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is a construct that deals with how receptive consumers are to new products. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.
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Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership." Journal of
Economic Psychology 21, no. 3 (2000):
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Steenkamp, Jan-Benedict; Hofstede, Frenkel ter; Wedel, Michel (1999). "A Cross-National
Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness".
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Goldsmith, Ronald; Hofacker, Charles (1991). "Measuring consumer innovativeness".
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