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in
October 2012. A year later, a $ 12 million series B round was raised led by Venrock, Comcast Ventures, New World Investors and Battery Ventures. Amidst the fundraising announcement, Dollar Shave Club announced it would be expanding its product line to include a dozen other men's products in 2014.
206:
Dollar Shave Club offers three membership plans, which can be upgraded or downgraded at any time. The membership service first launched March 6, 2012, via a YouTube video that went viral. The YouTube video attracted an unanticipated amount of traffic, which crashed the company's server in the first
333:
in an effort to help "wipe out" colon cancer. The company reports that during
National Colorectal Cancer Awareness month it reached 23 million people in spreading the message about the importance of getting screened. The company also donated $ 10,000 to the Colon Cancer Alliance, contributing a
624:
308:
video entitled "Our Blades Are F***ing Great" featuring CEO Michael Dubin, delivering his speech in a nonchalant and sarcastic manner. The video prompted 12,000 orders in a two-day span after it was released, and has received over 27 million views as of
November 2020.
222:
Dollar Shave Club offers three plans: "The Humble Twin" (two blades per razor, five razors per month, $ 4 per month), "The 4X" (four blades, four razors, $ 7) and "The
Executive" (six blades, four razors, $ 10). Each subscription comes with a compatible handle.
207:
hour. Once Dubin got the server working, he enlisted a team of friends and contractors to help fulfill the 12,000 orders that arrived in the first 48 hours of launching the video. The orders were initially packed by hand in a warehouse in
1315:
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On June 4, 2013, Dollar Shave Club released a second video on YouTube called "Let's Talk About #2", which again starred its CEO and promoted One Wipe
Charlies. The video won the Shorty Award in 2014 for best use of Social Media.
155:
Dollar Shave Club was founded by Mark Levine and
Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator
1345:
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780:
421:
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percentage of One Wipe
Charlies' sales and putting a dollar value on social shares. As part of the campaign, Michael Dubin had his own colonoscopy streamed live online.
214:
As of 2016, the company has acquired 3.2 million subscribers. Although the company primarily markets its products to men, approximately 20% of its customers are women.
190:
On
October 26, 2023, Unilever announced it would be selling most of its stake in Dollar Shave Club to Nexus Capital Management, keeping a 35% stake in the company.
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268:) which went online in late 2015. The website contains editorial content described by the company as "men's lifestyle topics". While the site does not host
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1004:"'Our wipes are f***ing great': How Dollar Shave Club's Michael Dubin plans to 'own the man in the bathroom' with $ US12m in new funding"
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products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.
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in the
Fashion & Beauty category and earned the People's Choice Webby Award in the Consumer Packaged Goods category.
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Jewish Daily
Forward: "Jewish Buddies Who Founded Dollar Shave Club Cash In With $ 1B Unilever Deal" by Laura E. Adkins
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In 2015, the company expanded its product line to include hair care products, called "Boogie's". The line includes
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lawsuit that claimed Dollar Shave Club used its patented formulas to manufacture copycat blades.
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On July 19, 2016, Dollar Shave Club was acquired by Unilever for a reported $ 1 billion in cash.
49:
935:"Not just razors anymore: Dollar Shave Club introduces wet wipes for your other sensitive areas"
754:
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Most of the razor handles and blades are not made by Dollar Shave Club, but rather are re-sold
1516:
729:"Unilever is selling Dollar Shave Club after 7 long, awkward years of trying to make it work"
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911:
167:. In March 2012, seed investors provided $ 1 million in funding from groups that included
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1188:"Dollar Shave Club is entering the cutthroat world of UK razors: 'We like competition'"
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In late 2012, the company launched its program in Canada and Australia.
1375:
891:"Forget Dollar Shave Club; Buy the Same High Quality Razors for a Third of the Price"
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602:"Dollar Shave Club's blades are "so f*cking great" they just raised a round for 'em"
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530:"Dollar Shave Club: A Start-Up's Viral Ad for 'F***ing Great' Razors Is a Big Hit"
160:, they began operations in January 2011 and launched their website in April 2011.
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675:"Up to 2 million members, Dollar Shave Club worth $ 615 million, investors say"
394:
180:
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1070:"Dollar Shave Club Launches Men's Interest Editorial Destination Called 'MEL'"
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In May 2015, the company began hiring writers and editors for a new website,
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272:, its business model "relies upon being a branded publisher", according to
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179:, and others. The same group, joined by Venrock, provided $ 9.8 million in
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981:"$ 10 Million Shave Club: Discount Razor Service Is a Hit With Investors"
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28:
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In 2014, Dollar Shave Club and its One Wipe Charlies teamed up with the
895:
652:"Dollar Shave Club Raises $ 12 Million to Offer More Grooming Products"
343:
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39:
912:"Here's How to Buy Dollar Shave Club Razors for Less Money on Amazon"
252:
453:"Dollar Shave Club co-founder Michael Dubin had a smooth transition"
184:
In June 2015, the company secured $ 75 million in series D funding.
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The company also sells related accessories, such as shave butter,
812:"Power Sheet: How P&G Missed Out on Dollar Shave Club's Rise"
363:"DollarShaveClub.com WHOIS, DNS, & Domain Info – DomainTools"
305:
1262:
1162:"Gillette's lawsuit could tilt the battle for America's beards"
314:
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The video won "Best Out-of-Nowhere Video Campaign" at the 2012
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In February 2018, the company launched in the United Kingdom.
121:
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480:"Man Trades Clothes for a Razor in Dollar Shave Club Spot"
1134:"Gillette sues Dollar Shave Club for patent infringement"
318:
Viral Video Awards. Dollar Shave Club was awarded a 2013
1214:"Why YouTube Darling Dollar Shave Club Is Buying TV Ads"
625:"Dollar Shave Club Picks Up $ 10M to Grow Beyond Razors"
958:"Dollar Shave Club Goes 'Upscale' With $ 9 Moisturizer"
803:
564:"Dollar Shave Club: Breaking The Razor Blade Monopoly"
666:
415:
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1236:"DollarShaveClub.com - Our Blades Are F***ing Great"
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United States, Canada, Australia, and United Kingdom
1346:"Best Use of Social Media for Retail or E-Commerce"
1115:"Dollar Shave Club's men's magazine 'Mel' grows up"
410:
1087:Marshall, Jack; Perlberg, Steven (May 14, 2015).
781:"Small beauty renegades make headway amid giants"
700:"Unilever Buys Dollar Shave Club for $ 1 Billion"
202:The initial welcome packet from Dollar Shave Club
1458:
1112:
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1258:"Google Takes Top Honors at Viral Video Awards"
839:"Dollar Shave Plots to Take Over Your Bathroom"
422:"Riding the Momentum Created by a Cheeky Video"
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163:Dollar Shave Club was backed by a variety of
809:
1477:Manufacturing companies established in 2011
1027:"Now Dollar Shave Club Sells Hair Gel, Too"
593:
1527:American subsidiaries of foreign companies
1113:Guthrie Weissman, Cale (August 15, 2018).
909:
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16:American grooming products by mail company
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304:On March 6, 2012, the company uploaded a
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841:. Bloomberg Businessweek. Archived from
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1487:Internet properties established in 2011
1374:. Colon Cancer Alliance. Archived from
1316:"Webby Awards: Consumer Packaged Goods"
978:
922:from the original on December 13, 2021.
1472:American companies established in 2011
1459:
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1132:Woolhouse, Megan (December 18, 2015).
1068:Perlberg, Steven (November 11, 2015).
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1286:"Webby Awards: Fashion & Beauty"
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1089:"Mattress Company Hires Journalists"
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169:Kleiner Perkins Caufield & Byers
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1160:Harwell, Drew (December 18, 2015).
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979:Mitroff, Sarah (November 2, 2012).
910:Wolff-Mann, Ethan (July 20, 2016).
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451:Naziri, Jessica (August 16, 2013).
13:
1052:"Dollar Shave Club Adds Hair Care"
1024:
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1502:2011 establishments in California
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1421:"Man Live Tweets His Colonoscopy"
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810:Colvin, Geoff; Derousseau, Ryan.
727:Bitter, Alex (October 26, 2023).
561:
501:Glazer, Emily (April 12, 2012).
135:is an American company based in
27:
1398:"We Reached 23 Million People!"
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1348:. Shorty Awards. Archived from
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755:"Review: The Dollar Shave Club"
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420:Dahl, Darren (April 11, 2013).
1492:Companies based in Los Angeles
1322:. May 22, 2013. Archived from
1292:. May 22, 2013. Archived from
1025:Ha, Anthony (March 25, 2015).
673:Dave, Paresh (June 22, 2015).
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1:
1522:2016 mergers and acquisitions
889:Pash, Adam (April 20, 2012).
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1212:Kaye, Kate (June 24, 2013).
600:O'Dell, J. (March 6, 2012).
503:"A David and Gillette Story"
299:
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956:Neff, Jack (May 20, 2014).
627:. Dow Jones. Archived from
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1054:. Happi. March 25, 2015.
390:"Dollar Shave Club, Inc"
1093:The Wall Street Journal
1074:The Wall Street Journal
508:The Wall Street Journal
133:Dollar Shave Club, Inc.
50:Consumer packaged goods
22:Dollar Shave Club, Inc.
1186:Williams-Grut, Oscar.
203:
61:; 13 years ago
1512:Subscription services
785:Palm Beach Daily News
331:Colon Cancer Alliance
201:
59:January 18, 2011
1532:Male grooming brands
1467:Personal care brands
753:Sadasivam, Krishna.
287:Procter & Gamble
1497:Venice, Los Angeles
1400:. Dollar Shave Club
1372:"Dollar Shave Club"
1166:The Washington Post
779:Janjigian, Robert.
398:. December 16, 2011
291:patent infringement
237:, and moisturizer.
209:Gardena, California
173:Andreessen Horowitz
165:venture capitalists
23:
1507:Unilever companies
623:Chapman, Lizette.
427:The New York Times
281:In December 2015,
204:
137:Venice, California
88:Venice, California
21:
933:Carney, Michael.
869:Dollar Shave Club
679:Los Angeles Times
458:Los Angeles Times
270:sponsored content
145:personal grooming
130:
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1266:. April 17, 2012
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255:and hair fiber.
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139:, that delivers
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1517:Razor brands
1428:. Retrieved
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1392:
1380:. Retrieved
1376:the original
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1354:. Retrieved
1350:the original
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1320:Webby Awards
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253:hair clay
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