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used the smaller spaces to privately fine-tune their performances. The venture was inspired by
Valerie's fascination with ballet. As an art-student Valerie bought student tickets for The Royal Opera House top gallery so that she could see the great Russian dancers take command of the aging stage.
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By the mid-1960s, the Dance Centre was a Covent Garden
Landmark. At that time virtually all the other buildings in Floral Street were vegetable or fruit warehouses. In fact the Dance Centre itself had previously been a banana-drying warehouse and before that it was a
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asked The Dance Centre to help rent its warehouse (just around the corner in
Earlham Street) to theatrical companies. So successful was The Dance Centre in reviving this space that the warehouse thrived and became The
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Valerie
Tomalin's business partner Gary Cockrell opened The Sanctuary next door at number 11 Floral Street, and Valerie opened The Costume Centre in King Street in the centre of Covent Garden just by the piazza.
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Other teachers who quickly found the facilities helpful include
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Eventually many west-end and national shows auditioned there and rehearsed there too.
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classes as being a fundamental inspiration for the character Ziggy
Stardust, and
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Many of the dance students themselves went on to successful careers, for example
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and leg-warmers. The idea of such brand extension was pioneering in its day.
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It also created its own dance troupes called The Beat Girls, later to become
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The Dance Centre also operated its own leading theatrical agency under
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