38:
180:
207:
artwork off of a wall. Hardy’s motivations were more aesthetically simple: to focus on one's self-expression, the resulting tattoos reflecting the individual's taste and preferences. This would be collaborative, done in consultation between tattoo artists and client. For Hardy this was about customization and personalization, thus the wearer would have an emotional connection. This fine art mentality helped elevate tattoos from a subculture to pop culture, taking it from fringe culture to main culture.
259:
271:
290:(aka Von Dutch), another noted American subculture artist. Audigier licensed the worldwide rights to the Ed Hardy brand in 2005 through his holding company, Nervous Tattoo, and employed the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stores in high-profile fashion districts. Ed Hardy stores were located in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu,
1347:
165:(also known by his nickname “Professor” Phil Sparrow), a former college professor. As a child, Hardy had copied Steward's designs. Steward showed Hardy a book of Japanese tattoos. Hardy, who had already been interested in Japanese history, culture and woodblock prints, had an epiphany; he described it as being struck by “lightning.”
130:. As a preteen a young Ed Hardy was interested in tattoos: one of his friends' fathers had Army tattoos, and it intrigued him so much that he took pens and colored pencils to draw on other neighborhood kids. Hardy also credits his mother, who supported his work and encouraged him to follow his passions.
301:
The face of the brand (from 2008) was Sarah Larson. The brand gained significant popularity under
Audigier, peaking at more than $ 700 million in gross revenue in 2009, but collapsed quickly in the following two years, leading to the closure of many stores. Among others, the Australian sublicensee of
206:
One of the defining characteristics of Hardy’s work is the elevation of tattoos from flash, preset and preformed tattoos, to customized and personalized work. Before this, it was very common for individuals, often those in the U.S. Navy, to walk into studios/or the back of other businesses and select
266:
In the early 2000s, Hardy licensed Ku USA, Inc. to produce a clothing line based on his artwork. Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, which owns the Ed Hardy brand and trademarks. The brand has subsequently been extensively licensed, at one point having 70 sublicensees, selling
191:, who had a major impact on Hardy's work. He met with and began a long correspondence with Sailor Jerry, which paved the way for an introduction into a world previously closed off to outsiders. Through Jerry’s connections, Hardy began an association, in 1973, with the classical tattoo master
324:
In 2018, the brand successfully relaunched in Europe, and collaborations were presented with
Missguided and Illustrated People amongst other brands, the latter sold via Selfridges, Asos and Topshop. In 2019, the brand carried out a further global collaboration with Rose In Good Faith.
309:
Hardy blamed the collapse on creative and marketing decisions by
Audigier, such as Audigier featuring his own name prominently on branded items (on one item 14 times, compared to Hardy's once), and prominent association with short-lived reality TV celebrity
199:. Hardy studied and tattooed in Japan off and on through the '70s and '80s. According to Hardy, his clientele at the time included bikers and Yakuza members. Hardy soon became recognized for being the main influence and driver in incorporating
227:
in 1982, as well as organizing many other tattoo conventions and expos. Hardy's work consisted of a particular 2000's fashion style that carried on to the next generation and is beginning to make a rise in popularity once again.
219:. Hardy Marks has published more than 25 books about alternative art, including catalogs of Hardy's work and that of Sailor Jerry Collins. EEE Productions (Ed Hardy, Ed Nolte, and Ernie Carafa) put together an influential
321:
announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks, which it increased to 85% in 2011. Hardy retains a 15% minority stake.
977:
1018:
314:. Following legal battles, Hardy regained control of the brand in 2010, though as part of the settlement Nervous remained a licensee for T-shirts, hats, and hoodies.
717:
1391:
489:
215:
In 1982, Hardy and his wife
Francesca Passalacqua formed Hardy Marks Publications. Under this marque, they began publishing the five-book series
981:
1196:
1386:
169:
1064:
173:
623:
110:
known for his tattoos, strong influence on the development of modern tattoo styles, and his eponymous apparel and accessories brand.
668:
459:
1148:
578:
1112:
857:
133:
Hardy had his first art exhibit at the Laguna Beach Art
Festival after graduating from high school. He attended the
1381:
1376:
1189:
995:
883:
123:
20:
1396:
1039:
933:
767:
1182:
633:
134:
797:
660:
149:. He was later offered a full scholarship and graduate position for a Master of Fine Arts program at
127:
1332:
246:. In August 2024, Tattoo City announced plans to close by the end of 2024 and said that Hardy has
1291:
628:
527:
1371:
1261:
1087:
1023:
912:
247:
1019:"Ed Hardy, Terrible Clothing Company Popular with Terrible People, Introduces Line of Condoms"
688:
654:
570:
1322:
566:
138:
449:
1366:
1327:
1256:
188:
1141:
10 Years - The
Contemporary Museum at First Hawaiian Center - Tenth Anniversary Exhibition
934:"Ed Hardy(R) Settlement Agreement Reached Between Nervous Tattoo, Inc. and Hardy Way, LLC"
187:
Eventually Hardy formed a relationship with one of the pioneers of modern tattoo culture,
8:
291:
168:
After Hardy finished his apprenticeship with
Steward, he studied with the tattoo artists
179:
1301:
1281:
1205:
824:
802:
742:
318:
279:
274:
Models on the runway for Ed Hardy
Fashion show during Los Angeles Fashion Week in 2008
37:
1144:
832:
664:
574:
559:
455:
220:
957:
595:
119:
62:
42:
Don Ed Hardy speaking at the second World Tattoo
Convention in Reno, Nevada, 1977.
200:
150:
938:
224:
162:
95:
1360:
1276:
962:
836:
258:
243:
107:
242:
By 2009, Hardy had retired from tattooing. He owns Tattoo City, a studio in
161:
Hardy was mentored by several famous and prolific tattoo artists, including
1231:
793:
311:
287:
267:
clothing, accessories, lighters, perfume, hair styling tools, and condoms.
1241:
1226:
303:
294:, Tucson, Vancouver, Dubai, Johannesburg, Kuwait, Kuala Lumpur, Bangkok,
270:
236:
146:
1003:
561:
Bodies of
Inscription: A Cultural History of the Modern Tattoo Community
1271:
1251:
142:
718:"Tattoo Artist Don Ed Hardy on the Evolution of Tattoo Art in America"
1246:
1174:
422:
283:
1286:
194:
91:
73:
1113:"ROSE IN GOOD FAITH Brings Ed Hardy Back with a Bedazzled Capsule"
1317:
1266:
295:
232:
77:
355:, Bodies of Work, Hardy Marks Publications/Smart Art Press 2000.
494:
81:
1346:
1162:
1296:
1169:
858:"Pioneering San Francisco shop announces it's shutting down"
774:. San Francisco, CA: Hearst Communications, Inc. p. A1
153:. He declined and instead pursued his interest in tattoos.
1088:"UPDATE 1-Iconix Q1 tops market; buys 50 pct in Hardy Way"
532:
1143:, Honolulu, Hawaii: The Contemporary Museum. p. 47
913:"Iconix buys global rights, ups stake in Ed Hardy brand"
203:
aesthetics and techniques into American styles of work.
141:
in printmaking. While there, Hardy learned drawing from
624:"Don Ed Hardy's tattoos are high art and big business"
978:"IGP Beauty, Inc. Secures Celebrity Hair Care Lines"
798:"Ed Hardy's Tattoo Art Is Booty for Digital Pirates"
558:
1358:
145:, etching from Gordon Cook, and sculpting from
192:
1190:
1085:
528:"Ed Hardy: From art to infamy and back again"
483:
481:
479:
477:
475:
473:
471:
306:) entered administration and closed in 2010.
1065:"Ed Hardy clothing goes into administration"
970:
928:
926:
1016:
768:"Jerry Brown Picks Tattooist For Art Panel"
487:
447:
1197:
1183:
1062:
1037:
907:
905:
903:
552:
550:
468:
36:
923:
286:Originals, which marketed the imagery of
617:
615:
490:"A Day At The Whitney With Don Ed Hardy"
399:, Hardy Marks Publications, Hawaii 1988.
392:, Hardy Marks Publications, Hawaii 1988.
385:, Hardy Marks Publications, Hawaii 1988.
378:, Hardy Marks Publications, Hawaii 1988.
371:, Hardy Marks Publications, Hawaii 1991.
349:- by Don Ed Hardy, Smart Art Press 2000.
269:
257:
239:to the city's Cultural Arts Commission.
178:
1392:Artists from the San Francisco Bay Area
955:
900:
881:
855:
682:
680:
652:
556:
547:
521:
519:
517:
515:
513:
511:
1359:
1204:
1086:Bhattacharjee, Nivedita (2009-05-05).
1040:"Larson the face of new clothing line"
951:
949:
822:
715:
646:
621:
448:Hardy, Ed; Selvin, Joel (2013-06-18).
118:Hardy was born on January 5, 1945, in
1178:
792:
786:
765:
711:
709:
686:
612:
525:
884:"Iconix Buys Half of Ed Hardy Brand"
689:"Ed Hardy Changed Tattooing Forever"
677:
622:Hamlin, Jesse (September 30, 2006),
593:
508:
488:Scancarelli, Derek (July 15, 2019).
451:Wear Your Dreams: My Life in Tattoos
19:For people with a similar name, see
988:
946:
856:Bindman, Ariana (August 15, 2024).
766:DeFao, Janine (December 30, 1999).
759:
13:
1387:San Francisco Art Institute alumni
1110:
956:Fleming, Kirsten (June 16, 2013).
716:LaSota, Catherine (June 5, 2015).
706:
427:Fine Arts Museums of San Francisco
16:American tattoo artist (born 1945)
14:
1408:
1154:
687:Meier, Allison (August 2, 2019).
1345:
1111:Li, Nicolaus (8 February 2019).
740:
526:Alabi, Mo (September 30, 2013).
343:, Frederick Spratt Gallery 2002.
337:, Hardy Marks Publications 2003.
302:Ed Hardy (owned and operated by
1104:
1079:
1056:
1031:
1010:
875:
849:
816:
734:
1063:Ben Butler (August 12, 2010).
980:. May 13, 2010. Archived from
656:Encyclopedia of Body Adornment
587:
441:
415:
193:
183:At a tattoo convention in 1980
1:
882:Barajas, Erin (May 8, 2009).
823:Rafkin, Louise (2011-08-27).
594:Reed, Sam (August 30, 2022).
403:
278:The most famous licensee was
231:In 2000, he was appointed by
113:
21:Edward Hardy (disambiguation)
1038:Norm Clark (June 15, 2008).
1017:Juli Weiner (May 26, 2010).
335:Bull's Eyes & Black Eyes
298:, Delhi, Mumbai, and Qatar.
7:
634:Hearst Communications, Inc.
353:Tattooing the Invisible Man
135:San Francisco Art Institute
106:(born 1945) is an American
10:
1413:
661:Greenwood Publishing Group
18:
1343:
1310:
1219:
1212:
253:
210:
156:
128:Newport Beach, California
87:
69:
47:
35:
28:
825:"Ed Hardy's Tattoo City"
596:"In Defense of Ed Hardy"
454:. Macmillan. p. 9.
341:The Elephants' Graveyard
328:
262:2008 Ed Hardy brand shoe
1382:Artists from California
1377:American tattoo artists
888:California Apparel News
772:San Francisco Chronicle
653:DeMello, Margo (2007).
629:San Francisco Chronicle
557:DeMello, Margo (2000).
383:MUSIC & SEA TATTOOS
361:, Smart Art Press 1997.
275:
263:
184:
1139:Wong, Allison (2006)
984:on February 22, 2013.
958:"That inking feeling"
796:(November 12, 2009),
567:Duke University Press
376:LIVE AND DEATH TATTOS
273:
261:
182:
139:Bachelor of Fine Arts
137:and graduated with a
1328:Strawberry Shortcake
189:Sailor Jerry Collins
1397:Male tattoo artists
743:"R.M.S. Queen Mary"
248:Alzheimer’s disease
1206:Iconix Brand Group
1000:IGP Beauty website
829:The New York Times
803:The New York Times
369:ART FROM THE HEART
319:Iconix Brand Group
280:Christian Audigier
276:
264:
185:
1354:
1353:
1341:
1340:
1006:on July 13, 2011.
670:978-0-313-33695-9
461:978-1-250-02107-6
221:tattoo convention
101:
100:
1404:
1349:
1217:
1216:
1199:
1192:
1185:
1176:
1175:
1166:
1165:
1163:Official website
1127:
1126:
1124:
1123:
1108:
1102:
1101:
1099:
1098:
1083:
1077:
1076:
1074:
1072:
1067:. Business Today
1060:
1054:
1053:
1051:
1050:
1035:
1029:
1028:
1014:
1008:
1007:
1002:. Archived from
992:
986:
985:
974:
968:
967:
953:
944:
943:
930:
921:
920:
919:. 27 April 2011.
909:
898:
897:
895:
894:
879:
873:
872:
870:
868:
853:
847:
846:
844:
843:
820:
814:
813:
812:
810:
790:
784:
783:
781:
779:
763:
757:
756:
754:
753:
741:C.W., Eldridge.
738:
732:
731:
729:
728:
713:
704:
703:
701:
699:
684:
675:
674:
650:
644:
643:
642:
640:
619:
610:
609:
607:
606:
591:
585:
584:
564:
554:
545:
544:
542:
540:
523:
506:
505:
503:
502:
485:
466:
465:
445:
439:
438:
436:
434:
419:
359:Permanent Curios
282:, previously of
198:
197:
122:. He grew up in
120:Des Moines, Iowa
63:Des Moines, Iowa
58:
56:
40:
26:
25:
1412:
1411:
1407:
1406:
1405:
1403:
1402:
1401:
1357:
1356:
1355:
1350:
1337:
1306:
1208:
1203:
1161:
1160:
1157:
1131:
1130:
1121:
1119:
1109:
1105:
1096:
1094:
1084:
1080:
1070:
1068:
1061:
1057:
1048:
1046:
1036:
1032:
1015:
1011:
994:
993:
989:
976:
975:
971:
954:
947:
932:
931:
924:
911:
910:
901:
892:
890:
880:
876:
866:
864:
854:
850:
841:
839:
821:
817:
808:
806:
791:
787:
777:
775:
764:
760:
751:
749:
739:
735:
726:
724:
714:
707:
697:
695:
685:
678:
671:
663:. p. 145.
651:
647:
638:
636:
620:
613:
604:
602:
592:
588:
581:
555:
548:
538:
536:
524:
509:
500:
498:
486:
469:
462:
446:
442:
432:
430:
421:
420:
416:
406:
395:tattoo-time 1,
388:tattoo-time 2,
381:tattoo-time 3,
374:tattoo-time 4,
347:Smart art press
331:
256:
213:
201:Japanese tattoo
172:in Seattle and
159:
116:
65:
60:
54:
52:
43:
31:
24:
17:
12:
11:
5:
1410:
1400:
1399:
1394:
1389:
1384:
1379:
1374:
1369:
1352:
1351:
1344:
1342:
1339:
1338:
1336:
1335:
1330:
1325:
1320:
1314:
1312:
1308:
1307:
1305:
1304:
1299:
1294:
1289:
1284:
1279:
1274:
1269:
1264:
1259:
1254:
1249:
1244:
1239:
1234:
1229:
1223:
1221:
1214:
1210:
1209:
1202:
1201:
1194:
1187:
1179:
1173:
1172:
1167:
1156:
1155:External links
1153:
1152:
1151:
1129:
1128:
1103:
1078:
1055:
1044:Review Journal
1030:
1009:
987:
969:
945:
939:Bloomberg News
922:
899:
874:
848:
815:
785:
758:
747:Tattoo Archive
733:
705:
676:
669:
645:
611:
586:
579:
546:
507:
467:
460:
440:
423:"Don Ed Hardy"
413:
412:
405:
402:
401:
400:
393:
386:
379:
372:
362:
356:
350:
344:
338:
330:
327:
255:
252:
212:
209:
176:in San Diego.
163:Samuel Steward
158:
155:
124:Corona del Mar
115:
112:
99:
98:
96:Postmodern art
89:
85:
84:
71:
70:Known for
67:
66:
61:
49:
45:
44:
41:
33:
32:
29:
15:
9:
6:
4:
3:
2:
1409:
1398:
1395:
1393:
1390:
1388:
1385:
1383:
1380:
1378:
1375:
1373:
1372:Living people
1370:
1368:
1365:
1364:
1362:
1348:
1334:
1333:Truth or Dare
1331:
1329:
1326:
1324:
1321:
1319:
1316:
1315:
1313:
1309:
1303:
1300:
1298:
1295:
1293:
1290:
1288:
1285:
1283:
1280:
1278:
1277:Ocean Pacific
1275:
1273:
1270:
1268:
1265:
1263:
1262:Material Girl
1260:
1258:
1255:
1253:
1250:
1248:
1245:
1243:
1240:
1238:
1235:
1233:
1230:
1228:
1225:
1224:
1222:
1218:
1215:
1211:
1207:
1200:
1195:
1193:
1188:
1186:
1181:
1180:
1177:
1171:
1168:
1164:
1159:
1158:
1150:
1149:9781888254075
1146:
1142:
1138:
1137:
1136:
1135:
1118:
1114:
1107:
1093:
1089:
1082:
1066:
1059:
1045:
1041:
1034:
1026:
1025:
1020:
1013:
1005:
1001:
997:
991:
983:
979:
973:
965:
964:
963:New York Post
959:
952:
950:
941:
940:
935:
929:
927:
918:
914:
908:
906:
904:
889:
885:
878:
863:
859:
852:
838:
834:
830:
826:
819:
805:
804:
799:
795:
794:Vance, Ashlee
789:
773:
769:
762:
748:
744:
737:
723:
722:Vice Magazine
719:
712:
710:
694:
690:
683:
681:
672:
666:
662:
658:
657:
649:
635:
631:
630:
625:
618:
616:
601:
597:
590:
582:
580:0-8223-2467-9
576:
572:
568:
563:
562:
553:
551:
535:
534:
529:
522:
520:
518:
516:
514:
512:
497:
496:
491:
484:
482:
480:
478:
476:
474:
472:
463:
457:
453:
452:
444:
429:. 10 May 2019
428:
424:
418:
414:
411:
410:
398:
397:NEW TRIBALISM
394:
391:
387:
384:
380:
377:
373:
370:
366:
363:
360:
357:
354:
351:
348:
345:
342:
339:
336:
333:
332:
326:
322:
320:
317:In May 2009,
315:
313:
307:
305:
299:
297:
293:
289:
285:
281:
272:
268:
260:
251:
249:
245:
244:San Francisco
240:
238:
234:
229:
226:
222:
218:
208:
204:
202:
196:
190:
181:
177:
175:
171:
166:
164:
154:
152:
148:
144:
140:
136:
131:
129:
125:
121:
111:
109:
108:tattoo artist
105:
97:
93:
90:
86:
83:
79:
75:
72:
68:
64:
59:(age 79)
50:
46:
39:
34:
27:
22:
1236:
1140:
1134:Bibliography
1133:
1132:
1120:. Retrieved
1116:
1106:
1095:. Retrieved
1091:
1081:
1071:November 19,
1069:. Retrieved
1058:
1047:. Retrieved
1043:
1033:
1022:
1012:
1004:the original
999:
990:
982:the original
972:
961:
937:
916:
891:. Retrieved
887:
877:
865:. Retrieved
861:
851:
840:. Retrieved
828:
818:
807:, retrieved
801:
788:
776:. Retrieved
771:
761:
750:. Retrieved
746:
736:
725:. Retrieved
721:
696:. Retrieved
692:
655:
648:
637:, retrieved
627:
603:. Retrieved
599:
589:
560:
537:. Retrieved
531:
499:. Retrieved
493:
450:
443:
431:. Retrieved
426:
417:
408:
407:
396:
390:TATTOO MAGIC
389:
382:
375:
368:
364:
358:
352:
346:
340:
334:
323:
316:
312:Jon Gosselin
308:
300:
288:Kenny Howard
277:
265:
241:
230:
216:
214:
205:
186:
167:
160:
132:
117:
104:Don Ed Hardy
103:
102:
51:January 1945
30:Don Ed Hardy
1367:1946 births
1242:Ecko Unltd.
1170:Art Website
1024:Vanity Fair
778:February 6,
693:JSTOR Daily
365:tattoo-time
304:Gary Berman
237:Jerry Brown
147:Manuel Neri
1361:Categories
1257:London Fog
1252:Lee Cooper
1122:2022-09-13
1097:2022-09-14
1049:2022-09-13
996:"Ed Hardy"
893:2022-09-13
867:August 17,
842:2022-09-14
752:2022-09-14
727:2022-09-14
605:2022-09-20
569:. p.
501:2022-09-13
404:References
292:Scottsdale
225:Queen Mary
217:Tattootime
143:Joan Brown
114:Early life
1323:Pillowtex
1247:Joe Boxer
1117:Hypebeast
837:0362-4331
809:March 26,
639:March 26,
284:Von Dutch
170:Zeke Owen
1302:Zoo York
1287:Rocawear
1237:Ed Hardy
1227:Candie's
433:23 April
195:Horihide
174:Doc Webb
92:Body art
88:Movement
74:Painting
1318:Peanuts
1292:Starter
1267:Mossimo
1220:Current
1092:Reuters
917:Reuters
862:SF Gate
698:May 19,
600:InStyle
539:May 21,
296:Gurgaon
233:Oakland
223:on the
78:Drawing
55:1945-01
53: (
1311:Former
1232:Cannon
1213:Brands
1147:
835:
667:
577:
495:Forbes
458:
254:Brands
235:Mayor
211:Legacy
157:Career
82:Tattoo
1297:Umbro
409:Notes
329:Works
126:, in
1282:Pony
1272:Mudd
1145:ISBN
1073:2013
869:2024
833:ISSN
811:2010
780:2009
700:2021
665:ISBN
641:2010
575:ISBN
541:2021
456:ISBN
435:2021
151:Yale
48:Born
571:103
533:CNN
1363::
1115:.
1090:.
1042:.
1021:.
998:.
960:.
948:^
936:.
925:^
915:.
902:^
886:.
860:.
831:.
827:.
800:,
770:.
745:.
720:.
708:^
691:.
679:^
659:.
632:,
626:,
614:^
598:.
573:.
565:.
549:^
530:.
510:^
492:.
470:^
425:.
367:,
250:.
94:,
80:,
76:,
1198:e
1191:t
1184:v
1125:.
1100:.
1075:.
1052:.
1027:.
966:.
942:.
896:.
871:.
845:.
782:.
755:.
730:.
702:.
673:.
608:.
583:.
543:.
504:.
464:.
437:.
57:)
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
.jpg)
