55:
123:
70:
region exchanged Pepero wishing that they would both become tall and thin. However, there is some doubt about this story. Some argue that the origin was due to the shape of 1's in the date (November 11 – 11/11) resembling Pepero sticks, while some others attribute the similarity of shapes as factors
86:
started to use the aforementioned school story to successfully promote Pepero Day. The trend led to other companies creating similarly shaped snacks to participate on Pepero Day. As of 2012,
126:
Garaettok, a type of Korean rice cake, has been proposed as more healthy and less commercial alternative for the foodstuff promoted on
November 11 (which is also Farmers' Day in South Korea)
46:
sticks, with the intention of displaying affection for friends and loved ones. It is held on this day due to the resemblance of Pepero sticks to the shortened date of 11/11.
220:
134:
food that contradicts its original meaning (about becoming tall and thin). In addition, some say the day is an insult to hardworking farmers as
74:
The fad spread with the idea that, for maximum effectiveness for height and thinness, one must eat 11 packets of Pepero on
November 11, 11:11
398:
440:
130:
Pepero Day has been criticized as a business tool and marketing strategy of certain companies, as well as for promoting unhealthy,
313:
62:
The exact origins of this day are unknown. The origins are usually traced to a news story set in 1983. In the story, two female
430:
224:
284:
339:
450:
253:
435:
189:
34:. It is the biggest annual day-marketing event in South Korea, and involves the gifting or exchange of
95:
290:
103:
162:
87:
83:
8:
317:
31:
141:
Thus the alternative "Garaetteok Day" has been proposed to promote the exchange of
91:
445:
194:
168:
135:
54:
424:
63:
365:
138:, enacted in Korea in 1996 to promote farming, also falls on November 11.
374:
153:, which unlike pepero are commonly made and sold by smaller businesses).
27:
23:
142:
122:
90:
was making 50% of its annual sales on Pepero Day. As of 2013, several
150:
99:
39:
106:
were benefiting for people celebrating the day while stores such as
171:– a somewhat similar celebration in China, also held on 11 November
111:
67:
131:
316:(in Korean). Sportsseoul.com. November 11, 2013. Archived from
107:
43:
35:
146:
165:– a similar celebration in Japan, also held on 11 November
114:
were specially displaying and selling peperos on the day.
314:"[SS현장] '빼빼로 데이' 일부 소비자 "과소비 조장"…롯데마트 "안 사면 그만""
71:
that attributed to the popularity but not its origin.
283:
422:
258:[Pepero Day] (in Korean). Parkmungak
214:
212:
248:
246:
244:
242:
190:"Pepero Day: Eight things you should know"
277:
275:
273:
209:
121:
53:
285:"On Pepero Day, a Japanese Rival Lurks"
239:
218:
423:
270:
82:pm at 11 seconds exactly. From 1997,
282:Gale, Alastair (November 11, 2013).
281:
13:
14:
462:
396:
363:
441:Observances about food and drink
16:Annual observance in South Korea
390:
357:
332:
306:
182:
117:
1:
221:"November 11th is Pepero Day"
175:
431:South Korean popular culture
7:
397:김, 동철 (November 11, 2005).
364:조, 은정 (November 11, 2008).
223:. About.com. Archived from
156:
10:
467:
49:
26:, and is an observance in
294:. Dow Jones & Company
254:
96:Hyundai Department Store
399:""농사꾼은 빼빼로 과자보다 못한 존재""
291:The Wall Street Journal
127:
104:Lotte Department Store
59:
451:Days celebrating love
163:Pocky & Pretz Day
125:
57:
436:November observances
227:on November 11, 2013
219:Imatome-Yun, Naomi.
22:is held annually on
149:, a type of Korean
128:
60:
38:snacks, a line of
145:(sticks of white
92:department stores
458:
415:
414:
412:
410:
394:
388:
387:
385:
383:
361:
355:
354:
352:
351:
336:
330:
329:
327:
325:
310:
304:
303:
301:
299:
287:
279:
268:
267:
265:
263:
250:
237:
236:
234:
232:
216:
207:
206:
204:
203:
186:
81:
77:
66:students in the
466:
465:
461:
460:
459:
457:
456:
455:
421:
420:
419:
418:
408:
406:
395:
391:
381:
379:
362:
358:
349:
347:
344:terms.naver.com
338:
337:
333:
323:
321:
312:
311:
307:
297:
295:
280:
271:
261:
259:
256:
252:
251:
240:
230:
228:
217:
210:
201:
199:
195:The Korea Times
188:
187:
183:
178:
159:
120:
79:
75:
52:
32:Valentine's Day
17:
12:
11:
5:
464:
454:
453:
448:
443:
438:
433:
417:
416:
389:
366:"[TV]
356:
331:
305:
269:
238:
208:
180:
179:
177:
174:
173:
172:
166:
158:
155:
119:
116:
51:
48:
15:
9:
6:
4:
3:
2:
463:
452:
449:
447:
444:
442:
439:
437:
434:
432:
429:
428:
426:
405:. South Korea
404:
400:
393:
378:. South Korea
377:
376:
371:
369:
360:
345:
341:
335:
320:on 2013-11-11
319:
315:
309:
293:
292:
286:
278:
276:
274:
257:
249:
247:
245:
243:
226:
222:
215:
213:
197:
196:
191:
185:
181:
170:
167:
164:
161:
160:
154:
152:
148:
144:
139:
137:
133:
124:
115:
113:
109:
105:
101:
97:
93:
89:
85:
72:
69:
65:
64:middle school
58:Pepero snacks
56:
47:
45:
41:
37:
33:
29:
25:
21:
407:. Retrieved
402:
392:
380:. Retrieved
373:
367:
359:
348:. Retrieved
343:
334:
324:November 11,
322:. Retrieved
318:the original
308:
298:November 11,
296:. Retrieved
289:
262:November 11,
260:. Retrieved
231:November 11,
229:. Retrieved
225:the original
200:. Retrieved
198:. 2014-11-11
193:
184:
169:Singles' Day
140:
136:Farmers' Day
129:
78:am and 11:11
73:
61:
19:
18:
375:No Cut News
346:(in Korean)
118:Controversy
30:similar to
28:South Korea
24:November 11
425:Categories
350:2021-04-24
202:2018-10-30
176:References
143:garaetteok
94:including
20:Pepero Day
409:April 24,
382:April 24,
151:rice cake
132:fattening
100:Shinsegae
40:chocolate
157:See also
112:Homeplus
68:Yeongnam
42:-dipped
370:얄팍한 상술"
340:"빼빼로데이"
50:History
446:Giving
368:빼빼로 데이
108:E-mart
102:, and
80:
76:
44:cookie
36:Pepero
403:새전북신문
255:빼빼로데이
147:tteok
88:Lotte
84:Lotte
411:2021
384:2021
326:2013
300:2013
264:2013
233:2013
110:and
427::
401:.
372:.
342:.
288:.
272:^
241:^
211:^
192:.
98:,
413:.
386:.
353:.
328:.
302:.
266:.
235:.
205:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
.jpg)
