2711:
2723:
205:"The Bear", a commercial for French premium network Canal+, was recognised in 2013 as the world's most-awarded TV spot in the history of the Gunn Report, an award publication detailing the most successful print and television advertising campaigns. Also in 2013, the campaign 'Baby and me' for Evian was ranked the most viewed on-line campaign in the world.
242:
In 2011, for pay network Canal+, BETC launched "The Bear", a humorous ad that follows a bearskin rug that is cast as a renowned movie director. Led by creative director Stéphane
Xiberras, the ad won one Silver and three Gold Lions, including Film Craft, at the Cannes Lions International Advertising
193:
In July 2016 BETC moved to Les
Magasins généraux in Pantin, a building dedicated to creation and innovation. BETC and in particular Rémi Babinet will take a major role in the rehabilitation of the city with a great involvement in cultural and social activities for the inhabitants of its new Greater
118:
and the agency was renamed
Babinet Erra Tong Cuong Euro RSCG. In 2002, Eric Tong Cuong left the company. In July 2005, Babinet and Erra were appointed managing directors of Havas in addition to their responsibilities manning BETC. In 2007, Stéphane Xiberras, who joined BETC as creative director in
165:
Notably, in May 2011 parent company Havas supported plans to spin BETC into a global network, beginning in London, then expanding to Brazil, the United States, and Asia. BETC London launched in June 2011, led by
Matthew Charlton, former CEO of Modernista, and Creative Director Neil Dawson. Its
186:. In January 2014, Charlton and Dawson left BETC London and CEO Andrew Stirk (formerly Executive Planning Director at the agency) and Executive Creative Director Rosie Bardales (previously Creative Director at Wieden+Kennedy Amsterdam) took over the management leadership of the agency.
161:
BETC is divided into numerous branches, including luxury-focused BETC Luxe, brand identity firm BETC Design, sound department BETC Pop, BETC Digital, launched in 2010; retail-focused BETC Shopper, launched in 2007; BETC Start Up Lab, founded in 2011; and BETC Content, launched in 2011.
189:
In
February 2014, BETC launched BETC SĂŁo Paulo with the tandem Erh Ray and Gal Barradas as co-CEOs. BETC plans to open other offices in the coming 18 months, in particular in the US where potential locations include Austin, TX; Chicago; Miami; Portland; and New York.
213:
BETC won the Air France global account in 1998. Signature work includes the 1999 launch campaign 'Flight', shot by Michel Gondry and accompanied by music from the indie group the
Chemical Brothers. In 2011, it launched a new ad directed and choreographed by
262:, which was included in the Guinness Book of Records as the most viewed online ad at the time, generating 45,166,109 views as of 9 November 2009. In April 2013, BETC launched a new global campaign for Evian, entitled
122:
BETC is made up of roughly 900 people, most of which work out of its headquarters, an industrial building that formerly housed an "Aux
Classes Laborieuses" department store on the Faubourg Saint Martin in Paris.
542:
590:
1171:"BETC PARIS, BBDO, THE NEW YORK TIMES MAGAZINE AND SCHOOL OF VISUAL ARTS NAMED CUMULATIVE WINNERS AT ADC 91ST ANNUAL AWARDS GALA, CREATIVE ARTISTS AGENCY AND LOWE/SSP3 TAKE ADC DESIGNISM AWARDS"
114:
and Eric Tong Cuong founded the agency
Babinet Tong Cuong in 1994. It is part of the Havas Worldwide group of companies (formerly Euro RSCG Worldwide). In 1995, they were joined by
151:
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The agency notably designed campaigns for clients such as Air France, Evian, Lacoste and Canal+, and was voted as the most creative agency for eight consecutive years
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is a French advertising agency founded in Paris in 1995. The name of the company stands for
Babinet, Erra and Tong Cuong, the founding members.
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928:"Gunn Report: BETC's 'The Bear' for Canal+ and Wieden+Kennedy in the US top Gunn Report's 2012 creative winners"
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and featuring a remix by French DJ Yuksek of the 1990s hit "Here Comes the
Hotstepper", by Ini Kamoze.
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In May 2016, Forbes Magazine selected RĂ©mi Babinet as one of the world's 10 Best Creative Directors.
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1193:"International Agency of the Year: Havas-Owned BETC Pushes the Envelope and Breaks the Rules"
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Led by creative director RĂ©mi Babinet, the agency's work for the water brand includes 1998's
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In February 2013, the Gunn Report ranked "The Bear" as the most-awarded spot in its history.
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Lagardère SCA owns these brands in the United Kingdom only. These brands are owned by
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154:. In November 2012, BETC was appointed global communications agency for luxury brand
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543:"La création du jour par Stratégies : BETC Luxe pour Giorgio Armani (L'Oréal)"
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1098:"Evian roller babies makes Guinness Book of Records with 45 million online views"
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976:"Air France - "One Of The Best Places On Earth" - BETC Paris : AdForum.com"
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1999, was asked to join them as BETC's president and Chief Creative Officer.
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1215:"Nike, Lacoste, Libresse and More: Watch the Big Film Winners at Cannes"
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825:"Neil Dawson and Matthew Charlton leave BETC London in shock departure"
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The agency manages over 70 clients, of which 70% are global, including
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1051:"The Gunn Report: BETC's 'The Bear' Is The World's Most-Awarded Spot"
487:"Annuaire des agences conseil en communication : BETC Euro RSCG"
234:. The creative director on all Air France campaigns is RĂ©mi Babinet.
183:
386:"BETC Euro RSCG co-founder and co-president to leave | Archive"
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664:"BETC Startup Lab, une cellule de conseils au service des startups"
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and accompanied by a Mozart concerto, interpreted by orchestra
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1146:"Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+"
1025:"Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+"
708:"Havas' French Flagship BETC Euro RSCG Launches Own Network"
179:
1244:
2644:
777:"BETC WORK FOR IBIS PROMOTES BUNNY-WORTHY COMFORT LONDON"
284:
2020: Film Grand Prix Lion for Lacoste "Crocodile Inside"
851:"BETC Will Open in Brazil with Erh Ray and Gal Barradas"
1239:
334:"BETC Hires Filip Nilsson from Forsman & Bodenfors"
82:
360:"Havas Drops Euro RSCG Brand Name, Adds Havas Digital"
278:
2012: Agency of the Year, New York Art Directors' Club
275:
2012: Film Craft Grand Prix Lion for Canal+ "The Bear"
903:"Gunn Report: BETC's 'The Bear' Is Most-Awarded Spot"
644:. L'Association des Agences-Conseils en Communication
591:"Courrèges confie sa stratégie musicale à BETC Music"
2450:
Messner Vetere Berger McNamee Schmetterer/Euro RSCG
2741:
733:"BETC LONDON WINS GLOBAL AD ACCOUNT FOR BACARDI"
518:"Louis Vuitton Appoints BETC For Communications"
755:"BETC London staffs up in search of a hot 2013"
779:. Creative Review. 5 June 2013. Archived from
304:"When Advertising Rethinks its Creative Ideas"
281:2019: International Agency of the Year, Adweek
1805:
1260:
973:
803:"BETC LONDON RE-INTRODUCES THE DIET COKE MAN"
1076:"Evian Commercial: Babies swimming in water"
950:"The 10 Most Watched Ads on YouTube in 2013"
757:. Moreaboutadvertising.com. 29 November 2012
308:Le journal de l'Ă©cole de Paris du management
1048:
1812:
1798:
1267:
1253:
877:"BETC News From the Advertising Industry"
617:"L'offensive numérique de BETC Euro RSCG"
1042:
410:
14:
2742:
1016:
998:"Air France prend son envol avec BETC"
413:"VINCENT BOLLORE NAMED HAVAS CHAIRMAN"
1793:
1248:
515:
2722:
1022:
200:
1819:
1049:O'Leary, Noreen (31 January 2013).
462:
24:
25:
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1233:
516:Socha, Miles (21 November 2012).
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735:. Campaign UK. 13 February 2013
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609:
593:. strategies.fr. Archived from
583:
561:
535:
2750:Advertising agencies of France
545:. leblogpub.fr. Archived from
509:
479:
463:Pic, Floriane (12 July 2005).
456:
440:. eurobest.com. Archived from
430:
411:Sanders, Lisa (12 July 2005).
404:
378:
352:
326:
295:
152:Mondelez, formerly Kraft Foods
13:
1:
2364:LS Travel Retail Asia Pacific
288:
208:
2354:Lagardère Live Entertainment
1887:Librairie Générale Française
1000:. docnews.fr. Archived from
465:"Agency Profile: BETC Paris"
7:
2603:Gaiam Vivendi Entertainment
1274:
10:
2771:
1023:Nudd, Tim (23 June 2013).
930:. moreaboutadvertising.com
805:. LBB Ltd. 24 January 2013
106:
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2463:
2400:
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2210:Weidenfeld & Nicolson
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2014:Black Dog & Leventhal
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686:"BETC lance BETC Content"
269:
237:
142:, L'Oreal, Petit Bateau,
77:
67:
53:
45:
37:
27:French advertising agency
2139:Constable & Robinson
249:
258:TV campaign and 2009's
2521:Blizzard Entertainment
2387:Scholastic Corporation
2276:Le Journal du Dimanche
2061:Hodder & Stoughton
1670:Red Production Company
2675:Universal Interactive
2655:Universal Music Group
2551:Radical Entertainment
2541:Massive Entertainment
2455:Snyder Communications
2389:in the United States.
2111:John Murray Learning
1308:Arnaud de Puyfontaine
2566:Sierra Entertainment
2120:Michel Thomas Method
2091:Philip Allan Updates
2041:Hachette Children's
1287:List of owned assets
1134:– via YouTube.
1086:– via YouTube.
571:. designineurope.com
232:François-Xavier Roth
2618:Knowledge Adventure
2511:Activision Blizzard
2169:Cassell Illustrated
1953:Little, Brown Spark
1937:Hachette Nashville
1124:"Evian baby&me"
1078:. 28 September 2010
974:BETC Paris France.
444:on 30 December 2012
438:"STÉPHANE XIBERRAS"
218:, featuring dancer
60:, Eric Tong Cuong,
34:
2638:Universal Pictures
2485:Equity investments
2375:Paradies Lagardère
1864:Gautier-Languereau
1685:Tandem Productions
1313:Pierre Rodocanachi
1104:. 16 November 2009
881:The New York Times
783:on 11 January 2014
522:Women's Wear Daily
497:on 10 January 2014
243:Festival in 2012.
226:alongside pianist
220:Benjamin Millepied
32:
2737:
2736:
2394:
2393:
2369:Virgin Megastores
2340:
2339:
2240:
2239:
2080:Hodder Education
1703:Vivendi Ticketing
1698:
1697:
1542:Nollywood TV Epic
1514:CStar Hits France
1504:Planète+ Aventure
1347:Canal+ (provider)
857:. 29 January 2014
831:. 10 January 2013
467:. ihaveanidea.org
392:. 5 December 2002
216:Angelin Preljocaj
201:Campaigns of note
95:
94:
16:(Redirected from
2762:
2725:
2724:
2713:
2712:
2526:Budcat Creations
2425:Euro RSCG London
2410:Arnold Worldwide
2253:
2252:
2190:Mitchell Beazley
1957:Mulholland Books
1919:
1918:
1814:
1807:
1800:
1791:
1790:
1720:See Tickets USA
1712:Vivendi Village
1424:MultiThématiques
1367:Canal+ Sport 360
1328:
1327:
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1004:on 28 April 2013
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978:. Fr.adforum.com
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688:. e-marketing.fr
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597:on 25 March 2013
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493:. Archived from
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302:Erra, Mercedes.
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166:clients include
144:Disneyland Paris
91:
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35:
31:
21:
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2670:Fox Interactive
2578:Animation Magic
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1821:Lagardère Group
1818:
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1690:Dutch FilmWorks
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1303:Vincent Bolloré
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1240:English website
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1173:. Adcglobal.org
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1126:. 19 April 2013
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855:Advertising Age
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417:Advertising Age
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2633:Rogue Pictures
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2502:Defunct/former
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2492:Telecom Italia
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2293:TV & Radio
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2250:
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2232:Hachette India
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2174:Conran Octopus
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2095:Teach Yourself
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2051:
2048:
2047:Franklin Watts
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2107:Hodder Faith
1849:Calmann-LĂ©vy
1844:Armand Colin
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1560:Poland (51%)
1537:Nollywood TV
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1372:Canal+ Sport
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2692:Ciné+ Famiz
2561:Shaba Games
2471:Dailymotion
2445:Havas Media
2300:Delta Radio
2283:Paris Match
2205:Orion Books
2102:John Murray
2084:Galore Park
2074:Yellow Kite
2034:Hachette UK
1980:Basic Books
1716:See Tickets
1675:Rok Studios
1657:StudioCanal
1397:Canal+ Kids
1392:Canal+ Docs
1377:Canal+ Foot
787:18 November
739:18 November
264:Baby and me
256:Waterbabies
224:Les Siècles
41:Advertising
18:BETC London
2744:Categories
2697:Ciné+ Club
2593:Canal+ Gol
2516:Activision
2359:HDS Retail
2259:Filipacchi
2227:Bookouture
2144:Mulholland
1985:Seal Press
1943:FaithWords
1925:Book Group
1831:Publishing
1547:Novelas TV
1529:Télétoon+1
1479:Olympia TV
1459:InfoSport+
887:20 October
861:6 February
835:11 January
344:4 December
289:References
209:Air France
148:McDonald's
138:, Canal+,
132:Air France
2556:RedOctane
2546:Neversoft
2420:Camp+King
2345:Lagardère
2316:Radio ZET
2246:Lagardère
2181:Godsfield
2127:Two Roads
1961:Voracious
1893:JC Lattès
1829:Lagardère
1738:L’Olympia
1735:Watchever
1732:MyBestPro
1632:Focus Sat
1609:Teletoon+
1582:MiniMini+
1567:Ale Kino+
1533:Thema TV
1524:Télétoon+
1357:Calédonie
1296:Directors
1221:9 January
1199:9 January
621:Le Figaro
491:L'Express
314:(6, 2006)
184:Diet Coke
2716:Category
2571:Treyarch
2536:Luxoflux
2494:(23.75%)
2476:Gameloft
2371:(France)
2347:Services
2327:Europe 2
2305:Europe 1
2257:Hachette
2215:Gollancz
2195:Philip's
2165:Octopus
2115:Chambers
2056:Headline
1923:Hachette
1882:Larousse
1873:Hachette
1765:(France)
1723:Flavorus
1709:Digitick
1619:M7 Group
1494:Planète+
1484:Comédie+
1412:Mezzo TV
1362:CaraĂŻbes
1217:. Adweek
1195:. Adweek
1177:27 March
1082:27 March
1060:27 March
982:27 March
934:27 March
912:27 March
829:Campaign
809:15 April
761:27 March
648:15 April
527:27 March
501:27 March
471:27 March
448:27 March
422:27 March
396:27 March
370:27 March
54:Founders
38:Industry
2728:Commons
2430:FullSIX
2322:VIBE FM
2271:(brand)
2222:Quercus
2070:Sceptre
2066:Coronet
2050:Wayland
1997:Da Capo
1972:Perseus
1869:Grasset
1753:Capital
1665:Arthaus
1642:Télésat
1637:Skylink
1602:Sport 2
1592:Premium
1577:Kuchina
1509:Seasons
1352:Afrique
1276:Vivendi
1155:3 April
1108:3 April
1034:3 April
1008:3 April
959:8 March
717:3 April
692:3 April
670:3 April
626:3 April
601:3 April
575:3 April
553:3 April
318:20 June
176:Samsung
168:Bacardi
140:Lacoste
128:Peugeot
107:History
78:Website
46:Founded
2660:Veolia
2650:Sport+
2598:Editis
2504:assets
2199:Spruce
2185:Hamlyn
2159:Sphere
2154:Virago
2088:Gibson
1913:Edelsa
1908:Hatier
1877:Hatier
1859:Fayard
1854:Dalloz
1587:Canal+
1558:Canal+
1489:Polar+
1469:Rugby+
1335:France
1332:Canal+
1150:Adweek
1130:15 May
1055:Adweek
1029:Adweek
954:Adweek
907:Adweek
270:Awards
238:Canal+
150:, and
2755:Havas
2402:Havas
2312:(20%)
2149:Orbit
2025:(49%)
1967:Orbit
1903:Stock
1889:(80%)
1779:Voici
1769:Prima
1597:Sport
1519:Piwi+
1474:Golf+
1464:Foot+
1420:(50%)
1414:(50%)
1407:CStar
1402:CNews
250:Evian
136:Evian
2608:Gala
2415:BETC
2268:Elle
2248:News
2178:Gaia
1898:Pika
1572:Domo
1223:2022
1201:2022
1179:2013
1157:2013
1132:2013
1110:2013
1084:2013
1062:2013
1036:2013
1010:2013
984:2013
961:2014
936:2013
914:2013
889:2013
863:2014
837:2013
811:2013
789:2013
763:2013
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650:2013
628:2013
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577:2013
555:2013
529:2013
503:2013
473:2013
450:2013
424:2013
398:2013
372:2013
346:2013
320:2021
182:and
180:Ibis
98:BETC
85:.com
83:betc
49:1995
33:BETC
2682:OCS
2645:SFR
2613:GVT
2332:RFM
2023:Yen
1774:VSD
1763:Geo
1429:OCS
87:/en
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