33:
265:
The questions are worded to find what social cues someone gives off. The results are based on the Kelton research of how others view these traits in brands. After the assessment, the individual is given a report explaining their communication-style and given a personality archetype. The archetypes
257:
The idea of the assessment is based on
Hogshead's concept of "fascination" which she describes as a state of intense intellectual focus. The assessment serves as a guide to show individuals how to communicate better using their best-suited triggers, or Advantages. The test treats the individual as
205:
Hogshead commissioned the Kelton Global to research why some brands are more captivating than others. They identified seven ways a person's interest can be stimulated. In 2010, Hogshead developed an assessment to measure how an individual ranked on these seven "triggers." Positioned against other
174:
and described as having "an uneven start" but in the end it "packs a big punch." Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and live. It would seem like artifice and inauthenticity, perhaps, to a small businessperson who's already in perpetual
233:
Hogshead commissioned the study in 2007 to Kelton Global. The study found that there are seven ways in which a person's brain can be captivated. Initially the research was applied to show how different brands captured audiences attention. Hogshead applied this research in the 2009 book
241:
In 2010, the research was applied to people instead of brands. The test showed how a person measured against the triggers. The initial assessment was called the "F Score." The results presented the user with ways to use their top communications styles in their everyday lives.
162:. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements."
261:
The assessment consists of 28 questions that rank the user on the seven advantages of the system. At the end of the assessment, the user is presented with their best and worst methods of communication.
197:
which took the existing
Fascination Advantage Assessment, and applied it for use in small businesses. It was on the New York Times Bestseller List, and a #1 Wall Street Journal Best Seller.
402:
540:
486:
249:. This book was built around the F-Score test, now abridged and targeted towards professionals. The assessment was re-titled "The Fascination Advantage."
925:
106:
office in 1998, Hogshead and Jean
Robaire, with whom she had worked at Martin, opened their own agency, Robaire and Hogshead. Agency clients included
920:
970:
729:
980:
807:
653:"Learn how seven triggers pique our fascination – Author Sally Hogshead explores the fascinating world of what makes things fascinating"
600:
774:
751:
238:. The book applied the research from the study and introduced the concept "triggers," which are different ways brands get attention.
940:
206:
assessments that measured one's worldview, this test aims to show how one is perceived by others. The test has been featured on
965:
510:
671:
221:
out of 49 "archetypes." The test is now called "The
Fascination Advantage Assessment." She also tested the audiences at the
380:
955:
896:
930:
78:
Hall of Fame speaker, chief executive officer of How to
Fascinate (Fascinate, Inc) and a former advertising executive.
681:
410:
295:
548:
348:
945:
935:
652:
334:
321:
308:
960:
950:
129:
75:
697:
858:
833:
571:
222:
118:
437:
207:
975:
94:, which employed her as a junior copywriter. Subsequently, Hogshead worked as a copywriter for
716:
8:
184:
How the World Sees You: Discover Your
Highest Value Through the Science of Fascination
122:
111:
288:
How the World Sees You: Discover Your
Highest Value Through the Science of Fascination
677:
330:
317:
314:
Radical
Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life
304:
291:
170:
147:
in 2005. The book's conclusions are putatively supported by research done with 1,000
99:
626:
518:
275:
214:
91:
95:
87:
145:
Radical
Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life
107:
90:, from which she graduated in 1991. Her first job was with advertising agency
914:
905:
274:
Hogshead is married and has two children and six step children. She lives in
190:
179:
155:
32:
717:
In The ASTD Management
Development Handbook: Innovation for Today's Manager
327:
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
148:
140:
225:
and National Association of Insurance and Financial Advisors conferences.
103:
730:"Are Investors Still Squeamish About Putting Money into Women's Health?"
808:"Sally Hogshead, the 7 triggers of Fascination and personal branding"
218:
891:
884:
125:, where she served as both managing and creative directors.
627:"Fascinate: Your 7 Triggers to Persuasion and Captivation"
541:"NSA Announces 2012 CPAE Speaker Hall of Fame Inductees"
301:
Fascinate: Your 7 Triggers to Persuasion and Captivation
166:
Fascinate: Your 7 Triggers to Persuasion and Captivation
160:
Fascinate: Your 7 Triggers to Persuasion and Captivation
213:
The assessment was called the "F Score," which is a
752:"How To Be The Most Fascinating Person in the Room"
711:
709:
707:
117:In 2001 Hogshead was hired to open a new office of
775:"The Simple Secrets That Make People Fascinating"
912:
704:
186:. It was on the New York Times Bestseller List.
547:. National Speakers Association. Archived from
594:
592:
200:
346:
745:
743:
741:
739:
589:
461:
459:
31:
926:21st-century American non-fiction writers
827:
825:
801:
799:
797:
795:
572:"Finding a way to jump-start your career"
245:In 2014, Hogshead released her next book
673:How the World Sees You by Sally Hogshead
669:
432:
430:
428:
349:"The Darwinian world of brand marketing"
74:is a New York Times bestselling author,
736:
650:
644:
598:
481:
479:
477:
456:
409:. Dental Trade Alliance. Archived from
266:are a short-hand for a user's results.
913:
831:
822:
792:
487:"Chief is Selected for Crispin Office"
228:
906:Sally Hogshead Inc.com Columnist Page
772:
563:
504:
502:
500:
425:
921:American women motivational speakers
897:Five Remarkable Female Entrepreneurs
517:. Tom Peters Company. Archived from
474:
217:used to determine one's personality
102:. When the Martin Agency closed its
971:21st-century American women writers
749:
719:(pp. 415-428). Alexandra, VA: ASTD.
651:Pachter, Richard (April 19, 2010).
395:
373:
347:O'Leary, Denyse (October 1, 2010).
329:. New York: HarperBusiness (2016).
303:. New York: HarperBusiness (2010).
290:. New York: HarperBusiness (2014).
13:
981:American women non-fiction writers
832:Gordon, Mark (February 10, 2012).
805:
773:Vozza, Stephanie (March 5, 2014).
619:
569:
533:
508:
497:
340:
14:
992:
876:
715:Haneberg, L. (2012). Chapter 32.
132:'s Speaker Hall of Fame in 2012.
698:"Fascinate, Revised and Updated"
493:. September 4, 2001. p. C6.
269:
128:Hogshead was inducted into the
941:American women chief executives
851:
766:
722:
690:
663:
403:"Fascinate with Sally Hogshead"
281:
258:though he or she were a brand.
899:featuring Sally Hogshead from
470:. March 30, 1998. p. D10.
195:Fascinate, Revised and Updated
1:
966:Writers from Orlando, Florida
670:Hogshead, Sally (July 2014).
601:"Learn How You're Hard-Wired"
438:"On the Spot: Sally Hogshead"
367:
252:
130:National Speakers Association
76:National Speakers Association
861:. Toastmasters International
7:
316:. New York: Gotham (2005).
182:published Hogshead's book,
158:published Hogshead's book,
10:
997:
956:American women copywriters
442:Advertising & Branding
223:Million Dollar Round Table
931:American business writers
859:"Fascinate Your Audience"
754:. Insurance News Magazine
201:The Fascination Advantage
81:
58:
50:
42:
30:
23:
383:. Internet Archive. 1987
135:
119:Crispin Porter + Bogusky
37:Sally Hogshead, in 2013
946:Duke University alumni
936:Women business writers
892:Fascinate, Inc website
810:. Branding Personality
247:How the World Sees You
64:How The World Sees You
54:Author, public speaker
143:published Hogshead's
961:Women in advertising
951:American copywriters
834:"Mesmerizing Appeal"
599:Christoffer, Erica.
551:on December 24, 2013
521:on December 24, 2013
413:on December 24, 2013
381:"Duke Class of 1991"
901:The Huffington Post
576:Jack Covert Selects
229:Development History
515:Tom's Cool Friends
491:The New York Times
468:The New York Times
123:Venice, California
112:Target Corporation
86:Hogshead attended
806:Hensel, Marieke.
676:. HarperCollins.
171:Publishers Weekly
100:The Martin Agency
69:
68:
988:
888:
887:
885:Official website
871:
870:
868:
866:
855:
849:
848:
846:
844:
829:
820:
819:
817:
815:
803:
790:
789:
787:
785:
770:
764:
763:
761:
759:
747:
734:
733:
732:. July 27, 2016.
726:
720:
713:
702:
701:
694:
688:
687:
667:
661:
660:
648:
642:
641:
639:
637:
623:
617:
616:
614:
612:
596:
587:
586:
584:
582:
567:
561:
560:
558:
556:
537:
531:
530:
528:
526:
511:"Sally Hogshead"
506:
495:
494:
483:
472:
471:
463:
454:
453:
451:
449:
434:
423:
422:
420:
418:
399:
393:
392:
390:
388:
377:
363:
361:
359:
276:Orlando, Florida
215:personality test
175:survival mode."
168:was reviewed by
92:Fallon Worldwide
35:
21:
20:
996:
995:
991:
990:
989:
987:
986:
985:
911:
910:
883:
882:
879:
874:
864:
862:
857:
856:
852:
842:
840:
830:
823:
813:
811:
804:
793:
783:
781:
771:
767:
757:
755:
750:Feldman, Paul.
748:
737:
728:
727:
723:
714:
705:
696:
695:
691:
684:
668:
664:
649:
645:
635:
633:
625:
624:
620:
610:
608:
597:
590:
580:
578:
568:
564:
554:
552:
539:
538:
534:
524:
522:
507:
498:
485:
484:
475:
465:
464:
457:
447:
445:
444:. March 3, 2003
436:
435:
426:
416:
414:
401:
400:
396:
386:
384:
379:
378:
374:
370:
357:
355:
343:
341:Further reading
284:
272:
255:
231:
203:
151:professionals.
138:
88:Duke University
84:
38:
26:
17:
16:American writer
12:
11:
5:
994:
984:
983:
978:
973:
968:
963:
958:
953:
948:
943:
938:
933:
928:
923:
909:
908:
903:
894:
889:
878:
877:External links
875:
873:
872:
850:
821:
791:
765:
735:
721:
703:
689:
682:
662:
643:
618:
588:
570:Covert, Jack.
562:
532:
496:
473:
455:
424:
394:
371:
369:
366:
365:
364:
342:
339:
338:
337:
324:
311:
298:
283:
280:
271:
268:
254:
251:
230:
227:
202:
199:
137:
134:
96:Wieden+Kennedy
83:
80:
72:Sally Hogshead
67:
66:
60:
59:Known for
56:
55:
52:
48:
47:
44:
40:
39:
36:
28:
27:
25:Sally Hogshead
24:
15:
9:
6:
4:
3:
2:
993:
982:
979:
977:
976:Living people
974:
972:
969:
967:
964:
962:
959:
957:
954:
952:
949:
947:
944:
942:
939:
937:
934:
932:
929:
927:
924:
922:
919:
918:
916:
907:
904:
902:
898:
895:
893:
890:
886:
881:
880:
860:
854:
839:
838:Entrepreneurs
835:
828:
826:
809:
802:
800:
798:
796:
780:
776:
769:
753:
746:
744:
742:
740:
731:
725:
718:
712:
710:
708:
699:
693:
685:
683:9780062230690
679:
675:
674:
666:
658:
654:
647:
632:
628:
622:
606:
602:
595:
593:
577:
573:
566:
550:
546:
542:
536:
520:
516:
512:
509:Peters, Tom.
505:
503:
501:
492:
488:
482:
480:
478:
469:
462:
460:
443:
439:
433:
431:
429:
412:
408:
404:
398:
382:
376:
372:
354:
350:
345:
344:
336:
332:
328:
325:
323:
319:
315:
312:
310:
306:
302:
299:
297:
296:9780062230690
293:
289:
286:
285:
279:
277:
270:Personal life
267:
263:
259:
250:
248:
243:
239:
237:
226:
224:
220:
216:
211:
209:
198:
196:
192:
191:HarperCollins
187:
185:
181:
180:HarperCollins
176:
173:
172:
167:
163:
161:
157:
156:HarperCollins
152:
150:
146:
142:
133:
131:
126:
124:
120:
115:
113:
109:
105:
101:
97:
93:
89:
79:
77:
73:
65:
61:
57:
53:
51:Occupation(s)
49:
45:
41:
34:
29:
22:
19:
900:
863:. Retrieved
853:
843:December 20,
841:. Retrieved
837:
814:December 20,
812:. Retrieved
782:. Retrieved
779:Fast Company
778:
768:
758:December 20,
756:. Retrieved
724:
692:
672:
665:
657:Miami Herald
656:
646:
636:December 20,
634:. Retrieved
630:
621:
611:December 20,
609:. Retrieved
607:. RealtorMag
604:
581:December 20,
579:. Retrieved
575:
565:
555:December 20,
553:. Retrieved
549:the original
544:
535:
525:December 19,
523:. Retrieved
519:the original
514:
490:
467:
466:"Accounts".
448:December 20,
446:. Retrieved
441:
417:December 19,
415:. Retrieved
411:the original
406:
397:
387:December 20,
385:. Retrieved
375:
356:. Retrieved
352:
326:
313:
300:
287:
282:Bibliography
273:
264:
260:
256:
246:
244:
240:
235:
232:
212:
208:Fast Company
204:
194:
188:
183:
177:
169:
165:
164:
159:
153:
149:Generation X
144:
141:Gotham Books
139:
127:
116:
85:
71:
70:
63:
18:
865:October 17,
784:October 17,
545:Member News
407:DTA Updates
353:Mercatornet
108:Rémy Martin
104:Los Angeles
43:Nationality
915:Categories
368:References
358:January 8,
335:1504696875
322:1592401503
309:0061714704
253:The System
193:published
62:Author of
236:Fascinate
219:archetype
189:In 2016,
178:In 2014,
154:In 2010,
46:American
631:Reviews
680:
605:Briefs
333:
320:
307:
294:
82:Career
136:Books
867:2016
845:2013
816:2013
786:2016
760:2013
678:ISBN
638:2013
613:2013
583:2013
557:2013
527:2013
450:2013
419:2013
389:2013
360:2014
331:ISBN
318:ISBN
305:ISBN
292:ISBN
110:and
98:and
121:in
917::
836:.
824:^
794:^
777:.
738:^
706:^
655:.
629:.
603:.
591:^
574:.
543:.
513:.
499:^
489:.
476:^
458:^
440:.
427:^
405:.
351:.
278:.
210:.
114:.
869:.
847:.
818:.
788:.
762:.
700:.
686:.
659:.
640:.
615:.
585:.
559:.
529:.
452:.
421:.
391:.
362:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
