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skewing so heavily toward boys, we wanted to understand why. We embarked on four years of global research with 4,500 girls and their moms. Some of the things we heard were really surprising and challenging in ways that weren't really comfortable for us as a brand." The research showed that boys and girls play very differently and construct different worlds of play. McNally noted that, "The boys immediately grabbed the figures and the horses and the catapults and they started having a battle". By contrast the girls were more focused on the structure. "They all looked around inside the castle and they said, 'Well, there's nothing inside'. This idea of interior versus exterior in the orientation of how they would then play with what they built was really interesting. If you think about most of the Lego models that people consider to be meant for boys, there's not a whole lot going on in there. But this idea of, 'There's nothing inside to
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and pop star. The theme depicts their houses, hobbies, cars and favourite places to spend their free time. The line introduced the mini-doll figure in Lego
Friends construction toy sets, replacing the traditional Lego minifigure. The mini-doll is slightly taller than a minifigure, thinner and curvier, and was an improvement on the Belville range, which did not have customisable figures. It is also compatible with the wider Lego product range. Lego Friends also introduced a range of new brick colours, including purple, lavender, teal and turquoise.
129:, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. The launch of Lego Friends sets in 2012 was one of Lego's biggest successes, as it not only doubled sales expectations, but also extensively widened Lego's customer base within the girls' sector. Despite receiving initial criticism relating to its representation of girls and their interests, the line has consistently performed well and has been regularly listed as one of The Lego Group's best selling themes.
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234:. The game followed five girls as they "do all the things enjoy most -- from being part of a girls 'gang' to playing in a band." According to Lego, this game "was created as a sort of experiment, the byproduct of research conducted by Elena CatĂłn in 1997 for the LEGO Group into some concerns the company had about the demographics of its toys."
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In
October 2022, The Lego Group announced the relaunch of the brand, which introduced eight new characters in January 2023 named Aliya, Autumn, Leo, Zac, Liann, Olly, Paisley and Nova. The line up represents a new generation of characters accompanied by a new series. The Lego Group stated that it had
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The research also showed a difference in the way that girls assemble Lego sets. McNally commented, "One of the things we learned in the research was that—where boys were perfectly happy going through two hours assembling a single structure—girls were much more interested in small bite-sized assembly
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Lego
Friends focuses on eight characters named Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly who live in Heartlake City. These characters replaced the original five named Andrea, Olivia, Stephanie, Mia and Emma. Each of the characters has specific interests, such as animal-lover, beautician
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The Lego
Friends line was developed to target the girl's market. The Lego Group conducted extensive ethnographic research, which aimed to identify girls' preferences. Mauricio Affonso, Friends model designer commented, "One of the main things was they couldn't really relate to the minifigure, it's
376:, wildlife animal rescue and rehabilitation, and pop stardom. The range has also included suburbia-themed sets, as well as an amusement park and skiing theme. The largest sets since the original wave have been the Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. According to
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Before the launch of the Lego
Friends range, The Lego Group had previously targeted both boys and girls in its marketing. An American commercial in 1955 depicted both young boys and young girls playing with Lego. In 1974, the Lego minifigure was introduced, with a female minifigure introduced two
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Lego
Friends sets depict scenes from suburban life set in the fictional town of Heartlake City and usually include one of the character's names in the titles. The sets are complemented by an animated series that premiered in 2012. The Friends product range replaced Lego's previous female-oriented
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but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma. The theme was rebooted and relaunched in
January 2023 to focus on a more diverse cast of characters, the main cast now consisting of Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly.
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gave the series a two star rating, commenting that, "The characters are five strong, big-hearted teen girls who are good examples of the value of friendship. Social rivalry and other troubles arise in each story, but the girls overcome them in ways that celebrate cooperation, responsibility, and
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Lego conducted years of additional research about its customer base, which showed that 90% of Lego sets sold were aimed at boys. This meant that there was a huge untapped market of girls who were not using Lego. A Lego spokesman, Michael McNally reported, "Seeing that the play pattern was really
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Despite the controversy, Lego
Friends is one of Lego's biggest successes. In 2012, when the Friends line was launched, the line doubled sales expectations, with sales to girls tripling in the same year. In the first six months of 2012, The Lego Group's net profit rose 35% to 2bn kroner (ÂŁ213m)
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Lego spokesman, Michael McNally commented, "There were a lot of people at the beginning who said, 'They’ve dumbed it down, it's not nearly as complicated , it's special for girls because they don't think girls can build. The reality is, just about piece for piece, there are just as many pieces
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In 2018, the Lego
Friends line announced some physical changes to the main characters, which according to The Lego Group, were made in response to feedback from children. The changes were made to make the characters "more diverse in their appearance" and add "more depth to their personality".
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remarked, "We want toys that offer all sorts of opportunities to all children. We think that cupcakes, parties and having everything revolve around leisure is just tiresome and heavily stereotyped." In the US a petition launched by the Spark movement achieved 50,000 signatures with the aim of
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The Lego
Friends toy line was launched in January 2012 in North America (December 2011 in France), with the release of 14 sets. The first wave included 23 sets and featured five friends named Andrea, Olivia, Stephanie, Mia, and Emma in suburban settings. In the initial release the larger sets
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In May 2021, Fenella Charity, design director and creative lead of Lego Friends discussed about Olivia's Electric Car set and explained, “LEGO Friends is grounded in the real world, so as designers we take our cues from what kids experience in their everyday lives,” and continued, “We have a
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An animated series and TV specials based on the Lego Friends theme have been released to accompany the product line. The story follows the adventures of the five friends in their hometown of Heartlake City. The toy line is also accompanied by a series of animated short films released on
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to introduce girl dolls. Following the launch of Lego Friends, sales in the girls' market were growing as much as 20 percent each year. Three years after the launch, Lego achieved sixth place in the list of gifts that girls wanted most for Christmas, according to a survey by the
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In response to further criticism raised in a letter written by a 7-year-old girl in 2014 about the nature of the girls' activities in Lego sets, The Lego Group released a Research Institute play set, which included a female palaeontologist, astronomer and chemist.
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to release several construction sets that focused on environmental issues. The Lego Friends line launched construction sets that centred on animal protection. The sets included Baby Elephant Jungle Rescue, Jungle Rescue Base and Panda Jungle Tree House sets.
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In July 2014, the Lego Friends brand launched a monthly children's magazine, published by Immediate Media. Editions of the magazine were regularly published over the course of six and a half years, until it was discontinued with Issue 78. According to the
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Following the initial launch, Lego Friends sets have been released in waves and have expanded on the various interests of the characters and their friends. These have included various vocational, recreational and academic interests, such as agriculture,
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nominated Lego Friends for a TOADY award, which is a "worst toy" award and an acronym for "Toys Oppressive And Destructive to Young Children", having opined that the Lego Friends line was "so jam-packed with condescending stereotypes it would even make
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in May 2015, when a themed area of the park was launched featuring two attractions named Mia's Riding Adventure and Heartlake Mall theater. A Lego Friends themed land is scheduled for the upcoming launch of Legoland Shanghai Resort in 2024.
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theme. The set consists of 263 pieces, a Fusion capture plate and one mini-doll figure. It enables children to create a 2D house model by placing bricks on the Fusion capture plate, scanning with a smartphone or tablet and playing with the
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In August 2022, Lego Friends Advent Calendar was announced for release on 1 September 2022. The set contains 312 pieces with four mini-doll figures. The set includes Lego mini-doll figures of Santa, Olivia and two micro-dolls.
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months after the male minifigures. By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the
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is a 3D driving game that was developed by LEGO System A/S and is designed for children aged 4+. Players choose one of the Friends characters and navigate through a series of road obstacles. The game was released on
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Mia - an animal lover who enjoys being outdoors. She has a pet rabbit whom she calls Twister. She loves being sarcastic and will do anything to protect the wilderness. She is also the mother of Autumn from the next
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Autumn - who likes to build a campfire, catch a fish and put up a makeshift shelter. She was born with a limb difference and is missing her left forearm. She is the daughter of Mia from the original incarnation.
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Andrea - a confident and charismatic singer who loves to perform. She has a pet bird whom she calls Pepper. She also loves being the centre of attention and dreams of being a celebrity and a great singer of
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to present greater diversity. The new sets were launched on 1 January 2023. The new characters were created to offer greater representation by featuring a variety of skin tones, disabilities, cultures and
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Olivia - a curious character with a passion for science. She is the smartest in the group and has a pet hamster whom she calls Rumble who usually stays in a robot named Zobo that Olivia built to help out.
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Emma - a creative and imaginative character who expresses herself through art. She has a cat for a pet whom she calls Chico. She loves cheese a lot, is the silliest of the group and is shown to be smart.
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Prior to January 2023, Lego Friends focused on five teenage girls who live in the fictional town of Heartlake City. Each character had a distinctive personality, illustrated by her favorite activities.
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In October 2022, five new sets were announced for release on 1 January 2023, including Paisley's House, Dog Rescue Center, Heartlake Downtown Diner, Autumn's House and Heartlake International School.
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required to put something together ." McNally defended the Lego Friends product line against its critics by stating, "I think there's been a lot of momentum around this idea that everything should be
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product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later resurrected in 1997, which emphasised gender roles.
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included the Heartlake Vet, City Park Cafe, and Butterfly Beauty Shop. Smaller sets included Stephanie's Cool Convertible, Andrea's Stage, Olivia's Invention Workshop and Emma's Splash Pool.
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too blocky. Boys tend to be a lot more about good versus evil, whereas girls really see themselves through the mini-doll. They wanted a greater level of detail, proportions and realism."
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Stephanie - a sporty character who loves health and fitness. She is the most competitive one in the group and will turn anything into a competition. She has a pet dog whom she calls Dash.
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blush". However, The Lego Group has responded to its critics by stating that the line was the result of research with 3,000 girls who wanted to find relevance in Lego construction sets.
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In April 2021, five sets were announced for release in summer 2021, including Forest Waterfall, Forest House, Heartlake City Grand Hotel, Tree House and Horse Training and Trailer.
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pressuring The Lego Group to change its marketing strategy. In addition, the slim figures of the Friends characters have also drawn criticism from eating disorder specialists. The
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In May 2022, 12 new sets were announced for release in summer 2022, including Emma's Art School, Andrea's Theatre School, Stephanie's Sailing Adventure and Mia's Wildlife Rescue.
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individuality." The review also opined that, "this somewhat plodding series feels more like an extended commercial than it does a solid contender for kids' attention".
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magazine at 54,423. The magazine had also received some controversy over its content in 2019, when a comic strip was criticised for sexist characterisation.
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The Lego Friends animated series has been praised for its positive role models and messaging, but criticised for its consumerism. Reviewer, Emily Ashby for
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In 2021, Lego Friends launched a range of play cubes. Each cube includes a small brick build, a mini-doll and a pet animal, and is designed for ages 6+.
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On 3 January 2022, the Lego Friends brand celebrated its tenth anniversary. The Lego Group released eight new sets to celebrate a decade of friendship.
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responsibility to let kids experiment and learn about topics that they are interested in and celebrate and inspire kids on the way the world could be."
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In 2017, the Lego Friends Amusement Park Roller Coaster was awarded "Toy of the Year" and "Construction Toy of the Year" by the Toy Association.
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designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional
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592:. Each episode has a runtime of 22 minutes. The first season premiered on March 26, 2023. A second season premiered on June 13, 2024.
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3118:"WARNER BROS. INTERACTIVE ENTERTAINMENT, TT GAMES, AND THE LEGO GROUP ANNOUNCE LEGO FRIENDS Available on the App Store"
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In 2021, Heartlake City Shopping Mall (set number: 41450) was listed as one of the "Top 10 toys for Christmas 2021" by
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3289:"Behind The Thrills | Heartlake City debuts at Legoland Florida, showcasing friends, music and fun Behind The Thrills"
3243:"Behind The Thrills | Lego Friends premiere at Legoland California in all new Heartlake City area! Behind The Thrills"
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In September 2021, Matthew Ashton, The Lego Group's vice president of design announced that Lego Friends alongside
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partially driven by the success of the Friends line. This success caused other construction-set companies such as
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Nova - she plays games and has a pet dog whom she calls Pickle. She also has 3 million followers on social media.
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89:(Original) Andrea, Olivia, Stephanie, Mia and Emma (2023) Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly
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is an animated television series that premiered on 3 November 2013. Each episode had a runtime of 25 minutes.
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In 2023, Heartlake Downtown Diner (set number: 41728) was awarded "Hero Toy award" at London Toy Fair 2023.
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In 2021, Forest Camper Van and Sailboat was awarded "DreamToys" in the Everybody's Building category by the
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In 2019, Rescue Mission Boat was awarded "DreamToys" in the Trains, Planes and Automobiles category by the
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In 2012, Olivia's House (set number: 3315) was awarded "DreamToys" in the Construction category by the
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In 2016, Amusement Park Roller Coaster was awarded "DreamToys" in the Action Station category by the
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2100:"The LEGO Group delivers top line growth in H1 2022 while accelerating strategic growth initiatives"
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In 2014, Heartlake Shopping Mall was awarded "DreamToys" in the Build The World category by the
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https://animesuperhero.com/forums/threads/disney-channel-news-discussion-thread.5576921/page-95
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In 2013, Lego Friends was awarded "Toy of the Year" and also "Activity Toy of the Year" by the
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2779:"Netflix Orders 7 Original Kids' Series, Including Lego's 'Bionicle' and DreamWorks' 'Croods'"
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Leo - a cook who enjoys helping his grandmother in the kitchen and has a pet cat named Churro.
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in New Zealand. The series premiered on 25 October 2018 and has continued for four seasons.
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Aliya - who likes to do homework, extra-curriculars and volunteering at the animal shelter.
3143:"App review of LEGO Friends Heartlake Rush - Australian Council on Children and the Media"
2429:"Designer director reveals how LEGO Friends has embraced diversity over the past 10 years"
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In 2013, Dolphin Cruiser was awarded "DreamToys" in the Granny Knows Best category by the
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3309:"CONSTRUCTION STARTS ON LEGOLAND® SHANGHAI RESORT AS GROUNDBREAKING CEREMONY TAKES PLACE"
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In January 2022, the Lego Friends magazine relaunched in the UK by Signature Publishing.
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In 2020, Jungle Rescue Base was awarded "DreamToys" in the Crafty Kids category by the
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3631:"Tesco's top 10 toys for Christmas 2021 including LEGO, Paw Patrol and Jurassic World"
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is a 44-minute television special that premiered in YouTube on 29 January 2023.
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is a 21-minute television special that premiered in YouTube on 6 November 2021.
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app to unlock game levels. The set includes a mini-doll figure of Olivia. The
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theme. The set was designed primarily for girls aged 7 to 12 years old.
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Zac - a jokester. He likes motocross, martial arts and extreme sports.
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on 4 March 2016. The series includes two seasons with four episodes.
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In October 1999, Lego released a computer game for Windows PC titled
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were the top earning themes for the six months ending 30 June 2022.
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that provided a role-play opportunity, before then building again".
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The Lego Friends line made a prominent appearance in the 2019 film
3345:"'LEGO Friends: Girlz 4 Life' Dated for Blu-ray | High-Def Digest"
2481:"LEGO Friends summer 2022 range includes schools and a water park"
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Toy World Magazine | The business magazine with a passion for toys
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In February 2016, Warner Brothers released a Lego Friends film on
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In June 2012, two books based on the Friends theme were released.
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Resort Designer was released on 1 September 2014 as part of the
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LEGO FRIENDS Special Heartlake Stories: Plight of the Bumblebee
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1898:"Lego's 'sexist' Friends range for girls spurs 35% profit rise"
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Not to be confused with Lego Friends: The Television Series, a
3649:"LEGO Friends set wins Hero Toy award at London Toy Fair 2023"
2455:"First LEGO Friends set in partnership with NASA has launched"
1951:"Girls' Legos Are A Hit, But Why Do Girls Need Special Legos?"
1367:"Stephanie - LEGO Friends Characters - LEGO.com for kids - GB"
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to release a construction set titled Olivia's Space Academy.
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Paisley - a singer who loves to perform but has stage fright.
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2543:"LEGO CITY and Friends 2022 Advent Calendars fully revealed"
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LEGO FRIENDS Special Heartlake Stories: The Final Countdown
2403:"LEGO Friends celebrates 10 years with a historic timeline"
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Official listings for Disney Channel week of August 15–21
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systems on 8 April 2014. The game was later released for
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1238:"Mia - LEGO Friends Characters - LEGO.com for kids - GB"
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2986:
LEGO Friends The Next Chapter S1 Special NEW BEGINNINGS
2665:"New LEGO Sets Put Your Buildings In The Virtual World"
2297:"First batch of LEGO Friends summer 2021 sets revealed"
1484:
Who's Who – Meet Paisley LEGO Friends: The Next Chapter
3168:"LEGO Friends magazine coming to an end with Issue 78"
3217:"Official LEGO Friends magazine relaunches in the UK"
2568:"Every new LEGO set available from September 1, 2022"
2377:"LEGO considers the Friends mini-doll a 'brand icon'"
1664:
Who's Who – Meet Liann LEGO Friends: The Next Chapter
1620:
Who's Who – Meet Olly LEGO Friends: The Next Chapter
1576:
Who's Who – Meet Nova LEGO Friends: The Next Chapter
2223:"More depth and diversity for LEGO Friends in 2018"
1440:
Who's Who – Meet Zac LEGO Friends: The Next Chapter
524:
2934:LEGO FRIENDS Special Heartlake Stories: Wet Wallop
2894:LEGO FRIENDS Special Heartlake Stories: Fitting In
2351:"LEGO Friends celebrates 10 years of sets in 2022"
1025:"Lego Friends: It's Lego But, You Know, for Girls"
797:In 2015, a Friends themed land was introduced to
4932:
3327:"Monkie Kid Set To Swing Into LEGOLAND Shanghai"
2693:LEGO FUSION Resort Designer - Learn how to play!
3064:
1085:"Friends - Characters | Official LEGO Shop GB"
835:, during scenes set within the SyStar System.
746:
541:
3698:
3093:"LEGO Friends Now Available for Nintendo DS!"
2177:"Lego reveals new generation of Lego friends"
1939:
613:
443:On 1 May 2022, The Lego Group partnered with
2525:"LEGO Friends summer 2022 sets launch today"
578:
511:
2712:"LEGO FUSION – learn how to play! – part 2"
2273:"LEGO Friends Play Cubes Series 3 revealed"
1945:
970:
968:
600:
488:Animated series, web shorts and TV specials
3705:
3691:
2646:"LEGO Fusion Sets Now Listed on Shop@Home"
2591:
2507:"Every LEGO set launching on June 1, 2022"
2193:
2151:"Interview with the Friends Relaunch Team"
2097:
699:
437:themes will continue until at least 2023.
38:
3030:"Lego Friends: Welcome to Heartlake City"
2025:"LEGO 2019 financial results at a glance"
1806:
1345:. Dorling Kindersley Limited. p. 6.
1294:. Dorling Kindersley Limited. p. 8.
1267:. Dorling Kindersley Limited. p. 7.
1216:. Dorling Kindersley Limited. p. 4.
1189:. Dorling Kindersley Limited. p. 8.
1114:. Dorling Kindersley Limited. p. 6.
838:
792:
3261:
3022:
2776:
1842:
1762:
1338:
1260:
1182:
965:
651:Friends: The Next Chapter New Beginnings
645:Friends: The Next Chapter New Beginnings
283:Campaign for a Commercial-Free Childhood
217:
201:Liann - a famous comic book illustrator.
3526:"Toy of the Year Awards - TOTY Winners"
3367:
3043:
2618:
2174:
1812:
694:
681:Lego Friends: Welcome to Heartlake City
387:In 2020, The Lego Group partnered with
146:
4933:
3165:
2270:
2220:
2022:
729:Warner Bros. Interactive Entertainment
3686:
3550:"2019 Trains, Planes and Automobiles"
2850:
2727:
2725:
2662:
1892:
1890:
1888:
1845:"15 Best LEGO Friends Sets for Girls"
1758:
1756:
1754:
1752:
1287:
1209:
1107:
735:systems on 12 November 2013, and for
656:
532:Lego Friends: The Power of Friendship
4455:
1054:
1052:
624:were released on YouTube, including
366:
4539:Lego Ninjago (video game franchise)
1976:"The LEGO Group 2016 annual report"
1813:Wieners, Brad (December 14, 2011).
1459:"Paisley - LEGO Friends Characters"
1342:LEGO Friends Character Encyclopedia
1264:LEGO Friends Character Encyclopedia
1186:LEGO Friends Character Encyclopedia
567:in the United Kingdom and Ireland,
23:set based on the television series
13:
3841:Interlego AG v Tyco Industries Inc
2804:"Lego Friends: Girls on a mission"
2777:Spangler, Todd (October 1, 2015).
2722:
1885:
1749:
1705:
1391:"Autumn - LEGO Friends Characters"
1339:Saunders, Catherine (2020-10-13).
1261:Saunders, Catherine (2020-10-13).
1183:Saunders, Catherine (2020-10-13).
14:
4962:
4498:The Lego Movie 2: The Second Part
4242:The Lego Movie 2: The Second Part
3670:
3240:
2696:. September 25, 2014 – via
1763:LaFrance, Adrienne (2016-05-25).
1639:"Liann - LEGO Friends Characters"
1527:"Aliya - LEGO Friends Characters"
1049:
832:The Lego Movie 2: The Second Part
588:is a 2023 animated web series on
480:app includes game levels for the
55:Eight best friends (2023-present)
4913:
4912:
3816:
3641:
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3596:
3569:
3542:
3518:
3491:
3464:
3440:
3413:
3386:
3361:
3337:
3319:
3286:
3051:"Lego Friends: Perfect Pet Show"
2098:Lego Group (28 September 2022).
2072:
1740:"Lego Friends and Gendered Play"
1595:"Olly - LEGO Friends Characters"
1551:"Nova - LEGO Friends Characters"
1060:"Do Girls Need Their Own Legos?"
526:Friends: The Power of Friendship
3848:Kirkbi AG v Ritvik Holdings Inc
3301:
3280:
3255:
3234:
3209:
3184:
3159:
3135:
3110:
3085:
2997:
2989:. January 29, 2023 – via
2977:
2965:
2945:
2925:
2905:
2885:
2877:. November 6, 2021 – via
2865:
2844:
2820:
2796:
2770:
2749:
2704:
2684:
2663:Neltz, András (June 19, 2014).
2656:
2638:
2619:Edwards, Luke (June 19, 2014).
2612:
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2118:
2091:
2066:
2041:
2016:
2000:"LEGO Group annual result 2018"
1992:
1968:
1915:
1861:
1843:Copeland, Wesley (2019-01-08).
1836:
1781:
1732:
1699:
1675:
1655:
1631:
1611:
1587:
1567:
1543:
1519:
1503:"Leo - LEGO Friends Characters"
1495:
1475:
1451:
1431:
1415:"Zac - LEGO Friends Characters"
1407:
1383:
1359:
1332:
1308:
1281:
1254:
1230:
1203:
551:is a 2018 television series on
3262:Patenall, Helen (7 May 2015).
2758:LEGO Friends of Heartlake City
2592:Lego Group (27 October 2022).
1176:
1152:
1128:
1101:
1077:
1017:
993:
709:Lego Friends (2013 video game)
685:Lego Friends: Perfect Pet Show
669:
620:In 2022, four TV specials for
595:
267:
205:
44:Logo used from 2023 to present
1:
3368:Yoshida, Emily (2019-02-06).
2957:. August 1, 2022 – via
2175:Sparkes, Suzie (2022-10-28).
1708:"What Do Girls Want, Anyhow?"
959:
141:
53:Five best friends (2012–2022)
4382:Teenage Mutant Ninja Turtles
3166:Wharfe, Chris (2021-01-07).
2874:LEGO Friends Holiday Special
2126:"Meet the new LEGO Friends!"
1001:"Meet the new LEGO Friends!"
976:"Friends: Items Inventoried"
776:Audit Bureau of Circulations
687:were released on June 18 by
262:
7:
4946:Products introduced in 2012
3604:"2021 Everybody's Building"
2937:. May 23, 2022 – via
2917:. May 23, 2022 – via
2897:. May 23, 2022 – via
912:
782:magazine at 33,677 and the
768:
754:Lego Friends Heartlake Rush
748:Lego Friends Heartlake Rush
549:Friends: Girls on a Mission
543:Friends: Girls on a Mission
478:Lego Fusion Resort Designer
474:Lego Fusion Resort Designer
361:
343:
332:(formerly Creator Expert),
132:
10:
4967:
4102:Avatar: The Last Airbender
3758:Godtfred Kirk Christiansen
3072:"Lego Friends Brickmaster"
3005:"Lego Friends - TV Review"
2851:Yates, Jack (2023-01-29).
1667:. May 3, 2023 – via
1623:. May 3, 2023 – via
1579:. May 3, 2023 – via
1487:. May 3, 2023 – via
1443:. May 3, 2023 – via
1288:Stock, Lisa (2020-10-13).
1210:Stock, Lisa (2020-10-13).
1108:Stock, Lisa (2020-10-13).
824:Lego Friends: Girlz 4 Life
706:
622:Friends: Heartlake Stories
615:Friends: Heartlake Stories
318:National Retail Federation
305:
198:Olly - a fashion designer.
18:
4908:
4847:
4784:
4743:
4685:
4645:Legoland Discovery Centre
4575:
4434:
4054:
3866:
3857:
3825:
3814:
3786:
3745:
3738:
3720:
3609:Toy Retailers Association
3582:Toy Retailers Association
3555:Toy Retailers Association
3504:Toy Retailers Association
3477:Toy Retailers Association
3426:Toy Retailers Association
3399:Toy Retailers Association
1765:"How to Play Like a Girl"
1291:LEGO Friends Perfect Pets
1213:LEGO Friends Perfect Pets
1111:LEGO Friends Perfect Pets
897:Toy Retailers Association
890:Toy Retailers Association
883:Toy Retailers Association
873:Toy Retailers Association
866:Toy Retailers Association
852:Toy Retailers Association
845:Toy Retailers Association
743:devices on 31 July 2014.
586:Friends: The Next Chapter
580:Friends: The Next Chapter
519:Friends of Heartlake City
513:Friends of Heartlake City
506:
460:
253:
93:
85:
77:
69:
59:
49:
37:
4302:Pirates of the Caribbean
3712:
3421:"2013 Granny Knows Best"
3009:www.commonsensemedia.org
674:
608:Friends: Holiday Special
602:Friends: Holiday Special
494:Lego Friends (TV series)
109:) is a product range of
3768:Thomas Kirk Kristiansen
3147:childrenandmedia.org.au
934:Lego DC Superhero Girls
813:
803:Legoland Windsor Resort
630:Plight of the Bumblebee
431:Collectible Minifigures
174:
4491:The Lego Ninjago Movie
4247:The Lego Ninjago Movie
3778:Agnete Kirk Thinggaard
3773:Sofie Kirk Kristiansen
3763:Kjeld Kirk Kristiansen
3472:"2014 Build The World"
3268:Attractions Management
1819:Bloomberg Businessweek
954:Lego Gabby's Dollhouse
839:Awards and nominations
793:Theme park attractions
563:in the United States,
349:been working with the
227:
222:The cover of the 1999
4807:Merlin Entertainments
4775:The Toys That Made Us
4728:FIRST Lego League Jr.
4484:The Lego Batman Movie
4463:Films & TV series
4357:SpongeBob SquarePants
4232:The Lego Batman Movie
4082:The Angry Birds Movie
3981:The Lord of the Rings
3753:Ole Kirk Christiansen
3499:"2016 Action Station"
3349:www.highdefdigest.com
3313:Merlin Entertainments
3074:. The Book Depository
3053:. The Book Depository
3032:. The Book Depository
2271:Graham (2020-06-22).
2221:Graham (2017-12-06).
2023:Graham (2020-03-04).
351:Geena Davis Institute
221:
4754:A Lego Brickumentary
3794:Jørgen Vig Knudstorp
2718:. 30 September 2014.
2339:. 12 September 2021.
1955:Weekend Edition, NPR
695:Video games and apps
147:2012–2022 (Original)
4533:List of video games
4312:The Powerpuff Girls
4142:DC Super Hero Girls
4122:Ben 10: Alien Force
3530:The Toy Association
3452:The Toy Association
3448:"2013 TOTY Winners"
3394:"2012 Construction"
2716:thebrickblogger.com
2201:"Lego Friends Sets"
1815:"Lego Is for Girls"
799:Legoland California
638:The Final Countdown
389:National Geographic
34:
4745:In popular culture
4555:Lego Club Magazine
3804:Niels Christiansen
3787:Notable executives
3746:Kristiansen family
3577:"2020 Crafty Kids"
2737:thefutoncritic.com
2574:. 1 September 2022
1825:on January 7, 2012
1687:The World from PRX
663:Common Sense Media
657:Critical reception
274:gender stereotypes
228:
73:5 May 2012–present
60:Licensed from
32:
4951:Toy controversies
4928:
4927:
4870:Violence and Lego
4839:WildBrain Studios
4822:Traveller's Tales
4785:Related companies
4723:FIRST Lego League
4660:Dallas Fort Worth
4571:
4570:
4430:
4429:
4392:Trolls World Tour
3961:Gabby's Dollhouse
3919:Modular Buildings
3812:
3811:
3655:. 25 January 2023
3637:. 4 October 2021.
1949:(June 29, 2013).
1873:www.bricklink.com
1352:978-1-465-41894-4
1301:978-1-465-41984-2
1274:978-1-465-41894-4
1223:978-1-465-41984-2
1196:978-1-465-41894-4
1121:978-1-465-41984-2
727:and published by
716:is a Lego-themed
367:Construction sets
338:Lego Harry Potter
114:construction toys
100:
99:
4958:
4916:
4915:
4562:Lego White Noise
4528:Lego Interactive
4453:
4452:
4317:Prince of Persia
4277:Monster Fighters
4227:Legends of Chima
3864:
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3241:Staff, B. T. T.
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2808:www.popfun.co.uk
2800:
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2451:
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2444:
2442:
2440:
2435:. 9 January 2022
2425:
2419:
2418:
2416:
2414:
2409:. 9 January 2022
2399:
2393:
2392:
2390:
2388:
2383:. 3 January 2022
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2362:
2357:. 3 January 2022
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2304:
2303:. 30 April 2021.
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2085:
2079:The Detroit News
2073:Katz, Benjamin.
2070:
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1821:. Archived from
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997:
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988:
986:
972:
807:Legoland Florida
571:in Germany, and
118:Lego minifigures
95:Official website
42:
35:
31:
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4959:
4957:
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4843:
4780:
4768:The Brick Bible
4739:
4681:
4567:
4451:
4426:
4372:Stranger Things
4292:Pharaoh's Quest
4257:The Lone Ranger
4050:
4016:Speed Champions
3853:
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3196:The Independent
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718:life simulation
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419:Speed Champions
369:
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149:
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78:Total sets
54:
45:
30:
17:
12:
11:
5:
4964:
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4802:The Lego Group
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4530:
4525:
4517:
4514:Piece by Piece
4510:
4505:
4504:
4503:
4502:
4501:
4494:
4487:
4480:
4477:The Lego Movie
4469:The Lego Movie
4459:
4457:
4450:
4449:
4444:
4438:
4436:
4435:Other products
4432:
4431:
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4279:
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4264:
4259:
4254:
4252:Life of George
4249:
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4237:The Lego Movie
4234:
4229:
4224:
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3973:
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3894:Brick Sketches
3891:
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3859:Product ranges
3855:
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3671:External links
3669:
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3653:Brick Fanatics
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3331:Bricksfanz.com
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2655:
2652:. 2 July 2014.
2637:
2611:
2584:
2572:Brick Fanatics
2559:
2547:Brick Fanatics
2534:
2531:. 1 June 2022.
2529:Brick Fanatics
2516:
2513:. 27 May 2022.
2511:Brick Fanatics
2498:
2485:Brick Fanatics
2472:
2459:Brick Fanatics
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2433:Brick Fanatics
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2407:Brick Fanatics
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2381:Brick Fanatics
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2355:Brick Fanatics
2342:
2337:Brick Fanatics
2324:
2321:. 27 May 2021.
2319:Brick Fanatics
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2029:Brick Fanatics
2015:
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949:Lego Unikitty!
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555:in Canada, on
553:Family Channel
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356:neurodiversity
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322:Lego Star Wars
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3333:. 2021-11-17.
3332:
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3315:. 2021-11-17.
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1904:. 2012-08-31
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1089:www.lego.com
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