1862:
29:
307:
In 2021, employees raised concerns about an internal collection of "funny" customer names, including names of ostensibly
American, European, African, and Asian origin. Basecamp responded by announcing several policy changes, such as forbidding "societal and political discussions" in internal forums,
376:
Highrise is a customer relationship management (CRM) product developed by 37signals and launched in 2007. Highrise was spun off as its own company in 2014 and operated as an independent business headed by Nathan Kontny, with 37signals retaining ownership. In 2018 37signals (under the new
Basecamp
203:
In
February 2014, the company adopted a new strategy, focusing entirely on its flagship product, the software package also named Basecamp, and renaming the company from 37signals to Basecamp. Jason Fried and David Heinemeier Hansson have published several books under the 37signals name, and in May
668:
601:
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in the name of their own company because other organizations bought the keyword "Basecamp", causing four competitors to appear above
Basecamp's own website in search results. Jason Fried called Google's
1482:
189:
Since mid‑2004, the company's focus has shifted from web design to web application development. Its first commercial application was
Basecamp, followed by Backpack, Campfire, and Highrise. The
1040:
1236:
217:
1026:"Many of the names were of American or European origin. But others were Asian, or African, and eventually the list — titled “Best Names Ever” — began to make people uncomfortable."
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1451:
308:
which Fried described as a "major distraction." The company offered severance packages to employees who disagreed with the changes. Ultimately, one-third of the company resigned.
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293:
names in their keywords if the owner of the trademark files a complaint with Google. Since the story broke, Google has stopped competitors from using the
Basecamp trademark.
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845:
273:
In 2014, 37signals changed its name to
Basecamp and chose to focus solely on that product. As of August 2018, the Highrise product also stopped accepting new signups.
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1074:
368:
In 2024 37signals re-launched
Campfire as part of their ONCE line of products, allowing customers to buy the software outright to self-host on their own servers.
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818:
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brand) brought
Highrise back in-house, and closed it for new sign ups later that year. The product remains in use by a number of companies.
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1328:
229:
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729:
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After Apple threatened to pull the service's iOS app, Hey, from the App Store, in
September 2020, Basecamp signed up to help launch the
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969:
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gave notice to Basecamp to create an in-app subscription option for Hey, threatening to pull the service's iOS app from the App Store.
349:
Basecamp Next was released in 2012, while Basecamp 3 was released in 2014. Basecamp 3 supports replies by email, but does not support
1906:
562:
1619:
530:"Small Is Essential: With a million users and a payroll of eight, software sensation 37signals excels by doing more with less"
841:
1141:
1911:
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593:
482:
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509:
691:
365:
service, launched in 2006. It was later merged into Basecamp 3, and was discontinued as a standalone service in 2013.
1865:
1612:
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460:
629:
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The company 37signals was originally named after the 37 extraterrestrial radio signals identified by astronomer
1733:
239:
By 2005, the company had moved away from consulting work to focus exclusively on its own web applications. The
876:
755:
1798:
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honoring technologists and scientists under the age of 35 for their ground-breaking inventions and research.
1444:"Hey.com exec says Apple is acting like 'gangsters,' rejecting App Store updates and demanding cut of sales"
808:
1604:
1563:
194:
1639:
233:
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37signals has started cloud repatriation of its services, which involves moving its resources away from
1198:"After 8 Years On The Web, Project Management Platform Basecamp Finally Launches An "Official" iOS App"
529:
297:
282:
1886:
936:
392:
243:
1350:
1475:"Jason Fried's next project, "Remote," is a book-length refutation of Yahoo's ban on telecommuting"
906:
441:
396:
319:
316:
111:
1778:
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449:
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
1538:
1509:
992:"App makers band together to fight for App Store changes with new 'Coalition for App Fairness'"
494:(2013, RandomHouse), which is about allowing employees to work from remote offices, was also a
39:
1320:
1381:
721:
428:) is a premium email service started in June 2020 by Basecamp. A few days after its release,
261:
200:
was initially created for internal use at 37signals, before being publicly released in 2004.
182:. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a
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8:
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400:
247:
205:
190:
129:
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339:
661:"37Signals No More – Changes Name To Basecamp And Drops All Products But Its Namesake"
498:
best seller. The book was about 37signals' experience with a largely remote workforce.
399:, now a partner at Basecamp. It was originally used to make 37signals' first product,
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1758:
1753:
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804:
505:
469:
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179:
88:
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lists, milestone management, forum-like messaging, file sharing, and time tracking.
178:
before reverting to its original name) is an American web software company based in
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Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
452:
1748:
1723:
1708:
1635:
1131:
1037:"Inside the all-hands meeting that led to a third of Basecamp employees quitting"
534:
336:
312:
139:
350:
779:"How Basecamp grew from an internal project to generating millions in revenue"
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1412:
386:
240:
225:
197:
125:
1634:
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said in September 2023 that the project had saved the company $ 1 million.
289:". A Google spokesperson responded that competitors are not allowed to use
1165:"37 Signals says cloud repatriation plan has already saved it $ 1 million"
216:
1788:
1783:
1663:
362:
304:'s app store policies and "create a level playing field" for businesses.
290:
1298:
1844:
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813:
429:
301:
277:
251:
183:
1067:"A third of Basecamp's workers resign after a ban on talking politics"
1839:
1813:
1793:
1743:
1738:
1713:
1098:"Basecamp implodes as employees flee company, including senior staff"
343:
286:
1818:
1768:
1703:
1698:
1688:
1653:
1136:
751:
630:"The Brash Boys at 37signals Will Tell You: Keep it Simple, Stupid"
254:
had acquired a minority stake via his personal investment company,
28:
1673:
276:
In September 2019, Basecamp gained some notoriety for purchasing
260:. The same year, Jason Fried, 37signals CEO, was included among
1834:
1808:
1658:
1021:
https://www.platformer.news/-what-really-happened-at-basecamp/
960:"Google Trolled by Small Business Over 'Shakedown' Search Ads"
1260:"Basecamp 3 Will Change the Way You Think About Work—Again"
928:
204:
2022, citing their present-day focus on both Basecamp and
898:
160:
1597:
563:"37signals changing name to Basecamp, shedding products"
246:
was extracted from the work on Basecamp and released as
1532:
1503:
692:"Why 37signals Refocused on a Single Product: Basecamp"
1379:
803:
444:published several books under the 37signals name.
1878:
1533:Fried, Jason; Heinemeier Hansson, David (2013).
1504:Fried, Jason; Heinemeier Hansson, David (2010).
342:tool launched in 2004. Its primary features are
208:, reverted to 37signals as their company name.
1620:
1351:"37Signals Launches HighRise Contact Manager"
594:"37signals takes stake in The Starter League"
1441:
1380:Heinemeier Hansson, David (April 5, 2018).
1229:"37Signals vaults from base camp to summit"
1132:"Are rainy days ahead for cloud computing?"
842:"37Signals, 1 Big New Investor: Jeff Bezos"
232:. Work on the company's first product, the
230:messages from extraterrestrial intelligence
1892:Privately held companies based in Illinois
1627:
1613:
1564:"Some Tech Firms Ask: Who Needs Managers?"
1226:
1562:Silverman, Rachel Emma (August 6, 2013).
1561:
797:
403:, and was then extracted and released as
1162:
958:Roberts, Jeff John (September 4, 2019).
809:"37 Signals Takes Jeff Bezos Investment"
335:Basecamp is 37signals' first product, a
215:
1574:from the original on September 19, 2016
1485:from the original on September 23, 2016
1270:from the original on September 19, 2016
1208:from the original on September 19, 2016
1129:
1064:
957:
848:from the original on September 19, 2016
640:from the original on September 19, 2016
604:from the original on September 19, 2016
573:from the original on September 19, 2016
542:from the original on September 19, 2016
1902:Software companies established in 1999
1879:
1257:
1251:
1195:
1163:Sharwood, Simon (September 18, 2023).
1060:
1058:
1043:from the original on February 22, 2022
972:from the original on September 4, 2019
866:
623:
621:
619:
591:
560:
527:
250:. In 2006, the company announced that
1608:
1410:
1331:from the original on February 1, 2024
1125:
1123:
1095:
785:from the original on October 13, 2016
776:
689:
658:
592:Harris, Melissa (September 4, 2012).
1472:
1442:Kastrenakes, Jacob (June 16, 2020).
1423:from the original on August 16, 2021
1392:from the original on August 16, 2021
1361:from the original on August 16, 2021
1227:Hendershot, Steve (March 31, 2012).
867:Vogels, Werner (September 8, 2006).
744:
671:from the original on October 5, 2016
627:
561:Harris, Melissa (February 5, 2014).
1473:Mims, Christopher (March 5, 2013).
1077:from the original on April 30, 2021
1055:
1002:from the original on March 22, 2021
839:
821:from the original on March 23, 2008
758:from the original on April 27, 2007
702:from the original on April 23, 2016
616:
502:It Doesn't Have to Be Crazy at Work
13:
1454:from the original on June 17, 2020
1258:Hempel, Jessi (November 4, 2015).
1177:from the original on March 7, 2024
1144:from the original on June 28, 2024
1120:
1108:from the original on June 29, 2024
752:"37signals.com: What's in a Name?"
628:Park, Andrew (February 25, 2008).
14:
1923:
1589:
1288:
1239:from the original on June 8, 2012
1065:Kessler, Sarah (April 30, 2021).
1861:
1860:
1411:Fried, Jason (October 5, 2018).
1382:"Highrise is back with Basecamp"
1196:Empson, Rip (February 8, 2013).
939:from the original on May 6, 2019
909:from the original on May 9, 2019
732:from the original on May 3, 2022
380:
27:
1907:1999 establishments in Illinois
1555:
1526:
1497:
1466:
1435:
1404:
1373:
1343:
1313:
1282:
1220:
1189:
1156:
1130:McManus, Sean (June 28, 2024).
1089:
1029:
1014:
984:
951:
921:
891:
860:
833:
659:Kepes, Ben (February 5, 2014).
528:Caplan, Jeremy (May 17, 2007).
1413:"About the future of Highrise"
770:
714:
683:
652:
585:
554:
521:
481:(2010, RandomHouse) became a
361:Campfire, a business-oriented
234:project management application
1:
1096:Lyons, Kim (April 30, 2021).
515:
16:American web software company
899:"37signals is now Basecamp!"
7:
1912:Project management software
1640:project management software
1535:Remote: Office Not Required
869:"The 2006 Young Innovators"
777:Dusto, Amy (May 27, 2014).
690:Fried, Jason (March 2014).
492:Remote: Office Not Required
371:
356:
330:
325:
51:; 25 years ago
10:
1928:
1897:Companies based in Chicago
1321:"Campfire is now for sale"
840:Hof, Rob (July 19, 2006).
414:
384:
298:Coalition for App Fairness
211:
1856:
1827:
1646:
424:(stylized in all-caps as
393:web application framework
244:web application framework
236:Basecamp, began in 2003.
155:
145:
135:
120:
99:
83:
63:
45:
35:
26:
1233:Crain's Chicago Business
873:allthingsdistributed.com
722:"37signals: Hello again"
442:David Heinemeier Hansson
435:
397:David Heinemeier Hansson
391:Ruby on Rails is a free
320:David Heinemeier Hansson
317:Chief technology officer
112:David Heinemeier Hansson
1291:"A note about Campfire"
1539:Crown Publishing Group
1510:Crown Publishing Group
410:
221:
262:MIT Technology Review
219:
1301:on November 26, 2020
781:. Built in Chicago.
220:Logo used until 2019
1568:Wall Street Journal
504:, October 2, 2018,
468:, 37signals, 2006,
417:Hey (email service)
147:Number of employees
23:
1357:. March 21, 2006.
1071:The New York Times
805:Arrington, Michael
340:project management
222:
21:
1874:
1873:
1754:Remember the Milk
1719:Microsoft Planner
879:on March 13, 2021
807:(July 20, 2006).
257:Bezos Expeditions
180:Chicago, Illinois
169:
168:
89:Chicago, Illinois
1919:
1887:Remote companies
1864:
1863:
1739:Novell GroupWise
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1598:Official website
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1297:. Archived from
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875:. Archived from
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453:New Riders Press
440:Jason Fried and
193:web application
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140:Web applications
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1749:Priority Matrix
1724:Microsoft To Do
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1636:Task management
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1039:. May 3, 2021.
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