192:
59:, from Frank Shay, and operated the store from 1917 to 1923. "he Washington Square Book Shop, presided over by Egmont Arens and Josephine Bell, was during the Twenties the Greenwich Villagers’ favorite shop . . . In what a high-pitched anticipatory mood we ducked into this book shop once or twice a week to see what was new on its magazine rack. Here were the publications of the new movements in American art and thought and literature. Here were the reviews that were stimulating the young." A photograph of Arens in the bookshop
276:, Sheldon and Arens wrote that business must accept the "world as it is," and then to see not threats but opportunities. In fact, there was a "new world" to be charted and explored. In the first years of the Great Depression, this view was intentionally upbeat. Problems could be turned to advantage; overproduction and under-consumption could be solved by knowing the needs and wishes of consumers, by good design and use of color, by predicting fashion, not fads, and by what is now known as "planned obsolescence."
389:
before moving to New York City in 1917. He was the manager from 1917 to 1920 and director in 1920 of the
Peoples Symphony Concerts in New York, founded by his father. In mid-life, apparently tiring of city life, he went West, "where he went completely 'native' by raising apples and alfalfa, driving a
308:
Arens' books, correspondence, articles and other papers are in the
Syracuse University Library's Special Collections. This collection contains many documents, photographs and slides relating to his industrial design and fine printing careers. It includes correspondence with
242:
Arens developed the use of "appetite appeal" on packaging. He emphasized the importance of "eye-catching" colors, primarily red and yellow, and of placing photographs of food on food packaging. He designed the packaging for Eight O'Clock Coffee and Marcal Tissue Packs.
191:
222:. He designed everything from toys, boats, aircraft, kitchen appliances, lamps and lampshades, beer cans, plastic containers, cigarette lighters, juke boxes, watches and baby carriages. He also worked on interior design for stores and manufacturing plants.
225:
Arens designed a beach chair in 1935, and aluminum furniture for the
Colombian Rope Company in 1944–45. In 1931, he designed fountain pens for Waterman Pens, and in 1960 a bottle for Colgate-Palmolive. He also created the ice-cube dispenser.
233:
Streamliner Meat Slicer and re-designed the Stand Mixer. In 2007, KitchenAid said of the Stand Mixer, "The first mixer was introduced in 1919, but it was Arens' 1937 Model K design that really captivated consumers."
86:
printing and publishing career at the
Washington Square Book Shop. A hand-operated printing press was located in the back room, where writers and artists would sit and exchange ideas. Arens published nine issues of
279:
In the book, they wrote: "Would any change in the goods or the habits of the people speed up their consumption? Can they be displaced by newer models? Can artificial obsolescence be created?"
365:'s gallery exhibition, "Shaping Modernity: Design 1880-1980." The KitchenAid Stand Mixer was exhibited at the San Francisco Museum of Art's exhibition, "Icons: Magnets of Meaning," in 1998.
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Arens was president of the
Society of Industrial Designers 1949–1950, and a member of the United States delegation to the International Trade Fair, held in Liege, Belgium, in 1955.
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301:'s Archives of American Art, including the first issue published in January 1919 and the last issue published in July 1924. All nine issues are in the
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From 1962 until his death he was chairman of the board of Egmont Arens-DeRaffel, Inc. in New York. Arens died
October 2, 1966, in New York City.
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The Little Book of
Greenwich Village: A Handbook of Information Concerning New York's Bohemia, with which is incorporated A Map & Directory
174:
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401:. His last wife saved many of his papers and shared information with John McAleer, the biographer of Rex Stout, a close friend of Arens.
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The
KitchenAid "Streamliner" Meat Slicer, model 410, designed by Egmont Arens and Theodore C. Brookhart in 1940 is displayed in the
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for a book idea, "Diagram for
Tomorrow." The Library's Rare Books Department has Arens' donated copy of the Aventuros edition of
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the
Aventuros Edition, 12 volumes each with a frontispiece from an engraving by Rockwell Kent, translated into English by
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The paragraph ends with a mission statement: "Consumer engineering does not end until we can consume all we can make."
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from 1922 to 1923, when that periodical was printing the work of young innovative artists. He was the editor of
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258:. In addition, he wrote "Color Values in Television" in 1949, and "Packaging for Color Television" in 1954.
397:, his wife was Josephine "Jo" Bell, a poet and champion of the banned literature of D. H. Lawrence and
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by Roy Sheldon and Egmont Arens, with an introduction by Earnest Elmo Calkins, Harper Brothers (later
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150:, with 28 of Kent's black and white prints, in 1924. Arens also published plays, one of which was
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Arens operated the Flying Stag Press from 1918 to 1927. In 1918, he began publishing a guidebook,
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203:. He was president of the American Union of Decorative Artists and Craftsmen the same year.
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Streamliner meat slicer, model 195, by Theodore C. Brookhart & Egmont H. Arens, 1942
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Harry Ransom Center, University of Texas at Austin, The Greenwich Village Bookshop Door
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265:, published in 1932. His article, "Stop Traffic With Your Package" was in the book,
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416:, published by Egmont Arens, New York, 25 cents; at bottom of ad in January 1919
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In 1929 Arens became Director of the Industrial Styling Division for the firm of
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377:, on December 15, 1889, the son of Franz Xavier and Emma Arens. He attended the
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146:, by Alice de la Mer, a limited edition of 1,000 numbered copies in 1922, and
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Arens purchased the Washington Square Book Shop at 27 West Eighth Street in
719:"D. H. Lawrence: An Inventory of His Collection at the Harry Ransom Center"
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in 1915–16. He worked as a sports editor for the Albuquerque (New Mexico)
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The Improper Bohemians: A Recreation of Greenwich Village in its Heyday
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by Gorham Munson, pages 87-88, Louisiana State University Press (1985)
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520:, by Jeffrey L. Meikle, Philadelphia: Temple University Press (2001)
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Archives of American Art, Smithsonian Institution, Washington, D.C.
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Twentieth Century Limited: Industrial Design in America, 1925-1939
317:, along with its related papers and Rockwell Kent illustrations.
158:, Flying Stag Plays, No. 3, in 1918. In addition, Arens worked on
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Syracuse University Library, Special Collections Research Center
206:
In 1935 he founded his own design company. His clients included
340:, and others in the D. H. Lawrence collection. In addition the
563:
The Awakening Twenties: A Memoir-History of a Literary Period,
448:, by Alice de la Mer, privately printed, 1,000 copies (1922)
766:
Museum of Modern Art, "Shaping Modernity: Design 1880-1980"
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can be found on the second panel on the front of the door.
70:
is on the Greenwich Village History Digital Archive. View
407:
393:
Arens was married four times. While he was publishing
254:), the Reynolds Metal Company, Philip Morris, and the
91:
between 1919 and 1924. Among the writers published in
22:(December 15, 1887 – October 2, 1966) was an American
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Consumer Engineering: A New Technique for Prosperity,
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Consumer Engineering: A New Technique for Prosperity
743:"Egmont Arens: The Greenwich Village Bookshop Door"
480:, by George Cronyn, Flying Stag Plays, No. 1 (1918)
464:, by the lettering class of Teachers College (1924)
354:including Egmont Arens between 1920 and 1925. His
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170:with an introduction by Arthur Symons, in 1925.
800:
488:, by Floyd Dell, Flying Stag Plays, No. 3 (1918)
454:Drawings by Rockwell Kent, A Portfolio of Prints
148:Drawings by Rockwell Kent: A Portfolio of Prints
390:chuck wagon, and busting broncos on a ranch."
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261:With Roy Sheldon, Arens co-authored the book,
250:, the Great Atlantic and Pacific Tea Company (
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504:, by Allen Churchill, New York: Dutton (1959)
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470:The Memoirs of Jacques Casanova De Seingalt,
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446:Paul Thévenaz, a record of his life and art
315:The Memoirs of Jacques Casanova De Seingalt
144:Paul Thévenaz, a record of his life and art
135:were among the other artists he published.
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523:"Egmont Arens, 78, Designer, Is Dead,"
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426:Playboy: a portfolio of art and satire
295:Playboy: a portfolio of art and satire
89:Playboy: a portfolio of art and satire
30:and commercial artist specializing in
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492:Catalogs of Art Exhibits and Posters
420:: Is this booklet a delicious satire?
408:Works published by Flying Stag Press
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140:The Little Book of Greenwich Village
347:The Greenwich Village Bookshop Door
13:
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123:, Hunt Diedrich, and photographer
14:
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350:, a door that was signed by 242
819:University of New Mexico alumni
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687:"KitchenAid Press Release 2007"
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328:has Arens' correspondence with
142:. Flying Stag Press published:
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472:, 12 volumes, Aventuros (1925)
26:of literature and art, and an
1:
834:American industrial designers
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326:University of Texas at Austin
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829:American publishers (people)
824:University of Chicago alumni
434:A Portfolio of Linoleum Cuts
7:
381:from 1911 to 1914, and the
47:Washington Square Book Shop
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717:Jones, Chelsea S. (1998).
428:, nine issues (1919–1924)
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173:Arens was art editor for
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615:""Industrial Humaneer,"
379:University of New Mexico
256:National Biscuit Company
299:Smithsonian Institution
160:The Memoirs of Jacques
78:Printing and publishing
778:"Rex Stout Interviews"
462:The Months of the Year
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747:norman.hrc.utexas.edu
383:University of Chicago
269:, published in 1949.
267:Modern Food Marketing
246:His clients included
220:The Coca-Cola Company
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617:Mechanix Illustrated
363:Museum of Modern Art
344:is the custodian of
274:Consumer Engineering
238:Consumer engineering
723:Harry Ransom Center
440:, 100 copies (1920)
342:Harry Ransom Center
322:Harry Ransom Center
303:Syracuse University
229:Arens designed the
183:from 1925 to 1927.
115:. Artists included
68:Jessie Tarbox Beals
28:industrial designer
486:The Angel Intrudes
373:Arens was born in
212:Fairchild Aircraft
201:Calkins and Holden
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152:The Angel Intrudes
20:Egmont Hegel Arens
16:American publisher
527:, October 2, 1966
187:Industrial design
53:Greenwich Village
36:product packaging
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399:Ernest Hemingway
208:General Electric
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82:Arens began his
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814:1966 deaths
809:1887 births
176:Vanity Fair
64: 1918
803:Categories
788:2012-03-18
752:2022-10-11
728:2022-10-11
703:2015-12-28
629:2012-03-20
532:References
231:KitchenAid
156:Floyd Dell
105:Lola Ridge
84:fine press
72:photograph
356:signature
352:bohemians
338:Rex Stout
305:Library.
252:A & P
109:Ben Hecht
32:marketing
24:publisher
162:Casanova
514:)(1932)
418:Playboy
395:Playboy
324:at the
93:Playboy
456:(1924)
286:Legacy
218:, and
111:, and
42:Career
697:(PDF)
690:(PDF)
436:, by
154:, by
95:were
320:The
131:and
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272:In
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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