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By the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a
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Established in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder
Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.
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Today, EDWIN continues to set the gold standard in
Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit.
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In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word "denim") debuted the first made-in-Japan jeans.
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for the brand, appearing in many of its advertisements in the past. The company has flagship concept stores in Japan in
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precursor to stone wash that reproduces faded colors through careful abrasion techniques for a lived-in denim look.
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Their most popular line of clothing is the 503 jeans model which was first sold in 1997. Actor
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258:"Hollywood Stars Balance Artistic Integrity with Lucrative Japanese Advertising"
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This article about a
Japanese corporation- or company-related topic is a
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This article about a fashion brand, house, corporation or company is a
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126:founded in 1947 as 'Tsunemi Yonehachi shop'.
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492:Japanese companies established in 1969
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130:(株式会社エドウイン) mainly focuses on
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425:. You can help Knowledge by
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472:Clothing companies of Japan
256:Hall, Allan (17 May 2004).
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18:Edwin (clothing retailer)
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264:. London. Archived from
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115:or often capitalized,
512:Fashion company stubs
149:has been an official
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237:on 27 September 2019
294:EDWIN Official site
163:Minami-Horie, Osaka
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141:Edwin Head Office
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272:15 November
39:Native name
466:Categories
213:References
200:SOMETHING
332:Instagram
305:EDWIN USA
151:spokesman
147:Brad Pitt
43:株式会社エドウイン
323:Facebook
241:21 March
121:clothing
48:Industry
341:YouTube
314:Twitter
169:History
95:Website
61:Founded
55:Apparel
487:Itochu
195:EDWIN
89:Itochu
328:Edwin
319:Edwin
310:Edwin
209:→← ≠
155:model
132:jeans
124:brand
117:EDWIN
113:Edwin
100:edwin
85:Owner
79:Japan
74:Tokyo
52:Jeans
423:stub
365:stub
274:2012
243:2021
203:C17
161:and
153:and
64:1947
339:on
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321:on
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104:.jp
102:.co
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