29:
180:
fact-checker
Anaheed Alani serving as editorial director and story editor, and Lauren Redding serving as the managing editor. The magazine was published monthly with themed editorial issues and content ranging from photo journals, collages, Q&As, beauty tutorials, comics, and articles. Gevinson
279:
described
Gevinson as "one of the sanest, most articulate voices in the media today" and wrote, "The world worries for teenage girls today. All the porny influences, the sexting, the surgery – all the saturated pink. But counteracting these pressures to conform are the voices like those on Rookie,
247:
would have had to find new sources of funding, which, after exploring the possibilities available at the time, did not fit with its founder and editor's approach. Tavi
Gevinson announced that, after a seven-year run, the website would regrettably shut down and cease publication immediately. As of
235:
was released in 2012, and was accompanied by a cross-country tour by
Gevinson, who hosted zine-making events, banner-making parties, and pinball tournaments. The magazine hosted additional meet-ups, such as Rookie Prom and the Rookie Road Trip, for fans and staff, as they had no official office
115:'s content was divided into monthly "issues", each built around a theme. It updated five days a week, three times a day: roughly just after school, at dinnertime, and "when it’s really late and you should be writing a paper but are Facebook stalking instead."
163:
acted as a consultant to
Gevinson and her manager and father, Steve, during the negotiations. Eventually, Pratt withdrew from official involvement in the venture, enabling Gevinson to maintain ownership. Pratt remains credited on the
137:
had ceased publication in 1996, the year
Gevinson was born, the fashion blogger had on several previous occasions expressed her admiration for the defunct indie teen magazine and lamented the fact that her generation did not have a
280:
ones that are non-prescriptive, enthusiastic, embarrassing, funny. Ones that, by unpicking the awkwardness of female adolescence and providing a place to talk about it, have helped feminism become almost fashionable." A number of
106:
published art and writing from a wide variety of contributors, including journalists, celebrities, and the magazine's readers. The subject matter ranged from pop culture and fashion to adolescent social issues and
899:
884:
879:
287:
s features—such as "Ask a Grown Man/Ask a Grown Woman," in which adult celebrities answer questions submitted by teen readers—also received popular attention.
219:
published four anthologies, described as yearbooks, which consisted of compilations of online submissions as well as featured pieces from celebrities such as
554:
736:
732:
146:
189:
was an early contributor to the magazine and heavily influenced the aesthetic appearance of it after being inspired by fashion designer
894:
615:
889:
322:
762:
821:
795:
864:
524:
495:
707:
469:
181:
curated the issues from reader submissions, with the intention of nurturing young writers; the writing style of
123:
In
November 2010, Gevinson announced on her blog, Style Rookie, that she would be launching a new magazine with
681:
655:
590:
175:
356:
259:
has received much attention from the blogosphere and traditional news outlets. Kara
Jesella, former
414:
8:
640:
155:
304:
562:
205:
190:
443:
273:
for its "easy" and "unapologetic" marriage of fashion and feminism. Eva
Wiseman of
197:
was another early regular contributor to the publication, and went on to write for
194:
150:
128:
267:
How Sassy
Changed My Life: A Love Letter to the Greatest Teen Magazine of All Time
228:
211:
95:
41:
385:
873:
791:
787:
566:
439:
410:
381:
318:
224:
186:
174:
launched in September 2011, with Gevinson serving as editor-in-chief, former
99:
51:
275:
220:
261:
199:
124:
185:
contributions was typically conversational and creative. Photographer
160:
248:
July 2024, an archive of the issues remains online at the website.
108:
555:"Rookie Brought the Inclusive Spirit of Zines to the Internet Era"
149:, the internet publisher behind Pratt's women's lifestyle site
28:
900:
Defunct feminist magazines published in the United States
708:"Tavi Gevinson On Creativity, Taste And The Word "Girly""
850:
168:
contributors' page as the magazine's "fairy godmother".
243:
would be closing. Due to the changing media landscape,
62:
885:
Defunct teen magazines published in the United States
323:"No Longer A 'Style Rookie,' Teen Sets Fashion Scene"
470:"Teen Blogger Tavi Longs For Another Sassy Magazine"
656:"Tavi Says Her New Magazine Will Be 'Subversive'"
871:
682:"Tavi Gevinson Explains Her New Website, Rookie"
145:Negotiations began between Pratt, Gevinson, and
880:Online magazines published in the United States
796:"Teens Seek Sage Advice On 'Ask A Grown Man'"
786:
737:"How Fashion and Feminism Became Bedfellows"
386:"Editor's Letter September 2011: Beginnings"
239:On November 30, 2018, it was announced that
357:"Rookie Cataloged a Generation of Girlhood"
27:
98:for teenagers created by fashion blogger
591:"An Online Legacy: Rookie Mag Turns Ten"
438:
409:
380:
760:
731:
493:
467:
317:
872:
859:Gevinson discusses the motivation for
653:
588:
522:
354:
822:"Jon Hamm's 'Ask a Grown Man' Advice"
705:
680:Trong, Stephanie (5 September 2011).
679:
584:
582:
552:
548:
546:
544:
523:Knight, Meribah (September 6, 2012).
865:"Still figuring it out" (March 2012)
613:
518:
516:
355:Peiser, Jaclyn (December 13, 2018).
350:
348:
346:
344:
13:
706:Frank, Priscilla (19 March 2012).
579:
541:
494:Fortini, Amanda (31 August 2011).
14:
911:
844:
513:
341:
895:Magazines disestablished in 2018
468:Stewart, Dodai (13 April 2010).
814:
780:
754:
725:
699:
673:
647:
641:"Rookie » Editor's Letter"
633:
607:
305:"Rookie » Editor's Letter"
761:Wiseman, Eva (21 April 2012).
654:Sauers, Jenna (29 July 2011).
487:
461:
432:
403:
374:
311:
297:
1:
890:Magazines established in 2011
589:Wilson, Sophie (2021-10-07).
496:"How Sassy Is Tavi Gevinson?"
290:
16:American online teen magazine
614:Abel, Judy (April 2, 2014).
251:
7:
763:"Girlhood explained online"
553:MejĂa, Paula (2018-12-03).
525:"Tavi's 'Rookie' Road Trip"
500:The New York Times Magazine
10:
916:
118:
79:
71:
57:
47:
35:
26:
616:"Tavi and the Taviettes"
265:editor and co-author of
863:in a TEDxTeen lecture:
177:New York Times Magazine
327:Weekend Edition Sunday
142:heir to call its own.
800:All Things Considered
735:(13 September 2011).
321:(25 September 2011).
127:, founding editor of
413:(12 November 2010).
384:(1 September 2011).
712:The Huffington Post
643:. 30 November 2018.
307:. 30 November 2018.
233:Rookie Yearbook One
80:Current status
23:
620:The New York Times
361:The New York Times
156:This American Life
19:
686:New York Magazine
442:(11 April 2010).
87:
86:
907:
838:
837:
835:
833:
818:
812:
811:
809:
807:
784:
778:
777:
775:
773:
758:
752:
751:
749:
747:
729:
723:
722:
720:
718:
703:
697:
696:
694:
692:
677:
671:
670:
668:
666:
651:
645:
644:
637:
631:
630:
628:
626:
611:
605:
604:
602:
601:
586:
577:
576:
574:
573:
550:
539:
538:
536:
535:
529:Chicago Magazine
520:
511:
510:
508:
506:
491:
485:
484:
482:
480:
465:
459:
458:
456:
454:
436:
430:
429:
427:
425:
415:"it's happening"
407:
401:
400:
398:
396:
378:
372:
371:
369:
367:
352:
339:
338:
336:
334:
315:
309:
308:
301:
286:
195:Arabelle Sicardi
191:Meadham Kirchoff
94:was an American
67:
64:
31:
24:
18:
915:
914:
910:
909:
908:
906:
905:
904:
870:
869:
847:
842:
841:
831:
829:
826:The Daily Beast
820:
819:
815:
805:
803:
794:(10 May 2012).
785:
781:
771:
769:
759:
755:
745:
743:
730:
726:
716:
714:
704:
700:
690:
688:
678:
674:
664:
662:
652:
648:
639:
638:
634:
624:
622:
612:
608:
599:
597:
587:
580:
571:
569:
551:
542:
533:
531:
521:
514:
504:
502:
492:
488:
478:
476:
466:
462:
452:
450:
437:
433:
423:
421:
408:
404:
394:
392:
379:
375:
365:
363:
353:
342:
332:
330:
316:
312:
303:
302:
298:
293:
284:
254:
121:
96:online magazine
61:
42:Online magazine
38:
17:
12:
11:
5:
913:
903:
902:
897:
892:
887:
882:
868:
867:
857:
846:
845:External links
843:
840:
839:
813:
792:Cornish, Audie
788:Block, Melissa
779:
753:
724:
698:
672:
646:
632:
606:
578:
559:The New Yorker
540:
512:
486:
460:
440:Gevinson, Tavi
431:
411:Gevinson, Tavi
402:
382:Gevinson, Tavi
373:
340:
319:Cornish, Audie
310:
295:
294:
292:
289:
253:
250:
120:
117:
85:
84:
81:
77:
76:
73:
69:
68:
59:
55:
54:
49:
45:
44:
39:
36:
33:
32:
15:
9:
6:
4:
3:
2:
912:
901:
898:
896:
893:
891:
888:
886:
883:
881:
878:
877:
875:
866:
862:
858:
856:
854:
849:
848:
827:
823:
817:
801:
797:
793:
789:
783:
768:
764:
757:
742:
738:
734:
733:Jesella, Kara
728:
713:
709:
702:
687:
683:
676:
661:
657:
650:
642:
636:
621:
617:
610:
596:
592:
585:
583:
568:
564:
560:
556:
549:
547:
545:
530:
526:
519:
517:
501:
497:
490:
475:
471:
464:
449:
445:
444:"sassy today"
441:
435:
420:
416:
412:
406:
391:
387:
383:
377:
362:
358:
351:
349:
347:
345:
328:
324:
320:
314:
306:
300:
296:
288:
283:
278:
277:
272:
268:
264:
263:
258:
249:
246:
242:
237:
234:
230:
226:
225:Ariana Grande
222:
218:
214:
213:
208:
207:
202:
201:
196:
192:
188:
187:Petra Collins
184:
179:
178:
173:
169:
167:
162:
158:
157:
152:
148:
143:
141:
136:
132:
131:
126:
116:
114:
110:
105:
101:
100:Tavi Gevinson
97:
93:
92:
82:
78:
74:
70:
66:
60:
56:
53:
52:Tavi Gevinson
50:
46:
43:
40:
34:
30:
25:
22:
860:
852:
830:. Retrieved
828:. 9 May 2012
825:
816:
804:. Retrieved
799:
782:
770:. Retrieved
767:The Observer
766:
756:
744:. Retrieved
740:
727:
715:. Retrieved
711:
701:
689:. Retrieved
685:
675:
663:. Retrieved
659:
649:
635:
623:. Retrieved
619:
609:
598:. Retrieved
594:
570:. Retrieved
558:
532:. Retrieved
528:
503:. Retrieved
499:
489:
477:. Retrieved
473:
463:
451:. Retrieved
448:Style Rookie
447:
434:
422:. Retrieved
419:Style Rookie
418:
405:
393:. Retrieved
389:
376:
364:. Retrieved
360:
331:. Retrieved
326:
313:
299:
281:
276:The Observer
274:
270:
266:
260:
256:
255:
244:
240:
238:
232:
216:
210:
204:
198:
182:
176:
171:
170:
165:
154:
144:
139:
134:
129:
122:
112:
103:
90:
89:
88:
37:Type of site
20:
625:January 30,
366:January 30,
221:Donna Tartt
874:Categories
600:2024-01-30
595:Teen Vogue
572:2024-01-30
534:2024-01-30
291:References
269:, praised
262:Teen Vogue
200:Teen Vogue
125:Jane Pratt
72:Commercial
567:0028-792X
252:Reception
161:Ira Glass
147:Say Media
133:. Though
63:rookiemag
109:feminism
855:website
660:Jezebel
474:Jezebel
236:space.
229:Solange
206:Jezebel
119:History
83:Defunct
861:Rookie
853:Rookie
832:13 May
806:13 May
772:13 May
746:12 May
717:12 May
691:12 May
665:13 May
565:
505:12 May
479:13 May
453:12 May
424:12 May
395:10 May
390:Rookie
333:10 May
282:Rookie
271:Rookie
257:Rookie
245:Rookie
241:Rookie
217:Rookie
209:, and
183:Rookie
172:Rookie
166:Rookie
151:xoJane
113:Rookie
104:Rookie
91:Rookie
48:Editor
21:Rookie
802:. NPR
741:Slate
329:. NPR
285:'
159:host
140:Sassy
135:Sassy
130:Sassy
851:The
834:2012
808:2012
774:2012
748:2012
719:2012
693:2012
667:2012
627:2024
563:ISSN
507:2012
481:2012
455:2012
426:2012
397:2012
368:2024
335:2012
212:ELLE
65:.com
75:Yes
58:URL
876::
824:.
798:.
790:;
765:.
739:.
710:.
684:.
658:.
618:.
593:.
581:^
561:.
557:.
543:^
527:.
515:^
498:.
472:.
446:.
417:.
388:.
359:.
343:^
325:.
231:.
227:,
223:,
215:.
203:,
193:.
153:.
111:.
102:.
836:.
810:.
776:.
750:.
721:.
695:.
669:.
629:.
603:.
575:.
537:.
509:.
483:.
457:.
428:.
399:.
370:.
337:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
