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look right. The frames on the opening doors of the Fiat 127 were thick, unrefined and appeared toy-like. The BMW 3.0 CS simply could not capture the delicate fender curves of the real car and grille proportions were squarish. The
Porsche 911 had a good amount of details, both in engine, body, lights and script and logo detail but it also suffered from incorrect proportions. Models often required detailing by the owner to enhance the depicted details.
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407:'s S series which had actual photos of the real automobile). Later, all models had a white box with less flamboyant graphics. As with Polistil's S-series, the box designs did not have the transparent plastic window to see the real model inside that became the standard for all larger-scale toys later on. Printed on the bottom panel of the box were specifications of the real car along with the inclusion of a catalog inside the box.
307:(plain and Carabinieri) was also apparently produced, but it was not shown in the 1975 catalog. A newsletter/flyer from David Sinclair, perhaps the earliest importer of Martoys to the United States, reported all of the above were available except the Lancia Beta (listed as available later) and the Fiat 131 (not listed at all). The 131 appears to have been the last model to reach production under the Martoys label.
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251:. In the initial years of the company, only models in 1:24 scale were produced. In 1976, after only two years, the Besana brothers renamed the brand "Bburago", with two 'B's at the beginning of the name signifying the surname of the founders as well as the city of Burago di Molgora where the company was based. It is said that the change came to being due to a possible confusion with the classic toy maker
29:
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receivers were called in. Many companies expressed interest in the tooling. Fortunately, the venerable brand name of
Bburago was not left to die as it was finally purchased by May Cheong (Maisto) from the bankruptcy court in 2006. This essentially marked the end of Italian mass-produced (and also one of the last European manufactured) affordable diecast vehicles.
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One of the earliest
Bburago lines was a series of 1:43 scale Fiat trucks, but these seem to have disappeared by about 1980, according to. Continuing the Martoys lineup, however, most models were produced initially in 1/24 scale and mostly represented contemporary European sports and saloon cars. Most
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According to the report on the previous owner's whereabouts on the Gran Toros website, Martino Besana had died around 1993. As of 2008, Mario was suffering from cancer, but Ugo was in good health. Ugo (then in his 80s) with his wife had founded the Vivien
Company making toy irons and ironing boards -
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Martoys boxes had two different card-box designs. The older one featured accentuated rounded graphic letters popular in the 1970s. The lettering was overlapped and staggered on top of itself four times, starting with a dark purple blue in the background and fading to lighter and lighter green on top,
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Maisto, with a total of 53 total 1/18 scale models, on the other hand, has about 35 non-European models or 64% non-European models. May Cheong believes it can avoid internal competition among brands by having Maisto carry a more global selection of marques. Many of the earlier
Bburago models made at
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vehicles. As a large sum of money had been invested in the tooling to produce
Ferrari scale models which had become the company's mainstay in its product offerings, the company was adversely affected by this decision. Although, Bburago would go on to produce Ferrari scale models once again, but this
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has lasted since its inception, though it was finally acquired by the May Cheong Group in 2006 after facing bankruptcy, a fate similar to competitor
Polistil. A perusal of the company history and vision on the official Bburago website under the new owners says nothing about Martoys, though one could
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Models were attractive and well-done but this was when larger scales were just becoming (along with
Polistil) popular as toys for easier rendering of details - yet before collector and consumer demand for near-perfect rendition occurred through the 1990s. So, some of the Martoys lines simply did not
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While vehicles in the kit ranges used the same castings as their contemporaries in the fully assembled ranges, the kits often depicted different versions, usually in racing or rally style. Bburago kits were notorious for featuring waterslide decals which never adhered properly to the models, making
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There were also several model lines in the 1:24 scale. These included the Grand Prix, Bijoux, VIP, and Super lines. The Super series included many normal coupes, sedans, and micro cars in rally and police liveries, with 45 different models. The Grand Prix line consisted of ten
Formula One and Indy
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pickup in 1:21 scale. 1:24 scale was also a regular offering from the brand. The Ford pickup, however, is an exception as
European marques were a main focus of the Italian company. At first, offerings consisted mostly of 1930s cars, but later, more 1950s and 1960s models were introduced, like the
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The larger models usually had all apertures opening, had detailed engines, spare tires in trunks, working steering, windshield wipers and detailed instrument panels. A number of models also featured active suspension and removable wheels. Earlier models used plastic for door and bonnet openings.
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Originally, the 1/18 scale range was aimed more at collectors rather than children, and the brand was the link between European niche marketing in 1:43 scale and the 1:18 scale surge that occurred during the 1990s. Bburago was the first manufacturer to make this scale as the main offering of the
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Bburago's 1:43 scale "Pocket" series consisted of about 36 offerings in about 60 separate liveries. These had simple 'Hot Wheels' inspired chrome on hard plastic tires, and no opening features. Though oriented more towards children in price (often selling for only a couple of dollars), the 1:43
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In the beginning of 2007, the name was relaunched by May Cheong, which markets Maisto, so the situation is analogous to Mattel owning both Hot Wheels and Matchbox. In order for both lines to be successful, it was decided by the new owners to make Bburago's offerings of scale models oriented to
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Many of these companies had an edge in profitability as their products could be produced with far cheaper labour in Thailand and China, while Bburago continued with more expensive production in Italy making the profit margins rather thin. In October 2005, Bburago declared bankruptcy, and the
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For cost savings, models were often duplicated from one scale to another. The "Diamond", "Super", and "Gold" ranges were the main lines in a 1/18 scale with over 30 different models. Each vehicle would be offered in two or three colors and often in different body styles as with the real car.
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the 'O' in Martoys formed a three-ring red bulls eye that looked like the Target store symbol. The design was colorful and not subtle –it was more toy-like than collector-like. The boxes featured a picture of the model and not usually the real car (in contrast to fellow Italian manufacturer
302:
In that catalog, the Audi, BMW, Lancia Beta, Renault 5 and Range Rover were portrayed with photographs of real vehicles, not the models, so there is some doubt about whether all of the proposed line was produced under the Martoys brand, or if some were as yet under development - to be later
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vehicles was produced which was to become the "bread and butter" of Bburago offerings. In the mid-1980s, a new 1/43 scale line was introduced. As they were held together by screws, models in 1/24 and 1/18 were also commonly sold in kit form (later, 1/43 kits appeared as well).
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Martoys, however, never had the chance to develop a firm image for itself. When the name was changed in 1976, none of the graphics or signage was kept and everything was replaced with the new Bburago design. Bburago's trek, even under an onslaught of larger-scale toys and
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By the end of the 1990s, Bburago no longer had a large market share in the 1/18 collector market, as many competitors of both high-end and budget oriented markets were now producing models in this scale. Some of these competitors were
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well-built examples of the kits rare. Conversely, the decals on factory-built products were of the stuck-on the body of the models, rather than the tampo printing used by the likes of the contemporary
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European vehicles. A count from the two brands' websites in 2023 confirms the two approaches. Out of 24 1/18 scale model cars, Bburago only has one model that is not of a European car.
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roadster. Finally, many contemporary high-performance automobiles from the likes of Lamborghini and Ferrari were made and some of these were the company's most popular sellers.
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According to the 1975 catalog, there were only nine basic models in the Martoys line-up, though most of these were offered in at least a couple of versions. These models were:
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model (one version with Russian MIG sponsorship), were quite attractive. Bburago also offered several models in a 1/64 scale. Most models do not have opening features.
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brand), to name a few. Maisto became the main budget diecast brand in larger scales and began to eclipse most other manufacturers in that market segment.
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Differences in the ranges are hard to discern, but the Super line was more aligned with classic cars, while the Gold series had more deluxe packaging.
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pioneered larger offerings, but by the end of the 1970s were going out of business. Bburago was also a contemporary of the mail order offerings of the
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say that Martoys was in many ways the first mover in the large scale diecast model manufacturing that was to become more common in the 1980s and 1990s
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These parts sometimes hindered fit and finish, and, after extended play, would stretch or bend, causing hoods and doors to not close properly.
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The company was founded as "Martoys" by the Besana brothers, Ugo, Martino, and Mario, who sold their first well-known brand
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brands) acquired rights to the "Bburago" brand, taking over the manufacturing operations, which were then shifted to China.
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the time of the May Cheong takeover are now being produced again in Thailand and China, along with new castings.
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Prior to its closure, the company was also hit hard by the grant of an exclusive promotional contract granted to
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time it would be under its new owners after the contract was granted to parent company May Cheong Group.
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Sinclair's Auto Miniatures. 1976. Newsletter and sales packet. Erie, Pennsylvania.
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were well detailed for the price and included many opening features.
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produced by Bburago. The interior details are depicted in the picture
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models' detail was excellent and the presentation, like the early
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products similar to those made in the early days of Mebetoys.
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Levine, R. F. (2009). "David Sinclair in the Driver's Seat".
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Christie's Presents The Magical World of Automotive Toys
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Ferrari scale models in 1:18 scale made by Bburago (the
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which were pricier, but sometimes of spotty quality.
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History of BBurago and other model car manufacturers
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1516:. 1996. Annual catalog. Printed in Italy. 80 pages.
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Martoys. 1975. Leaflet brochure of Martoys Company.
196:formerly based in Italy. The company was based in
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1553:. Annual catalog. Printed in Italy. 98 pages.
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1644:. San Francisco: Chronicle Books. p. 173.
1640:Richardson, Mike; Richardson, Sue. 1999.
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527:in 1:16 scale and larger vehicles like the
370:. Unsourced material may be challenged and
116:rights acquired by May Cheong Group in 2006
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239:produced initially under the Martoys brand
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390:Learn how and when to remove this message
1613:Classic Miniature Vehicles Made in Italy
1530:. London: Mitchell Beazley. p. 76.
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1346:"MAY CHEONG ACQUIRES ASSETS OF BBURAGO"
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630:Scale models 1/24 (Italian production)
613:for the production of scale models of
2668:Italian companies established in 1976
1708:
1700:BBurago model reviews at Diecast Zone
1610:
1525:
1498:
1315:
1313:
275:(plain, "vigili urbani", and rally),
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1528:Miller's Collecting Diecast Vehicles
1373:"The Unofficial* Gran Toros Website"
368:adding citations to reliable sources
335:
1335:
13:
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1310:
14:
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2673:Toy companies established in 1976
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1292:Volkswagen New Beetle Convertible
777:Chevrolet Corvette C5 Convertible
569:Competition increases and closure
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271:(S, Carrera RS, and "Polizei"),
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219:(owner of the Maisto and later
498:Franklin Mint Precision Models
182:is a manufacturing company of
1:
511:is in the foreground and the
446:in 1:24 scale made by Bburago
2678:Model manufacturers of Italy
1348:. Motorabilia. February 2006
1303:
980:Ford Escort MkIV RS Cosworth
331:
7:
1655:
1391:"Ferrari CanAm by Mebetoys"
647:Alfa Romeo Alfetta GTV Gr.4
479:Bugatti EB110 in 1/18 scale
96:; 19 years ago
10:
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1604:
1085:Land Rover Range Rover '94
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319:A 1:18 scale model of the
283:(plain and airport fire),
235:A 1:24 scale model of the
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1235:Rolls-Royce Silver Shadow
1231:Renault Twingo RS Gordini
594:, Chrono, Anson and also
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1739:manufacturers and brands
1564:"2023 Bburago Catalogue"
1115:Mercedes-Benz 300 SL '54
960:Ford Escort MkII RS 1800
757:Bugatti Type 57 Atlantic
279:(Marlboro or Alitalia),
1321:"Bburago brand history"
1277:Volkswagen Polo MkV GTI
1267:Volkswagen Golf MkI Gti
1179:Porsche 356 B Cabriolet
1611:Force, Edward (1992).
1413:CW - Collectors Weekly
1243:Schlesser Buggy Megane
1150:Opel Kadett C Gte Gr.4
1070:Land Rover Range Rover
1045:Lancia Beta Montecarlo
1035:Lamborghini Murciélago
1010:Jaguar XK 120 Roadster
975:Ford Escort MkIII XR3i
955:Ford Escort MkII 1.1 L
892:Fiat 124 Abarth Spider
822:Ferrari 250 Testarossa
767:Chevrolet Corvette '57
682:Alpine A110 (2ÂŞ Serie)
677:Alpine A110 (1ÂŞ Serie)
642:Alfa Romeo Alfetta GTV
561:or the long lived MCA/
516:
480:
447:
324:
240:
1586:"2023 Maisto Catalog"
1526:Rixon, Peter (2005).
1501:, pp. 22, 124–5.
1297:Volkswagen California
1282:Volkswagen New Beetle
1203:Porsche 993 Cabriolet
1130:Mercedes-Benz 500 SEC
1125:Mercedes-Benz 450 SLC
1120:Mercedes-Benz 450 SEL
1080:Land Rover Freelander
902:Fiat 131 Abarth Rally
882:Ferrari 550 Maranello
772:Chevrolet Corvette C5
707:Austin Metro MG Turbo
506:
478:
441:
318:
234:
1480:on 29 September 2009
1272:Volkswagen Golf MkIV
1224:Renault 5 Turbo Gr.4
1100:Matra Simca Bagheera
1025:Lamborghini Countach
657:Alfa Romeo Giulietta
515:is in the background
364:improve this section
311:Detail and rendering
267:(and Alpine rally),
2688:Toy cars and trucks
1456:Lake Erie LifeStyle
1409:"Vintage Marx Toys"
1257:Talbot Matra Rancho
1182:Porsche 356 B Coupé
1147:Opel Kadett C Coupé
1135:Mercedes-Benz 190 E
1040:Lancia Beta Berlina
1020:Lamborghini Cheetah
1005:Jaguar XK 120 Coupé
837:Ferrari 275 GTB / 4
637:AC Shelby Cobra 289
521:Renault Alpine A110
157:Number of employees
39:Martoys (1974–1976)
23:
1323:. May Cheong Group
1262:Toyota Celica Gr.5
1030:Lamborghini Diablo
1000:Innocenti Mini 120
965:Ford Capri Group 5
907:Fiat 131 Mirafiori
887:Fiat Nuova 500 '57
857:Ferrari Testarossa
812:Dodge Viper SRT/10
782:Citroen 15 CV T.A.
517:
481:
454:Later, a range of
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21:
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1470:"Company Profile"
1206:Porsche 996 Coupé
1200:Porsche 993 Coupé
1197:Porsche 959 Turbo
1191:Porsche 924 Turbo
1188:Porsche 911 Turbo
1110:Mercedes-Benz SSK
912:Fiat Ritmo Abarth
802:Dodge Viper RT/10
737:BMW Z3 M Roadster
717:BMW 3.0 Csi Turbo
652:Alfa Romeo Giulia
444:Mercedes-Benz SSK
400:
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198:Burago di Molgora
177:
176:
132:Burago di Molgora
112:Company defunct,
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2613:Meccano Magazine
1897:Johnny Lightning
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1476:. Archived from
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937:Fiat Cinquecento
722:BMW 635 Csi Gr.A
563:Mega Monte Carlo
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1635:Further reading
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1247:Shelby Series 1
1209:Porsche 996 GT3
1175:Peugeot 405 T16
1161:Peugeot 205 T16
1157:Porsche Cayenne
1153:Opel Ascona 400
1144:Mini Cooper '01
1140:Mini Cooper '60
1060:Lancia Delta S4
852:Ferrari 288 GTO
847:Ferrari 308 GTB
827:Ferrari 250 GTO
807:Dodge Viper GTS
752:Bugatti Type 55
747:BMW Z8 Roadster
742:BMW Z4 Roadster
697:Audi Quattro Gt
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667:Alfa Romeo 75
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411:Later history
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349:This section
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58:Manufacturing
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16:Toy car brand
2611:
2553:Construction
2452:Agricultural
2194:
1801:
1763:
1641:
1617:West Chester
1612:
1590:. Retrieved
1580:
1568:. Retrieved
1558:
1551:BBurago 2000
1550:
1546:
1527:
1521:
1513:
1494:
1482:. Retrieved
1478:the original
1473:
1464:
1455:
1449:
1412:
1403:
1394:
1385:
1376:
1350:. Retrieved
1327:20 September
1325:. Retrieved
970:Ford Mustang
797:Datsun 280 Z
792:Datsun 240 Z
787:Citroën 2 CV
624:
620:
608:
604:
572:
555:
546:
542:
538:
518:
482:
461:
453:
449:
434:Early models
423:
418:collectibles
414:
401:
386:
377:
362:Please help
350:
326:
301:
262:
242:
210:
179:
178:
121:Headquarters
77:Mario Besana
44:Company type
18:
2379:Meccano Ltd
2251:Herpa Wings
1942:Meccano Ltd
1736:Scale model
1696:on Mdiecast
1570:23 December
1514:BBurago '96
1352:20 December
1215:Renault 5 L
1212:Renault 4 L
1170:Peugeot 207
922:Fiat Regata
877:Ferrari F50
862:Ferrari F40
712:BMW 3.0 Csi
534:Jaguar XK-E
513:Ferrari 456
509:Ferrari 550
321:Porsche 356
293:Lancia Beta
281:Range Rover
269:Porsche 911
191:scale model
171:bburago.com
50:(1974–2005)
2657:Categories
2221:Corgi Toys
2042:Scalextric
2012:Powertrack
1877:Hot Wheels
1857:Greenlight
1827:Corgi Toys
1785:Auto Pilen
1499:Force 1992
1105:Mazda RX 7
942:Fiat Punto
917:Fiat Panda
687:Audi 80 Gt
600:Hot Wheels
578:, Maisto,
529:Ford F-150
456:1:18 scale
289:BMW 3.0 CS
134:(formerly)
80:Ugo Besana
2575:Materials
2518:McFarlane
2369:Kitmaster
2261:Majorette
2087:TrueScale
1977:Morestone
1962:Minialuxe
1927:Majorette
1746:Products
1662:Model car
1566:. Bburago
1304:Footnotes
1095:Lotus 97T
1015:Jeep CJ 7
932:Fiat Tipo
351:does not
332:Packaging
297:Audi 80GT
285:Renault 5
253:Marx Toys
213:Hong Kong
211:In 2006,
140:(current)
138:Hong Kong
2632:Category
2533:Sideshow
2503:Hot Toys
2493:Britains
2460:Britains
2432:Monogram
2402:Atlantic
2349:Britains
2296:Skybirds
2266:Monogram
2190:Aircraft
2165:Skybirds
2150:Monogram
2135:Hasegawa
2112:Military
2007:Polistil
1972:Monogram
1957:Mikro'67
1937:Mebetoys
1932:Matchbox
1862:Hasegawa
1656:See also
1588:. Maisto
1090:Lexus IS
927:Fiat Uno
897:Fiat 127
692:Audi RS5
586:, Mira,
559:Saab 900
525:Fiat 500
523:and the
494:Polistil
405:Polistil
305:Fiat 131
273:Fiat 127
245:Mebetoys
237:Fiat 131
221:Polistil
202:Politoys
188:die-cast
55:Industry
36:Formerly
2642:Commons
2592:Testors
2582:Humbrol
2566:Meccano
2543:Zindart
2480:Figures
2427:Italeri
2326:Railway
2256:Italeri
2145:Italeri
2097:Zindart
2072:Testors
2032:Round 2
1997:Playart
1947:Mercury
1887:Italeri
1802:Bburago
1605:Sources
1484:4 April
615:Ferrari
580:Yatming
429:Bburago
372:removed
357:sources
227:Martoys
215:–based
180:Bburago
166:Website
99: (
91:Defunct
71:Founder
63:Founded
48:Private
22:Bburago
2587:Tamiya
2513:Kenner
2488:Bandai
2442:Revell
2422:Heller
2397:Airfix
2354:Hornby
2339:Bandai
2334:Airfix
2316:Zvezda
2301:Tamiya
2286:Schuco
2281:Revell
2246:Heller
2211:Aurora
2206:Airfix
2180:Zvezda
2175:Tamiya
2170:Solido
2160:Revell
2140:Heller
2120:Airfix
2077:Tomica
2062:Tamiya
2057:Solido
2047:Schuco
2027:Revell
2002:Pocher
1952:Mettoy
1922:Maisto
1912:Lesney
1907:Kyosho
1902:Kenner
1867:Heller
1817:Conrad
1812:Code 3
1790:Aurora
1775:Airfix
1760:trucks
1748:brands
1648:
1623:
1534:
727:BMW M1
611:Mattel
596:Mattel
588:Revell
544:Cars.
492:, and
486:Schuco
465:Maisto
295:, and
259:Models
249:Mattel
206:Maisto
2561:Bayko
2523:Mezco
2407:Dinky
2389:Ships
2359:Jouef
2306:Tekno
2226:Dinky
2125:Dinky
2082:Tonka
2067:Tekno
2037:Safir
1992:Norev
1917:Lledo
1882:Husky
1872:Herpa
1832:Dinky
1592:1 May
592:Jouef
576:Exoto
148:Owner
128:Italy
114:brand
2538:SOTA
2528:NECA
2508:Jada
2498:Hawk
2470:Siku
2465:Ertl
2437:Pyro
2417:Hawk
2412:Frog
2374:Lima
2364:Kato
2291:Siku
2276:Pyro
2241:Hawk
2236:Frog
2231:ESCI
2196:List
2155:Pyro
2130:ESCI
2102:Ziss
2052:Siku
2022:RAMI
2017:Pyro
1982:Muky
1892:Jada
1852:Frog
1847:ESCI
1842:Ertl
1837:Efsi
1807:Buby
1765:List
1756:Cars
1646:ISBN
1621:ISBN
1594:2023
1572:2022
1532:ISBN
1486:2021
1354:2022
1329:2022
817:DS 3
584:Ertl
490:Gama
442:The
355:any
353:cite
204:and
194:cars
186:and
184:toys
109:Fate
101:2005
94:2005
66:1974
2271:MPC
1987:NZG
1967:MPC
1795:AFX
1780:AMT
1758:and
366:by
247:to
161:130
2659::
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1472:.
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1337:^
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590:,
582:,
488:,
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1331:.
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360:.
103:)
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