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Despite the odds, co-owner Jay Mowery was optimistic, saying, “To say we're closing, I hope not. We'd have to explore our options. It would be great if we got this. We want to continue to provide family entertainment to the community and that means converting to digital. It's not only about the cars
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Previous technology updates (movies downloaded from the
Internet, cable television, etc.) cost the Cumberland Drive-In in terms of fewer visitors. The mandated switch to digital, however, is different: film companies are forcing drive-ins to change. Movies will no longer be available in cans of 35
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Because of the switch to digital projection, a substantial number of the remaining drive-in theaters faced closing their doors after the summer season. As of August 2013, Honda was urging drive-in patrons to take advantage of social media (such as
Facebook and Twitter) and texting in order to vote
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Ticket sales do not generate large sums of money for drive-in theaters such as the
Cumberland Drive-In. Film companies claim most of the ticket price. Concession sales (food and drink) are the main source of profit for the Cumberland (and for most theaters). In addition, many drive-ins (such as
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the
Cumberland) are only open in late spring and in summer. It may take 10-15 years for smaller drive-in theaters to pay for the new equipment. In order to survive, the theater competed for one of five digital projectors being donated by Honda as part of Project Drive-In.
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In 2013, movie studios announced that they would be switching from 35 millimeter films to digital distribution –exclusively – by the end of the year. The average cost for an outdoor or single-screen theater to convert to digital projection is approximately $ 75,000.
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popularity. At the height of the drive-in culture there were over 4,000 drive-in theaters in the United States: 25% of the nation’s movie theaters. Today
Cumberland Drive-In is one of 368 remaining drive-ins in the United States.
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The
Cumberland Drive-In Theatre features a snack bar and a large playground area. The theater is family friendly; most features are rated G, PG or PG-13, with R features typically showing in the latter part of the season.
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The theater is one of 4 businesses of “81Fun” which includes
Cumberland Drive-In, Midway Skating, Midway Bowling, and Cumberland Golf Club – all owned by the Mowery family.
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Cumberland Drive-In
Theatre was opened by Donn Mowery on August 1, 1952 and celebrated its 60th anniversary in 2012. The first movie ever shown at Cumberland Drive-In was
162:. It is capable of hosting 400 vehicles and has a 45 by 96 foot movie screen. As of August 2013, it has been operated by the same family for over 60 years.
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The
Cumberland opened in the spring of 2014 to find a diminished pool of available celluloid prints, with many of the popular religious-themed features like
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unavailable at all on film. Finally, on June 26, the drive-in made the changeover to digital. The first features shown on that
Thursday night were
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and drive-in movies; it's also about people's fond memories that date back to the 1950s”.
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it used in 1952. The only major change is that in 2003 the lamp houses were changed from
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579:"Fate of Drive-In Theater Uncertain as Movie Studios Move to Exclusively Digital Film"
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412:"Fate of Drive-In Theater Uncertain as Movie Studios Move to Exclusively Digital Film"
387:"Fate of Drive-In Theater Uncertain as Movie Studios Move to Exclusively Digital Film"
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Facebook Page: Midway Bowling & Skating Centers & Cumberland Drive-In Theatre
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554:"Cumberland Drive-In Theater Enters Contest for Digital Projector"
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Children play while waiting for movie at Cumberland Drive In
337:"Digital Projection Has Drive-In Movie Theaters Reeling"
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Tourist attractions in Cumberland County, Pennsylvania
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The theater was built just before the peak years of
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238:As of 2013, Cumberland Drive-In was using the same
169:The welcome screen at Cumberland Drive-In Theater
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631:Home of Cumberland Drive-In Theatre at 81-Fun
195:Its location is ideal in that it is close to
16:Movie theater in Newville, Pennsylvania, US
671:Cinemas and movie theaters in Pennsylvania
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158:is an outdoors movie theater located in
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312:"Many Persons See Opening of Drive-In"
636:Cinema Treasures: Cumberland Drive-In
437:"The Waning Art of the Projectionist"
676:Roadside attractions in Pennsylvania
661:1952 establishments in Pennsylvania
316:The (Newville PA) Valley Times-Star
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604:"Cumberland Drive-In Goes Digital"
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46:Newville, Pennsylvania, 17241
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156:Cumberland Drive-In Theatre
31:Cumberland Drive-In Marquee
20:Cumberland Drive-In Theater
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205:Chambersburg
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134:Years active
121:In Operation
113:400 Vehicles
118:Current use
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67:077°21′50″W
54:Coordinates
655:Categories
614:2015-05-06
589:2013-08-19
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372:2013-08-20
351:2013-08-19
322:2017-12-30
299:References
258:mm film.
64:40°8′18″N
287:See also
109:Capacity
103:Drive-In
92:Operator
174:History
142:Website
41:Address
535:. 2013
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368:. 2013
126:Opened
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129:1952
100:Type
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
