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firearms from the home and reported that
Parscale's wife had cuts and bruises on her arms and face, which she said Parscale had inflicted earlier in the week, though she later said that her statements had been "misconstrued" and denied that Parscale had been violent toward her. Parscale was detained and involuntarily committed and psychiatrically examined under terms of the
230:, following graduation from college, to work for his father, then the CEO of animation-software company Electric Image; Parscale worked as the sales manager. The company filed for bankruptcy in August 2002, and Parscale and his parents returned to San Antonio. Electric Image animation software was reconstituted as Electric Image Animation System 3D (eias3d.com).
187:. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974 at age 28 as a Democrat. Dwight Parscale owned a restaurant and operated a string of other businesses over the years, with Brad's mother, Rita. In the 1990s, Dwight Parscale was the CEO of
354:
The Trump campaign initially had solely Donald Trump's personal funding to back his campaign. Parscale set up a major grassroots campaign on
Facebook that brought in funding quickly from across the U.S. Parscale attributed the success of his vast social media presence to using the assistance offered
462:
campaign also purchased ads which appeared to be intended to please Trump himself, including more than $ 1 million in ads for the
Washington, D.C., media market. Parscale was the only one of Trump's first four campaign managers to give Trump's campaign a maximum contribution for the 2020 election.
233:
In San
Antonio, Parscale became a website developer. In October 2005, he incorporated his website business, which mostly produced simple websites for brick-and-mortar businesses in the area. Parscale has said that he started the company with an initial investment of $ 500; real estate records show
159:
in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired
Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update
693:
On
September 27, 2020, Parscale was hospitalized after his wife told Fort Lauderdale police that he had guns and he was threatening to harm himself; upon arriving at Parscale's home, an officer reported that Parscale appeared to be distraught and under the influence of alcohol. Officers seized 10
461:
Parscale's spending decisions for the Trump campaign were questioned after his departure as campaign manager. By that time, more than $ 800,000 had been spent by the Trump campaign on boosting
Parscale's social media pages, and $ 39 million had been paid to two companies owned by Parscale. The
163:
Throughout the
Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Trump for President campaign, overseeing all
686:
Parscale became a father in July 1999, several weeks after graduating from college. His daughter's mother was a 22-year-old woman whom he had met while she was working at a San
Antonio tanning salon. The couple married in March 2003. Parscale filed for divorce in August 2004; the divorce was
242:
After
Parscale worked on several projects with graphic and web designer Jill Giles (who had her own small firm), the company Giles–Parscale was formed in July 2011. In early 2013, Parscale was also running another company, DevDemon, which marketed add-ons for web development; in a technology
269:, a penny-stock firm, in a deal valued at $ 9 million in stock, and were renamed Parscale Digital. CloudCommerce also acquired San Antonio-based Parscale Media, but not Florida-based Parscale Strategy; Parscale became a member of the CloudCommerce board of directors.
475:
announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress"; campaign communications director Tim Murtaugh confirmed the statement.
355:
by companies such as Facebook, Twitter, Snapchat, and Google. He said that because the Trump campaign intended to spend $ 100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.
1294:
1086:
674:"If they only impeached you twice, you need to run again. Because to change the system you have to kick it in the a#$ . I would love to be the only President to be impeached three times. Because history remembers those that didn't conform.
324:, and other platforms for the campaign advertisements and embedded them on his staff to navigate the Facebook, Twitter, and Google platforms so that his staff could utilize all capabilities of these platforms. He denied having any
293:
Through the entire election cycle, Giles-Parscale was paid $ 94 million by the Trump campaign, much of which was used to pay for advertising and subcontractors. In 2016, Parscale was named the campaign's digital director.
2358:
301:." Parscale's specific roles included heading the oversight of the digital advertising, television advertising, small dollar fundraising, direct mail, political and advertising budget, and liaising with
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investment partnership (Turner Parscale LLC); and was involved in a physical therapy business. By May 2015, Giles-Parscale owned a 18,000 square foot building and had 46 employees and 800 clients.
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In mid-2017, Parscale spun off his political work to a new company, Parscale Strategy, and relocated that business to Florida. In August 2017, the remaining company operations were purchased by
401:, which Parscale said did not violate election rules prohibiting coordination between a campaign and a super PAC. Red State received more than $ 900,000 in business from America First Action.
339:. Parscale later said that he was able to target specific audiences who cared about infrastructure and promoted Trump and his message of improving American infrastructure. Although he hired
2136:
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doesn't work. Parscale also said: "I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won."
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exploratory campaign, charging $ 1,500 (~$ 1,928 in 2023) for the work. Between October and December 2015, Giles-Parscale was paid $ 21,000 (~$ 26,395 in 2023) by the Trump campaign.
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489:
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and Cambridge Analytica stated that it was the key to Trump's victory, Parscale denied that he gained assistance from the firm because he thinks that Cambridge Analytica's use of
246:
In April 2012, the company was hired to build a website for Trump International Realty, after a deliberately low bid of $ 10,000. That led to further work in the Trump family:
520:
893:
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reported that Parscale "was often the subject of unproven accusations from his colleagues — as well as Mr. Trump — that he was pocketing money from the campaign."
325:
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In June 2018, Giles Design Bureau was broken out as a separate entity, run by Giles, with a staff of 15; Giles remained a major stockholder in CloudCommerce.
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445:. Despite this claim, many seats remained empty at the 19,000-seat arena. The Tulsa fire marshal estimated that fewer than 6,200 attended. In December 2020,
781:
484:
Following the election, Parscale criticized the Trump campaign's strategy following his removal as campaign manager. He argued that Trump's response to the
1813:
451:
named Parscale's predictions for the size of the rally among "the most audacious, confident and spectacularly incorrect prognostications about the year".
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136:(born January 3, 1976) is an American digital consultant and political advisor who served as the senior adviser for data and digital operations for
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On March 2, 2018, Parscale founded "firewall company" Red State Data and Digital to allow working with the America First super PAC during the
527:. In these messages, Parscale equated Donald Trump's rhetoric with fomenting civil war and blamed his former boss for the death of supporter
329:
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In the summer of 2012, he married Candice Blount. The couple had a twin son and daughter who were born in 2016 and died shortly thereafter.
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Parscale used social media advertisements with an experiment-based strategy of different face expressions, font colors, and slogans like "
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2137:"Former Trump campaign manager Brad Parscale hospitalized after he was armed and threatening to harm himself, Fort Lauderdale police say"
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One month later, Parscale tweeted the following message to his Twitter followers, but addressed it directly to the ex-President:
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213:, also in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.
202:, graduating in 1994. He then attended two junior colleges, playing basketball well enough to get an athletic scholarship at the
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reported that after the attack, Parscale exchanged text messages with senior campaign advisor and "Save America" rally liaison
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aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.
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The database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "
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698:. No charges were filed related to the incident, though a judge ordered Pascale to turn over his firearms, which he did.
361:
later wrote that, in light of Trump's narrow electoral margin, Parscale could "justifiably take credit" for his victory.
2098:
7th Hearing of Select Committee to Investigate the January 6th Attack on the United States Capitol, 117th Cong. (2022).
1917:
702:
reported that the couple had shared that they had felt distressed since the 2016 death of their prematurely born twins.
2194:"Ex-Trump campaign manager Brad Parscale was drunk and agitated in standoff, police say. Then his cop friend showed up"
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1264:"This industrious Trinity graduate runs three businesses, just got married and has a teenage daughter. Life is good"
2261:"Hearing Canceled For President Trump's Former Campaign Manager Brad Parscale After He Complies With Judge's Order"
2050:
1295:"How Brad Parscale, once a 'nobody in San Antonio,' shaped Trump's combative politics and rose to his inner circle"
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Parscale left UT-San Antonio after one year; a knee injury cost him his sports scholarship. He transferred to
2233:
2122:
Parscale, Brad . "If they only impeached you twice, you need to run again. (...)" Twitter, 2021 February 06,
1087:"After Ushering the Trump Circus Into The White House, Brad Parscale Is Turning His Megaphone on San Antonio"
436:
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2005:
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503:. In October 2021, he was working for the 2022 Ohio gubernatorial campaign of former Republican congressman
380:", a name which eventually encompassed all of the associated fundraising and political advertising efforts.
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439:, Parscale reported that he had received over 800,000 requests for tickets to the event, according to
2165:"Trump's ex-campaign manager Brad Parscale hospitalized after threatening to harm himself: officials"
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227:
1946:"I am pleased to announce that Bill Stepien has been promoted to the role of Trump Campaign Manager"
528:
454:
On July 15, 2020, Trump tweeted that Parscale would be replaced in the role of campaign manager by
302:
1945:
148:
for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by
2353:
172:
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1814:"Eric Trump's wife and Don Jr.'s girlfriend are on Brad Parscale's payroll — at $ 15K a month"
298:
251:
394:
On February 27, 2018, President Trump named Parscale his 2020 re-election campaign manager.
2323:
2032:"Ex-Trump Campaign Manager Brad Parscale Says President's Virus Response Cost Him Election"
1769:"Firm tied to top Trump campaign aide Brad Parscale has side deal with pro-Trump super PAC"
441:
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On April 29, 2020, CNN reported that Trump was angry with Parscale about low poll numbers.
309:
chief of staff. He was also the head of data science and research, which included polling.
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reported that a pro-Trump super PAC paid thousands to a company owned by Parscale's wife.
335:
Parscale was able to utilize Facebook advertising to directly target individual voters in
206:. His father relocated NewTek to San Antonio while Parscale was playing basketball there.
8:
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2135:
Clarkson, Brett; Erblat, Austen; Lyons, David; Wallman, Brittany (September 27, 2020).
422:
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868:"A fan of the cyber: Donald Trump is just now pouring lots of money into digital data"
1979:
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752:
485:
369:
1517:"Trump's digital director explains how he used Facebook to help win the White House"
1489:
2234:"Former Trump campaign manager involuntarily committed, Fort Lauderdale police say"
782:"Trump Senior Adviser Brad Parscale Steps Away From Campaign After Police Incident"
426:
199:
175:, an organization to promote President Trump's agenda and White House initiatives.
160:
the exploratory campaign site into a "full-fledged presidential campaign website."
145:
32:
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In early 2015, Parscale's firm, Giles-Parscale, was hired to create a website for
2100:
https://january6th.house.gov/legislation/hearings/071222-select-committee-hearing
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524:
364:
1657:"Analysis | '60 Minutes' profiles the genius who won Trump's campaign: Facebook"
978:"Selling Donald Trump: A First-Time Campaign Manager Tries to Defy the Doubters"
258:'s line of skin-care products. It also led to the firm's extensive work for the
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348:
344:
184:
63:
1795:"Pro-Trump super PAC paid thousands to firm owned by Trump's campaign manager"
1743:"Pro-Trump super PAC paid thousands to firm owned by Trump's campaign manager"
514:
152:. In September 2020, he stepped away from his company and the Trump campaign.
2317:
1983:
1884:"Trump Returns To Campaign Trail With A Familiar Message In A Changing World"
1668:
1463:"Trump already has socked away more than $ 7 million for his 2020 reelection"
842:"You're hired! Local firm tapped to build Donald Trump for President website"
756:
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1691:"Democrats fume over Parscale's limited answers on Russian digital meddling"
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745:"Trump Replaces Brad Parscale as Campaign Manager, Elevating Bill Stepien"
417:
reported that Parscale was paying $ 15,000 (~$ 17,399 in 2023) a month to
1766:
1326:"Parscale sells commercial business to CloudCommerce in $ 9 million deal"
508:
504:
194:
Parscale, who is 6 ft 8 in (203 cm), played basketball at
2304:
2294:
2110:
Parscale, B. . (2021, February 6). Statement to Trump: (...) . Twitter.
1858:"Trump campaign says ticket requests for Oklahoma rally surpass 800,000"
952:"The Most Important Donald Trump Campaign Adviser You've Never Heard Of"
923:"Brad Parscale, a Topeka native, is driving Donald Trump's digital push"
1188:
812:"Parscale steps away from Trump campaign as wife denies physical abuse"
726:"Parscale steps away from Trump campaign as wife denies physical abuse"
579:
You did what you felt was right at the time and therefore it was right
418:
328:. Parscale did not have data scientists or any digital team during the
168:
894:"Trump allies launch nonprofit to support the administration's agenda"
499:, restarted his political consulting firm, and formed a data analysis
2051:"Brad Parscale Fell From Trump's Favor. Now He's Plotting a Comeback"
1118:"Meet the San Antonio Tech Guru Who's Leading Trump's Digital Charge"
2359:
People associated with the 2016 United States presidential election
1922:
471:
447:
313:
1578:"Facebook "embeds," Russia and the Trump campaign's secret weapon"
1056:"Trump names Topeka native Brad Parscale as 2020 campaign manager"
1029:"Three Reasons Trump Chose Brad Parscale to Run His 2020 Campaign"
1840:"Trump erupts at campaign manager as reelection stress overflows"
1767:
Katherine Faulders; Matthew Mosk; Soo Rin Kim (August 30, 2019).
1237:
500:
317:
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2006:"When Trump Passes the MAGA Hat, His Aides Clutch Their Wallets"
1384:"Giles Sheds Parscale Name in Relaunch of Design, Branding Firm"
332:
and did much of the social media advertising from his own home.
2308:
1717:"Trump taps Brad Parscale to run his 2020 re-election campaign"
1460:
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188:
67:
2299:
1631:"How I helped get Trump elected: The president's digital guru"
1437:"The Man Behind Trump's Bid to Finally Take Digital Seriously"
1352:"Trump campaign chief lends name to penny stock tied to felon"
1972:"How Trump's Billion-Dollar Campaign Lost Its Cash Advantage"
435:
In June 2020, while working to get supporters to an upcoming
1411:"Why the Trump Machine Is Built to Last Beyond the Election"
1185:
The Myths of the “Genius” Behind Trump’s Reelection Campaign
550:
This is about Trump pushing for uncertainty in this country
521:
United States House Select Committee on the January 6 Attack
1690:
515:
Reaction to January 6th attack on the United States Capitol
458:, but that Parscale would continue to advise the campaign.
2134:
1903:
Trump 'furious' about 'underwhelming' crowd at Tulsa rally
1004:"Former Topekan to lead Trump's 2020 re-election campaign"
624:
Yeah. If I was Trump and knew my rhetoric killed someone.
383:
275:
2232:
Smiley, David; Chambers, Francesca (September 27, 2020).
1970:
Goldmacher, Shane; Haberman, Maggie (September 7, 2020).
1230:"Turner Parscale LLC purchases assets and rights to EECI"
531:. He expressed remorse for helping him become President:
425:, the wife and girlfriend respectively of Eric Trump and
405:
262:, and Parscale becoming the campaign's digital director.
140:. He previously served as the digital media director for
469:
On September 30, 2020, Parscale provided a statement to
167:
In January 2017, Parscale, along with senior Trump aide
2124:
https://twitter.com/parscale/status/1358096468398202880
2112:
https://twitter.com/parscale/status/1358096468398202880
437:
campaign rally with President Trump in Tulsa, Oklahoma
724:
Isenstadt, Alex; Fineout, Gary (September 30, 2020).
1461:
Matea Gold and Anu Narayanswamy (January 31, 2017).
1409:
Green, Joshua; Issenberg, Sasha (October 27, 2016).
16:
Former campaign manager for Donald Trump (born 1976)
1205:"A Technology Revolution is Brewing in San Antonio"
234:that he owned three San Antonio homes at the time.
2070:"Inside Brad Parscale's New Life In The Heartland"
2049:Bowles, Nellie; Karni, Annie (December 24, 2020).
1969:
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2217:: CS1 maint: multiple names: authors list (
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1147:"The Man Behind Trump's Facebook Juggernaut"
564:This week I feel guilty for helping him win
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1900:Monica Alba, Kristen Welker, Carol E. Lee,
1600:
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1606:"Parscale: TV news "thought I was a joke""
1490:"Trump unveils re-election campaign chief"
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557:A sitting president asking for civil war
519:On July 12, 2022, the 7th hearing of the
488:ultimately led to his defeat, but echoed
142:Donald Trump's 2016 presidential campaign
138:Donald Trump's 2020 presidential campaign
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609:You do realize this was going to happen
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2344:Donald Trump 2020 presidential campaign
2339:Donald Trump 2016 presidential campaign
2163:O'Reilly, Andrew (September 27, 2020).
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921:Wingerter, Justin (September 4, 2016).
712:
495:After the election, Parscale turned to
390:Donald Trump 2020 presidential campaign
384:2020 Donald Trump presidential campaign
372:Student Action Summit) in December 2018
282:Donald Trump 2016 presidential campaign
276:2016 Donald Trump presidential campaign
260:Donald Trump 2016 presidential campaign
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2003:
1812:Sollenberger, Roger (April 24, 2020).
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507:against incumbent Republican Governor
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1324:Ehlinger, Samantha (August 1, 2017).
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1293:Kranish, Michael (November 9, 2018).
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1145:Marantz, Andrew (February 29, 2020).
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312:Parscale heavily used employees from
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2004:Bender, Michael C. (March 8, 2023).
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1002:Shank, Tiernan (February 28, 2018).
976:Maggie Haberman (October 28, 2018).
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914:
891:
779:
775:
773:
1916:Stanton, Zack (December 29, 2020).
1629:Ellyatt, Holly (November 9, 2017).
1435:Lapowsky, Issie (August 19, 2016).
1350:Horwitz, Jeff (February 27, 2018).
1116:Svitek, Patrick (August 25, 2016).
866:Bykowicz, Julie (October 6, 2016).
830:
368:Parscale speaking at an event (the
13:
2334:American people of English descent
2182:
1482:
1370:
1314:
1164:
1135:
1073:
1053:
799:
780:Wise, Alana (September 30, 2020).
743:Haberman, Maggie (July 15, 2020).
204:University of Texas at San Antonio
14:
2380:
2369:Trinity University (Texas) alumni
2283:
1838:Jeremy Diamond (April 29, 2020).
1515:Pramuk, Jacob (October 9, 2017).
1382:Biediger, Shari (June 14, 2018).
940:
911:
840:Thomas, Mike W. (June 25, 2015).
770:
237:
2068:Skalka, Liz (October 13, 2021).
1715:Bash, Dana (February 27, 2018).
1655:Bump, Philip (October 9, 2017).
1085:Nowlin, Sanford (May 15, 2018).
950:Gomez, Henry J. (June 6, 2017).
892:Gold, Matea (January 30, 2017).
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1944:Trump, Donald (July 15, 2020).
1937:
1918:"The Worst Predictions of 2020"
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1793:Ward, Vicky (August 30, 2019).
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1262:Parker, Donna (March 1, 2013).
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1183:Peter Elkind with Doris Burke,
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307:Republican National Committee's
191:, a computer products company.
155:Parscale began working for the
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1741:Vicky Ward (August 30, 2019).
1689:Meyer, Josh (March 19, 2018).
1390:. Institute for Nonprofit News
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1203:Lorek, Laura (May 20, 2015).
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490:Trump's claims of voter fraud
480:Post-2020 election activities
846:San Antonio Business Journal
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2192:Man, Mario Ariza, Anthony.
687:finalized in October 2007.
326:assistance linked to Russia
196:Shawnee Heights High School
10:
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2364:People from Topeka, Kansas
2329:American campaign managers
2142:South Florida Sun Sentinel
1060:The Topeka Capital-Journal
927:The Topeka Capital-Journal
594:Yeah. But a woman is dead
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1906:, NBC News, June 21, 2020
228:Orange County, California
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2295:Americafirstpolicies.org
639:It wasn't the rhetoric.
179:Early life and education
254:, and Caviar Complexe,
1415:Bloomberg Businessweek
1358:. The Associated Press
679:
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173:America First Policies
47:Bradley James Parscale
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429:, for campaign work.
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299:Basket of Deplorables
252:Eric Trump Foundation
183:Parscale was born in
1862:The Washington Times
818:. September 30, 2020
671:Statement to Trump:
647:JAN 6, 2021 7:22 PM
632:JAN 6, 2021 7:22 PM
617:JAN 6, 2021 7:21 PM
602:JAN 6, 2021 7:21 PM
587:JAN 6, 2021 7:20 PM
572:JAN 6, 2021 7:20 PM
543:JAN 6, 2021 7:14 PM
535:Brad Parscale Texts
497:real estate flipping
442:The Washington Times
404:On August 30, 2019,
1661:The Washington Post
1576:(October 8, 2017).
1496:. February 27, 2018
1468:The Washington Post
1300:The Washington Post
1240:on January 18, 2013
1091:San Antonio Current
1035:. February 27, 2018
898:The Washington Post
536:
358:The Washington Post
341:Cambridge Analytica
305:, who was then the
2349:Kansas Republicans
2055:The New York Times
2030:Solender, Andrew.
2010:The New York Times
1976:The New York Times
1268:Trinity University
1209:Silicon Hills News
982:The New York Times
749:The New York Times
534:
464:The New York Times
423:Kimberly Guilfoyle
414:The New York Times
374:
330:Republican primary
226:Parscale moved to
211:Trinity University
157:Trump Organization
80:Trinity University
2267:. October 2, 2020
1388:The Rivard Report
1187:. Sept. 11, 2019
1122:The Texas Tribune
677:I'm in, are you?”
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486:COVID-19 pandemic
399:midterm elections
370:Turning Point USA
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505:Jim Renacci
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222:Early years
171:, launched
2318:Categories
1189:ProPublica
822:October 1,
791:October 1,
706:References
419:Lara Trump
169:Nick Ayers
95:Republican
53:1976-01-03
2271:April 15,
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2074:HuffPost
1955:July 15,
1923:Politico
1868:June 16,
1823:June 23,
1695:Politico
1587:June 12,
1582:CBS News
1494:BBC News
1474:April 9,
1156:June 22,
816:POLITICO
762:July 17,
730:POLITICO
700:Politico
472:Politico
448:Politico
314:Facebook
124:Children
1950:Twitter
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