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as "the most innovative promotion scheme since the leaked sex tape." Although Reznor insisted that the game was an extension of the album rather than a marketing attempt, it nonetheless was awarded a Cyber Grand Prix for
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In early 2006, 42 Entertainment merged with 3 Pin Media. The executive team of
Michael Borys, Alex Lieu and Johnny Rodriquez joined the company at this time.
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While the company did not officially launch until 2003, many of those who would become the management team were involved with creating and producing "
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106:. The company started with a nine-person management team and was originally based in Emeryville, California. It produced several
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100:(ARGs). The company was founded in 2003 as an independently owned, creative content and interactive agency under the name
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As well as its involvement in the video game industry, 42 Entertainment worked on a fan docummentary for the German DJ
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The company began as 4orty 2wo
Entertainment in 2003 and was launched by a management team which included Bob Fagan,
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42 Entertainment's latest contribution to alternate reality games is 2014's Paper Trail downloadable content for
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for
Windows Vista, which offered a sub-orbital trip to space as a grand prize. The company was also behind
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204:. That same year, Elan Lee, Sean Stewart and Jim Stewartson stepped down to found Fourth Wall Studios.
180:". Notable employees and collaborators between 2003 and 2006 also included Susan Bonds, Joe DiNunzio,
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and Behnam
Karbassi left the company in late 2008, and founded No Mimes Media in March 2009.
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582:"42 Entertainment creates alternate reality game for new film, The International"
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244:. Other projects followed in 2005, such as (client in parentheses)
795:"Secret Websites, Coded Messages: The New World of Immersive Games"
556:"Secret Websites, Coded Messages: The New World of Immersive Games"
165:
824:
807:"'Uniqlock' Wins Cyber Grand Prix, and 'Voyeur' Snags More Gold,"
752:"Unpacking issues with art, immediacy and the new Owl City album"
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240:
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422:"Credits as archived on cloudmakers-moderated Yahoo group"
397:"Original website 4orty2wo.com as archived at archive.org"
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between 2004 and 2014, as well as campaigns for the movie
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Starting in 2008, projects from 42 Entertainment include
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343:, an alternate reality game for the Warner Bros. movie
200:In 2007, Jordan Weisman left the company to found
469:"Joystiq Interviews Elan Lee of 42 Entertainment"
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512:"A novelist turned gaming innovator (news.com)"
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447:"The intricate plot behind 'A.I.' Web mystery"
366:, item released on the same year as the game.
775:"Year Zero" Project = Way Cooler Than "Lost,"
726:"No Mimes Media: New company, familiar faces"
608:"Drawing on the Wii, reality TV (c|net)"
399:. Web.archive.org. 2005-01-31. Archived from
701:"42 Entertainment Names New Management Team"
96:which specializes in creating and producing
627:
424:. Movies.groups.yahoo.com. Archived from
187:
67:Michael Borys (VP of Interactive Design)
845:Mass media companies established in 2003
784:Rolling Stone Staff Blog, Feb. 22, 2007.
605:
349:. In 2009, 42 Entertainment started the
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840:Companies based in Burbank, California
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588:from the original on 30 September 2010
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69:Johnny Rodriguez (VP of Visual Design)
812:, June 18, 2008. Retrieved 2010-12-27
703:. Reuters. 2007-11-28. Archived from
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248:(Microsoft Gaming Studios/Xbox 360),
142:" for Warner Brothers to promote the
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391:
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682:from the original on 20 August 2010
562:from the original on 22 August 2010
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184:, Jim Stewartson and John Ziffren.
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732:from the original on 8 August 2010
277:In 2007, 42 Entertainment created
228:In 2004 42 Entertainment produced
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195:
65:Alex Lieu (Chief Creative Officer)
14:
856:
818:
630:"Jim Stewartson Official Website"
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260:). In 2006, the company created
628:Stewartson, Jim (May 22, 2018).
92:is an American company based in
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606:Terdiman, Daniel (2006-12-28).
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490:"Elan Lee's Alternate Reality"
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377:, which was released on 2016.
287:, which had them working with
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580:Dean Takahashi (2009-01-30).
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353:Campaign for the Disney film
291:to build out a world for the
176:from the team which created "
152:The project was developed by
674:Weiss, Joanna (2005-10-23).
652:. 2005-04-03. Archived from
510:Borland, John (2005-12-22).
7:
750:Agne, Maddie (2022-09-27).
536:. Toronto: globeandmail.com
492:. Gamasutra.com. 2006-12-06
337:(SCEA's Resistance 2), and
223:
159:
10:
861:
554:Rose, Frank (2007-12-20).
449:. Usatoday.com. 2001-06-28
264:, an interactive game for
252:(Windows Live Search) and
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467:Jon, Scott (2006-11-14).
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54:
43:
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21:
728:. Argn.com. 2009-03-13.
676:"Who's Running the Show"
534:"ARG creator's got game"
329:(Burrell/Toyota Camry),
271:Pirates of the Caribbean
108:alternate reality games
103:4orty 2wo Entertainment
98:alternate reality games
323:Stop the International
188:Merge with 3 Pin Media
805:Diaz, Ann-christine,
532:Canada (2008-05-30).
325:(Columbia Tri-Star),
234:, the prequel to the
63:(President & CEO)
584:. Venturebeat.com.
364:Infamous Second Son
327:If Looks Could Kill
305:game was hailed by
279:The Vanishing Point
82:42entertainment.com
48:Burbank, California
18:
780:2012-03-21 at the
756:The Michigan Daily
202:Smith & Tinker
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825:Corporate website
650:"Management team"
312:digital marketing
266:Windows Messenger
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346:The Dark Knight
340:Why So Serious?
335:Project Abraham
331:Bizarro is Here
293:Nine Inch Nails
262:Dead Man’s Tale
254:Last Call Poker
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208:Changes in 2008
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196:Changes in 2007
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118:Nine Inch Nails
113:The Dark Knight
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705:the original
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426:the original
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401:the original
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356:Tron: Legacy
354:
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316:Cannes Lions
314:at the 2008
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289:Trent Reznor
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245:
239:
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214:Steve Peters
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170:Sean Stewart
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147:
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134:Pre-founding
120:
111:
102:
101:
89:
88:
44:Headquarters
375:True Colors
351:Flynn Lives
231:I Love Bees
71:George Cook
61:Susan Bonds
834:Categories
761:2022-12-07
736:2010-09-14
711:2010-09-14
686:2010-09-14
660:2010-09-14
635:2018-05-22
614:2010-09-14
592:2010-09-14
566:2010-09-14
540:2010-09-14
518:2010-09-14
496:2010-09-14
475:2010-09-14
453:2010-09-14
432:2010-09-14
407:2010-09-14
381:References
212:Creatives
116:, and the
56:Key people
303:Year Zero
298:Year Zero
284:Year Zero
250:MSN Found
178:The Beast
154:Microsoft
140:The Beast
122:Year Zero
73:Bob Fagan
778:Archived
730:Archived
680:Archived
586:Archived
560:Archived
224:Projects
166:Elan Lee
160:Founding
22:Industry
246:Hex 168
129:History
125:album.
94:Burbank
78:Website
36:Founded
301:. The
295:album
241:Halo 2
50:, U.S.
238:game
146:film
371:Zedd
236:Xbox
172:and
149:A.I.
39:2003
258:GUN
30:ARG
836::
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388:^
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