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193:(IIHF) in 1978 to oversee its media, sponsorship, advertising, and merchandising for IIHF tournaments. In 1980, he purchased the advertising rights for the
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four years later. Lüthi's original IIHF contract was later extended to television rights in 1981 after the
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170:, known as Cesar W. Lüthi Marketing and Sales Promotion (CWL Marketing and Sales Promotion).
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236:. Lüthi was once one of the 300 richest Swiss people. The same year, Lüthi moved into his
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as a builder in 1998. He was also made an honorary member of the IIHF, and received the
166:. He later became a managing director at Gloria, then formed his own company in 1972 in
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248:". He died at home on the morning of 18 July 2002 after a long illness
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110:(6 September 1930 – 18 July 2002) was a Swiss international
406:"Infront employee to receive prestigious IIHF award"
228:. In 2000, he sold CWL Telesport and Marketing to
240:villa, custom-built for approximately 20 million
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16:Swiss sports marketing businessman (1930–2002)
345:"Marketing-Pionier Cesar W. Lüthi gestorben"
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209:to oversee work at the World Championships.
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232:, who incorporated the company into the
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432:"WM-Splitter: Ja wo spielen sie denn??"
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146:Lüthi was born on 6 September 1930, in
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244:, which was described as a "pearl on
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216:Lüthi's grave at Ermatingen cemetery
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191:International Ice Hockey Federation
189:, and began a partnership with the
120:International Ice Hockey Federation
114:businessman. He was the founder of
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488:"Ein Schloss ist kein Schnäppchen"
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530:20th-century Swiss businesspeople
185:. His company was later renamed
555:Recipients of the Olympic Order
156:1966 World Rowing Championships
150:, Switzerland. He began in the
545:People from Bremgarten, Aargau
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203:Ice Hockey World Championships
197:, and hired German footballer
1:
535:Businesspeople in advertising
458:"IIHF Hall of Fame Inductees"
410:Infront Sports & Media AG
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220:Lüthi was inducted into the
173:His first contract with the
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540:IIHF Hall of Fame inductees
320:. Hockey Hall of Fame. 2013
283:"Cesar W. Lüthi verstorben"
195:German Football Association
187:CWL Telesport and Marketing
130:. He was inducted into the
124:German Football Association
116:CWL Telesport and Marketing
10:
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162:with the use of revolving
134:in 1998, and received the
494:(in German). 6 March 2013
386:(in German). 6 March 2013
351:(in German). 18 July 2002
289:(in German). 23 July 2002
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575:Swiss mass media owners
570:Swiss ice hockey people
550:People from Kreuzlingen
438:(in German). 5 May 2002
565:Swiss company founders
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158:. He was a pioneer in
560:Sports businesspeople
314:"2.97 Cesar W. Luthi"
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154:business during the
462:Hockey Hall of Fame
177:was in 1972 at the
492:St.Galler Tagblatt
384:St.Galler Tagblatt
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318:Legends of Hockey
222:IIHF Hall of Fame
132:IIHF Hall of Fame
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96:IIHF Hall of Fame
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468:on 27 March 2019
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108:Cesar W. Lüthi
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81:Known for
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69:(aged 71)
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496:. Retrieved
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466:the original
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242:Swiss francs
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179:Olympiahalle
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67:(2002-07-18)
65:18 July 2002
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525:2002 deaths
520:1930 births
234:Kirch Group
205:. He hired
168:Kreuzlingen
160:advertising
87:businessman
25:Cesar Lüthi
514:Categories
498:30 January
472:29 January
442:7 February
436:Hockey web
412:. May 2009
390:29 January
355:30 January
324:27 January
252:References
238:Ermatingen
164:billboards
126:, and the
73:Ermatingen
46:1930-09-06
416:13 August
230:Leo Kirch
349:News.ch
293:3 July
183:Munich
142:Career
122:, the
92:Awards
500:2019
474:2019
444:2020
418:2015
392:2019
357:2019
326:2019
295:2023
62:Died
40:Born
181:in
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
