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In 1903, Harry C. Moores and
Stanley M. Ross launched the "Moores & Ross Milk Company", which specialized in bottling milk for home delivery for the first few years. By 1964, however, the company merged with Abbott Laboratories. A drink called Ensure was first marketed by Ross Laboratories in
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that it was falsely marketing Ensure as having similar amounts of vitamins as multivitamin supplements, and as recommended by doctors more than any other nutritional supplement as a way for people to stay active and healthy.
192:'s Boost and Resource brands were fiercely competing to capture market share among healthy adults. In 1996, Ensure had sales of about $ 300 million and accounted for 80% of
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sales; Abbott spent $ 45.4 million to advertise Ensure during the first nine months of 1996, around 70% more than it spent during the same period of 1995.
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said that ads for Ensure were "the most misleading food ad" of that year. In 1997, Abbott settled charges from the
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isolate. Ensure is considered lactose-free for people with lactose intolerance.
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In the 1990s, Ensure and other nutritional drink products like
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496:"As Abbott and AbbVie move toward split-up, Wall Street waits"
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This brand-name food or drink product–related article is a
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A 237-ml (8-fl oz) bottle of Ensure
Original contains 220
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When Abbott split off its pharmaceuticals division,
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482:Photos from Guantanamo’s force-feeding facilities
363:"Ensure® Original Milk Chocolate Nutrition Shake"
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572:"Muscle drink with HMB targets the middle-aged"
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218:force feeding of hunger-striking prisoners
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243:As of 2016, variants of Ensure included:
206:Center for Science in the Public Interest
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494:Marbury, Donna (November 29, 2012).
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623:"Optimize Your Cellular Nutrition"
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448:"Ensure Maker Settles Ad Charges"
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498:. Medill Reports. Archived from
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47:June 2012 Ensure product lineup
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226:Guantanamo Bay detention camps
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484:, Washington Post 10 May 2013
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676:. You can help Knowledge by
216:Ensure has been used in the
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547:"Ensure Original Pudding"
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210:Federal Trade Commission
162:milk protein concentrate
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20:Not to be confused with
250:Ensure Original Pudding
127:nutritional supplements
29:Ensure (disambiguation)
471:. FTC. May 30, 1997.
395:Ohio History Central
280:Ensure Muscle Health
152:, and nine grams of
27:For other uses, see
728:Abbott Laboratories
723:Dietary supplements
391:"Ross Laboratories"
265:Ensure High Protein
135:Abbott Laboratories
71:Abbott Laboratories
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502:on 26 October 2016
426:The New York Times
324:Dietary supplement
194:protein supplement
57:Dietary supplement
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598:"Ensure Complete"
522:"Ensure Products"
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375:"Ensure® FAQ
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302:Drink portal
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271:Ensure Light
268:Ensure Clear
259:Ensure Sport
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186:Mead Johnson
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158:maltodextrin
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53:Product type
334:Liquid diet
316:Food portal
256:Ensure Gold
253:Ensure Plus
170:soy protein
717:Categories
607:26 October
582:26 October
556:26 October
531:26 October
506:26 October
431:9 February
400:25 October
350:References
166:canola oil
87:Introduced
200:Criticism
160:, sugar,
632:11 March
576:LA Times
288:See also
232:Products
142:calories
602:Rootine
220:at the
176:History
154:protein
112:.ensure
105:Website
95: (
77:Country
627:Ensure
526:Ensure
238:Abbvie
190:Nestlé
181:1973.
168:, and
123:Ensure
36:Ensure
22:Insure
469:(PDF)
150:sugar
67:Owner
674:stub
634:2021
609:2016
584:2016
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129:and
114:.com
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146:fat
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