38:, and designed mainly to provide advertising space for smaller companies who couldn't afford slots during regular ad breaks, admags became popular in their own right. Each had a loose story format, much like a soap opera, with each episode featuring a collection of commercially available products.
127:
Admags were withdrawn from
British television after a 1962 report by Sir Harry Pilkington into the practices of the nascent ITV network which condemned the admag format. Parliament prohibited admags in 1963.
207:
243:
71:. It ran for 300 editions, and after the ban on admags in 1963, the couple appeared running 'Jim's Stores' in a series of adverts for Daz washing powder.
238:
268:
263:
258:
233:
199:
253:
248:
67:
claimed that it was now rivalling the popularity of long-established programmes on the BBC, such as
27:
151:
64:
175:
8:
35:
141:
129:
31:
84:
156:
227:
56:
146:
68:
16:
Alternative to commercial advertising on ITV in the United
Kingdom
30:
in the 1950s and 1960s, broadcast on the new commercial network
132:
would not be allowed again on
British television until 2011.
176:"Teletronic | The History of ITV - (Ad-Mags) Shopper Guides"
34:
in the United
Kingdom. Beginning as a result of the
225:
244:1963 disestablishments in the United Kingdom
200:"A short history of British TV advertising"
87:, who would visit upmarket London stores.
74:
239:1955 establishments in the United Kingdom
269:Black-and-white British television shows
264:1963 British television series endings
226:
259:1955 British television series debuts
26:) were an early alternative to the
13:
14:
280:
234:Television in the United Kingdom
254:1960s British television series
249:1950s British television series
210:from the original on 2021-01-06
90:
192:
168:
41:
1:
162:
59:and Maggie Hanley. By 1957,
46:
7:
135:
81:Elizabeth Goes Shopping was
63:had become so popular that
51:The most popular admag was
10:
285:
79:The first of the admags,
204:Science and Media Museum
55:, a soap opera starring
97:About Homes and Gardens
75:Elizabeth Goes Shopping
152:Subliminal advertising
122:
95:Other admags included
65:Associated-Rediffusion
22:or ad mags (short for
117:Home With Joy Shelton
24:Advertising magazines
180:www.teletronic.co.uk
36:Television Act 1954
142:Product placement
130:Product placement
276:
219:
218:
216:
215:
196:
190:
189:
187:
186:
172:
113:Girl With a Date
28:commercial break
284:
283:
279:
278:
277:
275:
274:
273:
224:
223:
222:
213:
211:
198:
197:
193:
184:
182:
174:
173:
169:
165:
138:
125:
109:For Pete's Sake
93:
85:Elizabeth Allan
77:
49:
44:
17:
12:
11:
5:
282:
272:
271:
266:
261:
256:
251:
246:
241:
236:
221:
220:
191:
166:
164:
161:
160:
159:
157:History of ITV
154:
149:
144:
137:
134:
124:
121:
92:
89:
76:
73:
48:
45:
43:
40:
15:
9:
6:
4:
3:
2:
281:
270:
267:
265:
262:
260:
257:
255:
252:
250:
247:
245:
242:
240:
237:
235:
232:
231:
229:
209:
205:
201:
195:
181:
177:
171:
167:
158:
155:
153:
150:
148:
145:
143:
140:
139:
133:
131:
120:
119:(1955–1956).
118:
114:
111:(1957–1958),
110:
106:
103:(1957–1959),
102:
98:
88:
86:
82:
72:
70:
66:
62:
58:
54:
39:
37:
33:
29:
25:
21:
212:. Retrieved
203:
194:
183:. Retrieved
179:
170:
126:
116:
112:
108:
104:
100:
96:
94:
91:Other admags
80:
78:
60:
52:
50:
23:
19:
18:
147:Infomercial
105:Fancy That!
69:The Archers
42:Programming
228:Categories
214:2021-10-30
185:2021-10-30
163:References
83:hosted by
61:Jim's Inn
53:Jim's Inn
47:Jim's Inn
208:Archived
136:See also
107:(1956),
99:(1956),
101:Bazaar
20:Admags
57:Jimmy
115:and
123:Ban
32:ITV
230::
206:.
202:.
178:.
217:.
188:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.