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called "admirable in its audacity", by focusing on the 18-to-34 segment of the population that traditionally did not read newspapers and wanted content that was "fast, blather free and unbiased" according to
Pergament. He launched
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is primarily distributed in enclosed newspaper holders ("honor boxes") located on sidewalks at street corners with high pedestrian traffic, and in racks in many major transportation hubs.
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was part of a broader effort across the United States to revive the moribund newspaper industry after a decade of eroding readership and declining business.
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moved into New York City's ultra-competitive newspaper market in the early 2000s, a move
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was acquired by
Schneps Media in October 2019. and subsequently merged with
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grew quickly to a circulation of 290,000 by May 2004. The launch of
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was the first free daily newspaper in New York City.
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was the first free daily newspaper in New York City.
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307:. am New York. October 2, 2019. Archived from
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424:. McLean, Virginia. May 12, 2008.
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466:. Schneps Media. 6 January 2020
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560:. You can help Knowledge by
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340:. September 2014
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107:Headquarters
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601:Categories
470:January 6,
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288:References
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63:Founder(s)
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