with more
178:
163:
2704:
652:
like buttons on websites other than their own are often used as
2589:
2001:"Symantec finds 15% of Facebook videos are likejacking attacks"
1798:
1116:
533:, with mixed reactions both as replies and on Facebook itself.
495:
When a user clicks the like button, the content appears in the
1328:
1326:
1297:
1295:
1268:
1266:
3309:
3265:
2457:"Facebook 'like' deserves free speech protection: U.S. court"
2005:
745:
In 2014, Social@Ogilvy, a division of the advertising agency
2613:"Why Facebook's Move to End Organic Search Isn't Surprising"
2336:"Belgian court orders Facebook to stop tracking non-members"
740:
4035:
3103:
2863:"Facebook's Pride reaction should be available to everyone"
2425:"Your Facebook 'Like' is constitutionally protected speech"
2273:"German Agencies Banned From Using Facebook, 'Like' Button"
2102:
1323:
1292:
1263:
713:
705:
3977:(VP of Global Communications, Marketing and Public Policy)
2365:"Virginia deputy fights his firing over a Facebook 'like'"
2806:
2684:
2369:
1978:
1969:"Facebook's War Continues Against Fake Profiles and Bots"
1711:
1679:
1612:
1549:
1492:
1214:
996:
936:
901:
500:"Haha", "Wow", "Sad", or "Angry", was added in May 2017.
2030:
1734:"Microsoft Adds Facebook 'Likes' to Bing Search Results"
2209:"Advocacy Groups Ask Facebook for More Privacy Changes"
2149:"Facebook to Use Web Browsing History For Ad Targeting"
645:
Open letter to Facebook demanding civil rights changes
492:
that enables sharing the site's content with friends.
2705:
Kosinski, Michal; Stillwell, D.; Graepel, T. (2013).
2585:"The Approaching Demise Of Organic Reach In Facebook"
1455:"No dislike button for Facebook, declares Zuckerberg"
2826:
2824:
1436:"Facebook adds a 'care' reaction to the like button"
785:
2240:"Facebook privacy probed over 'like,' invitations"
2181:"Open letter urges Facebook to strengthen privacy"
1233:
1231:
1207:"Facebook adds 'Reactions' to Like button feature"
1168:
1166:
1164:
1080:"Facebook reactions have now infiltrated comments"
2821:
2766:"Before Facebook there was "Surfbook"—now pay up"
731:First Amendment to the United States Constitution
708:250,000, to which Facebook said it would appeal.
488:that enables participating websites to display a
16:Feature of the social networking website Facebook
4362:
4290:Federal Trade Commission v. Meta Platforms, Inc.
1821:"The 30 Most Influential People on the Internet"
1766:"Facebook and Bing's Plan to Make Search Social"
1335:"How to get the Pride flag reaction on Facebook"
2711:Proceedings of the National Academy of Sciences
2098:"Facebook 'Like' button draws privacy scrutiny"
1568:
1566:
1228:
1161:
1205:King, Hope; Taggart, Peter (October 9, 2015).
1112:"Facebook Just Extended Reactions to Comments"
799:Limited geographical reach of "Pride" reaction
579:on April 21, 2010, the day of the launch, CEO
2931:
1846:
1844:
1631:
1629:
539:
418:
2489:"Facebook's Like Affair With Brands Is Over"
2088:
2086:
1563:
1998:
1204:
956:
660:such as behavioral targeting combined with
598:In December 2010 and in the United States,
2938:
2924:
2270:
2127:
1884:"Statement of Rights and Responsibilities"
1841:
1626:
1048:"Facebook Adds Ability to 'Like' Comments"
1045:
425:
411:
22:
3983:(Product Manager of Civic Integrity Team)
2740:
2730:
2672:
2092:
2083:
2066:
2048:
1600:
921:
741:Declining organic reach for company pages
614:
2455:Stempel, Jonathan (September 18, 2013).
2390:
2302:
1635:
1572:
1480:
1452:
984:
776:
769:Ability for minors to "like" advertising
640:
502:
4386:Internet properties established in 2009
2886:
2454:
1999:Protalinski, Emil (September 5, 2011).
1966:
1908:
1850:
1667:
1537:
1237:
889:
864:Zara, Christopher (December 18, 2019).
688:, Privacy Activism, Privacy Lives, and
4363:
2860:
2763:
2642:
2582:
2486:
2178:
1791:
1763:
1172:
327:WhatsApp security and privacy features
36:This article is part of a series about
2919:
2518:
2362:
2271:Albanesius, Chloe (August 19, 2011).
1648:Massachusetts Institute of Technology
1481:Constine, Josh (September 15, 2015).
1453:Johnston, Chris (December 12, 2014).
1433:
1382:Wong, Jane Manchun (April 26, 2019).
1332:
1272:
1109:
1077:
686:Electronic Privacy Information Center
567:The Like button is one of Facebook's
3909:(VP, General Counsel, and Secretary)
3828:(Board of Trustees Chair, 2020–2021)
2830:
2673:Schonfeld, Erick (August 27, 2010).
2550:
2422:
2303:Fioretti, Julia (November 9, 2015).
2206:
2146:
2037:Journal of Medical Internet Research
1636:Simonite, Tom (September 16, 2015).
1381:
1301:
985:Constine, Josh (September 6, 2016).
863:
2610:
2391:Jouvenal, Justin (August 8, 2012).
1792:DeMers, Jayson (October 20, 2014).
1731:
1699:
1601:Schonfeld, Erick (April 21, 2010).
1407:
1173:Newton, Casey (February 24, 2016).
1046:Albanesius, Chloe (June 17, 2010).
890:Kincaid, Jason (February 9, 2009).
670:Center for Democracy and Technology
662:personally identifiable information
13:
2945:
2797:"Facebook sued over 'like' button"
2643:Manson, Marshall (March 6, 2014).
2611:Tso, Richard L. (April 14, 2014).
2423:Fung, Brian (September 18, 2013).
1851:Edwards, Jim (February 11, 2014).
1238:Stinson, Liz (February 24, 2016).
957:Mangalindan, JP (April 21, 2015).
474:
14:
4397:
2861:Greene, Tristan (June 21, 2017).
2250:Canadian Broadcasting Corporation
1764:Ostrow, Adam (October 13, 2010).
1700:Rao, Leena (September 29, 2010).
1668:Kincaid, Jason (April 28, 2010).
725:In 2009, Sheriff B.J. Roberts of
4225:Cambridge Analytica data scandal
2887:Kessler, Sarah (June 19, 2017).
2764:Mullin, Joe (February 8, 2013).
1575:"Facebook Looks to Get Personal"
1573:Fletcher, Dan (April 22, 2010).
1434:Lyles, Taylor (April 17, 2020).
803:In June 2017, in celebration of
672:, Center for Digital Democracy,
312:Cambridge Analytica data scandal
48:
3870:(head of Global Business Group)
2880:
2854:
2831:York, Jillian (June 20, 2017).
2789:
2757:
2698:
2666:
2636:
2604:
2576:
2544:
2512:
2487:Oremus, Will (March 24, 2014).
2480:
2448:
2416:
2384:
2363:Gross, Doug (August 13, 2012).
2356:
2328:
2296:
2264:
2232:
2200:
2179:Duncan, Geoff (June 17, 2010).
2172:
2140:
2121:
2024:
1992:
1967:Parsons, James (May 22, 2015).
1960:
1934:
1902:
1876:
1813:
1785:
1757:
1732:Yin, Sara (December 15, 2010).
1725:
1693:
1661:
1594:
1531:
1506:
1474:
1446:
1427:
1401:
1375:
1353:
1333:Holly, Russell (June 9, 2017).
1198:
1132:
3109:List of most-followed accounts
2583:Spence, Ewan (March 6, 2014).
2551:Delo, Cotton (March 6, 2014).
2147:Delo, Cotton (June 12, 2014).
1909:Edwards, Jim (March 5, 2013).
1538:Siegler, MG (April 21, 2010).
1302:Neal, Brandi (June 10, 2017).
1273:Lopez, Napier (June 5, 2017).
1103:
1071:
1039:
1010:
987:"How Facebook News Feed Works"
978:
950:
915:
883:
857:
720:
711:In its defense, Facebook told
698:Privacy Commissioner of Canada
682:Electronic Frontier Foundation
666:American Civil Liberties Union
1:
3523:(President of Global Affairs)
2519:Kapko, Matt (April 4, 2014).
850:
656:to track user activities for
4308:Most-followed Facebook pages
1110:Cohen, David (May 3, 2017).
690:Privacy Rights Clearinghouse
627:
609:
575:. Speaking at the company's
218:Executives and board members
7:
4335:Aquila Internet relay drone
4115:The Accidental Billionaires
3114:List of most-liked pictures
2207:Paul, Ian (June 17, 2010).
1078:Garun, Natt (May 3, 2017).
828:
749:, published a widely cited
636:
10:
4402:
4330:Chan Zuckerberg Initiative
560:
4326:(wife of Mark Zuckerberg)
4316:
4300:
4177:
4131:
4099:
3998:
3893:
3848:
3839:
3822:(Board Member, 2020–2021)
3810:
3770:
3754:Pamela San Martin (2022–)
3659:Afia Asantewaa Asare-Kyei
3627:
3616:
3536:
3489:
3480:
3455:
3404:
3397:
3349:
3342:
3248:
3180:
3127:
3089:
3074:list of original programs
2962:
2953:
1018:"Like and React to Posts"
556:
332:WhatsApp snooping scandal
28:The Facebook Like Button
4282:Facebook, Inc. v. Duguid
4266:Fraley v. Facebook, Inc.
3785:Kristina Arriaga (2020–)
2531:International Data Group
2219:International Data Group
361:Fraley v. Facebook, Inc.
4274:Force v. Facebook, Inc.
4258:Young v. Facebook, Inc.
4235:2021 company files leak
4149:Friending and following
3858:(Graph Search director)
3788:Cherine Chalaby (2020–)
2732:10.1073/pnas.1218772110
1140:"Liking & Reacting"
786:"Surfbook" legal action
577:F8 developer conference
369:Force v. Facebook, Inc.
353:Young v. Facebook, Inc.
322:2021 company files leak
3751:Khaled Mansour (2022–)
3653:Helle Thorning-Schmidt
3635:Catalina Botero Marino
646:
508:
4190:Timeline of Instagram
4086:Telecom Infra Project
3903:(Director of Product)
3757:Paolo Carozza (2022–)
3742:Nicolas Suzor (2020–)
3529:(Chief Legal Officer)
1643:MIT Technology Review
777:Intimate user details
644:
561:Further information:
506:
479:The like button is a
377:FTC v. Meta Platforms
259:Related organizations
85:Products and services
4350:2021 Facebook outage
4195:Timeline of WhatsApp
4169:Facebook like button
4056:Open Compute Project
3969:Chamath Palihapitiya
3965:(research scientist)
3791:Wanda Felton (2020–)
3647:Michael W. McConnell
2563:Crain Communications
2252:. September 23, 2010
2159:Crain Communications
1144:Facebook Help Center
1022:Facebook Help Center
658:targeted advertising
4185:History of Facebook
4108:The Facebook Effect
3971:(VP of User Growth)
3963:Andrei Alexandrescu
3876:(head of Instagram)
3864:(VP of social good)
3701:Sudhir Krishnaswamy
2809:. February 11, 2013
2723:2013PNAS..110.5802K
2653:Ogilvy & Mather
2430:The Washington Post
2398:The Washington Post
2344:. November 10, 2015
747:Ogilvy & Mather
585:advertising network
460:advertising network
4245:Content management
4164:Facebook diplomacy
4122:The Social Network
3655:, Co-Chair (2020–)
3649:, Co-Chair (2020–)
3643:, Co-Chair (2020–)
3637:, Co-Chair (2020–)
3499:(Chairman and CEO)
3037:Lookalike audience
1890:. January 30, 2015
1120:. Beringer Capital
925:(March 25, 2010).
923:Arrington, Michael
647:
604:Bing search engine
509:
397:Facebook, Inc. IPO
295:Content management
4381:Software features
4358:
4357:
3994:
3993:
3990:
3989:
3868:Nicola Mendelsohn
3835:
3834:
3826:Paul G. Haaga Jr.
3612:
3611:
3527:Jennifer Newstead
3476:
3475:
3437:Robert M. Kimmitt
3338:
3337:
2717:(15): 5802–5805.
2435:Nash Holdings LLC
2403:Nash Holdings LLC
2094:McCullagh, Declan
1408:Sandler, Rachel.
840:Justin Rosenstein
727:Hampton, Virginia
701:Jennifer Stoddart
678:Consumer Watchdog
563:Facebook Platform
551:COVID-19 pandemic
486:Facebook Platform
443:social networking
435:
434:
241:Notable employees
4393:
4230:2020 ad boycotts
4006:Apache Cassandra
3943:Randi Zuckerberg
3846:
3845:
3820:Pamela S. Karlan
3625:
3624:
3487:
3486:
3402:
3401:
3363:Dustin Moskovitz
3347:
3346:
3022:Instant Articles
2987:Bluetooth Beacon
2960:
2959:
2940:
2933:
2926:
2917:
2916:
2910:
2909:
2907:
2905:
2884:
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2670:
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2144:
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2119:
2118:
2116:
2114:
2096:(June 2, 2010).
2090:
2081:
2080:
2070:
2052:
2028:
2022:
2021:
2019:
2017:
1996:
1990:
1989:
1987:
1985:
1964:
1958:
1957:
1955:
1953:
1948:. April 14, 2017
1938:
1932:
1931:
1929:
1927:
1921:Axel Springer SE
1916:Business Insider
1906:
1900:
1899:
1897:
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1880:
1874:
1873:
1871:
1869:
1863:Axel Springer SE
1858:Business Insider
1848:
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1394:
1379:
1373:
1372:
1370:
1368:
1363:. April 28, 2019
1357:
1351:
1350:
1348:
1346:
1341:. Mobile Nations
1330:
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1320:
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1299:
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943:
919:
913:
912:
910:
908:
887:
881:
880:
878:
876:
861:
815:
540:"Dislike" button
427:
420:
413:
317:2020 ad boycotts
290:Privacy concerns
52:
51:
33:
32:
26:
4401:
4400:
4396:
4395:
4394:
4392:
4391:
4390:
4376:Social software
4361:
4360:
4359:
4354:
4345:WaveGroup Sound
4312:
4296:
4173:
4139:Activity stream
4127:
4095:
3986:
3938:Charlie Cheever
3889:
3841:
3831:
3812:
3806:
3782:, Chair (2021–)
3772:
3766:
3725:Alan Rusbridger
3689:Tawakkol Karman
3619:
3608:
3584:Mike Schroepfer
3579:Sheryl Sandberg
3532:
3509:Andrew Bosworth
3497:Mark Zuckerberg
3482:
3472:
3463:Sheryl Sandberg
3451:
3417:Marc Andreessen
3412:Mark Zuckerberg
3393:
3389:Andrew McCollum
3369:Eduardo Saverin
3357:Mark Zuckerberg
3334:
3256:Atlas Solutions
3244:
3225:Meta Horizon OS
3176:
3172:Ray-Ban Stories
3123:
3085:
2955:
2949:
2944:
2914:
2913:
2903:
2901:
2885:
2881:
2871:
2869:
2859:
2855:
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2822:
2812:
2810:
2795:
2794:
2790:
2780:
2778:
2762:
2758:
2703:
2699:
2689:
2687:
2671:
2667:
2657:
2655:
2641:
2637:
2627:
2625:
2609:
2605:
2595:
2593:
2581:
2577:
2567:
2565:
2558:Advertising Age
2549:
2545:
2535:
2533:
2517:
2513:
2503:
2501:
2499:The Slate Group
2485:
2481:
2471:
2469:
2467:Thomson Reuters
2453:
2449:
2439:
2437:
2421:
2417:
2407:
2405:
2389:
2385:
2375:
2373:
2361:
2357:
2347:
2345:
2334:
2333:
2329:
2319:
2317:
2315:Thomson Reuters
2301:
2297:
2287:
2285:
2269:
2265:
2255:
2253:
2238:
2237:
2233:
2223:
2221:
2205:
2201:
2191:
2189:
2177:
2173:
2163:
2161:
2154:Advertising Age
2145:
2141:
2126:
2122:
2112:
2110:
2108:CBS Interactive
2091:
2084:
2029:
2025:
2015:
2013:
2011:CBS Interactive
1997:
1993:
1983:
1981:
1965:
1961:
1951:
1949:
1940:
1939:
1935:
1925:
1923:
1907:
1903:
1893:
1891:
1882:
1881:
1877:
1867:
1865:
1849:
1842:
1832:
1830:
1829:. March 5, 2015
1819:
1818:
1814:
1804:
1802:
1790:
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1392:
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1380:
1376:
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1364:
1359:
1358:
1354:
1344:
1342:
1339:Android Central
1331:
1324:
1314:
1312:
1300:
1293:
1283:
1281:
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1236:
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1199:
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1162:
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1123:
1121:
1108:
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1094:
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1044:
1040:
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1028:
1016:
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1001:
999:
983:
979:
969:
967:
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951:
941:
939:
920:
916:
906:
904:
888:
884:
874:
872:
862:
858:
853:
831:
813:
801:
791:social network
788:
779:
771:
743:
723:
674:Consumer Action
639:
630:
617:
612:
581:Mark Zuckerberg
569:social plug-ins
565:
559:
542:
477:
475:Use on Facebook
431:
402:
401:
392:
384:
383:
347:
337:
336:
285:
270:
269:
265:Oversight Board
260:
252:
251:
242:
234:
233:
229:Sheryl Sandberg
224:Mark Zuckerberg
219:
206:
205:
196:Ray-Ban Stories
135:
127:
126:
95:
49:
31:
30:
29:
17:
12:
11:
5:
4399:
4389:
4388:
4383:
4378:
4373:
4356:
4355:
4353:
4352:
4347:
4342:
4340:Willow Village
4337:
4332:
4327:
4324:Priscilla Chan
4320:
4318:
4314:
4313:
4311:
4310:
4304:
4302:
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4294:
4286:
4278:
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4262:
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4232:
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4217:
4212:
4207:
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4175:
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4172:
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4156:
4151:
4146:
4141:
4135:
4133:
4129:
4128:
4126:
4125:
4118:
4111:
4103:
4101:
4097:
4096:
4094:
4093:
4088:
4083:
4078:
4073:
4068:
4063:
4058:
4053:
4048:
4043:
4041:HipHop for PHP
4038:
4033:
4028:
4023:
4018:
4013:
4008:
4002:
4000:
3996:
3995:
3992:
3991:
3988:
3987:
3985:
3984:
3981:Frances Haugen
3978:
3975:Elliot Schrage
3972:
3966:
3960:
3955:
3950:
3945:
3940:
3935:
3930:
3920:
3910:
3904:
3897:
3895:
3891:
3890:
3888:
3887:
3880:Thomas Reardon
3877:
3871:
3865:
3859:
3856:Lars Rasmussen
3852:
3850:
3843:
3837:
3836:
3833:
3832:
3830:
3829:
3823:
3816:
3814:
3808:
3807:
3805:
3804:
3798:
3792:
3789:
3786:
3783:
3776:
3774:
3768:
3767:
3765:
3764:
3758:
3755:
3752:
3749:
3746:Suzanne Nossel
3743:
3740:
3734:
3728:
3722:
3716:
3710:
3704:
3698:
3692:
3686:
3680:
3677:Katherine Chen
3674:
3668:
3662:
3656:
3650:
3644:
3638:
3631:
3629:
3622:
3614:
3613:
3610:
3609:
3607:
3606:
3601:
3596:
3594:David Ebersman
3591:
3586:
3581:
3576:
3571:
3566:
3561:
3556:
3554:Owen Van Natta
3551:
3540:
3538:
3534:
3533:
3531:
3530:
3524:
3518:
3512:
3506:
3500:
3493:
3491:
3484:
3478:
3477:
3474:
3473:
3471:
3470:
3465:
3459:
3457:
3453:
3452:
3450:
3449:
3444:
3439:
3434:
3432:Nancy Killefer
3429:
3424:
3422:John D. Arnold
3419:
3414:
3408:
3406:
3399:
3395:
3394:
3392:
3391:
3386:
3376:
3366:
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3353:
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3333:
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3307:
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3300:
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3258:
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3205:
3195:
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3106:
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3034:
3029:
3024:
3019:
3014:
3009:
3004:
2999:
2994:
2989:
2984:
2979:
2974:
2968:
2966:
2957:
2951:
2950:
2947:Meta Platforms
2943:
2942:
2935:
2928:
2920:
2912:
2911:
2899:Atlantic Media
2879:
2853:
2820:
2788:
2756:
2697:
2665:
2635:
2603:
2575:
2543:
2511:
2479:
2447:
2415:
2383:
2355:
2327:
2295:
2263:
2231:
2199:
2186:Digital Trends
2171:
2139:
2120:
2082:
2023:
1991:
1959:
1933:
1901:
1875:
1840:
1812:
1784:
1756:
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1692:
1660:
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1593:
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1505:
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1374:
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1291:
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1038:
1009:
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855:
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849:
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837:
830:
827:
800:
797:
787:
784:
778:
775:
770:
767:
742:
739:
722:
719:
650:Social network
638:
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608:
558:
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541:
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476:
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3761:Kenji Yoshino
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3707:Ronaldo Lemos
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3564:Adam D'Angelo
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3503:Javier Olivan
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3188:Express Wi-Fi
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3042:Onion address
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2649:Social@Ogilvy
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1419:September 30,
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875:September 10,
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305:Censorship by
303:
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300:Censorship of
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4200:Acquisitions
4168:
4144:Social graph
4120:
4113:
4106:
4071:React Native
3958:Joe Lockhart
3927:Reality Labs
3923:John Carmack
3917:Reality Labs
3884:Reality Labs
3874:Adam Mosseri
3795:Kate O'Regan
3780:Stephen Neal
3737:John Samples
3665:Evelyn Aswad
3641:Jamal Greene
3599:Marne Levine
3589:David Wehner
3548:4%, formerly
3547:
3427:Drew Houston
3383:1%, formerly
3382:
3379:Chris Hughes
3373:5%, formerly
3372:
3359:(28% equity)
3230:Supernatural
3059:Safety Check
3026:
3017:Graph Search
2956:and services
2902:. Retrieved
2892:
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2870:. Retrieved
2867:The Next Web
2866:
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2844:. Retrieved
2836:
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2771:Ars Technica
2769:
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2688:. Retrieved
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2656:. Retrieved
2648:
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2626:. Retrieved
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2341:The Guardian
2339:
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2318:. Retrieved
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2004:
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1946:The Next Web
1945:
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1914:
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1496:. Retrieved
1486:
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1464:. Retrieved
1460:The Guardian
1458:
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1417:. Retrieved
1413:
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1391:. Retrieved
1387:
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1365:. Retrieved
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1307:
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1279:The Next Web
1278:
1253:. Retrieved
1243:
1218:. Retrieved
1210:
1200:
1188:. Retrieved
1178:
1151:. Retrieved
1143:
1134:
1122:. Retrieved
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1093:. Retrieved
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1061:. Retrieved
1051:
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1029:. Retrieved
1021:
1012:
1000:. Retrieved
990:
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962:
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940:. Retrieved
930:
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905:. Retrieved
895:
885:
873:. Retrieved
870:Fast Company
869:
859:
845:Thumb signal
822:The Next Web
821:
817:
808:
802:
789:
780:
772:
744:
724:
712:
710:
695:
648:
631:
618:
615:Fake "likes"
597:
593:
566:
547:
543:
535:
524:
516:
510:
494:
478:
457:
436:
375:
367:
359:
351:
247:Adam Mosseri
189:Supernatural
119:
77:Acquisitions
18:
4061:Phabricator
4011:Apache Hive
3999:Open source
3953:George Hotz
3948:Yishan Wong
3933:Matt Cohler
3862:Naomi Gleit
3801:Robert Post
3731:András Sajó
3713:Julie Owono
3671:Endy Bayuni
3604:Alex Stamos
3574:Bret Taylor
3569:Chris Kelly
3544:Sean Parker
3468:Peter Thiel
3293:Oculus Rift
3193:Free Basics
3027:Like button
2837:Motherboard
2278:PC Magazine
1739:PC Magazine
1523:February 7,
1053:PC Magazine
818:Motherboard
805:Pride month
751:white paper
735:free speech
721:Free speech
654:web beacons
589:web browser
520:Pride month
468:privacy law
439:like button
169:Meta Portal
120:Like button
100:2021 outage
4365:Categories
4252:Litigation
4215:Censorship
4159:Fan-gating
4154:Reblogging
4100:Mass media
3913:Hugo Barra
3907:Ted Ullyot
3901:Blake Ross
3719:Emi Palmor
3695:Maina Kiai
3683:Nighat Dad
3521:Nick Clegg
3261:FriendFeed
3140:Meta Quest
3099:Hyperlapse
2776:Condé Nast
2680:TechCrunch
2623:Condé Nast
2283:Ziff Davis
1744:Ziff Davis
1707:TechCrunch
1675:TechCrunch
1608:TechCrunch
1545:TechCrunch
1518:Emojipedia
1488:TechCrunch
1388:@wongmjane
1250:Condé Nast
1058:Ziff Davis
992:TechCrunch
932:TechCrunch
897:TechCrunch
851:References
759:News Feeds
573:Open Graph
497:News Feeds
464:web beacon
452:News Feeds
345:Litigation
4293:(ongoing)
4220:Criticism
3886:director)
3842:employees
3618:Oversight
3559:Gideon Yu
3515:Chris Cox
3481:Executive
3320:Slingshot
3288:Oculus Go
3276:HTC First
3240:Workplace
3215:Mapillary
3198:Messenger
3091:Instagram
2059:1438-8871
1440:The Verge
1185:Vox Media
1180:The Verge
1090:Vox Media
1085:The Verge
628:Low reach
610:Criticism
600:Microsoft
380:(ongoing)
283:Criticism
152:Messenger
140:Instagram
65:Instagram
4371:Facebook
4178:Business
4132:Concepts
3925:(CTO of
3773:Trustees
3771:Board of
3483:officers
3442:Hock Tan
3350:Founders
3235:WhatsApp
3128:Hardware
3047:Platform
3002:EdgeRank
2977:Features
2964:Facebook
2954:Products
2904:June 22,
2872:June 22,
2846:June 22,
2802:BBC News
2751:23479631
2245:CBC News
2214:PC World
2077:34152280
1974:HuffPost
1888:Facebook
1771:Mashable
1345:June 10,
1315:June 10,
1284:June 10,
1211:CNN Tech
1148:Facebook
1026:Facebook
964:Mashable
835:Emoticon
829:See also
793:Surfbook
637:Tracking
622:Symantec
512:Facebook
447:Facebook
445:website
275:Business
201:WhatsApp
105:Features
93:Facebook
70:WhatsApp
4317:Related
4240:Privacy
4091:Tornado
4076:RocksDB
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3330:Wirehog
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