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Platform exclusivity

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641:, by contrast, stated that it would continue to "support" communities for its games on other platforms. Sony warned that it "expect" Microsoft to "abide by contractual agreements and continue to ensure Activision games are multiplatform." In August 2022, as part of a Brazilian antitrust filing tied to the purchase, Microsoft accused Sony of allegedly paying publishers to not place their games on subscription services. 138:, as a consumer choosing between options may be swayed by the different range of games available on each different console. Analysts have stated that sales figures in the past have indicated that there is a relation between hardware sales, and the release of software specifically for that hardware. They state that there is also data which shows that during holiday periods, when 380:
Many media reports include exclusive hardware and software as points of consideration for consumers. They also draw attention to the relevance of such exclusive titles for the developer, as there may be a potential for greater sales volume when releasing on multiple platforms. Console makers such as
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A video game's exclusivity to specific hardware may either be permanent, or timed—the latter case allowing a game to be released on different console platforms and/or PCs after a specific timeframe lapses. Permanent exclusives are often developed (first-party title), published or heavily funded by
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stated that Microsoft was providing stronger support for developers on Xbox 360 than Sony was for PS3, but when the 360's lack of long-term success in the market became more apparent, they began making ports of the games for PS3 with additional exclusive content to recuperate development costs.
295:(UWP). Games on the UWP architecture also included technical and compatibility limitations that critics and consumers considered unfavorable and contrary to norms (such as locked frame rates and incompatibility with third-party tools). However, Microsoft would later re-release 547:, and manufacturing was discontinued in 2017. Some writers did note that in terms of critical reception, the Wii U did have a stronger library of exclusive titles than its competitors at the time. As of March 2016, the Wii U had more exclusive titles with aggregate scores on 376:
stated that "one of the biggest decisions when choosing a video game system has to be the exclusive games". The focus of E3 on exclusive titles at each manufacturer's press event also reflects the marketing power of exclusive titles, in addition to exclusive hardware.
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criticized the move as being unfair to consumers, but stated that it would still fulfill and support the game for those who had purchased it prior to the exclusivity deal. Justification for these complaints have included allegations that the store client is
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and Xbox One over full Xbox console exclusivity, and deals for console ports of existing PC games to be timed exclusives to Xbox One. In addition, the company has focused on other distinguishing features of its ecosystem, bolstering an emphasis on
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Games may also include features and content that are exclusive to specific consoles, such as features that leverage a specific platform's distinguishing features, or appearances by characters from the platform's first-party franchises (such as
2182: 358:. In response to the criticism, Epic Games stated that it would be less aggressive in seeking exclusivity deals if Valve reduced its revenue cut, and that it would try to avoid repeating the "pushback" associated with the 588:
console faced criticism for not having as many "compelling" exclusives, with critics citing Microsoft's weaker array of first-party studios as a factor. Microsoft has also increasingly preferred dual releases on
344:), lacking features in comparison to the market-leading Steam (such as per-game communities and cloud saves), and subjection of the PC gaming industry to exclusivity deals reminiscent of those seen on consoles. 2243: 240:
prior to Microsoft's purchase of the studio), but that they would focus on Xbox platform exclusives in the future. In December 2019, Sony announced plans to transition its first-party
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and newer, and announced in May 2019 that it would begin to offer more of its flagship first-party titles on third-party platforms such as Steam to widen their availability, and in
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port in 2019 (although this was part of a larger pattern of collaboration with the company, including cross-platform multiplayer support between the Switch and Xbox versions of
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is generally higher, hardware with a list of exclusive releases generally outsell those with a smaller selection. Correlations have also been drawn between the sales of
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games designed with a similar positioning. By July 2007, it was reported that the Wii had outsold the PlayStation 3 six-to-one, with analysts citing a lack of "
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the console manufacturer. In some cases, the exclusivity may only apply to a game's console release, either for games being ported from PC to console (such as
1116: 985: 2146: 2118: 765: 614:. Microsoft stated that it would honor the multi-platform releases and exclusivity contracts for games already in development (such as Bethesda-published 323:, which was abruptly announced as being an Epic Games Store exclusive only shortly before its release, even after taking pre-orders on Steam. Its owner 1419: 933: 1837: 1654: 1366: 1274: 48:
Exclusivity is a topic used in discussions of the advantages and disadvantages of rival vendors in the video game market, and one which is used for
1196: 822: 1064: 226:). Microsoft stated that it would honor the multi-platform release plans for games from several studios that it had recently acquired (including 52:
by vendors involved. Industry analysts generally agree that there is a correlation between availability of exclusive titles, and hardware sales.
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between a publisher and a co-owned distribution platform, or through a financial arrangement between a publisher and a third-party distributor.
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within the "Good" (75-89) and "Amazing" (89-100) ranking tiers than PS4 and Xbox One combined, and the most within the "Amazing" category (
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peripheral, and a resulting lack of third-party support. Nintendo relied primarily on exclusives from its first-party franchises—such as
2292: 1762: 1870: 179:—two studios that had primarily developed titles for PlayStation (with the latter having also developed Sony-published titles such as 2004: 1592: 1248: 417: 1142: 510: 2055: 435:
games that were intuitive and accessible to audiences not typically associated with video gaming. These goals were exemplified by
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subscription service, and making major studio acquisitions to bolster its first-party development, including most prominently
685: 539:—in order to grow the fledgling console's market share. The Wii U never reached the same market share as its competitors, 41:
being developed for and released only on certain platforms. Most commonly, it refers to only being released on a specific
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and Xbox 360 on hardware fidelity and the core market. The console distinguished itself on-launch with its innovative
638: 1952: 1338: 171:(which, up until then, had been strongly-aligned with, and minority-owned by Nintendo), and Sony's acquisitions of 85: 63: 1445: 471:—to bolster the local release of the Xbox 360. Several other third-party titles by Japanese publishers, including 1677: 1567: 1011: 711: 1978: 118: 1170: 2349: 826: 131: 737: 187: 659: 1644: 529: 479: 292: 222: 216: 105: 354:
in comparison to Steam (30%). It also waives the separate 5% royalty on games that license Epic-owned
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was credited primarily to Nintendo's focus on targeting a wider audience, rather than competing with
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so that their expertise can be leveraged for first-party titles, such as Microsoft's acquisitions of
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Exclusives are typically at the forefront of promotional efforts during gaming conferences such as
856: 442: 959: 595: 262:, whereby an online retailer acquires exclusive rights to distribute a game by means of either 227: 76: 45:
or through a specific vendor's platforms—either permanently, or for a definite period of time.
559: 263: 259: 237: 154: 110: 2119:"GhostWire: Tokyo and Deathloop Will Still Be Timed PS5 Exclusives, Phil Spencer Confirms" 1811:"Analysis: Wii U has twice as many top-rated exclusive games as PS4 and Xbox One combined" 1223:"Microsoft will distribute more Xbox titles through Steam and finally support Win32 games" 8: 634: 194:
There have begun to be exceptions to the practice: Microsoft Studios-published exclusive
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In addition to sales data supporting the relation of hardware sales to software titles,
607: 468: 449: 390: 181: 42: 2206:"Xbox boss says Microsoft's Bethesda deal was all about exclusive games for Game Pass" 1396: 2238: 1901: 1786:"Wii U sales surpass 10 million as Splatoon hits 1.6 million sold in its first month" 1343: 1303:"Players protest Epic's Metro Exodus exclusive by review-bombing the series on Steam" 1117:"Microsoft needs to stop forcing console-like restrictions on Windows Store PC games" 1016: 590: 497: 428: 324: 267: 139: 135: 2234:"Microsoft has "no plans" to release more Xbox exclusives on PS4 or Nintendo Switch" 1617: 1518: 1495: 1472: 1039:"Microsoft has "no plans" to release more Xbox exclusives on PS4 or Nintendo Switch" 907: 881: 1367:"Epic Games Store chief says they'll eventually stop paying for exclusive PC games" 1302: 1275:"Epic Games Store chief says they'll eventually stop paying for exclusive PC games" 616: 485: 314: 288: 270:
employed this strategy on certain first-party releases by making them exclusive to
232: 158: 1541: 1065:"Nintendo and Microsoft team up to promote cross-play, while Sony remains silent" 581: 473: 432: 405:, was a key "payoff" in their strategy when entering the console market with the 351: 300: 201: 176: 100: 317:
has faced criticism for employing this strategy. One prominent case was that of
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When video games are being developed for and released only on certain platforms
2343: 2147:"Microsoft confirms "some" Bethesda games will be full Xbox and PC exclusive" 1905: 627: 603: 577: 540: 518: 463: 421: 395: 355: 319: 280: 242: 1838:"A Wii U owner's send-off to a deeply flawed but essential Nintendo console" 986:"Sony acquires Spider-Man and Ratchet & Clank developer Insomniac Games" 517:, was hampered by a weak lineup of launch titles, an unclear vision for its 1012:"The Outer Worlds isn't a Microsoft game, even though it's buying Obsidian" 523: 491: 350:
states that its store is more favorable to publishers by taking only a 12%
336:(due to minority shares in the company being owned by Chinese conglomerate 123: 1171:"Quantum Break PC getting Steam and retail release, new $ 40 price today" 1091:"Sony's MLB The Show is coming to other game consoles "as early as 2021"" 611: 553: 441:—an exclusive title which was bundled with the console, as well as other 211: 172: 90: 766:"The Xbox One is struggling because video game exclusives still matter" 569: 548: 437: 425: 347: 340:, allegedly subjecting it to Chinese government influence and possible 333: 285: 114: 71:
exclusive), or games being released on PC along with a single console.
38: 2267:"Bethesda games will likely be "first or better" (not "only") on Xbox" 2210: 2090: 1953:"You won't need an Xbox to play Microsoft's next generation of games" 1649: 1279: 1197:"Microsoft's Universal Windows Platform app dream is dead and buried" 633:
After Microsoft's January 2022 announcement of its intent to acquire
622: 501:, also chose to initially target the 360 exclusively. A developer of 304: 255: 206: 49: 2005:"E3 2017: Xbox Boss Clarifies What "Console Launch Exclusive" Means" 2318:"Xbox has accused Sony of paying developers Game Pass 'block fees'" 1307: 1147: 585: 544: 535: 410: 386: 275: 143: 95: 80: 68: 1863:"Nintendo's Wii U has the best exclusive games of this generation" 2293:"Sony 'expects' Microsoft to keep Activision games multiplatform" 2123: 1143:"Quantum Break's Steam Release Won't Force You to Use Windows 10" 576:
The eighth generation of consoles was dominated primarily by the
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also use exclusive titles to their advantage in order to create
1753:"Super Smash Bros becomes fastest-selling Wii U game in the US" 934:"'Great Decision' to Sell Naughty Dog to Sony, Says Co-Founder" 455:
In Japan, Microsoft attempted to use the first-party exclusive
401: 1249:"Halo: The Master Chief Collection PC Pricing Announced at E3" 630:), but that future games would be "first and better" on Xbox. 514: 308: 258:
market, a form of platform exclusivity has emerged involving
1593:"The Most Influential Games of the 21st Century: Wii Sports" 1420:"E3 2009: Is Microsoft's Natel system the future of gaming?" 738:"'Star Fox' Announced for Inclusion in Ubisoft's 'Starlink'" 2173:"Microsoft to Buy Bethesda for $ 7.5 Billion to Boost Xbox" 382: 372: 274:(formerly Windows Store), including cross-buy support with 794:"Xbox's lack of compelling games won't be fixed next year" 567:; the PS4 only had one "Amazing"-ranked game at the time, 146:, and the sales of relevant hardware, as in late 2009 the 452:" exclusives for the platform as affecting market share. 246:
franchise to multi-platform releases "as early as 2021".
210:, and inclusion of the title duo from the Rare-developed 147: 153:
A console manufacturer may invest in or acquire other
2056:"Microsoft buys Ninja Theory, Playground Games, more" 1927:"The Xbox One has a serious exclusive games problem" 1266: 853:"7th Generation Feature: Lifetime sales of consoles" 1678:"Remember When... Xbox 360 Tried to Conquer Japan?" 1332: 1330: 236:, whose publishing rights had already been sold to 55: 1744: 1730:"Mario Kart 8 boosts UK Wii U hardware sales 666%" 1568:"Nintendo Ends Production of Wii Console in Japan" 760: 758: 2171:Bass, Dina; Schreier, Jason (21 September 2020). 365: 150:dominated both the hardware and software charts. 2341: 2086:"Obsidian, inXile acquired by Microsoft Studios" 1894:"RIP Wii U: Nintendo's glorious, quirky failure" 1642: 1327: 99:series being playable in special content on the 1721: 1339:"The fury over the Epic Games Store, explained" 823:"PS3 sales spike on Metal Gear Solid 4 release" 755: 311:architecture to remove the limitations of UWP. 113:for an otherwise multi-platform game, such as 686:"Vader, Yoda DLC Force-d onto Soulcalibur IV" 660:"What A Video Game 'Exclusive' Means In 2017" 2170: 249: 1835: 1704:"The Wii U name is still hurting Nintendo" 983: 788: 786: 2290: 2053: 1950: 816: 814: 2144: 2002: 1976: 1750: 1542:"Halo 3 central to Microsoft's strategy" 1446:"E3 2009: Xbox 360 exclusives slideshow" 1417: 846: 844: 683: 1701: 1533: 1390: 1140: 876: 874: 820: 783: 712:"Banjo and Avatars Join SEGA All-Stars" 709: 109:). Timed exclusivity may also apply to 14: 2342: 2264: 2203: 2185:from the original on 24 September 2020 2030:"State of Xbox One: Final Report Card" 1891: 1675: 1643:Purchese, Robert (16 September 2009). 1610: 1565: 1246: 1194: 1114: 1062: 957: 850: 811: 2291:Carpenter, Nicole (20 January 2022). 2232:Dring, Christopher (20 August 2019). 2231: 2116: 2098:from the original on 11 November 2018 1979:"Xbox Play Anywhere launches 13 Sept" 1657:from the original on 29 November 2009 1539: 1493: 1470: 1364: 1300: 1272: 1220: 1169:Grant, Christopher (10 August 2016). 1168: 1088: 855:. totalvideogames.com. Archived from 841: 684:Sinclair, Brendan (17 October 2008). 1783: 1727: 1516: 1336: 1315:from the original on 5 February 2019 1009: 984:Gartenberg, Chaim (19 August 2019). 871: 735: 657: 626:, which were console exclusives for 278:. This also made the games, such as 67:, whose console release was a timed 2246:from the original on 27 August 2019 2117:Olsen, Mathew (21 September 2020). 1836:Cunningham, Andrew (3 March 2017). 1540:Joyce, Julian (26 September 2007). 1496:"Exclusive games go multi-platform" 1471:Emery, Daniel (25 September 2009). 882:"Nintendo dominates UK games chart" 24: 2054:Yin-Poole, Wesley (10 June 2018). 1473:"Video game console wars reignite" 1418:Beaumont, Claudine (2 June 2009). 908:"Microsoft snaps up UK games guru" 710:Brudvig, Erik (18 December 2009). 134:, in order to help drive sales of 25: 2361: 2265:Orland, Kyle (16 November 2020). 2066:from the original on 12 June 2018 1892:Stuart, Keith (3 February 2017). 1566:Poeter, Damon (22 October 2013). 1141:Pereira, Chris (10 August 2016). 1115:Walton, Mark (29 February 2016). 1010:Hall, Charlie (7 December 2018). 958:Parkin, Simon (8 February 2012). 86:Sonic & Sega All-Stars Racing 79:being playable characters on the 1951:Hollister, Sean (1 March 2016). 1089:Welch, Chris (9 December 2019). 220:as a downloadable character for 56:Usage in the video game industry 2310: 2284: 2258: 2225: 2197: 2164: 2138: 2110: 2078: 2047: 2022: 2003:Newhouse, Alex (13 June 2017). 1996: 1977:Crecente, Brian (1 July 2016). 1970: 1944: 1919: 1885: 1869:. 23 March 2015. Archived from 1855: 1829: 1803: 1777: 1695: 1669: 1645:"MS helps PS3 projects blossom" 1636: 1618:"Wii outsells PS3 "six to one"" 1585: 1559: 1510: 1487: 1464: 1438: 1411: 1384: 1358: 1301:Chalk, Andy (30 January 2019). 1294: 1240: 1214: 1188: 1162: 1134: 1108: 1082: 1056: 1031: 1003: 977: 951: 926: 900: 416:The Wii's dominance during the 117:'s exclusivity agreements with 2145:Phillips, Tom (9 March 2021). 1702:Kuchera, Ben (5 August 2014). 1676:Bailey, Kat (8 January 2020). 1519:"Hits and misses of Microsoft" 1391:Bakalar, Jeff (18 June 2009). 1337:Hall, Charlie (5 April 2019). 1247:Makuch, Eddie (10 June 2019). 851:Leyton, Chris (24 July 2009). 729: 703: 677: 651: 418:seventh generation of consoles 366:Impact of exclusivity on sales 119:Sony Interactive Entertainment 13: 1: 2204:Warren, Tom (11 March 2021). 1751:Tom Ivan (25 November 2014). 1494:Emery, Daniel (2 June 2009). 1365:Statt, Nick (21 March 2019). 1273:Statt, Nick (21 March 2019). 821:Magrino, Tom (18 July 2008). 644: 393:. Microsoft claimed that the 64:PlayerUnknown's Battlegrounds 1063:Warren, Tom (21 June 2018). 37:) refers to the status of a 7: 1784:Tach, Dave (29 July 2015). 1517:Ward, Mark (27 June 2008). 1395:. CNET News. Archived from 1393:"Xbox 360 exclusive gaming" 1221:Statt, Nick (30 May 2019). 1195:Warren, Tom (30 May 2019). 736:Kane, Alex (11 June 2018). 530:Super Smash Bros. for Wii U 10: 2366: 1732:. Computer and Video Games 825:. GameSpot. Archived from 573:, and Xbox One had none). 293:Universal Windows Platform 223:Super Smash Bros. Ultimate 106:Starlink: Battle for Atlas 1728:Ivan, Tom (2 June 2014). 1758:Computer and Video Games 250:Exclusivity in PC gaming 197:Ori and the Blind Forest 637:, Microsoft Gaming CEO 509:By contrast, the Wii's 596:backward compatibility 228:Obsidian Entertainment 1452:. London. 1 June 2009 399:series, specifically 155:video game developers 2350:Video game marketing 2094:. 10 November 2018. 560:Super Mario 3D World 391:marketing strategies 291:, due to the use of 264:vertical integration 260:digital distribution 238:Take-Two Interactive 111:downloadable content 31:Platform exclusivity 1765:on 28 November 2014 1450:The Daily Telegraph 1424:The Daily Telegraph 635:Activision Blizzard 606:—parent company of 284:, exclusive to the 182:Ratchet & Clank 35:console exclusivity 18:Console exclusivity 960:"Who Killed Rare?" 829:on 24 January 2013 608:Bethesda Softworks 469:Hironobu Sakaguchi 43:video game console 2239:GamesIndustry.biz 1873:on 13 August 2019 1043:GamesIndustry.biz 591:Microsoft Windows 565:Super Smash Bros. 533:, and the new IP 511:eighth generation 498:Tales of Vesperia 429:motion controller 303:with support for 268:Microsoft Studios 140:consumer spending 121:(which cover the 77:Banjo and Kazooie 16:(Redirected from 2357: 2334: 2333: 2331: 2329: 2324:. 10 August 2022 2314: 2308: 2307: 2305: 2303: 2288: 2282: 2281: 2279: 2277: 2262: 2256: 2255: 2253: 2251: 2229: 2223: 2222: 2220: 2218: 2201: 2195: 2194: 2192: 2190: 2168: 2162: 2161: 2159: 2157: 2142: 2136: 2135: 2133: 2131: 2114: 2108: 2107: 2105: 2103: 2082: 2076: 2075: 2073: 2071: 2051: 2045: 2044: 2042: 2040: 2026: 2020: 2019: 2017: 2015: 2000: 1994: 1993: 1991: 1989: 1974: 1968: 1967: 1965: 1963: 1948: 1942: 1941: 1939: 1937: 1923: 1917: 1916: 1914: 1912: 1889: 1883: 1882: 1880: 1878: 1859: 1853: 1852: 1850: 1848: 1833: 1827: 1826: 1824: 1822: 1807: 1801: 1800: 1798: 1796: 1781: 1775: 1774: 1772: 1770: 1761:. 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Index

Console exclusivity
video game
video game console
marketing
PlayerUnknown's Battlegrounds
Xbox One
Banjo and Kazooie
Xbox 360
Sonic & Sega All-Stars Racing
Fox McCloud
Star Fox
Nintendo Switch
Starlink: Battle for Atlas
downloadable content
Activision
Sony Interactive Entertainment
Call of Duty
E3
hardware
consumer spending
software
Wii
video game developers
Lionhead Studios
Fable
Rare
Naughty Dog
Insomniac Games
Ratchet & Clank
Spider-Man

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