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Bivens had proposed the change as being out of a concern for the foreign-speaking players' welfare: "If these players don't take this step , their ability to earn a living is reduced. They will be cut out of corporate and endorsement opportunities. I can't imagine that someone who has thought this through does not realize that in opposing this measure they are penalizing the very people they are trying to help." (ESPN Golf, Sep 1, 2008). This insistence drew a strong public backlash from foreign and domestic Tour players alike. The letter followed the announcement that several long-time tournaments would not be returning in 2010 and amidst complaints from tournament directors that Bivens's management style and approach was counterproductive. In the letter it was stated that "the majority" of LPGA members supported the request for resignation. On July 13, 2009, Bivens officially resigned and an acting commissioner was named while a search for a new commissioner was undertaken.
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the basis of her media and sales experience, with the intention of capitalizing on the brand value of the LPGA's deepening talent pool. At the time of her hire, the LPGA was experiencing an unprecedented influx of new potential superstars, many of whom fell into demographics new to the traditional LPGA audience. Bivens's strategy has been described by several writers as an attempt to re-align the business model of the LPGA with that of other professional sports organizations. Primary objectives of the plan included increasing tournament purse sizes, establishing greater control over event venues and LPGA-associated media rights, and the provision of viable pension and health care plans.
160:, who used Twitter itself to inform their fans that they would not be tweeting while on the green. On June 5, 2009, eight days after Bivens's original statement in the media, Bivens commented on the LPGA website that her remarks had been taken out of context, emphasizing that players would not be tweeting during rounds.
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five-year partnership that names J Golf the LPGA's official Korean media rights partner starting in 2010. JBC also will underwrite an event in the greater Los
Angeles area on the 2010-2014 LPGA Tour schedules. J Golf's overall media rights investment in the LPGA over five years is the largest in LPGA history.
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In early July 2009, the Board of
Directors of the LPGA received a letter from a group of top players on the Tour calling for Bivens' resignation with two years remaining in her contract. The overriding cause of the complaint had been Bivens' insistence that all Tour players become English-proficient.
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Bivens served as commissioner of the LPGA from late 2005 until her resignation in July 2009. The LPGA commissioner serves as chief executive and administrative officer of the LPGA and is responsible for its day-to-day operations. The LPGA search committee selected Bivens to serve in that capacity on
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In
February 2009, Bivens unveiled two major television rights deals. On the domestic front, the LPGA agreed to a 10-year partnership with cable network Golf Channel, making it the exclusive home of the LPGA Tour. Internationally, the LPGA and JoongAng Broadcasting Corporation (JBC) agreed to a
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continued to withhold coverage of the event for two subsequent rounds, before returning after reaching an agreement with the LPGA. Details of the dispute were never released by either side, despite frequent references to the dispute by the press. A year later, the LPGA made its media rights
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removed the original interview without explanation, making it impossible to contextualize the remark, or to objectively evaluate the merits of the criticisms which followed. The article put in the place of the original interview focuses upon the reactions of two highly ranked players,
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from 2005 until her resignation on July 13, 2009. She was the seventh person and the first woman to hold the position of commissioner since the LPGA was founded in 1950.
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Bivens was previously president and chief operating officer of
Initiative Media North America, the largest media services agency in the United States and part of the
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In 2006, Bivens announced the first formal drug testing program in professional golf. The program was introduced in the 2008 season.
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In 2008, the LPGA constitution was amended to require the inclusion of an international player on the board of directors.
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On May 28, 2009, Bivens is purported to have said in an interview that she would, "love it if players
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219:"An Teleconference With: Commissioner Ty Votaw & Commissioner-Elect Carolyn Vesper Bivens"
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and other unnamed publications refused to cover the first round of the tournament.
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magazine named Bivens one of the most powerful women in television.
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514:"LPGA Players Balk at Tweeting During Play Suggestion (Update1)"
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credential available to the public at LPGAMediaCredential.com.
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43:, where she led the worldwide advertising operations for
607:"L.P.G.A. Will Seek Out New Leader to Chart Its Future"
333:"LPGA to institute drug-testing policy for 2008 season"
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Carolyn F. Bivens
Biography on official LPGA.com site
390:. Duramed Futures Tour. July 18, 2007. Archived from
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580:"LPGA players reportedly ask commissioner to quit"
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443:"LPGA Tour, Golf Channel Sign 10 Year Agreement"
70:Changes instituted at LPGA during Bivens' tenure
277:"LPGA changes up plans for its signature event"
122:International player on LPGA Board of Directors
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495:"Tweet: LPGA open to in-round Twitter posts"
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419:. LPGA. November 19, 2008. Archived from
335:. LPGA. November 15, 2006. Archived from
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244:Bamberger, Michael (November 26, 2006).
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87:At the second tournament of 2006, The
698:Beyond the Boardroom - Carolyn Bivens
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221:. LPGA. June 16, 2005. Archived from
192:. LPGA. April 8, 2010. Archived from
385:"LPGA Acquires Duramed Futures Tour"
114:In July 2007, the LPGA acquired the
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51:’s international edition. In 2002,
417:"2009 LPGA Tour Schedule Announced"
164:Resignation as Commissioner of LPGA
110:Acquisition of Duramed Futures Tour
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301:Foust, Dean (September 26, 2007).
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719:Businesspeople from Oklahoma City
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632:"Bivens out as LPGA commissioner"
586:. Associated Press. July 7, 2009
512:Buteau, Michael (June 4, 2009).
692:Bivens ready to take LPGA reins
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303:"Don't Let That Smile Fool You"
147:during the middle of a round."
605:Hines, Chris (July 12, 2009).
360:"Is the LPGA a house divided?"
187:"LPGA Constitution and ByLaws"
83:Media credential policy change
35:Interpublic Group of Companies
26:) was the commissioner of the
1:
658:"Bivens resigns as LPGA boss"
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358:Sirak, Ron (June 25, 2006).
75:Introduction of drug testing
22:(born December 29, 1952, in
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553:Sirak, Ron (July 9, 2009).
275:Sirak, Ron (June 6, 2008).
16:American golf administrator
10:
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536:"Comments about Twitter"
714:LPGA Tour commissioners
139:Proposed use of Twitter
24:Oklahoma City, Oklahoma
538:. LPGA. Archived from
471:. LPGA. Archived from
130:Television programming
469:"Commissioner Bivens"
246:"What's the Problem?"
89:Fields Open in Hawaii
37:. She also worked at
524:on November 2, 2012.
423:on December 17, 2008
116:Duramed Futures Tour
555:"Bivens Era To End"
397:on January 15, 2010
313:on January 18, 2013
256:on October 26, 2012
611:The New York Times
339:on January 6, 2010
250:Sports Illustrated
94:Sports Illustrated
542:on June 11, 2009.
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724:1952 births
559:Golf Digest
708:Categories
700:plumtv.com
584:SFGate.com
173:References
103:Golf World
99:Golf World
668:March 28,
642:March 28,
616:March 28,
590:March 28,
564:March 28,
518:Bloomberg
479:April 17,
453:April 12,
427:April 16,
401:April 12,
343:April 30,
149:Bloomberg
145:Twittered
49:USA Today
45:USA Today
40:USA Today
694:LPGA.com
369:July 18,
317:April 8,
286:April 8,
260:April 8,
229:April 8,
203:April 8,
395:(PDF)
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670:2010
644:2010
618:2010
592:2010
566:2010
499:ESPN
481:2010
455:2010
429:2010
403:2010
371:2009
364:ESPN
345:2010
319:2010
288:2010
281:ESPN
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205:2010
156:and
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636:UPI
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