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chronometer competition hosted by the Neuchâtel
Observatory, the highest authority of Switzerland famed at the time for its timekeeping accuracy. In the same year, the company also received a global sales license of license of watch, further elevating their significant position as a world-class watchmaking company within a decade of their inception.
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Since its establishment, Ernest Borel remains at the forefront of innovation and excellence by exploring new technology while honouring the esteemed Swiss tradition of watchmaking craftsmanship. This seamless integration of expertise and heritage has not only garnered the brand accolades from patent
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Ernest Borel has been expanding and focusing their marketing overseas, particularly in China, with an opening of Ernest Borel flagship stores in
Beijing in 2007, Shanghai in 2009. This strategic focus is significant, reflecting the marketing strategy of their competitors and as China represents the
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Their corporate and family logo of a dancing couple in 19th-century dress is intended by the company to reflect the elegance, tradition and inspiration of romance. The couple in the logo serves as a visual representation of the enduring power and beauty of love, reflecting the brand's commitment to
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Ernest Borel currently produces Swiss-made wristwatches of automatic and quartz-movements for men and women. They have a diverse range of collections that encapsulates the rich watchmaking expertise and heritage of the brand, and fuses contemporary finishing to become a modern day icon made . Every
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Through an unwavering commitment to craftsmanship, elegance, and excellence, Ernest Borel had won several awards in the late 19th century, including first place in the 1866 Neuchâtel observatory timing accuracy competition.. An Ernest Borel timepiece won the First Prize of
Similar Products in the
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certification, having undergone rigorous testing procedures in accordance with the established standards to ensure their accuracy and precision. Only approximately 6% of Swiss watchmaking products hold this prestigious certification, highlighting the exceptional quality of these chronometers and
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During the period from 1945 to 1959, the Neuchâtel
Observatory conferred the Bulletin de Marche certificate upon a total of 4,172 Ernest Borel watches, and this represented nearly the entirety of the company's watch production during that era, underscoring a remarkable accomplishment.
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They continued to receive numerous accolades from the Neuchâtel
Observatory and other prestigious trade associations. In 1876 they were awarded the "Premium Award" for quality in the Watch and Pocket Chronometers International Exhibition in
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With a rich history of watchmaking expertise and heritage, and of global recognition and accolades, the brand has expanded into international markets, captivating individuals worldwide with its enchanting allure and timeless distinction.
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Ernest Borel has traditionally focused on export markets outside Europe and over the years, the company has continued to build its reputation with a strategic focus on expanding into export markets beyond Europe.
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As Ernest Borel's presence grew globally, it became synonymous with the essence of "Romantic
Moments", capturing the hearts of individuals worldwide with its timeless elegance and enchanting allure.
190:-based conglomerate Citychamp Watch & Jewellery Group, through its wholly-owned subsidiary VGB Limited, partly owned the company. Mr. Teguh Halim has become its board of directors since then.
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Ernest Borel timepiece encapsulates high quality, stylish sophistication, timeless functionality, and exceptional value. The majority of their product line are dress watches and casual watches.
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Borel family until 1975 when, owing to the 'Quartz crisis' affecting the entire Swiss watchmaking industry, it was sold on and became a member of the
Synchron Group which consisted also of
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In 1997, Ernest Borel was purchased by a group of investors from China. The investors appointed Raphaël
Boillat as CEO, who in 2009 named his daughter, Nathalie, as successor.
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Headquartered in
Switzerland, Ernest Borel serves customers in countries from key centers of operation around the world, with offices worldwide.
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in 1990. It first appeared at the First
Division League in the 1990–91 season. It won their only major trophies in 1991–92 by winning the
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offices and horological institutions but has also firmly establishing its pivotal position within the realm of timepieces.
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They were the official sponsor of the USA Dance 2012 National DanceSport Championships in Baltimore, United States and a
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The stock of Ernest Borel Holdings Limited (Asian operations, stock code:1856) is traded on the
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world's second-largest luxury market and accounts for one-third of global luxury consumption.
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for three seasons only. The football team entered the First Division by buying the
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recognizing the skilled craftsmanship of the watchmakers at Ernest Borel.
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creating timepieces that inspire and celebrate the magic of romance.
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Ernest Borel S.A. is headquartered at their new factory premises at
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In addition, a selection of Ernest Borel timepieces have obtained
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Teguh Halim (The Board of Directors of Ernest Borel S.A.)
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419:"Review of the Ernest Borel Deep Blue automatic"
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347:"Ernest Borel: More Than Just a Cocktail"
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269:Kelly Chen
261:Baselworld
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158:eponymous
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36:Industry
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