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The 2002 survey polled "114 executives at both major studios and independent companies, financiers and various industry players from around the world." Voters were asked which stars "did the most to attract financing to a film, ensure its global distribution, and deliver that hugely important opening
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track record, professional demeanor, and other factors. Hiring a bankable star helps a film company to secure investment, distribution, and garner media attention. Some bankable stars have so much star power that even films without a strong concept or "hook"―such as
153:. His criteria for ranking is based on the name of a star alone being able to get people to movie theaters in the United States as well as the rest of the world. In an August 2010 interview Ulmer described the international movie market as "unfortunately ... pretty
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Antipov and
Pokryshevskaya (2016) proposed an approach that allows calculating the power of actors and directors of thousands of movies using a spreadsheet. The proposed bankability metric was validated to be a significant predictor of box office sales.
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Harris adds that obtaining a bankable star for a package is not easy because of the dearth of such stars. He states that at any point in time there are no more than "a dozen or so" stars whose mere involvement will ensure that a film will be made.
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Although the Forbes list does not specifically aim to measure bankability, it may indirectly give some indication. Forbes ranks the top-earning actors, taking into account all sources of income, such as brand endorsements and sponsorship deals.
104:
Analyst Alex
Epstein states that bankable stars or, more generally, "bankable elements" are how "hookless" films (films without a compelling concept that makes people interested in them in their own right) get made. He gives
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confidence that they will achieve a return on their investments by ensuring that the film is widely distributed and that at least some people will pay to see it (that it will "open").
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Media consultant Blake Harris states that a bankable star is one of the "3 minimum ingredients to any film package," the other two being a successful
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61:) "capable of guaranteeing box-office success simply by showing up in a movie". The bankability of an actor includes their films'
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157:"; how a woman's name alone cannot sell a movie, and how female stars are only bankable when cast with a male star or in
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successes vs. failures), versatility, professional demeanor, and ability and willingness to travel and promote movies.
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as the bankable star guaranteed that the movie was made. Writer
Melissa Robbie concurs, stating that some movies are
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135:'s top ten most bankable stars, the most recent three being one in 1999, one in 2002 and the last one in 2006.
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Antipov EA, Pokryshevskaya EB (2016). "How to
Measure the Power of Actors and Film Directors?".
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These are the top 10 lists of the most bankable stars, with their scores, as published by
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The Top 10 list as of 2009 (in order of Ulmer Scale's star power or bankable value):
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or a strong story idea. The involvement of a bankable star in a film gives
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406:, who developed a 100-point method to quantify a star's value to a
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These are the top 10 highest-paid actors in 2023, as reported in
855:"Forbes releases list of highest paid actors of 2023 - CBS News"
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119:(they have what Epstein terms "hooks"), but others are simply
695:"Find your high concept — or be left low without one"
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402:
The list was created by veteran entertainment journalist
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485:
614:"Survey Says: Hanks Hollywood's Most Bankable Star"
139:weekend based on the strength of their good name."
665:Crafty Screenwriting: Writing Movies That Get Made
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816:. World Entertainment News Network. 2006-04-10.
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111:as an example of a movie: the involvement of
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418:also takes into account an actor's history (
27:Actors who ensure profits when cast in films
884:s on-line results of its Star Power surveys
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131:has published several results of polls for
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814:"Tom Cruise and Hanks top new power list"
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145:has compared his list of bankable stars,
699:Melbourne Romance Writers Guild articles
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29:
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14:
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745:"Company Ranks Celebrity Bankability"
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751:from the original on 5 November 2010
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24:
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486:Forbes' annual highest-paid actors
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45:are examples of "bankable stars".
179:List of highest-paid film actors
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594:Four Heavenly Kings (Hong Kong)
175:List of highest-grossing actors
853:O'Kane, Caitlin (2024-03-07).
806:
790:
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633:"A Brief Look at the Industry"
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1:
772:Empirical Studies of the Arts
637:The True Art of Screenwriting
612:Daniel Frankel (1999-06-14).
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169:Lists of most bankable stars
70:films―are feasible to make.
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909:Cinema of the United States
661:Alex Epstein (2002-10-08).
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914:Film and video terminology
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414:and the cameras rolling.
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410:, in terms of getting a
49:In the film industry, a
882:The Hollywood Reporter'
747:. NPR. August 6, 2010.
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192:The Hollywood Reporter
185:The Hollywood Reporter
128:The Hollywood Reporter
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173:Further information:
77:is a similar notion.
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616:. E!. Archived from
123:for bankable stars.
834:on January 5, 2010
803:News, Feb. 5, 2002
620:on March 20, 2005.
589:Four Dan Actresses
151:stock market index
108:Dances with Wolves
47:
828:"The Ulmer Scale"
552:Denzel Washington
537:Leonardo DiCaprio
475:Leonardo DiCaprio
465:Reese Witherspoon
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234:Leonardo DiCaprio
75:bankable director
43:Leonardo DiCaprio
16:(Redirected from
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51:bankable star
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39:Margot Robbie
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862:. Retrieved
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836:. Retrieved
832:the original
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703:the original
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522:Ryan Gosling
507:Adam Sandler
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470:Nicolas Cage
460:Will Ferrell
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68:star vehicle
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899:Film actors
755:November 3,
547:Ben Affleck
440:Johnny Depp
404:James Ulmer
398:Ulmer Scale
364:Johnny Depp
143:James Ulmer
893:Categories
864:2024-06-10
709:2005-12-28
647:2005-12-28
600:References
574:Movie star
527:Matt Damon
517:Tom Cruise
435:Will Smith
420:box office
349:Jim Carrey
339:Tom Cruise
292:Jim Carrey
286:Mel Gibson
268:Tom Cruise
229:Jim Carrey
214:Mel Gibson
209:Tom Cruise
63:box office
59:movie star
55:film actor
904:Celebrity
584:Superstar
569:Celebrity
450:Tom Hanks
445:Brad Pitt
379:Brad Pitt
344:Tom Hanks
322:Brad Pitt
274:Tom Hanks
254:Brad Pitt
219:Tom Hanks
133:Hollywood
95:investors
35:Brad Pitt
838:June 12,
749:Archived
728:CBS News
558:See also
374:Jude Law
282:(100.00)
276:(100.00)
270:(100.00)
87:director
81:Overview
18:Bankable
324:(92.98)
318:(94.30)
312:(94.74)
306:(94.74)
300:(95.18)
294:(98.46)
288:(98.68)
149:, to a
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564:A-list
389:
155:sexist
91:script
89:and a
41:, and
53:is a
840:2009
757:2010
671:ISBN
426:2009
333:2006
262:2002
203:1999
177:and
801:CBS
780:doi
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857:.
799:,
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73:A
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57:(
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
