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Bezar

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co-founder Bradford Shellhammer (CEO), Matt Baer (COO), PieterJan Mattan (Creative Director), and Justin Chen (CFO). The site featured unique pieces from both emerging designers and established brands in four categories: home, accessories, jewelry, and art. The company was headquartered in
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In 2013, Bradford Shellhammer left his role as co-founder and chief design officer of ecommerce website Fab, maintaining a role as a shareholder and non-executive advisor.
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Before its launch, Bezar raised a total of $ 2.25 million in two and a half weeks from seven investment funds and 20 individuals. Notable investors include designer
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In early 2015, Shellhammer announced he would launch and curate his own online design marketplace. Bezar launched in March 2015, featuring four new virtual
285: 307: 385: 380: 250: 286:“An Instagram for Design Lovers, Artworks for Sale from the Refinery29 Staff and an Airstream on a Boho Mission” New York Times' T Style Magazine 362: 296: 188: 340: 140:. Bezar's marketplace component, featuring hundreds of permanent designer storefronts, was rolled out in September 2015. 351: 318: 274: 223: 172:
In February 2016, Bezar was acquired by online luxury goods retailer AHAlife Holdings, Ltd. (ASX:AHL)
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daily, and a range of exclusive collaborations with designers, labels and brands like FLOS and
8: 200:“Fab Cofounder Bradford Shellhammer Is Launching Design Sales Site Bezar.” Fast Company. 211:“Fab Cofounder Bradford Shellhammer is Launching Design Sales Site Bezar” Fast Company. 157: 161: 99: 297:“Bezar, Bradford Shellhammer’s Reimagined Fab.com, Goes Live Today.” TechCrunch. 374: 352:“AHAlife Acquires Bradford Shellhammer’s Design Marketplace Bezar” TechCrunch 153: 94: 149: 363:“Bradford Shellhammer's Bezar acquired by online retailer AHAlife” Dezeen 137: 341:“Online Marketplace Bezar Has Been Acquired By AHAlife.” Fast Company 103: 93:
was a curated online design marketplace founded in 2015 by former
319:“After Fast Times at Fab.com, a Founder Starts Over Slowly.” Inc. 251:"Fab.com Co-Founder Departs After Pivot From Flash Sales Model" 189:“At Bezar, Design Meets Retail.” The Wall Street Journal. 275:“Flos for Bezar 2015 Summer Kelvin Table Lamp” Hypebeast 109:
The name “Bezar” comes from a combination of the words
66: 308:“Bezar Launches Designer Storefronts” Fast Company 372: 334: 330:“Fab Co-Founder Returns with Bezar” Dezeen. 193: 345: 204: 16:American curated online design marketplace 290: 182: 117:, which both are phonetically pronounced 386:Online marketplaces of the United States 381:2015 establishments in the United States 268: 373: 356: 323: 301: 312: 279: 13: 248: 221: 14: 397: 49:560 Broadway, New York, NY 10012 242: 215: 167: 1: 175: 7: 10: 402: 143: 124: 32:design, retail, e-commerce 222:Lu, Julia (May 1, 2015). 80: 72: 62: 54: 44: 36: 26: 81:Current status 23: 21: 88: 87: 37:Available in 393: 365: 360: 354: 349: 343: 338: 332: 327: 321: 316: 310: 305: 299: 294: 288: 283: 277: 272: 266: 265: 263: 261: 246: 240: 239: 237: 235: 219: 213: 208: 202: 197: 191: 186: 158:Hiroshi Mikitani 55:Area served 24: 22:Bezar.com, Bezar 20: 401: 400: 396: 395: 394: 392: 391: 390: 371: 370: 369: 368: 361: 357: 350: 346: 339: 335: 328: 324: 317: 313: 306: 302: 295: 291: 284: 280: 273: 269: 259: 257: 247: 243: 233: 231: 220: 216: 209: 205: 198: 194: 187: 183: 178: 170: 162:Whoopi Goldberg 146: 127: 50: 29: 17: 12: 11: 5: 399: 389: 388: 383: 367: 366: 355: 344: 333: 322: 311: 300: 289: 278: 267: 249:Konrad, Alex. 241: 214: 203: 192: 180: 179: 177: 174: 169: 166: 145: 142: 126: 123: 86: 85: 82: 78: 77: 76:March 17, 2015 74: 70: 69: 64: 60: 59: 56: 52: 51: 48: 46: 42: 41: 38: 34: 33: 30: 27: 15: 9: 6: 4: 3: 2: 398: 387: 384: 382: 379: 378: 376: 364: 359: 353: 348: 342: 337: 331: 326: 320: 315: 309: 304: 298: 293: 287: 282: 276: 271: 256: 252: 245: 229: 225: 218: 212: 207: 201: 196: 190: 185: 181: 173: 165: 163: 159: 155: 154:Kenneth Lerer 151: 141: 139: 135: 130: 122: 120: 116: 112: 107: 105: 101: 96: 92: 83: 79: 75: 71: 68: 67:www.bezar.com 65: 61: 58:United States 57: 53: 47: 43: 39: 35: 31: 25: 19: 358: 347: 336: 325: 314: 303: 292: 281: 270: 258:. Retrieved 254: 244: 232:. Retrieved 230:. p. 42 227: 217: 206: 195: 184: 171: 147: 134:pop-up shops 133: 131: 128: 118: 114: 110: 108: 90: 89: 45:Headquarters 28:Type of site 18: 168:Acquisition 375:Categories 234:October 1, 176:References 150:Yves BĂ©har 138:Refinery29 119:\bə-ˈzĂ€r\ 104:Manhattan 260:July 16, 84:Acquired 73:Launched 228:Surface 224:"Bezar" 144:Funding 125:History 115:bizarre 40:English 255:Forbes 111:bazaar 91:Bezar 262:2024 236:2021 160:and 113:and 100:SoHo 95:Fab 63:URL 377:: 253:. 226:. 164:. 156:, 152:, 121:. 106:. 102:, 264:. 238:.

Index

www.bezar.com
Fab
SoHo
Manhattan
Refinery29
Yves BĂ©har
Kenneth Lerer
Hiroshi Mikitani
Whoopi Goldberg
“At Bezar, Design Meets Retail.” The Wall Street Journal.
“Fab Cofounder Bradford Shellhammer Is Launching Design Sales Site Bezar.” Fast Company.
“Fab Cofounder Bradford Shellhammer is Launching Design Sales Site Bezar” Fast Company.
"Bezar"
"Fab.com Co-Founder Departs After Pivot From Flash Sales Model"
“Flos for Bezar 2015 Summer Kelvin Table Lamp” Hypebeast
“An Instagram for Design Lovers, Artworks for Sale from the Refinery29 Staff and an Airstream on a Boho Mission” New York Times' T Style Magazine
“Bezar, Bradford Shellhammer’s Reimagined Fab.com, Goes Live Today.” TechCrunch.
“Bezar Launches Designer Storefronts” Fast Company
“After Fast Times at Fab.com, a Founder Starts Over Slowly.” Inc.
“Fab Co-Founder Returns with Bezar” Dezeen.
“Online Marketplace Bezar Has Been Acquired By AHAlife.” Fast Company
“AHAlife Acquires Bradford Shellhammer’s Design Marketplace Bezar” TechCrunch
“Bradford Shellhammer's Bezar acquired by online retailer AHAlife” Dezeen
Categories
2015 establishments in the United States
Online marketplaces of the United States

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