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Debmar-Mercury was known in the past for pioneering a unique syndication model known as the "10-90" approach, where the syndicator sells the program to a cable station for a 10-episode test run. If those 10 episodes achieve acceptable ratings, the show would be renewed for an additional 90 episodes.
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accusing
Lionsgate of maintaining a hostile workplace and departing the series. The series also performed poorly in its later run in broadcast syndication. The rise of streaming video providers such as
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and their minimum quality standards also made the 10/90 model untenable in the long run. Tyler Perry also departed
Lionsgate in 2011 for more creative freedom on his own in other arrangements with
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On July 12, 2006, Lions Gate
Entertainment acquired Debmar-Mercury as part of its expansion into television distribution. In November 2006, the company was awarded the syndication rights to
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quietly being de-emphasized by FX after middling scripts that went against that network's 'premium' image and accompanying low ratings, and actress
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700:"FX's 'Sunny' Likely To Go To Season 10, 'Anger Management' To Air 45 Eps A Year, John Landgraf On AMC Showrunner Firings"
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Debmar-Mercury's history begins on
October 31, 1993, when Mort Marcus founded Debmar Studios, with financial backing from
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starting in the 2007–2008 season, and industry rumors suggested that the company could also syndicate some classic
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The company was revived in the early 2000s, with its first rights picked up being that of the animated sitcom
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In April 2019, Debmar-Mercury moved its advertising sales deal from Disney's 20th
Television to Viacom's
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This allows the show to have a profitable life in off-network syndication, in which achieving
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is considered the desired number for a show to begin entering daily reruns. This unique
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715:"FX Picks Up New George Lopez Sitcom In 10/90 Deal With Lionsgate/Debmar-Mercury"
578:"Lionsgate Expands Into Television Syndication Business, Acquires Debmar-Mercury"
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20th
Century TV to handle ad sales of both Debmar-Mercury shows for 2007 season.
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cable television networks for multiple sitcoms created by the multihyphenate
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In 2005, the two companies were merged into the new studio Debmar-Mercury.
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failing to reach the threshold for a 90-episode renewal (along with
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picked up ad-sales for select Debmar-Mercury series in syndication.
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for off-net syndication, in association with
Mercury Entertainment.
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744:"It's Official: Selma Blair Not Returning to 'Anger Management'"
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189:(where he had worked as senior vice president of sales at its
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List of
Lionsgate Television programs § Debmar-Mercury
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cable television network, featuring the likes of actors
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to distribute a handful of films and specials, such as
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Variety. January 11, 2007. Retrieved
January 29, 2013.
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615:"Fremantle Awards Family Feud to Debmar-Mercury"
526:"'Farscape' plots first trek into syndication"
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193:syndication arm). Debmar signed a deal with
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670:"Fast-tracked sitcom may be way of future"
630:TV Newscheck. Retrieved on March 13, 2012.
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459:"Disney money magic makes two TV syndies"
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849:Lionsgate Interactive Ventures and Games
730:"For Debmar-Mercury, 10/90 math adds up"
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209:telefilms, the first two feature length
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313:model for television was used with the
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366:The model eventually broke down, with
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668:Littleton, Cynthia (June 26, 2012).
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713:Andreeva, Nellie (April 18, 2013).
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550:Eggerton, John (January 7, 2005).
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959:Lionsgate Alternative Television
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641:'Dead Zone' headed to syndication
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16:US television syndication company
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285:shows. On January 11, 2007,
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1145:Former or defunct assets
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1070:MovieSphere by Lionsgate
963:Force Four Entertainment
156:company. A wholly-owned
100:Santa Monica, California
1230:Termite Art Productions
187:The Walt Disney Company
1076:Ebony TV by Lionsgate*
191:Buena Vista Television
154:television syndication
98:2700 Colorado Avenue,
50:Television syndication
1159:Artisan Entertainment
968:Paperny Entertainment
934:Television production
311:broadcast syndication
248:was then attached as
246:Tribune Entertainment
170:Mercury Entertainment
61:Mercury Entertainment
953:3 Arts Entertainment
943:Lionsgate Television
913:Amblin Entertainment
902:Summit Entertainment
893:Spyglass Media Group
887:Roadside Attractions
438:Lionsgate Television
127:Lionsgate Television
1045:Streaming services*
973:Pilgrim Media Group
918:DreamWorks Pictures
479:. September 4, 2003
235:animated specials.
150:Debmar-Mercury, LLC
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22:Debmar Mercury, LLC
837:Lionsgate Premiere
556:Broadcasting Cable
407:Amazon Prime Video
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1318:Lionsgate Studios
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1194:Mandalay Pictures
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1056:Tribeca Shortlist
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923:Amblin Television
817:Lionsgate Studios
639:Elizabeth Guider
477:Los Angeles Times
162:Lionsgate Studios
147:
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1240:Vestron Pictures
1235:Trimark Pictures
1199:Mandate Pictures
1147:and predecessors
1117:Celestial Movies
1083:Free TV Networks
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994:Motiongate Dubai
936:and distribution
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1173:Comic-Con HQ
1079:LOL Network*
1026:Starz Encore
1005:Media assets
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868:Lionsgate UK
748:. Retrieved
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623:
613:Jim Benson.
608:
600:the original
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481:. Retrieved
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389:
386:Funny or Die
379:
371:
368:Saint George
367:
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360:Saint George
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355:George Lopez
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200:My Fair Lady
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94:Headquarters
56:Predecessors
36:Company type
18:
1052:LOL Network
576:Lionsgate.
394:Selma Blair
323:Tyler Perry
274:Family Feud
227:) and some
112:Area served
87:Mort Marcus
1302:Categories
1189:Film Roman
1164:CinéGroupe
1094:VCR Action
1013:Starz Inc.
989:Themeparks
977:1620 Media
861:eOne Films
561:January 5,
535:January 5,
509:January 5,
483:January 5,
461:. Variety.
444:References
251:South Park
241:South Park
158:subsidiary
40:Subsidiary
1265:(founder)
1036:MoviePlex
1031:IndiePlex
809:Lionsgate
229:Dr. Seuss
172:in 2005.
116:Worldwide
1097:VCR Haha
898:Studio L
750:July 12,
432:See also
381:Big Lake
372:Partners
350:Partners
257:Farscape
206:Gunsmoke
46:Industry
1183:Fearnet
530:Variety
504:Variety
399:Netflix
388:), and
353:), and
279:Goodson
215:films (
212:Peanuts
176:History
134:Website
84:Founder
74: (
66:Founded
1219:Pop TV
1127:Thrill
1091:Outlaw
1088:The365
283:Todman
122:Parent
1021:Starz
152:is a
1177:Epix
752:2013
563:2022
537:2022
511:2022
485:2022
413:and
405:and
403:Hulu
370:and
343:and
317:and
221:and
168:and
141:.com
76:2005
69:2005
1132:cHK
1122:Kix
415:BET
411:OWN
363:).
339:),
319:OWN
315:TBS
233:DFE
195:CBS
160:of
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1085:*
909:*
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417:.
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327:FX
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787:v
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657:.
617:.
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513:.
487:.
357:(
347:(
333:(
281:-
231:/
78:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
