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like the real thing. When danger threatened, a junior spy needed only to press the glasses against their nose to launch an exploding, cap-loaded missile from a hidden launch bay between the lenses. Cane
Shooter: This stylish-looking 30½-inch cane was black with a bronze-coloured handle shaped like a lion’s head — not exactly a low-key fashion accessory for a young child. Regardless, the cane offered double-duty protection: plastic bullets could be shot from the handle and a cap-firing missile could be launched from the bottom, bazooka-style. Pipe Shooter: The “realistic and innocent looking” pipe came equipped with a hidden mirror that allowed kids to survey what was happening behind them and fire a missile by squeezing a hidden button with their teeth. Spy Dictionary Camera Book: Bookworms rejoice! Topper’s Camera Book contained a real camera with a hidden lens that could take photos in black-and-white and colour, thanks to the use of 127 film. The book also had a secret mirror to observe the enemy and could shoot plastic bullets on command.
285:. Deluxe Reading dolls were sold in the 1950s–1970s through supermarkets and are often referred to as Grocery Store Dolls. They were an inexpensive alternative to department store dolls, although of similar quality. Another successful toy for girls was the "Dream Kitchen" (circa 1961) which consisted of four 12-inch-tall colorful kitchen appliances, a kitchen table and four chairs. This toy was unique in that the sink worked with water, the oven contained batteries which revolved a plastic turkey on a spit inside the oven, the refrigerator had pull-out shelves, and the dishwasher also worked with water.
258:
27:
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as "Deluxe Toy
Creations" in 1951. In late 1950s, Orenstein sold the company for $ 2 million (although he continued in charge of the business), and the name was changed to "Deluxe Reading Toys". Orenstein would buy back the company in 1966 for $ 49 million, also bringing back the "Deluxe Topper Toys"
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Bazooka Bat: At first glance, Bazooka Bat looked like a run-of-the-mill baseball and bat. However, a hidden trigger turned it into a grenade launcher, propelling a spring-loaded (and cap-loaded) baseball toward unsuspecting enemies. Bomb
Binoculars: Topper’s set of field glasses looked and worked
313:
The toys were packaged in large, colorful boxes that could be easily seen atop grocery store shelves. The top shelf is typically unusable for typical grocery items and this sales gimmick was used by Deluxe
Reading as a selling point to retail store owners. The large, electrically operated
321:
The Topper Toys trademark and assets were liquidated in the late 1970s, with the marks and toy molds purchased by Jay
Horowitz of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys.
288:
Also included were scores of food boxes, cleaning supplies, food replica items, plates, utensils and more. The box proclaimed that it held "176 pieces." The size of the set perfectly matched the size of
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293:, a toy doll which was wildly popular at that time. As of 2014, this kitchen toy set can be seen on sale (used) for up to $ 400.
695:
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245:, among others. After a failed attempt to take the company public, Topper Toys closed in 1971 and went into
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310:, until the company's financial problems caused CTW and Henson to terminate the contract in January 1973.
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Products manufactured and commercialised by Deluxe
Reading included scale model cars, toy weapons,
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firing pistol and rifle, each with a wall mounted display rack. These were a
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target automatic pistol and bolt action rifle called "Magumba", a Wild West
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199:, a holocaust survivor, produced toys under several brand names including:
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that contained several toys, including guns and working camera using
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Three sets of weapons, consisting of plastic bullet and
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Illustrated ad for the Ding-A-Ling toy robot line, 1971
777:"Secret Sam Spy Accessories from Topper Toys (1965)"
572:Included a toy robot that connected to the board.
532:Operation X-500 (rocket launcher with base, 1960)
817:
318:toy car is an example of the marketing concept.
296:They were also the first company to manufacture
764:Secret Sam Attaché Case from Topper Toys (1965)
37:Deluxe Toy Creations (1953), Deluxe Reading
841:Companies based in Essex County, New Jersey
281:toys were the most popular; for girls, the
265:The company was originally established by
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696:TOPPER CORP. FILES CHAPTER XI PETITION
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836:Defunct companies based in New Jersey
746:called "Red River" and a US military
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630:
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826:Toy companies of the United States
802:"Suzy Homemaker Super Safety Oven"
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195:. The company, founded and run by
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800:Coopee, Todd (13 November 2017).
487:The Chief (firetruck and figures)
387:Suzy Cute Doll (Topper Toys 1964)
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712:Jim Henson : the biography
417:Johnny Speed (construction kit)
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766:BY TODD COOPEE, MARCH 2, 2020]
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714:. New York: Ballantine Books.
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304:Children's Television Workshop
1:
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526:Motorized Monster Maker (kit)
302:dolls officially licensed by
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535:Playmobile Dashboard (1961)
472:Secret Sam Spy Accessories
392:
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67:; 53 years ago
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857:
682:Topper Corporation History
475:Sixfinger (plastic finger)
432:
831:Defunct toy manufacturers
420:Johnny Toymaker (various)
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109:
91:
79:
61:
51:
43:
33:
24:
667:Topper Johnny Lightnings
652:Johnny Lightning history
349:
740:Colt Single Action Army
669:on Online Redline Guide
500:Dream Kitchen (c. 1961)
480:
376:Penny Brite Doll (1963)
277:(launched in 1969) and
516:Johnny Spacemobile X-7
455:Multi-Pistol 09 (1965)
408:Johnny Express (truck)
262:
191:manufacturer based in
744:Winchester Model 1873
592:From Russia with Love
260:
210:, released in 1969),
193:Elizabeth, New Jersey
779:. 11 September 2023.
611:Included a model car
359:Candy Fashion (doll)
16:American Toy Company
754:called "Lieutenant"
635:Topper Toys History
548:Super Helmet (1966)
21:
710:Jones, Brian Jay.
699:The New York Times
654:on Round 2 website
590:It consisted of a
399:Battlewagon (ship)
279:Johnny Seven O.M.A
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178:Topper Corporation
20:Topper Corporation
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508:military aircraft
356:Baby Magic (doll)
308:Henson Associates
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637:on JLToppers.com
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519:Johnny Service (
450:Johnny Seven OMA
412:Johnny Lightning
275:Johnny Lightning
212:Johnny Seven OMA
201:Johnny Lightning
157:Johnny Seven OMA
151:Johnny Lightning
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197:Henry Orenstein
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56:Henry Orenstein
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732:percussion cap
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720:978-0345526113
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701:, Feb 27, 1973
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581:Under license.
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552:Suzy Homemaker
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543:action figures
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273:For boys, the
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224:Suzy Homemaker
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133:action figures
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493:Ding-A-Ling (
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452:(rifle, 1964)
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446:Johnny Eagle
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381:Sesame Street
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342:Fingers Harry
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299:Sesame Street
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182:United States
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103:United States
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97:Elizabeth, NJ
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748:M1911 pistol
726:
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607:
586:
577:
568:
513:Johnny Astro
490:Clock-A-Word
458:Secret Sam (
403:Crusader 101
379:
345:Silly Safari
326:Notable toys
320:
316:Crusader 101
312:
297:
295:
287:
272:
264:
228:
177:
176:
92:Headquarters
806:ToyTales.ca
521:repair shop
506:Jimmy Jet (
465:Secret Sam
441:machine gun
423:Tiger Joe (
373:Lillie Doll
367:The Go-Go's
331:Board games
239:board games
205:scale model
137:board games
121:toy weapons
114:Scale model
39:Topper Toys
820:Categories
619:References
541:(military
539:The Tigers
503:Funny Face
384:(1970–73)
247:bankruptcy
235:toy robots
216:toy weapon
189:board game
153:(1969–71)
129:toy robots
85:bankruptcy
83:Went into
752:M14 rifle
596:briefcase
529:Mr Pierre
495:toy robot
363:Dawn Doll
283:Dawn Doll
249:in 1973.
220:Dawn doll
162:Dawn doll
600:127 film
393:Vehicles
253:Overview
110:Products
87:in 1973
34:Formerly
545:, 1966)
469:Shooter
433:Weapons
339:Fat Sam
70: (
62:Defunct
52:Founder
44:Founded
718:
414:(cars)
291:Barbie
270:name.
222:, and
180:was a
144:Brands
594:type
560:Notes
554:Oven
462:kit)
405:(car)
350:Dolls
231:dolls
125:dolls
47:1951
750:and
742:and
716:ISBN
481:Toys
467:Pipe
425:tank
306:and
208:cars
187:and
117:cars
80:Fate
72:1971
65:1971
460:spy
218:),
185:toy
822::
804:.
688:^
674:^
659:^
642:^
627:^
523:)
241:,
237:,
233:,
226:.
135:,
131:,
127:,
123:,
119:,
100:,
808:.
602:.
510:)
497:)
443:)
427:)
214:(
203:(
139:,
74:)
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