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said that the ad was "...our attempt to reposition soft drinks from a source of happiness to a major cause of disease." CSPI chose
Bogusky to direct the ad because, they said, they had long admired his work in creating anti-tobacco ads through his agency,
56:, noted that soda consumption has decreased over the last decade or so, whereas obesity rates have still risen over the same time period, saying, "CSPI is better at producing videos than they are doing math." The video has over 2 million views on
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52:. In response to the ad, Coca-Cola spokeswoman Susan Stribling stated that the ad was "irresponsible and the usual grandstanding from CSPI,” and Karen Hanretty, a spokeswoman for the
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148:"What if polar bears really drank Coca-Cola? Advocacy group CSPI draws fire with 'Real Bears' video that depicts cartoon creatures with suffering from diabetes"
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and is entitled "Sugar." The ad depicts polar bears suffering from a wide variety of health problems as a result of soda consumption, such as
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146:Goldwert, Lindsay (11 October 2012).
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