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unit, but a model not carried by the competition which couldn't be directly price compared and therefore had a higher mark-up. Salespeople learned that the coin endings of the products directed them to which item to sell. Products with a .97 ending were high margin items and paid well; while .86 were not as profitable, and .75 were advertised items that paid very little. Clearance items were priced with repeating numbers like .66, .55, and .33 depending on the age of the item. Special order and hard to find items were priced with .71 endings and while they paid comparable to a .97 item a salesperson may get burned when the item was not in stock and/or delays in new stock arriving.
286:'Whole bunch of things' led to demise of appliance icon. Don't feel sorry for Ollie. It is true that the collapse of Fretter Inc. cost founder Oliver Fretter millions of dollars in paper profits, as he watched his remaining 3.5 million-share, 33 percent stake in the company decline to virtual worthlessness. But between the company's 1986 initial public offering and its 1993 combination with the Silo chain, owned by British electronics giant Dixons plc, Ollie Fretter already had cashed out of the company twice, putting about $ 35 million in his pockets.
134:, ceased operation in 1993. Best Buy saw this as an opportunity to move into new territory, areas it previously felt were oversaturated by Highland and other major competitors like Fretter. Fretter management had been working to compete with the superstore model by becoming one of its own. It bought employee-owned Fred Schmid stores, giving the chain hold of markets in the mountain states. Fretter moved its corporate offices to
150:, which were larger than Fretter's stores. The merger temporarily made Fretter the second largest retailer in this category, after Circuit City and larger than Best Buy, based on previous store sales, but Fretter immediately began closing redundant locations; where the company now had two or more stores in the same neighborhood. Fretter returned its main office to the Detroit area, to
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The company's founder and spokesman, Ollie
Fretter, became known in the Detroit area in the 1970s and 1980s via TV commercials in which he promised, "I’ll give you five pounds of coffee if I can't beat your best deal. The competition knows me. You should too!" When occasionally he had to make good on
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With its brand appeal apparently waning and new competition on the horizon, Fretter
Superstores yesterday quit New England, closing its 15 electronics outlets in Massachusetts and New Hampshire and directing queries to a toll-free 800 number. Although doors were locked and telephones went unanswered
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Fretter maintained its marketing strategy as a low-cost retailer, even hiring outside research companies to compare prices with competitors and making that information available to sales people at their point-of-sale terminals. The move did little to sway public opinion since the chain sold higher
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The company paid its salespeople on a draw against commissions program, although they were paid spiffs instead of pure commission. Spiffs were calculated based on profit margin and other incentives, not based on the price of the product. Salespeople were not encouraged to sell the more expensive
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154:. The company wanted to rebrand itself as YES! (Your Electronics Superstore) but this move did not make it to any of the stores; they all retained their original designations of Silo, Fretter, Fred Schmid, DASH Concepts, and other.
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Montgomery Ward slapped
Fretter Inc. with a federal lawsuit Monday, alleging that the Detroit-based electronics superstore made false claims in a recent TV ad saying Fretter's prices were better than Ward's.
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end goods than its competitors but did not make that point clear in its advertising. While
Fretter and its competitors both sold a brand, they rarely sold the same models within the brand.
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142:, a company that had previously not turned a profit since the 1980s. This was an attempt by Fretter to compete with its new major competition, electronic superstores
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Fretter owned a small chain of mobile electronics retailers, DASH Concepts, that installed car audio, security, and other similar products. Serving
Detroit and
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This article is about electronics and major appliance retailer based out of
Detroit, Michigan. For people with the surname, see
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the whimsical offer, Fretter gave away one-pound cans of coffee that had been relabeled "net weight — 5 pounds".
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and oversaw the merger from there. In 1993, Fretter also acquired their biggest competition of the time
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The acquisition, assumption of Silo debt and lack of liquid assets, lead the company into
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The
Detroit electronics retailing market was upended when the largest company,
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stores closed by 1995, with all
Fretter locations closing by May 1996.
299:"Home Electronics, Appliance Chain Fretter Inc. Considers Bankruptcy"
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190:"Ollie Fretter, colorful founder of Fretter Appliances, dead at 91"
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Defunct consumer electronics retailers in the United States
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Oliver
Fretter died on June 29, 2014, at the age of 91.
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Companies that filed for
Chapter 11 bankruptcy in 1995
218:"Not always better to shop at Fretter's: Ward's suit"
127:, in the same building as one of the Fretter stores.
99:, founded in the 1950s by Oliver "Ollie" Fretter.
161:, forcing the chain to close many locations. All
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16:Defunct American electronics/appliance retailer
344:Defunct retail companies of the United States
253:at local stores, Fretter Inc., based in
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339:Retail companies disestablished in 1996
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95:and major appliance retailer based in
297:Akre, Brian S. (September 27, 1995).
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240:Ackerman, Jerry (November 10, 1995).
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35:Electronics & appliance retailer
334:Defunct companies based in Michigan
123:areas it had its main warehouse in
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216:Holton, Lisa (December 17, 1991).
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269:Roush, Matt (December 2, 1996).
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188:Reindl, J.C. (July 1, 2014).
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324:Companies based in Detroit
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275:Crain's Detroit Business
159:Chapter 11 bankruptcy
132:Highland Superstores
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271:"How Fretter fell"
195:Detroit Free Press
152:Brighton, Michigan
125:Dearborn, Michigan
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255:Livonia, Michigan
223:Chicago Sun-Times
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68:Detroit, Michigan
21:Fretter (surname)
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140:Silo Electronics
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144:Circuit City
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64:Headquarters
32:Company type
93:electronics
318:Categories
201:January 6,
172:References
75:Key people
121:Cleveland
82:, founder
148:Best Buy
136:Colorado
59:Bankrupt
51:May 1996
280:May 25,
103:History
97:Detroit
91:was an
89:Fretter
48:Defunct
40:Founded
27:Fretter
43:1950s
282:2020
203:2015
146:and
56:Fate
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